Show Notes

LInks to items mentioned in the podcast

Monday, January 03, 2011

FIR Book Review: Deadly Spin by Wendell Potter

imageDeadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans, by Wendell Potter.

FIR book editor Bob LeDrew reviews “Deadly Spin” by former CIGNA PR executive Wednell Potter. According to Publisher’s Weekly, Potter “exposes the PR pros’ propaganda tricks—fake grass-roots organizations, bogus scientific studies—and recounts his shame-faced repentance. But he also trenchantly critiques the failure of America’s for-profit health-insurance system: the underhanded methods insurers use to “dump the sick”; the skyrocketing premiums and deductibles that put health care beyond the reach of millions; the obscene salaries executives rake in while denying benefits to patients.”

Listen to this podcast now:

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Deadly Spin, by Wendell Potter
Publisher: Bloomsbury Press
Hardcover: 288 pages
Published November 2010
ISBN-10:1608192814
ISBN-13:1608192816

Purchase at Amazon US, Amazon Canada, or Amazon UK.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/03 at 06:53 AM
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Sunday, January 02, 2011

FIR Interview: Joseph Jaffe, Chief Interrupter, Powered

imageFIR co-host Shel Holtz catches up with Joseph Jaffe about his role at Dachis Group and his latest book, “Flip the Funnel.”

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About our Conversation Partner

imageJoseph Jaffe is Chief Interrupter at Powered, a Dachis Group company. He is author of three books, including most recently, “Flip the Funnel: How to use existing customers to gain new ones.” Follow him on Twitter: @jaffejuice, subscribe to his blog and audio podcast, Jaffe Juice or his video show, Jaffe Juice TV.



FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/02 at 07:55 AM
Show Notes • Interviews • (1) Comments • Permalink

Monday, December 27, 2010

The Hobson & Holtz Report - Podcast #579: December 27, 2010

Content summary: Welcome to the holiday season episode; introducing our book review editor, Bob LeDrew; no report this week from Michael Netzley in Singapore; happy birthday, Allan Jenkins!; listener comments discussion; News That Fits: Dan York reports on snow in New Hampshire plus last week’s Skype outage and Quora, the Skype outage and continuity planning, the Media Monitoring Minute with CustomScoop, the importance of designing an experience culture, marketers will spend more on social media in 2011 for the wrong reasons says eMarketer, Pollstream promo; next week’s show marks FIR’s sixth anniversary from episode #1; music from WWIII; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for December 27, 2010: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 3, 2011…

Posted by neville on 12/27 at 10:18 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, December 20, 2010

The Hobson & Holtz Report - Podcast #578: December 20, 2010

Content summary: Six years ago, we did our first FIR recording; FIR Live on Deepwater Horizon communications is posted; a question for listeners: should we keep doing FIR Live?; no report this week from Michael Netzley in Singapore; FIR Friendfeed Room round-up; News That Fits: Sanofi-Aventis lays off 1700 employees via conference call, Dan York reports on Delicious and Facebook, the Media Monitoring Minute with CustomScoop, the Yahoo/Delicious mess, communicating in chaos in the snowed-in UK, Pollstream promo, the Pew data; music from LaZae; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for December 20, 2010: A 67-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 27…

Posted by neville on 12/20 at 10:24 AM
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Sunday, December 19, 2010

FIR Live #20: Communicating the Deepwater Horizon Oil Spill

The explosion and subsequent oil spill from the Deepwater Horizon oil rig in the Gulf of Mexico last April rapidly became the worst oil spill in US history and the single event that severely affected energy company BP‘s reputation on a huge scale.

In this episode of FIR Live, Gerald Baron, founder and director of PIER, and Neil Chapman, a BP communicator, discuss the communication efforts since the event and consider the lessons for crisis communication.

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About our Conversation Partners

Gerald BaronGerald R. Baron is the president and founder of Baron & Company, a marketing and public relations firm in Northwest Washington, USA, and authors the Crisisblogger blog. He created the PIER System, the only completely integrated Internet-based communication management system for crisis communications, issue management, and ongoing press and public information management. A frequent speaker at conferences, he has served as a strategic and marketing consultant, corporate communications director, publisher, college professor, and entrepreneur.

Gerald is the author of three books on business and marketing, including Now is Too Late 2, one of the best books available on crisis communication in the digital era. More recently, he wrote the white paper Unending Flow: Case Study on Communications in the Gulf Oil Spill, available for download as a PDF (free) or as a Kindle ebook ($6.99).

Neil ChapmanNeil Chapman has worked on high profile public affairs issues in different parts of the world for more than 25 years. He has responded to major crises in the US and UK including the Deepwater Horizon event, legal cases, helicopter crashes, trading scandals, hostage taking and natural disasters. From January 2011 he will run his own communications consultancy, Alpha Voice Communications, focused on crisis communications readiness and presentation/media training.

Neil has been on the communications front line for controversial industrial projects, company takeovers, restructuring and lobbying campaigns. He also has experience working on developments for growing business in Latin America, Africa and Asia. As an oil company executive, he was PR chair for three energy associations - the US Natural Gas Supply Association, Center for LNG and the UK Offshore Operators Association - when they each faced some of their most difficult communications challenges. He has trained and counselled scores of business people at all levels on honing their communication skills, particularly when delivering hard messages or facing hostile audiences.

Neil was a journalist in the UK, working for newspapers, TV and radio.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

[Photo at top: The Gulf Coast Management Team in downtown New Orleans, LA on 21 September 2010. Incident Command Posts in Houma, LA and Mobile, AL were consolidated into this location in order to manage day-to-day operations in the Gulf Coast region. Photo © BP p.l.c. Used with permission. More BP photos.]

Posted by neville on 12/19 at 11:07 PM
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Monday, December 13, 2010

The Hobson & Holtz Report - Podcast #577: December 13, 2010

Content summary: Shel’s recording on his own this week from La Hulpe, Belgium; new FIR Interview posted with Michael Netzley interviewing David Ketchum, Asia Pacific president of Bite Communications; FIR Live is set for Saturday with Neil Chapman and Gerald Baron on communications during the BP oil spill; Shel visited Dell and saw the new social media listening center; Ragan content curation lauded by FastCompany; News That Fits: LeWeb wrap-up from Eric Schwartzman and guests, a study explores the future of content, Michael Netzley’s report, Media Monitoring Minute, Scott Douglas reports on how residents engaged with media during snow crisis in Scotland, Neville reports on a Mashable piece on five companies doing B2B social media well, Pollstream promo, Dan York’s report, a look at two stories on Facebook misdeeds; music from The Dirty Shames; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for December 7, 2010: A 71-minute podcast recorded live from La Hulpe, Belgium.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 20…

Posted by shel on 12/13 at 03:49 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, December 12, 2010

FIR Interview: David Ketchum, President, Asia Pacific, Bite Communications

imageFIR Asia-Pacific correspondent Michael Netzley interviews David Ketchum, Asia Pacific president of Bite Communications, a global communications consultancy. Ketchum discusses the increasing role of digital in the company’s communication work as well as the challenges marketers are facing when implementing digital marketing based on round tables with which he has been involved through his work with the Asia Digital Marketing Association, which he helped found.

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About our Conversation Partner

imageDavid Ketchum specializes in off- and online corporate and marketing communications for companies expanding their business in Asia Pacific.

He is President, Asia Pacific, of Bite Communications, chairman of the Asia Digital Marketing Association, and deputy chairman of the Council of Public Relations Firms in Hong Kong. David is the author of BIG M, little m Marketing: New Strategies for a New Asia.

David was founder and CEO of Upstream Asia, which joined Bite Communications in 2009. He was previously senior vice president, marketing and communications for Calvin Klein, Inc., and also worked with Burson-Marsteller and Hill and Knowlton internationally..

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/12 at 05:56 AM
Show Notes • Interviews • (0) Comments • Permalink

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