Show Notes
LInks to items mentioned in the podcast
Monday, January 24, 2011
The Hobson & Holtz Report - Podcast #583: January 24, 2011
Content summary: New FIR Book Review posted of Resonate by Nancy Duarte; diary date: next FIR Live is on Feb 19 with Eric Schwartzman and Paul Gillin on B2B social media; listeners’ comments discussion; News That Fits: bad guys shifting their focus away from phishing to social channels say Sophos and Cisco, Dan York reports on Apple Google IBM, the Media Monitoring Minute with CustomScoop, the US Army launches a social media handbook, Michael Netzley reports from Singapore, PR awaits tablet-only opportunities, Pollstream promo; music from The Spin Doctors; and more.
Get FIR:
- Download the MP3 file (25.1Mb, 62:45)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 24, 2011: A 63-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 31…
Saturday, January 22, 2011
FIR Book Review: Resonate by Nancy Duarte
Listen to this podcast now:
Resonate: Present Visual Stories that Transform Audiences, by Nancy Duarte
FIR book editor Bob LeDrew reviews Nancy Duarte’s “Resonate.” According to the Amazon.com review, “Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they’ve wasted their time? All too often, presentations don’t resonate with the audience and move them to transformative action. Just as the author’s first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author’s approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you’ll convey your content with passion, persuasion, and impact.”
Get this podcast:
Resonate, by Nancy Duarte
Publisher: Wiley
272 pages
Published September 2010
ISBN-10:0470632011
ISBN-13: 978-0470632017
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, January 17, 2011
The Hobson & Holtz Report - Podcast #582: January 17, 2011
Content summary: FIR website sidebar updated and adjusted; new FIR Book Review is up; Chester Burger honored on 90th birthday with scholarship; listener comments discussion; News That Fits: how schools can use social media to engage pupils, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, follow-up: was it really the most amazing press release ever written?, the Pentagon closes social media office, Lee Hopkins reports on communication and the floods in Australia, how should you respond to online critics?, Dan York reports on Skype’s acquisition of Qik plus Sallie Goetsch’s review of WordPress 3.1 and more, PollStream promo, the bottom line of social networks requires employee focus says McKinsey study; music from Belladonna; and more.
Get FIR:
- Download the MP3 file (26.3Mb, 65:47)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 17, 2011: A 66-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 24…
Friday, January 14, 2011
FIR Book Review: UnMarketing by Scott Stratten
Listen to this podcast now:
UnMarketing: Stop Marketing, Start Engaging, by Scott Stratten
FIR book editor Bob LeDrew reviews Scott Stratten’s “UnMarketing.” According to the official Amazon.com review, “UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.”
Get this podcast:
UnMarketing, by Scott Stratten
Publisher: Wiley
Hardcover: 272 pages
Published September 2010
ISBN-10:047061787X
ISBN-13: 978-0470617878
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, January 10, 2011
The Hobson & Holtz Report - Podcast #581: January 10, 2011
Content summary: Happy birthday Eric Schwartzman!; listener comments discussion; News That Fits: can Dave Winer reinvent blogging?, Dan York reports on DimDim and more, the Media Monitoring Minute with CustomScoop, a third of consumers now shopping via mobile, Michael Netzley reports from Singapore, Pollstream promo, David Phillips reports on the envisioning Digital Europe 2030 report; music from The Alice Project; and more.
Get FIR:
- Download the MP3 file (27.3Mb, 68:15)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 10, 2011: A 68-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 17…
Monday, January 03, 2011
FIR Cut - Travel and Twitter
- Cut from episode 580: Airlines and politicians make good use of Twitter during the holiday travel nightmare affecting the U.S. East Coast.
Download the file here (MP3, 4.16Mb; length 10:19), or sign up for the RSS feed to get this cut segment and all future ones automatically.
The Hobson & Holtz Report - Podcast #580: January 3, 2011
Content summary: Vote for FIR at Podcast Alley; this is the sixth anniversary show: a retrospective on show #1 from Jan 3, 2005; first FIR Book Review from Bob LeDrew is up; FIR Interview with Joseph Jaffe posted; listener comments discussion; News That Fits: Pew study on paying for content, Chris Brogan charging for blog ideas attracts criticism but is it wrong?, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore on Confucius and more, Pollstream promo, Dan York reports on Skype and Quora and more; concluding this show with a thank you to our sponsors, reporters, contributors and listeners; music from Freeky Cleen; and more.
Get FIR:
- Download the MP3 file (25.9Mb, 64:43)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 3, 2011: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 10…
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