Sunday, September 12, 2010

FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze

imageEarlier this year, Ford Motor Company launched the new Ford S-MAX in the UK. Its dramatic advertising - featuring ice explorers, skiers, glaciers and snow-covered mountains - was the focus of the Ford S-MAX 3D Projection Event that took place at the Senate House, University College London, on September 9, 2010, featuring a 3D glacial ice-climbing scene projected onto the facade of the building.

The spectacular was created and presented by Seeper, a London-based interactive arts and technology collective - see this FordUKTV interview with Seeper’s Evan Grant and Ford’s Lyn West to learn the thinking behind the event.

The build-up to the event was driven by a great deal of activity with social media including a strong Ford presence on Facebook, buzz with Google Buzz, and the Twitter hashtag #FordSMAX. While Ford is well-known for its active participation in social media in the US, this event marked their first large-scale foray into social media in Europe since the “This Is Now” social media campaign last year for the launch of the new Ford Fiesta.

FIR co-host Neville Hobson was at the Senate House to witness the happening. In this concise FIR Interview recorded minutes before the event started, he talks with Kaitlyn Wilkins of Ogilvy 360, the PR agency behind it, to find out what Ford’s goals were and to learn what else Ford has planned for social media in Europe.

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About our Conversation Partner

Kaitlyn WilkinsKaitlyn Wilkins is a VP with the 360 Digital Influence Group at Ogilvy Public Relations Worldwide, and also leads Ogilvy’s global social media training initiative. She’s based in Washington, DC.

Kaitlyn specializes in developing winning digital strategies and word of mouth programs for iconic consumer brands, helping her clients authentically connect with consumers and promote their products using social media.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 09/12 at 10:37 AM
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FIR Interview: Susan Beebe and Richard Binhammer on Chief Listeners at Dell

DellDoes your organization have someone whose prime role is to listen to what people are saying about you online and then know what to do with the results of that listening? Dell does, with ‘chief listeners.’

Dell sees chief listeners as critical to making sure the right people in the organization are aware of what conversations on the web are saying about them, so that relevant people in the business can connect with customers.

In this FIR Interview, hosts Neville Hobson and Shel Holtz talk with Dell’s Susan Beebe  - one of two Chief Listeners at the company - and Richard Binhammer about the Chief Listener role, what it entails, how it works at Dell and what other organizations can consider for keeping the right people in the organization connected with people engaged in conversations online.

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About our Conversation Partners

Susan BeebePrior to joining Dell as a social media Chief Listener, Susan Beebe was a digital media branding consultant, conference speaker, published author and startup advisor. She has worked in global corporations, startups and everything in between.

Back in 1996 during the dot-com boom, she launched, developed and matured a startup firm that provided high-end technology services and full IT organizational outsourcing to municipal governments, law firms, court systems, hospitals, clinics, non-profits and some niche small business clients. Business revenue grew five-fold in only two years. Additionally, she led the effort to develop an all new supply chain and delivery system for the launch of branded desktops, servers and laptop systems.

Susan is a UCLA law grad, certified MCSE: Security & Messaging engineer and a certified global project manager (PMP) with 15+ years in the IT industry. She has performed globally complex and challenging projects and enjoys delivering quality results. You can find Susan on Twitter @SusanBeebe.

Richard BinhammerRichard Binhammer is a senior manager in corporate communications at Dell’s headquarters in Round Rock, Texas, USA. His career has developed from provincial and federal politics in Canada and (mostly) successful election campaigns, as well as lobbying, to corporate communications in the USA, with a little art, photography, good friends and different cities/regions to explore and enjoy along the way.

At Dell, Richard plans and implements strategic corporate communications to achieve business success and support/build corporate reputations. Most recently his responsibilities include new efforts in social media. He is experienced in positioning diverse business sectors, senior corporate executives, government officials and community leaders with key constituent groups, including extensive media relations and campaign/issues management.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 09/12 at 03:45 AM
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Monday, September 06, 2010

The Hobson & Holtz Report - Podcast #563: September 6, 2010

Content summary: Vote for FIR at Podcast Alley; FIR Interview coming with Susan Beebe, Dell’s Chief Listener; listener comments and discussion; 5 minutes on… social media use surges among 50+ adults, RyanAir’s way with words, AP to start citing bloggers, what big brands are spending on Google paid search; the Media Monitoring Minute with CustomScoop; News That Fits: listening overkill on Twitter for Starbucks UK says the FT, Dan York reports on the demise of Vox.com and more, corporate green efforts get thumbs-down from public, Michael Netzley reports from Singapore on social media in the classroom and more; news about next week’s show; music from The Otherside; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 6, 2010: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 13…

Posted by neville on 09/06 at 10:03 AM
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Monday, August 30, 2010

The Hobson & Holtz Report - Podcast #562: August 30, 2010

Content summary: Follow-up on survey samples; correction on Disney blog aggregation story from last show; listener comments discussion; 5 minutes on… the Oxford English Dictionary may become an online-only publication, ghost-blogging firms, new thriller sells more e-books than hardcovers, how the public views PR/advertising; the Media Monitoring Minute with CustomScoop; News that Fits: Burson’s "State of Mobile Communications" report, Michael Netzley reports from Singapore on Pakistan and floods, meet the Chief Listening Officer, FTC issues order to PR firm to remove fake reviews, Dan York reports on video pictures books and more, Mark Story reports from inside the US federal government on enterprise 2.0 and gov 2.0; music from Alyshen; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for August 30, 2010: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 6…

Posted by neville on 08/30 at 10:10 AM
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Monday, August 23, 2010

The Hobson & Holtz Report - Podcast #561: August 23, 2010

Content summary: Listeners’ comments and discussion; 5 minutes on… Have you heard of Facebook Stories (and Twitter Tales)?, books disruption: Seth Godin will no longer publish the old way and ads are coming, Disney invites bloggers to get aggregated, Skype etiquette; the Media Monitoring Minute with CustomScoop; News That Fits: Dan York reports on serendipity and discovery, Michael Netzley in Singapore takes a look at mobile communications in Indonesia; music from A Band Called Quinn; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for August 23, 2010: A 67-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 30…

Posted by neville on 08/23 at 10:30 AM
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Monday, August 16, 2010

The Hobson & Holtz Report - Podcast #560: August 16, 2010

Content summary: FIR Live #18 posted; David Parmet joins Converseon; listener comments; 5 minutes on… Twitter’s official tweet button has arrived, a few mobile web stats and facts, HP has lost its way, GAP offering FourSquare discount; the Media Monitoring Minute with CustomScoop; News That Fits: TweetChats for business, Michael Netzley reports from Singapore on the tragic, the unusual and an accomplishment, a UK survey suggests that social networks rival newspaper sites for breaking news, social media in a disaster, Dan York’s report, UK PR agencies defend work for foreign governments following critical reporting in The Guardian; music from Reggae Far East; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for August 16, 2010: A 72-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 23…

Posted by neville on 08/16 at 10:12 AM
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Saturday, August 14, 2010

FIR Live #18 - August 14, 2010: Web Pages or Facebook?

Content Summary:A panel of social media veterans discuss whether Facebook is a viable alternative for traditional websites and where Facebook fits into the branding and marketing mix.

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:

 

Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in thefirlive18-chatarchive.pdfconversation and questions (PDF file, opens in new tab/window) from the chat room.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.

You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 08/14 at 04:44 PM
Show Notes • FIR Live • (2) Comments • Permalink

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