The FIR Podcast Network

Monday, July 31, 2006

The Hobson & Holtz Report - Podcast #159: July 31, 2006

Content summary: Vote for FIR in Podcast Awards 2006; listeners’ reactions to 25% variable speed FIR version; eBay invests in Meetup.com; a new voice at GM FastLane: chairman and CEO Rick Wagoner writes a post; Johnson & Johnson and blogging moms; activeCollab looks promising; JotSpot upgrade; PR Web embraces new media in press release distribution; BASF podcasts for agriculture journalists; Second Life update; co-creation podcast; Cyworld launches in the US; if all the internet’s a stage, why don’t CEOs use it? asks the New York Times; discussing Rob Safuto’s 1-Minute News items from FIR #158; listeners’ comments discussion; the music; and more.

Show notes for July 31, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#159 show notes at The New PR Wiki

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 3…

[Update Aug 1: We’ve just replaced the MP3 file for this edition. The original version contained a couple of out-takes by mistake that, while probably make for amusing listening, aren’t really what we’d like to leave as the legacy of show #159.]

Posted by neville on 07/31 at 11:10 AM
Show Notes • Hobson and Holtz • (8) Comments • Permalink

Thursday, July 27, 2006

Testing again: fast, but not that fast

Another shot at a listenable variable-speed version of FIR

In FIR #158 today, we mentioned that Eric Tobler has provided us with another variable-speed version of FIR, this one at 25% instead of 40%. At this speed, the show doesn’t sound quite so rushed as the earlier attempt, but it does reduce the overall length of the show from 72 minutes to about 53 minutes.

Please give a listen and let us know what you think of this speed. Download the MP3 and leave a comment to this post. Or you can listen right now from this page:

Thanks. And thanks again to Eric for his dedication to this effort!

Posted by shel on 07/27 at 02:16 PM
Hobson and Holtz • (5) Comments • Permalink

The Hobson & Holtz Report - Podcast #158: July 27, 2006

Content summary: Vote for FIR in Podcast Awards 2006; NewAssignment.net: experiment in open source journalism; PR Week client satisfaction rankings; ToolURL; Shift’s PR 2.0 guide; OPML podcast directory; Marriott Hotels reaches out to blogger; Podshow’s ads in RSS feeds; Shel’s Ode to the Mac, aka The Mac Rant; David Phillips reports; discussion: investor relations and social media; listeners’ comments discussion; the music; and more.

Show notes for July 27, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 85-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#158 show notes at The New PR Wiki

So, until Monday July 31…

Posted by neville on 07/27 at 12:38 PM
Show Notes • Hobson and Holtz • (8) Comments • Permalink

Wednesday, July 26, 2006

Nominated for 2006 Podcast Awards

We’re thrilled to announce that “For Immediate Release” is included in the final voting slate of nominated podcasts for the 2006 Podcast Awards contest.

The nomination period ended last week and the contest organizers have now posted all the nominated podcasts ready for public voting which begins in a couple of days.

FIR is one of the five contenders in the Business category. As with last year’s contest, we’re up against some stiff competition.

To everyone who nominated us - thank you.

Voting opens at 00:01 on Friday July 28 and closes at 23:59 on Friday August 11. Times are Hawaii Standard Time (GMT -10). Please carefully note the contest rules especially re the voting process.

All the contest award winners will be announced during the Podcast and Portable Media Expo in Ontario, California, on September 29. Whether FIR wins or not, Shel and Neville will be at that event as both are speaking there.

We’d be awfully pleased if you would vote for FIR in the Business category. Thanks!

Posted by neville on 07/26 at 12:16 AM
News • (2) Comments • Permalink

Monday, July 24, 2006

The Hobson & Holtz Report - Podcast #157: July 24, 2006

Content summary: Interview with Flemming Madsen of Onalytica posted; new NMRcast available; about that ticking clock in the new 1-Minute News segment; coComment’s new release; the secret diary of Steve Jobs; Podcast Network uses eBay to sell advertising; big rise in air travel complaints; CIA contractor blogger fired; Lee Hopkins reports; three blog surveys: Pew Internet, Porter Novelli corporate blogging, MSN Spaces UK survey; listeners’ comments discussion; investor relations and social media: discussion theme for next show; the music (and the Wendy’s story behind it); and more.

Show notes for July 24, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Listen to this podcast now:

In This Edition:

#157 show notes at The New PR Wiki

So, until Thursday July 27…

Posted by neville on 07/24 at 10:52 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Interview - Flemming Madsen, Onalytica: July 24, 2006

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 21-minute conversation with Flemming Madsen, founder of Onalytica Limited, a London-based research company which provides tools and consulting services for a broad range of private and public sector clients.

Our conversation focuses on Influence and popularity on the topic of ‘blog marketing’, Onalytica’s latest research report published on July 21, 2006, and looks at the differences between influence and popularity.

About our Conversation Partner

Flemming Madsen is is the founder and managing director of Onalytica, a London, UK-based consultancy that specializes in quantitative measurement and monitoring of influence.

Download the conversation here (MP3, 9.6Mb, 21:00), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 07/24 at 05:31 AM
Show Notes • Interviews • (0) Comments • Permalink

Friday, July 21, 2006

NMRCast #2 - Tom Foremski and Todd Defren join the conversation - July 21, 2006

The New Media Release Podcast, episode 2, can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:Tom Foremski and Todd Defren join Chris Heuer and Shel Holtz for a discussion of the state of the new media release, reporters’ readiness for the format, the name of the initiative, and where we go from here.

Show notes for July 21, 2006

Welcome to NMRCast episode #2, a 26-minute podcast recorded live from the San Francisco Bay Area.

Download the file here (MP3, 10.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

New Media Release wiki
Chris Heuer’s post on the name of this initiative
Survey on the name of the initiative
Google Groups mailing list for New Media Release discussion (please join!)
PDF of SHIFT Communication’s new media release template (opens in new window)
SHIFT Communications’ PR Newswire release announcing the new media release template, produced as a new media release
Todd Defren’s post about SHIFT’s new media release template
Tom Foremski’s original post, “Die, Press Release, Die! Die! Die!

Posted by shel on 07/21 at 09:09 AM
NMRCast • (0) Comments • Permalink

Thursday, July 20, 2006

The Hobson & Holtz Report - Podcast #156: July 20, 2006

Content summary: Initial reactions to the speeded-up version of the show; Podshow Pro launch; a Steve Rubel fan blogs about Steve Rubel; BrainJams; Strumpette in the Washington Post; Dan York reports; Petite Anglaise dooced in France; Wal-Mart’s attempt at social networking (verdict: lame); Digg and Jason Calcanis’ offer to pay bloggers; listeners’ comments discussion (including topic seed for discussion next week on social media and investor relations); FIR Frappr community update; the music; and more.

Show notes for July 20, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Listen to this podcast now:

In This Edition:

#156 show notes at The New PR Wiki

So, until Monday July 24…

Posted by neville on 07/20 at 11:08 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Tuesday, July 18, 2006

Testing FIR at high speed

In FIR #155 yesterday, we spoke of our experiment re show length and our target of aiming for a 60-minute show. We also included an audio comment from Eric Tobler who had a proposal for creating a version of the MP3 file that reduces the show length (time) by a considerable amount.

Eric has generously responded with a version of yesterday’s show that has reduced the length from 69 minutes to just under 43 minutes.

If you’d like to listen and let us know your opinion about this potential solution to show length, download the MP3 and let us know what you think by a leaving a comment to this post. Or you can listen right now from this page:

Thanks. And especially, thanks to Eric.

Posted by neville on 07/18 at 09:07 AM
Hobson and Holtz • (11) Comments • Permalink

Monday, July 17, 2006

The Hobson & Holtz Report - Podcast #155: July 17, 2006

Content summary: First podcast for the Social Media Club; suggestions on show length and an experiment; International Herald Tribune podcasts; Charmin’s rude UK viral campaign; American Management Association’s email, IM and blog survey only looks at the dark side; WSUN Technologies’ bold response to blog copyright infringements; David Phillips reports on Second Life now; PR grassroots anti-astroturfing campaign launched; listeners’ comments discussion; FIR Frappr community update; the music; and more.

Show notes for July 17, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 69-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, Callifornia, USA.

Download the file here (MP3, 27.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#155 show notes at The New PR Wiki

So, until Thursday July 20…

Posted by neville on 07/17 at 10:30 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, July 14, 2006

NMRCast #1 - Introducing the New Media Release Podcast - July 14, 2006

The New Media Release Podcast, episode 1, is being distributed as part of the “For Immediate Release” everything feed in order to introduce the podcast—and the NMR working group—to FIR listeners. After this first episode, if you want to keep getting the podcast as a regular subscription, you’ll need to subscribe separately to the NMRCast feed. Note, the Apple iTunes subscription will be active shortly.

Content summary:Chris Heuer and Shel Holtz introduce NMRCast and explain the NMR working group; discussion of microformats and their role in the NMR; where we plan to go from here

Show notes for July 13, 2006

Welcome to NMRCast episode #1, a 35-minute podcast recorded live from the San Francisco Bay Area.

Download the file here (MP3, 14.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Google Groups mailing list for New Media Release discussion (please join!)
NMR wiki (going live very soon)
PDF of SHIFT Communication’s new media release template (opens in new window)
SHIFT Communications’ PR Newswire release announcing the new media release template, produced as a new media release
Todd Defren’s post about SHIFT’s new media release template
Neville Hobson’s post about PR community action on the new meda press release
Tom Foremski’s original post, “Die, Press Release, Die! Die! Die!
About the Social Media Club
Chris Heuer’s website (learn more about him)
Wikipedia listing on the press release
Ivy Lee’s quote on the ethics of the press release

Posted by shel on 07/14 at 11:08 AM
NMRCast • (3) Comments • Permalink

Thursday, July 13, 2006

The Hobson & Holtz Report - Podcast #154: July 13, 2006

Content summary: New FIR interview; MyChingo on FIR site; updates: Jupiter Research and the bloggers, reactions to Dell’s blog; PR Newswire launches podcasts; Dan York reports; capture the conversation; David Phillips reports; listeners’ comments discussion; the music; and more.

Show notes for July 13, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, Callifornia, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 37.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#154 show notes at The New PR Wiki

So, until Monday July 17…

Posted by neville on 07/13 at 11:17 AM
Show Notes • (3) Comments • Permalink

Tuesday, July 11, 2006

Interview - Max Kalehoff, Neilsen Buzzmetrics: July 11, 2006

In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our conversation ranges across a broad spectrum of topics including marketing metrics, measurement, opportunities and challenges for marketers, what works and how, plus a look at what’s going to be happening in the near future.

Download the conversation here (MP3, 15Mb, 37:35), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner

Max Kalehoff is vice president of marketing for Nielsen BuzzMetrics, the global measurement standard for consumer-generated media. He leads marketing and communications, and supports strategic partner and product development.

An evangelist for word-of-mouth and interactive marketing, Max helps companies understand and leverage the intersection of these important and evolving strategies. Max is a frequent speaker on marketing and media to educational, industry and government groups – such as Columbia University, the Word-of-Mouth Marketing Association (WOMMA), the Advertising Research Foundation (ARF), the Marketing Sciences Institute, The Conference Board and the Centers For Disease Control (CDC). He also is a monthly columnist for MediaPost’s SearchInsider, focusing largely on the intersection of Internet search and social media.

Before his current role, Max ran his own marketing and strategy consultancy, advising firms including BuzzMetrics, Hitwise and the Interactive Advertising Bureau (IAB). Max previously led marketing, communications and industry ratings analysis for comScore, an online media research firm. Max joined comScore from Jupiter Media Metrix, when comScore acquired the pioneering Media Metrix research business. Before that he started his career at Y&R/Burson-Marsteller.

Max graduated from Syracuse University’s S.I. Newhouse School. He lives in Brooklyn, New York with his wife Laura and two cats.

Related: FIR interview with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer at Intelliseek, which merged with Buzzmetrics to form Neilsen Buzzmetrics - January 17, 2006.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 07/11 at 11:31 AM
Show Notes • (1) Comments • Permalink

Monday, July 10, 2006

The Hobson & Holtz Report - Podcast #153: July 10, 2006

Content summary: Dell launches blog; is Second Life worth the time?; community-building at Blubrry; the future for Rocketboom and Amanda Congdon; Speedo starts podcasting; My Space pushes public service volunteerism; listeners’ comments discussion; the music; and more.

Show notes for July 10, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 88-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#153 show notes at The New PR Wiki

So, until Thursday July 13…

Posted by neville on 07/10 at 09:46 AM
Show Notes • (1) Comments • Permalink

Thursday, July 06, 2006

The Hobson & Holtz Report - Podcast #152: July 6, 2006

Content summary: Eric Schwartzman is guest co-host; Amanda Congdon departs Rocketboom; Gawker Media lays off staff and closes two blogs; a report from Dan York; the impact of customer service complaints on blogs; a report from Neville Hobson; listener comments; the music; and more.

Show notes for July 6, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, California, USA and Hollywood, CA, USA (with a contribution from the UK).

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#152 show notes at The New PR Wiki

So, until Monday, July 10…

Posted by shel on 07/06 at 09:44 AM
Show Notes • (1) Comments • Permalink

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