Show Notes
LInks to items mentioned in the podcast
Saturday, February 19, 2011
FIR Interview: Laura Thomas at Dell on Trade Secrets
To support the introduction of its new business laptop computer, the Vostro V130, computer maker Dell launched "Trade Secrets," a marketing campaign centered on the Dell SMB Facebook page and the Twitter hashtag #tradesecrets.
The campaign includes a significant element of influencer outreach where bloggers and others form part of the conversation through using the computer and talking online about their experiences with the Vostro V130 via tweets, Facebook posts, blog posts, video and other channels.
In this FIR Interview, Neville Hobson talks with Laura Thomas at Dell about the campaign, its objectives, outcomes so far, expectations and more.
(Disclosure: Neville Hobson is a participant in the Trade Secrets campaign and typed these show notes on the Vostro V130 he’s using.)
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- Download the MP3 file (6.83Mb, 14:50)
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About our Conversation Partner
Laura Pevehouse Thomas was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has worked in and around the Dell family for 10 years, primarily in the areas of corporate communications, employee communications, public relations, community affairs, branding and online communication.
Laura is currently responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Small and Medium Business Marketing, Brand and Creative Impact team. Previously, she was with Dell’s Global Online group where she provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She assisted with the creation of Direct2Dell, and brought web feeds and podcasts to Dell.com. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.
Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, February 14, 2011
The Hobson & Holtz Report - Podcast #586: February 14, 2011
Content summary: Next FIR Live on Saturday Feb 19; guest co-host with Shel for next week’s show is Dave Fleet; Speakers & Speeches podcast with Shel Israel is up; final week for current PollStream poll on FIR site; listener comments discussion; News That Fits: updates on Kenneth Cole and on Egypt (Wael Ghonim), crowdsourcing and games to help digitize content at Finland’s National Library, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, Ketchum’s take on new skills for PR professionals (with audio clip), defining boundaries for Twitter users, Pollstream promo, Dan York reports on the Mobile World Congress and Facebook’s new Pages and more, email is on its way out; music from Katie Thompson; and more.
Get FIR:
- Download the MP3 file (26.4Mb, 65:53)
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- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for February 14, 2011: A 66-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 21…
Friday, February 11, 2011
Speakers & Speeches: Shel Israel on social media trends at Social Media Breakfast SF East Bay
Shel Israel spoke at the Social Media Breakfast San Francisco East Bay on Friday, February 11, 2010. His talk focused on the dominant long-term trends emerging in the social media space. Shel co-authored (with Robert Scoble) “Naked Conversations” and more recently wrote “Twitterville.” He is a consultant who tweeets at @shelisrael and blogs at Global Neighborhoods.
The talk was followed by Q&A which is not included in this recording. The talk was recorded using a Marantz PMD-620 portable digital recorder set on a table near the speaker and using the built-in microphone, which didn’t pick up the questions (which turned into a dialog on privacy).
Get this podcast:
- Download the MP3 file (7.49Mb, 18:37)
- Get the show on iTunes
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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, February 07, 2011
The Hobson & Holtz Report - Podcast #585: February 7, 2011
Content summary: Vote for FIR at Podcast Alley, communications-related Pollstream poll now on FIR site; diary reminder for next FIR Live on Feb 19; two new FIR Book Review podcasts posted; upcoming FIR Interview with Laura Thomas of Dell about #tradesecrets; congratulations to Pete Blackshaw who joins Nestlé as Global Digital Chief; good luck to Claire Thompson with her new venture, SEO PR Training; listener comments discussion; News That Fits: will AOL and Huffington Post become a ‘next-generation American media company’?, Dan York reports on AOL and content strategy and more, the Media Monitoring Minute with CustomScoop, is Kenneth Cole’s ‘Egypt’ tweet a calculated ploy or an inconsequential mistake or a reputation crisis?, Pollstream promo, Michael Netzley reports from Singapore on the Year of the Rabbit and more; music from Stalling Dawn; and more.
Get FIR:
- Download the MP3 file (24,5Mb, 61:09)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for February 7, 2011: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 14…
Friday, February 04, 2011
FIR Book Review: The Net Delusion by Evgeny Morozov
Listen to this podcast now:
The Net Delusion: The Dark Side of Internet Freedom, by Evgeny Morozov
FIR book editor Bob LeDrew reviews Evgeny Morozov’s “The Net Delusion.” Malcolm Gladwell, in his review of the book, wrote, ““Evgeny Morozov offers a rare note of wisdom and common sense, on an issue overwhelmed by digital utopians.” Amazon’s description of the book says, “In this spirited book, journalist and social commentator Evgeny Morozov shows that by falling for the supposedly democratizing nature of the Internet, Western do-gooders may have missed how it also entrenches dictators, threatens dissidents, and makes it harder—not easier—to promote democracy. Buzzwords like ‘21st-century statecraft’ sound good in PowerPoint presentations, but the reality is that ‘digital diplomacy’ requires just as much oversight and consideration as any other kind of diplomacy. Marshaling compelling evidence, Morozov shows why we must stop thinking of the Internet and social media as inherently liberating and why ambitious and seemingly noble initiatives like the promotion of “Internet freedom” might have disastrous implications for the future of democracy as a whole.”
Get this podcast:
The Net Delusion, by Evgeny Morozov
Publisher: Public Affairs
432 pages
Published January 2011
ISBN-10: 1586488740
ISBN-13: 978-1586488741
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, January 31, 2011
FIR Book Review: The New Small by Phil Simon
Listen to this podcast now:
The New Small: New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies, by Phil Simon
Contributor Donna Papacosta reviews Phil Simon’s “The New Small.” According to the book’s website, “...you’ll discover how…companies creatively and intelligently use technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments. Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It’s a must-read for small business owners, those thinking about starting their own shops, and those who work for larger outfits intent on capturing the agility and spirit of a group of dynamic companies.”
About our reviewer
Donna Papacosta, owner of Trafalgar Communications, based in the Toronto area, works with clients all over the world, helping them to communicate with employees, customers and prospects. A former systems analyst and magazine journalist, Donna has combined her love of communications and technology into a thriving independent practice since 1985. Her roster of clients includes major manufacturers, leading organizations in healthcare and information technology, nonprofits, universities, government agencies, small- to mid-sized businesses and more.
Get this podcast:
The New Small, by Phil Simon
Publisher: Motion Publishing
302 pages
Published November 2010
ISBN-10:0982930232
ISBN-13: 978-0982930236
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
The Hobson & Holtz Report - Podcast #584: January 31 2011
Content summary: Diary note: next FIR Live on Feb 19 with Paul Gillin and Eric Schwartzman; listener comments discussion; News That Fits: social media and its role in events in Tunisia and Egypt: discussion, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, Edelman Trust Barometer 2011 published, Dan York reports on Facebook security and more, Pollstream promo, Mark Story reports from Washington DC; music from Simon Campbell and the Very Very Bad Men.
Get FIR:
- Download the MP3 file (28.2Mb, 70:23)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 31, 2011: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 7…
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