Show Notes

LInks to items mentioned in the podcast

Monday, March 21, 2011

FIR Speakers and Speeches: Brian Solis at Dell B2B Social Media Huddle

Brian Solis

The third Dell B2B Social Media Huddle took place in London on March 17, 2011. Organized jointly by Dell, Google and FIR, the event featured social business expert Brian Solis and was characterized by its popular unconference approach, enabling anyone to present on a topic or lead a breakout discussion.

In front of a packed room at Google’s London headquarters, Solis explained the concepts of social business and the social customer and their significance in the business-to-business area. During an open Q&A discussion facilitated by FIR co-host Neville Hobson, Solis offered insights into the concept of Behaviorgraphics with ‘benevolence’ at its centre and why he believes "if ignorance is bliss, awareness is enlightening."

You can view Solis’ presentation, titled "Engage" (embedded below, or at Slideshare if you don’t see the embed), and follow as you listen to the podcast.

To conclude a lively and compelling one-hour discussion, Solis offered his impressions from SXSW Interactive - the five-day conference and networking event on emerging technology that takes place in in Austin, Texas, each March - highlighting what’s hot, what’s on the radar, and what it will mean for B2B in particular.

(Photo of Brian Solis courtesy of Benjamin Ellis, used under Creative Commons permission. See all photos from this event tagged dellb2b at Flickr. See Twitter conversations under the hashtag #dellb2b.)

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About Brian Solis

Brian SolisBrian Solis is principal at Altimeter Group, a research-based advisory firm in Silicon Valley. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage!, is regarded as the industry reference guide for businesses to build and measure success in the social web; a revised second edition was published in March 2011.

His blog, BrianSolis.com is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Solis is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers. He actively contributes to FastCompany, BusinessWeek, AdAge, Harvard Business Review, and Mashable.  He also shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of social business.

Connect with Brian on Twitter: @briansolis.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 03/21 at 04:47 AM
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Wednesday, March 16, 2011

FIR Book Review: Curation Nation by Steven Rosenbaum

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imageCuration Nation, by Steven Rosenbaum

FIR co-host Shel Holtz reviews Steven Rosenbaum’s “Curation Nation.” Rosenbaum currently is CEO of Magnify.net, a video curation website. Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise. In Curation Nation, Rosenbaum ‘curates the curators’ by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.”

The book’s website is at CurationNation.org

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Curation Nation, by Steven Rosenbaum
Publisher: McGraw-Hill
304 pages
Published February 2011
ISBN-10: 0071760393
ISBN-13: 978-0071760393

Purchase at Amazon US, Amazon Canada, or Amazon UK.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/16 at 11:17 AM
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Monday, March 14, 2011

FIR Cut - That Chrysler tweet

Cut from episode 590: Chrysler’s reaction—or overreaction—to an errant tweet from a staffer at the company’s social media agency sparks ridicule.

download For Immediate Release podcast

Download the file here (MP3, 2.57Mb; length 6:20), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 03/14 at 07:04 PM
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FIR Cut - Facebook’s comment utility: a force for good or evil?

Cut from episode 590: Not everybody thinks the Facebook utility that lets blogs and other websites leverage the social network’s comments is a good idea.

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Download the file here (MP3, 3.52Mb; length 8:42), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 03/14 at 06:50 PM
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The Hobson & Holtz Report - Podcast #590: March 14, 2011

Content summary: Neville is solo as Shel’s on the road (but we have contributions and conversation); diary reminder: upcoming FIR Interview with RealWire’s Adam Parker on March 21; FIR interviews up: Jackie Mitchell, and David Ferrabee and Robin Block; FIR Speakers and Speeches up: William Amurgis at IntraTeam conference on AEP intranet; DCI Group’s Digital America via Chip Griffin; upcoming FIR Speakers and Speeches podcasts coming from the Dell B2B Social Media Huddle in London on March 17, especially a conversation with keynoter Brian Solis; shoutout for IABC Europe Middle East Region conference in Turin, Italy, next month; listener comments’ discussion; Ragan promo; News That Fits: social media connections and the Japan earthquake/tsunami disaster, Dan York reports on Japan and more, the Media Monitoring Minute with CustomScoop, LinkedIn launches curated LinkedIn Today, Pollstream promo, Michael Netzley reports from Singapore on Japan and more; music from Sexy Mathematics; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for March 14, 2011: A 59-minute podcast recorded live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 21…

Posted by neville on 03/14 at 11:20 AM
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Interview: Robin Block & David Ferrabee the future of social media within internal communications

Addressing what Robin Block and David Ferrabee believe is a disconnect between how immersed and digitally-connected employees are outside of the workplace, and how their internal communications are being delivered, is at the heart of an innovative film being created by Red Sky Vision in association with IVCA.

The film is being shot in a cinematic style interspersed with imaginative motion graphics to illustrate key points in the piece, as the ‘mood board’ example video illustrates.

The ‘mood board.’

 
In this FIR Interview, co-host Neville Hobson - one of the contributors to the film as an interviewee - talks to Robin and David about the film; as producer and interviewer respectively, each describes its purpose, its scope and why they believe it offers a very different approach to corporate film-making, designed to engage viewers at all levels of the organization, and contribute to learning and to the debate.

"The future of social media within internal communications" is planned to be released in April 2011. More information about the film at Red Sky Vision / Insight.

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About our Conversation Partners

Robin BlockRobin Block is Director of Red Sky Vision Ltd, an agency which specialises in internal communications. The company creates compelling video and motion graphics to inform, educate and motivate the workforce. Robin is proud to work with some of the UK’s biggest and most prestigious brand names including Coca-Cola Enterprises and Unilever.

Connect with Robin on Twitter at @robinblock.

David FerrabeeDavid Ferrabee is Managing Director of change management consultancy Able and How, working with 60-80% of the FT 100 companies in the UK in one way or another. He has been involved with many major European, Canadian and American multi-nationals. By bringing together experience, ideas and innovative thinking he helps businesses move quickly to successfully address important business issues. Before his current role, he was Managing Director, Change and Internal Communications, at Hill & Knowlton.

Connect with David on Twitter at @ferrabee.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/14 at 10:36 AM
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Friday, March 11, 2011

Speakers & Speeches: William Amurgis at IntraTeam conference on AEP intranet

IntraTeam, the Denmark-based organization for intranet managers, held its annual conference in Copenhagen on March 1-3. FIR co-host Shel Holtz was among the speakers and, while there, was able to record the presentation by American Electric Power Internal Communications Manager William Amurgis. The presentation, titled “The intranet as an employee relationships management system,” is available for download as a PDF below; use it to follow along with the audio of Amurgis’ presentation.

image
Download 11MB Presentation

About William Amurgis

William AmurgisWilliam Amurgis is manager of internal communications at American Electric Power (AEP), one of the largest electric utilities in the United States with more than 5.2 million customers and 19,000 employees.  He has worked with intranets since 1995, and has spoken about intranets in webinars and at various conferences across North America and Europe.  AEP’s intranet was recognized as one of the world’s best in 2007, and its design was featured in the Wall Street Journal.

William has a Bachelor of Science degree in Statistics, and a Master of Arts degree in Education (with emphasis on instructional design and technology).  He lives in Columbus, Ohio, with his wife and five children.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/11 at 01:13 PM
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