Monday, October 04, 2010

The Hobson & Holtz Report - Podcast #567: October 4, 2010

Content summary: Next FIR Live on Oct 9 with Josh Bernoff and Ted Schadler; please vote for FIR at Podcast Alley; Neville’s judging the #somecommawards; listener comments discussion; 5 minutes on… how PR might use TwTroulette, in the future all media will be personalized says Facebook, getting retweeted isn’t as easy as it sounds, how will the CIPR’s just-announced ‘Media Spamming Charter’ deal with PR spam?; News That Fits: Domino’s lost 2% of value from its 2009 YouTube crisis, Dan York reports, how influence-measurement services like Klout may be a catalyst for real-world influence in the future, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore, is social media really moving in a new direction?; music from Jerry Joe Weise; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 4, 2010: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 11…

Posted by neville on 10/04 at 08:27 AM
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Wednesday, September 29, 2010

FIR Live #19 set for October 9 with Josh Bernoff and Ted Schadler

Companies that encourage their HEROes—the label Josh Bernoff and Ted Schadler apply to highly empowered and resourceful employees whose experiments and innovations on customers’ behalf result in extraordinary customer service—reap the benefits. That’s the subject up for discussion on the next FIR Live with the co-authors of Empowered the follow-up to the hugely popular Groundswell. The show—which you’re encouraged to be part of by calling in or participating in the live chat room, is set for Saturday, October 9, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.

imageJosh Bernoff is the coauthor of the BusinessWeek bestseller Groundswell, the “best book ever written on marketing and media” (Advertising Age), and is senior vice president, idea development, at Forrester Research. Ted Schadler is a vice president and principal analyst in Forrester’s IT Research Group. His work over 13 years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them.

imageAs always with FIR Live, you can be part of the discussion by calling in to +1.347.324.3723 to ask a question or share your views, or by commenting in the chat room.

On the day of the show, you’ll need to log in to BlogTalk Radio in order to participate in the chat room.

Join us for what promises to be a stimulating discussion!

Posted by shel on 09/29 at 02:40 PM
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Monday, September 27, 2010

The Hobson & Holtz Report - Podcast #566: September 27, 2010

Content summary: Neville and Shel together for the first time in a couple weeks; Jeanne C. Meister interview and Dell SMaC Talk panel discussion have both been posted; listener comments; five minutes on…open employee access to social media in British Columbia, top 10 PR measurement mistakes from Katie Paine, security issue warnings about the early release of open-source social network platform Diaspora, BP searches for a new PR chief; Media Monitoring Minute; News That Fits: four digital skills for PR professionals, Michael Netzley’s report, GM’s social media response to a crisis, insight from Pollstream, Dan York’s report; music from Angelina Bentley and the Cosmic Party; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 27, 2010: A 70-minute podcast recorded live from Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 4…

Posted by shel on 09/27 at 03:58 AM
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Sunday, September 26, 2010

FIR Speakers and Speeches: Panel discussion at Dell SMaC Talk Unconference, London

Dell SMaC Unconference

Engaging and energizing employees around its social media successes and strategy was the foundation underpinning the Dell "SMaC Talk Unconference," an event for employees in the computer maker’s EMEA region which took place in London on September 21, 2010.

Part of the event was a panel discussion in which four invited guests from outside Dell engaged in conversation about social media and addressed questions from Dell employees.

The panel:

Thanks to Dell and especially to Richard Binhammer and Kerry Bridge for enabling this FIR podcast.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 09/26 at 12:46 AM
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Wednesday, September 22, 2010

FIR Interview: Jeanne C. Meister, co-author, “The 2020 Workplace”

imageBy 2020, five distinct generations will be employed by organizations, presenting a broad set of challenges and opportunities for organizations. “The 2020 Workplace” is based on two comprehensive studies conducted by the authors, exploring the expectations of these generations and how organizations will need to adapt their workplaces to this unique employee population.

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About our Conversation Partner

imageJeanne C. Meister is an internationally recognized consultant, speaker, and author dedicated to delivering competitive advantage and improved business results for organizations. Jeanne is the co-author of the recently published book, “The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today” (Harper Business, 2010) The 2020 Workplace is the recipient of the Soundview Top 30 Business Books for 2010 and is listed at number 15 on the CEOREAD Business Book Best Seller List.

Jeanne is a Partner in Future Workplace, a consulting firm assisting organizations in implementing innovations in employee recruitment, executive education and leadership development. Jeanne is the author of “Corporate Quality Universities and Corporate Universities.” Her original research has been profiled in such publications as Chronicle of Higher Education, CLO Magazine, Fast Company, Financial Times, Harvard Business Review, People and Strategy Journal and Workforce Magazine.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/22 at 06:24 PM
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Sunday, September 19, 2010

The Hobson & Holtz Report - Podcast #565: September 20, 2010

Content summary: Shel’s on his own; Dell meetup in London Monday night and Dell interviews and a panel discussion are on their way; interview with “The 2020 Workplace” co-author Jeanne Meister coming; FIR Live could feature Josh Bernoff and Ted Schadler; listener comments and Friendfeed room roundup; news summary covering a social media shutdown that failed, a McDonalds FourSquare campaign, Twitter backgrounds, the growing importance of live online video, and a study on the likelihood of Twitter followers to buy a brand’s products; Media Monitoring Minute; News That Fits: PR messages are getting lost, Dan York’s report, a word from Pollstream, aligning marketing and PR; music from Blue Turtle Seduction; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 20, 2010: A 68-minute podcast recorded live from Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 27…

Posted by shel on 09/19 at 02:27 PM
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Monday, September 13, 2010

The Hobson & Holtz Report - Podcast #564: September 13, 2010

Content summary: Shel’s in Hawaii, Neville solo today; two FIR Interviews posted: Susan Beebe and Richard Binhammer, Dell, on chief listeners, and Kaitlyn Wilkins, Ogilvy on the Ford S-MAX London event; Karen Hoegh’s new book on podcasting is published in Denmark; listener comments and discussion; News That Fits: the demise of Bloglines doesn’t mean the end of RSS; the Media Monitoring Minute with CustomScoop; the pitfalls of remote working and how to avoid them; Dan York reports on Google Instant, Facebook page browsing, RSS and more; British army commander will tweet from war-torn Afghanistan; Michael Netzley reports from Singapore on Ramadan, common platform for Mixi, Renren and CyWorld, and more; music from SpiceHouse; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 13, 2010: A 58-minute podcast recorded live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 20…

Posted by neville on 09/13 at 12:09 PM
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