Show Notes

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Monday, December 06, 2010

The Hobson & Holtz Report - Podcast #576: December 6, 2010

Content summary: Neville solo host this week; new FIR Interview posted: Shel in conversation with Veterans of Foreign Wars (VFW) Foundation Acting Director John G. Lowe and Fleishman-Hillard digital strategist Justin Goldsborough about the V-Wall campaign; FIR Interview coming: Michael Netzley with David Ketchum of Bite Communications Asia Pacific; FIR Live date change reminder: Dec 18 not 11; listener comment and Friendfeed FIR Room round-up; News That Fits: Dan York reports on WikiLeaks and more, newspaper paywalls and the experience so far of The Times, the Media Monitoring Minute with CustomScoop, Shel reports on the Grand Experiment of 2010, Michael Netzley reports from Singapore on this week in Asia featuring WikiLeaks and an Asian perspective, #CommsChat ties up with Cision UK, new CommonCraft video "Social Media and the Workplace"; music from Tourist; and more.

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For Immediate Release: The Hobson & Holtz Report, for December 6, 2010: A 51-minute podcast recorded live from Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR #576 show notes at The New PR Wiki

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday December 13…

Posted by neville on 12/06 at 01:53 PM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Thursday, December 02, 2010

FIR Interview: Crowdsourcing Content for the VFW Foundation’s “Return the Favor” V-Wall

Veterans of Foreign Wars (VFW) Foundation Acting Director John G. Lowe and Fleishman-Hillard digital strategist Justin Goldsborough join FIR co-host Shel Holtz to discuss the V-Wall campaign, described by Fleishman President and CEO Dave Senay as “an interactive page of videos, pictures, texts and tweets—all focused on expressing gratitude to our troops and veterans. What makes this solution unique is that the information on the site (was) crowdsourced.” The campaign was part of the “Return the Favor” campaign.

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Download the MP3 file (11.6Mb, 28:58)
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Subscribe to the FIR Interviews RSS feed

About our Conversation Partners

John G. Lowe Lowe was appointed Acting Director of VFW Foundation on September 2010 previously serving as the Deputy Director from October 2008. Prior to joining the staff at National Headquarters he served as the State Adjutant/Quartermaster for the Department of California since 2000.

John served in the US Army with the 82nd Airborne Division from 1982 to 1985. Following his discharge, he began a career as an accountant. He has more than 20 years experience in accounting, budgeting, financial reporting and administrating computer network and database systems. From 1990-1996 he served as the staff accountant for the Los Angeles Philharmonic Orchestra and from 1997-2000 he served as the staff accountant and network administrator for the San Diego Symphony.

In 1989, he joined the VFW and has served in Post, District, State and National positions. He is a graduate of the University of San Francisco where he earned a bachelor of Public Administration degree in 2005.

Justin Goldsborough joined Fleishman-Hillard Kansas City, where he specializes in digital strategy and education, in 2009. Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter. He is in his fifth year on the Kansas City IABC board and is serving as president for the 2010 board year. Justin is a huge Bon Jovi fan and once won third place in a karaoke contest at Chicago’s John Barleycorn’s with a rousing rendition of Livin’ on a Prayer. He’s also a diehard Kansas City Royals fan, so go easy when talking baseball.

After the interview, Justin sent along some additional information:

Hallmark is another client of ours that has had a lot of success recently with their recordable storybook product. One of the more common stories we’ve heard about the product is that military families will buy it and send it over to their loved ones overseas so he/she can record the story and then a child or a family member can still hear that loved one read to him/her while they are away. Once Hallmark identified this military affinity to the product, they made a significant donation of Recordable Storybooks to the VFW Foundation to give to military families.

At FH, we also worked with Hallmark to take several of these Recordable Storybook to the Hallmark Celebritree event in Los Angeles at Brooke Burke’s house (Dancing With the Stars host). Several of the celebrities who attended the event signed the books and they are now up for auction on the Modern Mom community, with all proceeds going to the VFW Foundation. The auction goes through Dec. 3 and can be found here.

You can follow Justin on Twitter at @jgoldsborough and read his blog, Justin Case You Were Wondering.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/02 at 08:43 AM
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Monday, November 29, 2010

FIR Cut: Smartphones to ring up 28% of holiday shopping

Cut from episode 575: Information Week articleexplores the role smartphones will play in 2010 holiday shopping

Download the file here (MP3, 1.10Mb; length 2:40), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 11/29 at 08:52 AM
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The Hobson & Holtz Report - Podcast #575: November 29, 2010

Content summary: Kristin Brandt from Manic Mommies is guest co-host; FIR Live on BP Gulf oil spill set for December 11; listener comments; Ragan promo on Corporate Editors and Writers Conference; Kristin and Shel discuss mommy blogging; News That Fits: major retailers offer holiday deals on social networks, Neville’s commentary on PR spam, Michael Netzley’s Asia report, Media Monitoring Minute from CustomScoop, new data on employee brand evangelists, Pollstream, Dan York’s report; music from Matthew Ebel.

About our guest co-host

Kristin is vice president at Sundin Associates, an award-winning marketing and advertising agency, where she is responsible for account management as well as the development of client web sites and social media strategies.

A full-time working mother with two children, she is also executive editor and co-host of Manic Mommies Media, an emerging media company supporting moms trying to balance work and family life, that has drawn the attention of major brands including General Motors, Real Simple, Mead and Microsoft.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for November 29, 2010: A 71-minute podcast recorded live from Concord, California, USA, and Natick, Massachusetts, USA.

FIR #575 show notes at The New PR Wiki

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 6…

Posted by shel on 11/29 at 08:19 AM
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Monday, November 22, 2010

FIR Cut: Are video games the future of journalism?

Cut from episode 574: New Scientist article proposes the story-telling mechanism of video games could be a means of presenting journalism.

Download the file here (MP3, 3.06Mb; length 7:34), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 11/22 at 06:18 AM
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The Hobson & Holtz Report - Podcast #574: November 22, 2010

Content summary: Two FIR Interviews posted: with CC Chapman and Ann Handley, and with Mitch Joel; the next FIR Live will be on Dec 11 with Neil Chapman of BP and Gerald Baron on the Deepwater Horizon oil spill and crisis communications; listener comments and discussion; News That Fits: the TSA full-body scans pat-downs and social media, Dan York reports on Facebook Messaging and more, ten investor relations Twitter accounts revisited, the Media Monitoring Minute with CustomScoop, comScore state of the US internet and implications for mobile, Michael Netzley reports from Singapore; Kristin Brandt of Manic Mommies is guest co-host with Shel next week as Neville away; music from Ballerina Black; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for November 22, 2010: A xx-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #574 show notes at The New PR Wiki

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 29…

Posted by neville on 11/22 at 03:25 AM
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Sunday, November 21, 2010

FIR Interview: A conversation with Mitch Joel in London

Neville Hobson and Mitch Joel Dubbed the "Rock Star of Digital Marketing," Canada’s Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in Montréal, Québec, Canada.

A blogger since 2003, a podcaster since 2006 and a best-selling author since 2009, Mitch and FIR co-host Neville Hobson met up in London over breakfast on November 18, 2010.

In a wide-ranging conversation, Joel (pictured above right) explains why brands can’t be human. He talks about Six Pixels of Separation, the book he wrote in 2009 (now published in ten languages and just released in paperback) and expounds on the intrinsic connections between people. He gives his impressions of the new Google operating system and argues that the OS is the platform as he suggests what’s coming in the mobile space. And much more.

Get this podcast:

Download the MP3 file (11.3Mb, 24:49)
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About our Conversation Partner

Mitch Joel is President of Twist Image, an award-winning digital marketing and communications agency. In 2008, Joel was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His newspaper business column, “New Business - Six Pixels of Separation,” runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, “Ultraportable,” is featured in enRoute Magazine. His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business and marketing best-seller. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.

Joel is frequently called upon to be a subject matter expert for The Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets.

He is a Board Member and Vice-Chair for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society. He is also a former Board Member of the Interactive Advertising Bureau of Canada. Joel sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.

Connect with Mitch on Twitter: @mitchjoel.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 11/21 at 12:38 AM
Show Notes • Interviews • (1) Comments • Permalink

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