Show Notes
LInks to items mentioned in the podcast
Tuesday, March 08, 2011
FIR Interview: Jackie Mitchell on Every 80 Seconds from American Red Cross of Greater Chicago
The press release begins, “The American Red Cross is ‘burning’ people’s most precious memories to raise awareness about fire prevention during Red Cross Month. Home fires occur every eighty seconds in the United States, and the Red Cross responds to a fire every eight minutes nationwide. In less than 80 seconds, people can save lives by participating in an awareness campaign to help.” The “Every 80 Seconds” campaign, launched by the American Red Cross of Greater Chicago, is a multichannel effort that virtually burns personal images from the Facebook pages of those who connect to the campaign. The desired result: a more personal understanding of the devastating loss that comes from a home fire.
In this FIR interview, co-host Shel Holtz speaks with Jackie Mitchell, director of marketing and communications for the Red Cross’ Chicago region, about the origins and execution of a campaign that exists almost entirely away from the Red Cross’ website, leveraging Facebook, Twitter, YouTube and other social channels. Partners are also an important part of the campaign. For example, visitors to the Chicago Tribune website will see the page burn up before their eyes, leading them to an invitation to visit the Every 80 Seconds campaign and witness their personal photos consumed by fire:
(Note: The audio quality on Shel’s track is less than exceptional; we were unable to filter out hotel room noise picked up the microphone. Sorry about that.)
Get this podcast:
- Download the MP3 file (8.01Mb, 19:56)
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About our Conversation Partner
Jackie Mitchell leads marketing and communications efforts for American Red Cross of Greater Chicago and serves as a Red Cross national media spokesperson throughout the U.S. by virtue of Red Cross deployment. With experience in the non-profit and Fortune 500 sectors, Jackie combines the best of international for-profit operations with non-profit purpose.
Jackie speaks in Chicago and nationally on how social media has introduced a unique opportunity to engage and mobilize a new kind of employee and volunteer - the ambassador. Most recently, she spoke at Ragan Communications Social Media Conference, PR/MKTG Bootcamp, Northwestern University’s FORUM, and the Social Media Club of Chicago. She is published writer and has received numerous awards and recognitions for her contributions to the writing, communications, and public service fields including the Illinois Governor’s Outstanding Volunteer Award and the American Red Cross Advance Public Affairs Team “Rookie of the Year.”
Connect with Jackie on Twitter at @your_mssunshine.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, March 07, 2011
The Hobson and Holtz Report - Podcast #589: March 7, 2011
Content summary: Vote for FIR at Podcast Alley; FIR Interview with the FT is up, Neville was at the FT Digital Media conference in London last week; Speakers & Speeches podcast with AEP’s William Amurgis is coming, upcoming FIR Interview with RealWire’s Adam Parker, FIR Book Review of Curation Nation is coming from Shel; IABC Europe Middle East Region conference takes place in Turin, Italy, next month; listener comments discussion; Ragan promo; News That Fits: European firm stops tweeting blaming poor engagement, Dan York’s report, the Media Monitoring Minute with CustomScoop which prompts a discussion about actor Charlie Sheen and Twitter, will Facebook replace company websites?, five things you need to know about Chinese microblogging, Pollstream promo, Michael Netzley’s report, mobile web more popular than apps; music from The Attic Ends; and more.
Get FIR:
- Download the MP3 file (26.3Mb, 65:42)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for March 7, 2011: A 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday March 14…
Monday, February 28, 2011
FIR Interview: Steve Pinches on the FT, tablets and mobile
An industry undergoing wholesale change is one way of characterizing the mainstream media as news organizations confront a digital future by planning and experimenting with different business models to help ensure their survival in a marketplace that bears little resemblance to the conditions of yore when it was all about print.
One media property at the heart of evolution and change is the Financial Times, owned by media conglomerate Pearson which today announced robust financial results for the past year. According to CEO Marjorie Scardino, a key element of its success in 2010 is that paid-for digital subscriptions rose 50 percent to 207,000, with digital services accounting for 40 percent of FT Group revenue, and more than 900,000 downloads of FT apps on tablets and mobile phones.
In this FIR Interview, co-host Neville Hobson talks to Steve Pinches, lead product manager for FT.com mobile products, who discusses the FT’s efforts with apps for the iPhone, iPad and, most recently, Android platforms; and offers insight into the FT’s mobile strategy and its subscription models for print and digital; and projects what’s on the FT’s horizon for further developments in the mobile space.
(Disclosure: prior to this interview, Neville Hobson received a Samsung Galaxy Tab on loan from the FT to explore their Android app.)
Get this podcast:
- Download the MP3 file (9.5Mb, 20:37)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone
About our Conversation Partner
Stephen Pinches was appointed lead product manager for FT.com mobile products in June 2008. He is responsible for all mobile, audio and video products across FT.com including the FT’s iPad and iPhone apps and mobile websites.
Pinches joined the Financial Times in 2002 on the FT graduate scheme, and has since then held a series of roles in e-commerce and business development for FT.com. He holds a first class Bachelors and Masters degree in European Literature from the University of Warwick.
Connect with Steve on Twitter at @ftsteve.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
FIR Cut - Childish PR practices; the end of email
- Cut from episode 588: A PR rep unfollows a journalist because of critical stories.
- European company will ban internal use of email by 2014 (free FT registration required)
Download the file here (MP3, 2.34Mb; length 5:45), or sign up for the RSS feed to get this cut segment and all future ones automatically.
The Hobson & Holtz Report - Podcast #588: February 28, 2011
Content summary: FIR Interview with OneForty.com’s Laura Fitton is up and one with the Financial Times on its mobile efforts is coming; congratulations to Voce Communications on its acquisition by Porter-Novelli; a review of Peter Shankman’s new book is coming from FIR Book Review Editor Bob LeDrew; share your opinion in the new Pollstream poll on the FIR website; promo from Ragan Communications about the new Ragan.com and other sites; News That Fits: RealWire launches a new press release search engine, a local reporting site moves entirely to Facebook, “Churnalism” and the press release, Media Monitoring Minute from CustomScoop, Michael Netzley’s report, Razorfish study shows customers don’t want brands to engage with them on Twitter or Facebook, Pollstream promo, Internet words find their way into the dictionary, Dan York’s report; music from The Morning Stars; and more.
Get FIR:
- Download the MP3 file (26.4Mb, 55:57)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for February 28, 2011: A 56-minute podcast recorded live from Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday March 7…
Monday, February 21, 2011
The Hobson & Holtz Report - Podcast #587: February 21, 2011
Content summary: FIR Interview with Laura Thomas at Dell posted; recording of FIR Live #21 on B2B social marketing with Paul Gillin and Eric Schwartzman is up; listener comments discussion including on Bernie Goldbach’s Audioboo; News That Fits - should your employer have access to your Facebook account?, Dan York reports on Terry Fallis SNCR Facebook NewsFeed change and more, the Media Monitoring Minute with CustomScoop, discussion on mainstream media and social media in the current unrest in Libya, taking sock puppets to a new level: persona management and illusions of consensus, Sallie Goetsch asks who took podcasting out of podcamp, results of the Pollstream poll, Michael Netzley reports from Singapore on Groupon in China and Burson Marsteller’s global social media check-up; news about next week’s show; music from Gas House Gorillas; and more.
Get FIR:
- Download the MP3 file (28.4Mb, 71:02)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for February 21, 2011: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 28…
Sunday, February 20, 2011
FIR Live #21 - February 19, 2011: Social Marketing to the Business Customer
One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is far better employed in the B-to-B space. In this episode of FIR Live, Paul Gillin and Eric Schwartzman, co-authors of the new book, “Social Marketing to the Business Customer,” answer questions about the role of social media in B-to-B marketing.
Get this podcast:
- Download the MP3 file (23.6Mb, 58:58)
- Get the show on iTunes
- Subscribe to the FIR RSS feed
- Get the FIR app for your iPhone
About our Conversation Partners
Paul Gillin is a writer, speaker and consultant who specializes in business-to-business uses of social media marketing. His four books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, 2011). Previously, he was editor-in-chief of the newsweekly Computerworld and founding editor of Internet publisher TechTarget. His website is gillin.com and he blogs at paulgillin.com. He’s @pgillin on Twitter.
Eric Schwartzman has been conducting monthly social media training programs for PRSA since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. Eric specializes in online communications strategy, social media policy development and accelerating social media literacy within organizations. He is a frequenter speaker at professional conferences and has been producing the award-winning podcast “On the Record…Online” (which is @ontherecord on Twitter), which focuses on how technology is changing the way organizations communicate, since April 2005. Eric is on Twitter at @ericschwartzman
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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