Show Notes

LInks to items mentioned in the podcast

Friday, November 19, 2010

FIR Interview: Content Rules co-authors C.C. Chapman and Ann Handley

imageAnn Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various forms of content in the era of digital marketing. Topics discussed include the importance of content in the social media space, rules and guidelines for content, the problem with most webinars, and a host of other issues.

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About our Conversation Partners

imageAnn Handley is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in its category. Does that sound like marketing-speak? It’s not; it’s just true.

She is an 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Also, she’s a writer who blogs at her personal blog,  A n n a r c h y, as well as American Express OPEN Forum, Mashable, and The Huffington Post.

Previously, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary.

She live nears Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.

C.C. Chapman is a modern day renaissance man who lives every day to inspire others to be their best. He is the author of the book Content Rules (Wiley 2010) and the Founder of Digital Dads, where a dad can be a guy. As a consultant, C.C. has helped a variety of clients embrace all forms of new media and online marketing to take their campaigns to the next level. His work has won awards and clients have included HBO, American Eagle Outfitters, Verizon FiOS and The Coca-Cola Company.

C.C. has a passion for being on stage and loves nothing more than motivating a room full of people. He was one of the first professional podcasters and continues to share his knowledge and insights on the popular Managing the Gray. He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Find out more at CC-Chapman.com.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 11/19 at 12:00 PM
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Monday, November 15, 2010

FIR Interview: Bob Pickard, President and CEO, Burson-Marstellar Asia-Pacific

imageFIR Asia Correspondent Michael Netzley (pictured at left), public relations instructor at Singapore Management University, interviews Bob Pickard, president and CEO of Burson-Marstellar Asia-Pacific, about the results of a new Burson study that concludes that fewer than half of Asian companies listed on the Wall Street Journal’s Asia 200 Index has a corporate social media presence.

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About our Conversation Partner

imageBob Pickard is an international public relations executive with two decades of experience focused on providing communications counsel for senior business leaders. He has been the co-founder and leader of successful award-winning PR consultancies in the United States, Japan, Korea and Canada.  An experienced crisis communications practitioner, Pickard has provided senior counsel on a wide range of communications issues to clients including AstraZeneca, British Airways, De Beers, EMC, GlaxoSmithKline, ING, Johnson & Johnson, Kia Motors, Merck, Microsoft, Nissan, Nomura and Pfizer.

imagePickard first came to Asia after a successful 15-year career in North American public relations.  He joined Edelman as Managing Director for Korea in 2002, where he led the Seoul office to record growth. The office was named “Consultancy of the Year” at the Asia-Pacific PR Awards in 2004.  In 2005, Pickard led Edelman’s successful entry into the Japanese market, establishing the firm’s Tokyo office, which grew to almost 30 people during the new operation’s first two years.

Prior to joining Edelman, Pickard was Executive Vice President of Environics Communications, a leading Canadian PR firm which he co-founded in 1994.  In 1996, he opened the firm’s New York-area office and in doing so, established the first Canadian-owned PR agency in the U.S. market.  Before then, Pickard was a Vice President at Hill & Knowlton Canada, where he led the firm’s technology practice.

Follow Bob on Twitter.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 11/15 at 06:53 AM
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The Hobson & Holtz Report - Podcast #573: November 15, 2010

Content summary: FIR Interview coming: Michael Netzley interviews Bob Pickard, President and CEO, Burson-Marsteller Asia Pacific: segment in today’s show; listener comments and discussion; News That Fits: impressions from the Gartner Symposium/ITxpo in Cannes and discussion on Gartner prediction that social networks will replace email as primary vehicle for interpersonal communications for 20% of business users by 2014, ProPublica publishes planned PR response to dialysis care story, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore, Dan York reports on Facebook email and more; music from Steve Robinson; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for November 15, 2010: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 22…

Posted by neville on 11/15 at 04:33 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, November 08, 2010

FIR Interview: Edison Research VP Tom Webster on the state of podcasting

imageTom Webster, Strategy & Marketing VP for Edison Research, speaks with FIR co-host Shel Holtz about the results of the fifth annual State of Podcasting study, produced in collaboration with Arbitron. The study digs deep into podcast consumption and identifies opportunities for podcasters (and potential podcasters) based on those results. Tom first presented the study results at the 2010 BlogWorld and New Media Expo in Las Vegas in October 2010.

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About our Conversation Partner

imageTom Webster is Vice President of Strategy for Edison Research, sole provider of U.S. National Election exit polling data for all major news networks. Webster has 20 years of experience in market and opinion research, with a particular emphasis on consumer behavior and the adoption of new media and technology. He is the principal author of a number of widely-cited research studies, including Twitter Usage In America, The Social Habit, and The Podcast Consumer Revealed, and is co-author of the Edison Research/Arbitron Internet and Multimedia Research Series, now in its 18th iteration. Reach him on Twitter at Webby2001, or on his blog at BrandSavant.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 11/08 at 01:28 PM
Show Notes • Interviews • (1) Comments • Permalink

Monday, November 01, 2010

The Hobson & Holtz Report - Podcast #571: November 1, 2010

Content summary: Vote for FIR at Podcast Alley; FIR Interview with Ashley Howland posted, Joseph Jaffe interview postponed but coming in November; listener comments and discussion; News That Fits: participation is marketing at Home Depot, how the Tea Party uses digital media to campaign in the US mid-term elections, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore on Google in China, social media at its worst in Canada, tips from Donna Papacosta on producing the CEO audio broadcast, Dan York reports; music from Blue Turtle Seduction; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for November 1, 2010: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 8…

Posted by neville on 11/01 at 11:30 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Friday, October 29, 2010

FIR Interview: Ashley Howland on Baylor Health Care unblocking employee access to social media

imageMedia Relations Manager Ashley Howland speaks with FIR co-host Shel Holtz about successful efforts to unblock employee access to social media properties, notably Facebook, at Baylor Health Care System in Texas.

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About our Conversation Partner

imageAshley Howland is the media relations manager with Baylor Health Care System in Dallas, TX, specializing in emerging and social media. In 2009, she helped launch Baylor into the world of social media by collaboratively creating an online strategy, vision and voice for the organization. She currently manages Baylor’s presence on social networking sites such as Facebook, Twitter and YouTube; creates content and serves as an online spokesperson for the health care system.

Ashley joined the Baylor Health Care System Media Relations team in 2004. In 2009, she was awarded a Silver Spur from the Texas Public Relations Association. Ashley received a Bachelor of Arts in Mass Communications from the University of Louisiana at Monroe in 2003.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 begin_of_the_skype_highlighting              +1 206 222 2803      end_of_the_skype_highlighting (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/29 at 09:11 AM
Show Notes • Interviews • (0) Comments • Permalink

Monday, October 25, 2010

The Hobson & Holtz Report - Podcast #570: October 25, 2010

Content summary: Jeff Eggen interview and David Spinks video interview are up, Joseph Jaffe interview coming Oct 29; listener comments and discussion; News That Fits: The Guardian offers social media guidance to its journalists while the Washington Post offers prohibition, fake PR is not going away anytime soon, Dan York reports, the Media Monitoring Minute with CustomScoop, why putting your holiday plans on Twitter or Facebook is an invitation to crooks (and insurance companies), minority groups in the US are more digital-savvy than Caucasians says survey, Michael Netzley reports from Singapore; music from Voodoo Kings; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for March 1, 2010: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 1…

Posted by neville on 10/25 at 03:16 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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