Show Notes
LInks to items mentioned in the podcast
Monday, April 11, 2011
The Hobson & Holtz Report - Podcast #594: April 11, 2011
Content summary: Vote for FIR on Podcast Alley; diary date: next FIR Live on April 30 on social media analytics; listener comments discussion; Ragan promo; News That Fits: marketers get ready for the ‘Validation Era’, Dan York reports on Mediasift licenses Twitter firehose and more, the Media Monitoring Minute with CustomScoop, is mass media winning in the social media revolution?, Michael Netzley reports from Singapore on global corporations must rethink Asian engagement strategies, CIPR launches The Conversation, Pollstream promo; music by Supraluxe; and more.
Get FIR:
- Download the MP3 file (26.9Mb, 67:11)
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for April 11, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 18…
Monday, April 04, 2011
The Hobson & Holtz Report - Podcast #593: April 4, 2011
Content summary: Congratulations to Robert French on the third anniversary of PR Open Mic; FIR Interview with Azeem Azhar, Founder and CEO of PeerIndex, posted; listener comments discussion; Ragan promo; News that Fits: GE, the New York Times, Henry Blodgett and Twitter, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, the rise of the "second internet" and what it means, brands using content curation to bolster thought leadership, Pollstream promo, Dan York reports on the Salesforce.com acquisition of Radian6 and more; music from 7 Days to Perfection; and more
Get FIR:
- Download the MP3 file (25.1Mb, 62:45)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for April 4, 2011: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 11…
FIR Interview: Azeem Azhar, Founder of PeerIndex
In this FIR Interview, co-host Neville Hobson talks with Azeem Azhar, founder and CEO of London-based PeerIndex, a company that is algorithmically mapping out the social web. PeerIndex aims to become the standard that identifies, ranks, and scores online authorities, helping those individuals benefit from the social capital they have built up.
In a wide-ranging conversation recorded on March 31 during the Geeknrolla tech start-up conference in London, Azeem explains how PeerIndex works and its focus on opinion-formers and -leaders rather than influencers. He discusses the benefits for companies in understanding online authorities and their reach, shares his insights on the evolving ecosystem of online monitoring and measurement in the wake of the Salesforce acquisition of Radian6, and more.
Get this podcast:
- Download the MP3 file (11.3Mb, 24:49)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Azeem Azhar is an internet entrepreneur and investor with a background in journalism having worked previously at The Economist and Guardian.
He has been active developing services on the Internet since 1992, as a student. He was involved in the launch of The Guardian, The Economist and BBC web services during the 1990s; he had a fin-de-siècle/internet bubble escapade with an incubator between 1999 and 2001. More recently, he has been an investor in Powerset, New Energy Finance, Daylife, Seedcamp and Dopplr.
Connect with Azeem on Twitter: @azeem.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, March 28, 2011
The Hobson & Holtz Report - Podcast #592: March 28, 2011
Content summary: New FIR Interviews posted with ClearWire’s Adam Parker and Edelman Japan’s Ross Rowbury; FIR Interview coming with Azeem Azhar, founder of Peer Index; congratulations to social media pioneer Christopher Barger who moves from GM to Porter Novelli’s Voce; listener comments discussion; Ragan promo; News That Fits: Let your peers rate your PR influence says Deirdre Breakenridge, Dan York reports on LinkedIn’s brilliant PR stunt as it marks 100 million members, and more, the Media Monitoring Minute with CustomScoop, do high-profile failures and firings signal the end of social media?, Pollstream promo, Michael Netzley reports from Singapore; music from Sinfonia Electronique; and more.
Get FIR:
- Download the MP3 file (25.9Mb, 54:45)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for March 28, 2011: A 65-minute podcast recorded live from New York, New York, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 4…
Sunday, March 27, 2011
FIR Interview: Edelman Japan President Ross Rowbury on earthquake-tsunami communications
In this FIR interview, guest interviewer Jon Hoel talks with Ross Rowbury, president of Edelman Japan, about communications in the wake of the devastating Japan earthquake and Tsunami.
Get this podcast:
- Download the MP3 file (5.15Mb, 12:52)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone
About our Conversation Partner
Ross Rowbury President, Edelman Japan. Ross was formerly Senior Managing Director and COO at PRAP, Japan’s largest independent PR firm.
During his seven years at PRAP, Ross worked with both Japanese and multinational clients in the consumer, finance, healthcare and high technology industries.
Ross has worked in the Japan market for 30 years and is fluent in written and spoken Japanese. He has a wealth of experience in management training, strategic consulting and comprehensive communications disciplines. Prior to PRAP, Ross was Managing Director at the Tokyo Office of Gavin Anderson & Company (now Kreab Gavin Anderson) as well as Director at BZW Securities, Tokyo.
About our guest interviewer
Jon is an independent PR consultant currently living in Singapore. Jon has previously worked as a digital strategist for Burson-Marsteller (Singapore), private media consultant in Australia, and as a communications officer for the Australian Consulate in Japan. Jon is also the creator and host of the PR Junction podcast and can be found at jon_hoel on Twitter.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, March 21, 2011
FIR Interview: RealWire CEO Adam Parker on the value of press releases
In this FIR interview, co-host Shel Holtz speaks with Adam Parker, chief executive of RealWire, a UK-based press release distribution service. RealWire recently launched PR Filter, a search engine that searches press releases from a broad range of distribution services; he has conducted research into the nature of releases that PR professionals produce and discusses the match between subject matter and what journalists and bloggers are interested in. he also discusses the social media news release (SMNR) and RealWire’s SMNR service, along with the second study in 18 months to determine which format—traditional or social—gets more pickup.
Get this podcast:
- Download the MP3 file (12.06Mb, 30:01)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone
About our Conversation Partner
Adam is Chief Executive of RealWire, the UK news release distribution company. He is responsible for the strategy and development of the business and took on his executive role in early 2006, having been a Non Executive Director since the company began in 2001.
Adam is a member of the Institute of Chartered Accountants in England and Wales and has previously spent over nine years with PricewaterhouseCoopers working in the Corporate Finance, Business Advisory and Audit practices.
In early 2010 he acted as spokesman for the “An Inconvenient PR Truth” campaign that sought to bring the debate around the issue of irrelevant press release emails, aka PR spam, into the mainstream arena. The campaign lead to the production of a set of guidelines on media relations, a “Media Spamming Charter”, by the three UK professional PR bodies - Chartered Institute of Public Relations (CIPR), Public Relations Consultants Association (PRCA) and the Investor Relations Society (IRS) - which were endorsed by the National Union of Journalists (NUJ).
He blogs at www.showmenumbers.com, a title taken from one of his favourite TV shows - The West Wing.
Connect with Adam on Twitter at @AdParker.
Links
- RealWire
- PR Filter
- PR Filter Blog
- PR Filter technology rankings release
- Analysis of social media release coverage
- RealWire social media release video
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
The Hobson & Holtz Report - Podcast #591: March 21, 2011
Content summary: New podcasts posted: Curation Nation book review, Brian Solis presentation and discussion at Dell B2B Social Media Huddle; FIR Interview with RealWire’s Adam Parker coming; listener comments discussion; follow-up discussion on the Chrysler F-bomb tweet; Ragan promo; News That Fits: Global Fortune 100 social media savvy and getting savvier, Michael Netzley reports from Singapore including interview segment with Ross Rowbury President and CEO at Edelman Japan by John Hall, the Media Monitoring Minute with CustomScoop, why Corning’s investor relations video went viral; results of the latest Pollstream poll; Dan York reports on Klout, Beyonce and influence, AT&T and T-Mobile USA…and the media fest, Google Voice and Sprint, and more; music from Two Gallants; and more.
Get FIR:
- Download the MP3 file (27.8Mb, 69:23)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for March 21, 2011: A 69-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday March 28…
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