Sunday, July 25, 2010
FIR Live set for August 14 on Facebook-focused campaigns
FIR Live is back!
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That’s the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
The panel will include…
- Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com
- Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook
- Jennifer Cohen, co-founder and president of Something Creative LLC, which contributed ideas to a Facebook-focused campaign for a popular brand (which Jennifer discussed in a recent FIR interview)
- Dominic Sparkes, founder and Managing Director of Tempero, Europe’s leading interactive community management company, which has teamed with iPlatform to launch Conversocial, the first tool to allow full management and tracking of Facebook page activity.
As always with FIR Live, you can be part of the discussion by calling in to +1.347.324.3723 to ask a question or share your views, or by commenting in the chat room.
On the day of the show, you’ll need to log in to BlogTalk Radio in order to participate in the chat room.
Join us for what promises to be a stimulating discussion!
Friday, July 23, 2010
FIR Interview: Update from Michael Edson, the Smithsonian’s Director of Web & New Media Strategy
Michael Edson returns to FIR to introduce the prototype of the Smithsonian Commons, an interactive tool for digitally sharing the Smithsonian’s assets and enabling social interaction about them.
You can also see a video that explores the use of the Commons by a teacher, an enthusiast/citizen scientist and a millennial.
Get this podcast:
- Download the MP3 file (11.0Mb, 27:33)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Michael Edson is the Smithsonian Institution’s Director of Web and New Media Strategy. Michael has worked on numerous award-winning projects and has been involved in practically every aspect of technology and New Media for museums, including content development, digitization, blogging, gaming, public access to collections, information architecture, networking, place-of-business applications, programming, project management, graphic design, animation, audio and video production, mobile platforms, and citizen-created content. In addition to developing the Smithsonian’s first Web and New Media Strategy, Michael helped create the Smithsonian’s first blog, Eye Level, and the first Alternate Reality Game to take place in a museum, Ghost of a Chance. Michael has a BA from Wesleyan University.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 19, 2010
The Hobson & Holtz Report - Podcast #556: July 19, 2010
Content summary: New FIR Interview and Book Review posted; three winners of the contest to win free FIR iPhone apps: Ike Pigott, Stephen Waddington, Kris Gallagher; listener comments; 5 minutes on… social messaging dos and don’ts, Foursquare mayors get 25% off at Ann Taylor, paper boarding pass set to disappear, CMS for creating Layar content; the Media Monitoring Minute with CustomScoop; News That Fits: the pioneer behind @ComcastCares Frank Eliason goes to Citi, Michael Netzley reports from Singapore, the Apple press conference and the iPhone 4, Dan York reports; music from Chiwawa; and more.
Get FIR:
- Download the MP3 file (27.0Mb, 67:19)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the new FIR app for your iPhone
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for July 19, 2010: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 26…
FIR Cut: BBC tests tracking real-time Twitter trends with Zeitgeist tool
- Journalism.co.uk: BBC tests tracking real-time Twitter trends with Zeitgeist tool
- BBC R&D Blog: Zeitgeist - the most shared BBC links on Twitter
Download the file here (MP3, 1.52Mb; length 3:42), or sign up for the RSS feed to get this cut segment and all future ones automatically.
FIR Cut: Vaseline skin lightening cream meets social networking
- Salon.com: Skin-lightening meets social networking
- NDTV Profit: Vaseline’s skin-lightening Facebook app stirs debate
Download the file here (MP3, 798Kbps; length 1:51), or sign up for the RSS feed to get this cut segment and all future ones automatically.
Saturday, July 17, 2010
Introducing Pollstream, FIR’s newest sponsor
We’re delighted to welcome Pollstream as a new sponsor to “For Immediate Release.”
We learned several years ago that listeners welcome sponsors that offer content relevant to their work. Ragan Communications’ steady stream of opportunities for communications-focused professional development and CustomScoop’s insights related to monitoring fit right into that framework. Pollstream continues the tradition.
PollStream is a leading provider of interactive engagement and community building solutions. The company’s clients apply Pollstream’s two-way dialogue solutions to engage, educate and inform customers and employees online. Solutions include Poll, Quiz, Comment Engine, Sparkplug and Hive, each of which taps into participants’ fundamental desire to declare and compare ideas, opinions and recognition.
FIR listeners were first introduced to Pollstream in an FIR interview back in March 2009 with company founder Steven Green and TD Canada Trust communicator Wendy Arnott. The pair discussed TD’s use of The Hive as a tool to generate internal discussion of customer service among the bank’s employees.
The sponsorship will feature a 60-second repoortin each episode of “The Hobson & Holtz Report” that provides listeners with insights into interaction with audiences. Visitors to the FIR website will also be able to participate in a Pollstream poll that will change every couple weeks.
We encourage listeners to visit the Pollstream site and to explore how Pollstream can help achieve your objectives by visiting the special FIR page on the Pollstream site.
Friday, July 16, 2010
FIR Interview: David Meerman Scott on his new book, “Marketing Lessons from the Grateful Dead”
David Meerman Scott, author of “The New Rules of Marketing and PR” and several other books, collaborated with Hubspot CEO Brian Halligan to write “Marketing Lessons from the Grateful Dead.” The iconic jam band—the most successful touring band in history—innovated a variety of business practices unheard of for recording artists, from incorporating and establishing a board of directors that included road crew and office staff to establishing its own merchandising and ticket sales organizations. More famously, though, the Dead employed a variety of methods to more closely connect their fans—known as Deadheads—to the band, many of which are discussed today as elements of social marketing. Scott and Halligan’s book examines these activities and demonstrates how other businesses can take advantage of them to create fans as loyal as Deadheads.
In this interview, avowed Deadhead Shel Holtz talks with Scott about the book’s origins, experiences writing the book and some of the lessons the book covers.
Be sure to read two posts from David, one on the release of the book and one on the Follow the Band book tour.
Get this podcast:
- Download the MP3 file (17.8Mb, 44:26)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the new FIR app for your iPhone.
About our Conversation Partner
David Meerman Scott‘s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.
His first Grateful Dead show was January 17, 1979 in New Haven, CT when he was in High School.
Follow David on Twitter: @dmscott.
The book, “Marketing Lessons from the Grateful Dead,” is available at Amazon US, Amazon UK and Amazon Canada.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Navigation
Home | About Us | Archives | FIR Book Club | Press | Subscribe | Contact Shel | Contact Neville
Search This Site
We want your feedback
Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.
North America Comment Line:
+1.415.895.2971
Europe Comment Line:
+44.20.3239.9082
Skype: fircomments
FIR Shows
Podroll: Other PR Podcasts
- Jaffe Juice(Joseph Jaffe)
- Voices of Public Relations (from PRSA)
- Online PR Podcast
- PR and Other Deadly Sins
- Cafe2Go from IABC
- Steve Lubetkin's Podcasts
- Jay Baer's Social Pros Podcast
- Donna Papacosta's Trafcom News Podcast
- On the Record Online (Eric Schwartzman)
- Six Pixels of Separation with Mitch Joel
- Inside PR with Gini Dietrich, Joe Thornley and Martin Waxman
- PRWeek Podcasts
- Marketing Edge from Provident Partners
- Marketing Over Coffee with John Wall and Christopher S. Penn
- Media Bullseye Roundtable
License
This work is licensed under a Creative Commons License.
Email Policy
Our email policy is simple. We send no email, so you'll never receive any from us. Not spam, not a personal note, nothing. We receive listener comments at this domain, but we both use our personal email accounts when we reply. The only thing to subscribe to here is the RSS feed. Visit our site without worry. We're email free.
Special Thanks
The FIR logo image shown at the top of this page was specially designed for us in October 2005 by Effective Edge Communications, Inc., Elmira, Ontario, Canada. Check out their podcast.