Friday, August 25, 2006
NMRCast #6 - Business Wire Joins the Group - 08/25/06
NMRCast #6 - Business Wire Joins the Group - 08/25/06
The New Media Release Podcast, episode 6 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Participants: Chris Heuer, Brian Solis, Shel Holtz. Just a brief update about the status of the working group, Chris’s efforts to attend the XPRL working group meeting in London, and Business Wire’s involvement.
Show notes for August 25, 2006
Welcome to NMRCast episode #5, a 13-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 5.1MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
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Thursday, August 24, 2006
The Hobson & Holtz Report - Podcast #166: August 24, 2006
The Hobson & Holtz Report - Podcast #166: August 24, 2006
Content summary: With guest co-host Heidi Miller; Northwest Airlines employee communication kerfuffle; Donna Papacosta asks is podcasting creeping into the business mainstream; business communicators in Second Life; Shel reports on the low state of employee communication and intranets; sex and geek marketing according to Kathy Sierra; Sallie Goetsch wants to know why you’re fans of this and any other podcast; laid-off Pegasus employees’ blog shut down; the music; and more.
Show notes for August 24, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 67-minute podcast recorded live from Amsterdam, The Netherlands, and Chicago, Illinois, USA.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday August 28…
Monday, August 21, 2006
Interview - Podshow CEO Ron Bloom: August 21, 2006
Interview - Podshow CEO Ron Bloom: August 21, 2006
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 23-minute conversation with Ron Bloom, co-founder (with Adam Curry) and CEO of Podshow, a media company specializing in the distribution of independently-produced podcasts.
Our conversation focuses on business podcasting along with a focus on Podshow’s new relationship with America Online via its AIM Pro instant messaging client.
About our Conversation Partner
Ron Bloom is is the co-founder and CEO of Podshow, the podcasting-focused media company he started with Adam Curry.
Download the conversation here (MP3, 9.2 Mb, 22:58), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
The Hobson & Holtz Report - Podcast #165: August 21, 2006
The Hobson & Holtz Report - Podcast #165: August 21, 2006
Content summary: Terry Fallis of Thornley-Fallis is guest co-host while Neville’s in New York. One-minute news items include a look at a Canadian Internet usage survey, NOAA’s new presence in Second Life, ESPN’s decision to work with a Canadian interview expert to train its reporters, and a working group established to create a specification for a new-media news release. We also talk about the evolution of media training and how to address the consequences when social media spreads a political misstep. Also, a report from Eric Schwartzman, listeners’ comments, the music, and more.
Show notes for August 21, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 71-minute podcast recorded live from Toronto, Ontario, Canada, and Concord, California, USA.
Download the file here (MP3, 28.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, August 24…
Thursday, August 17, 2006
Oops, I did it again
Another flub
Libsyn’s stats tell me about 120 listeners downloaded episode #164 before I was informed that a flub was in the file. I swore I’d removed it, but somehow it found its way back in. In any case, I’ve edited and re-uploaded the file free of the mistake. It’s nothing serious, just another behind-the-scenes look at what you don’t usually hear on FIR, but we prefer the usual flawless production values to which you’ve become so accustomed.
NMRCast #5 - The Contest Episode - 08/17/06
NMRCast #5 - The Contest Episode - 08/17/06
The New Media Release Podcast, episode 5 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Participants: Chris Heuer, Tom Foremski, Brian Solis, Shel Holtz. The discussion covered the possible integration of XPRL aand the hRelease format; the results of a Social Media Club meeting on Wednesday night where the new-media release was addressed; the development of a working group; and the announcement of a case study contest.
Show notes for August 17, 2006
Welcome to NMRCast episode #5, a 35-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 13.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- New Media Release wiki
- Free Josh Wolf wiki
- XPRL working group website
- Google Groups mailing list for New Media Release discussion (please join!)
As long as Josh Wolf came up in the discussion, we figured we’d offer the following information:
First, a reminder that a fund-raising show for Josh is planned this Saturday, August 19, from 7 to 9:30 p.m., at Cafe la Bohème, 3318 24th St., San Francisco. Admission will be free and donations will be much appreciated. Entertainers will include, among others, Diamond Dave Whitaker of Enemy Combatant Radio and musician John Staedler (http:// johnstaedler.com). Chuck Gonzalez will be DJ. Speakers will include, among others, Josh’s mother, Elizabeth Wolf-Spada; his uncle Harland Harrison, who is Libertarian candidate for Congress from San Mateo County; and Krissy Keefer, Green Party candidate for Congress from San Francisco’s east side; and yours truly, representing the National Writers Union.
If you can’t attend and want to help Josh defray his legal costs and keep his apartment, you can donate in either of two ways:
- Through a PayPal account accessible via http://joshwolf.net/grandjury/donate.html
- ending a check to his mother, made out to her, at PO Box 2235, Wrightwood, Ca 92397.
Josh reports through his website that he’s in good health and spirits, and resolute on keeping his unedited video footage out of the grand jury’s hands. He’ll welcome your letters. Send them to Federal Correctional Institution, Joshua Wolf 98005-111, 5701 8th St. Camp-Parks, Unit J2, Dublin, CA 94568.
The Hobson & Holtz Report - Podcast #164: August 17, 2006
The Hobson & Holtz Report - Podcast #164: August 17, 2006
Content summary: Listener feedback on the 2006 Podcast Awards; Apple’s cease-and-desist orders concerning use of the iPod name; employee at UK telco Orange suspended for racial post on political blog; blogs, wikis and forums sway consumer opinion; podcast transcription and Amazon Mechanical Turk; Google’s Blogger upgrade; Dell battery recall: communication issues and opportunities; Dan York reports; listeners’ comments discussion; Across the Sound podcast #50: upcoming Skypecast; the music; and more.
Show notes for August 17, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday August 21…
Tuesday, August 15, 2006
2006 Podcast Awards - Results
The results for the 2006 Podcast Awards contest were announced late yesterday and the list of nearly all winners posted. FIR was a contender for the Best Business Podcast Award - but we didn’t win.
Winner of this category was Manager Tools, a weekly podcast focused on helping you become a more effective manager and leader, hosted by Mark Horstman and Michael Auzenne. A worthy competitor and a worthy winner.
We don’t know how FIR fared in the contest as voting details haven’t been published. What we do know is that, overall, the awards site received just under 8 million hits during July and August. That’s a lot of hits!
We would like to thank everyone who voted for FIR. We greatly appreciate your support.
Winners of the two top-level categories - People’s Choice and Best Produced Podcast - will be announced during the Podcast and Portable Media Expo late next month (Shel and Neville will be speaking at that event).
Warm congratulations to all the winners!
NMRCast #4 - XML - August 15, 2006
NMRCast #4 - XML - August 15, 2006
The New Media Release Podcast, episode 4 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Chris Heuer and Brian Solis live at SES discuss search-engine optimization of press releases and the role of XML schemas in press releases.
Show notes for August 15, 2006
Welcome to NMRCast episode #4, a 23-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 15.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Sorry; the ability to hear a stream from this page is not available for episode #4
In This Edition:
- New Media Release wiki
- Search Engine Strategies conference
- XPRL, the eXtensible Public Relations Language
- Google Groups mailing list for New Media Release discussion (please join!)
Monday, August 14, 2006
You may need to re-download #163
Volume problems required a re-do
If you got episode #163 (August 14) before about 4 p.m. PDT on Monday, you may want to grab it again. The music behind the One-Minute News was turned way down, but during normalizing, for some reason, it returned to full volume, drowning out our voices. Of course, you may think that’s a good thing, but if not, we’ve re-done the file and re-uploaded it.
The Hobson & Holtz Report - Podcast #163: August 14, 2006
The Hobson & Holtz Report - Podcast #163: August 14, 2006
Content summary: Thanks for voting in the Podcast Awards 2006; first looks at Windows Live Writer and TypePad Mobile; add your suggestions to Dana Vanden Heuvel’s mavens of modern marketing; 12 reasons why UK companies don’t blog; blogger relations efforts going mainstream; Steve Rubel suggests reinventing the media interview; Lee Hopkins reports on innovation; an opening discussion on PR ethics; listeners’ comments discussion; congratulations Antony Mayfield and Niall Cook for being proud new fathers; FIR Frappr community update; FIR in Second Life: we’ll be back!; the music; and more.
Show notes for August 14, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday August 17…
Thursday, August 10, 2006
The Hobson & Holtz Report - Podcast #162: August 10, 2006
The Hobson & Holtz Report - Podcast #162: August 10, 2006
Content summary: Podcast Awards 2006 voting closes on Friday; more perspectives on Second Life; podcast contest for Ireland tourism; online video creation study; MTV buys Atom; networked generation changes media habits; instant messaging risks; the war on terror in the UK: consequences for travel, business and work practices; David Phillips reports on how important the internet is and yet PR planning cannot cope with maintaining a crisis web site; is social networking just bunk?; Dan York reports; listeners’ comments discussion; the music; and more.
Show notes for August 10, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute podcast recorded live from Amsterdam, The Netherlands, and West Hills, California, USA.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday August 14…
Monday, August 07, 2006
The Hobson & Holtz Report - Podcast #161: August 7, 2006
The Hobson & Holtz Report - Podcast #161: August 7, 2006
Content summary: Pimping for Podcast Awards votes; Neville’s traveling but Mitch Joel is filling in; One-Minute News: Chrysler’s Dr. Z campaign gets slammed and Chryler responds on its Firehouse blog, a videoblogger is jailed for contempt of court when he refuses to turn over his tape to a grand jury, citizen media is producing new stars of the web, instant and text messaging is actually improving kids’ language skills; Starwood debuts a new hotel brand in Second Life; the fallout over “The Long Tail” begins; how companies need to take risks and act small to succeed in the new-media space; a report from Lee Hopkins; blogs and podcasts are lead generation tactics for b-to-b marketers; listeners’ comments; the music; and more.
Show notes for August 7, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 88-minute podcast recorded live from West Hills, California, USA, and Montreal, Quebec, Canada.
Download the file here (MP3, 35.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, August 10…
Thursday, August 03, 2006
The Hobson & Holtz Report - Podcast #160: August 3, 2006
The Hobson & Holtz Report - Podcast #160: August 3, 2006
Content summary: Regular monthly pimp for votes on Podcast Alley and for the Podcast Awards 2006; about the out-takes in show #159; Pew Internet study on newspapers and other news sources vs. blogs; Newspaper Association of America report on how newspapers can attract and retain young readers; AOL to offer free email access; Windows Live Spaces launches; PR podcasts in opml.org directory; 150 free Windows programs from Microsoft; Agency.com pitches for Subway via YouTube; David Phillips interviews Colin Farrington, Director-General of the CIPR; Cadbury’s brand reputation takes a dent following salmonella scare, but profits and share price up; Dan York reports from Las Vegas; listeners’ comments discussion; the music; and more.
Show notes for August 3, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday August 7…
Monday, July 31, 2006
NMRCast #3 - Wire Services - July 21, 2006
NMRCast #3 - Wire Services - July 21, 2006
The New Media Release Podcast, episode 23 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Tom Foremski and Brian Solis join Chris Heuer and Shel Holtz for a discussion what to call this thing, how to get the profession to work together on a single product, and the role the wire services will play.
Show notes for July 31, 2006
Welcome to NMRCast episode #3, a 32-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 12.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

