Friday, October 29, 2010

FIR Interview: Ashley Howland on Baylor Health Care unblocking employee access to social media

imageMedia Relations Manager Ashley Howland speaks with FIR co-host Shel Holtz about successful efforts to unblock employee access to social media properties, notably Facebook, at Baylor Health Care System in Texas.

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About our Conversation Partner

imageAshley Howland is the media relations manager with Baylor Health Care System in Dallas, TX, specializing in emerging and social media. In 2009, she helped launch Baylor into the world of social media by collaboratively creating an online strategy, vision and voice for the organization. She currently manages Baylor’s presence on social networking sites such as Facebook, Twitter and YouTube; creates content and serves as an online spokesperson for the health care system.

Ashley joined the Baylor Health Care System Media Relations team in 2004. In 2009, she was awarded a Silver Spur from the Texas Public Relations Association. Ashley received a Bachelor of Arts in Mass Communications from the University of Louisiana at Monroe in 2003.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 begin_of_the_skype_highlighting              +1 206 222 2803      end_of_the_skype_highlighting (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 10/29 at 09:11 AM
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Monday, October 25, 2010

The Hobson & Holtz Report - Podcast #570: October 25, 2010

Content summary: Jeff Eggen interview and David Spinks video interview are up, Joseph Jaffe interview coming Oct 29; listener comments and discussion; News That Fits: The Guardian offers social media guidance to its journalists while the Washington Post offers prohibition, fake PR is not going away anytime soon, Dan York reports, the Media Monitoring Minute with CustomScoop, why putting your holiday plans on Twitter or Facebook is an invitation to crooks (and insurance companies), minority groups in the US are more digital-savvy than Caucasians says survey, Michael Netzley reports from Singapore; music from Voodoo Kings; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for March 1, 2010: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 1…

Posted by neville on 10/25 at 03:16 AM
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Saturday, October 23, 2010

FIR Interview: BlogDash Co-Creator David Spinks

David Spinks, co-founder of BlogDash—a new resource to aid in blogger outreach—conducts a brief video demo of the site during BlogWorld and New Media Expo in Las Vegas, Nevada, on Friday, October 15, 2010.

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About our Conversation Partner

imageAccording to his blog, David Spinks is—in addition to co-founder of BlogDash, Community Manager for Scribnia (where readers can review and discover online authors and bloggers), co-moderator of the #u30pro chat, an athlete, a gamer, an artist “and many other things depending on who you ask.”  Spinks is also a frequent guest writer for Mashable. You can find Spinks on Twitter at twitter.com/davidspinks.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/23 at 03:02 PM
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Monday, October 18, 2010

FIR Interview: Jeffrey Eggen on the Ford Focus Rally America

Jeffrey Eggen speaks with FIR co-host Shel Holtz about Ford Motor Company’s new multi-channel promotion to introduce the 2012 Ford Focus, the Focus Rally America. Unveiled at BlogWorld and New Media Expo, the promotion—which follows on the heels of the successful Ford Fiesta social media campaign—marries all four types of available media—paid, owned, earned, and social.

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About our Conversation Partner

imageJeffrey Eggen Jeff Eggen is the Experiential Marketing Manager for Ford, responsible for generating engaging, breakthrough programs which build awareness, consideration, and advocacy for Ford vehicles.  Examples include nationwide test drive tours / experiences, event activations and sponsorships, and experiential programs with key influencers.  Jeff has been in this position since 2008.  Successful consumer experiential initiatives that Jeff led include:  The Fiesta Movement, Ford Taurus NFL Gameday Houseparties, ControlTV, the Fiesta Garage at Bonnaroo, and Ford’s integration into American Idol, White Collar, and Vampire Diaries.

Jeff has held a wide variety of marketing and sales positions for Ford in the US and overseas.  He has been Marketing Manager for Ford Focus, Ford F-150, Ford Contour, Ford Escort, Mercury Sable, Mercury Mountaineer, and Mercury Mariner.  He has held product development positions in Ford, Lincoln, and Jaguar.  Finally, from 2004-2008, Jeff led the sales and marketing for Ford in 19 Asia Pacific markets including Korea, Singapore, and Hong Kong.

Before joining Ford, Jeff worked as a journalist, TV news anchor, and marketing communications manager in Kuwait and Venezuela.  He holds a BBA from Furman University (Greenville, SC) and an MBA from the University of Texas at Austin.

Jeff lives outside Detroit with his wife and four children.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/18 at 06:51 PM
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The Hobson & Holtz Report - Podcast #569: October 18, 2010

Content summary: FIR Interview with Joseph Jaffe fixed for Oct 29, Ford interview and video demo from BlogWorld Expo coming soon, thanks to Debi Davis for time codes in show notes; listener comments; Shel reports on BlogWorld Expo; News That Fits: Paul Fabretti explains what Manchester Police’s emergency calls live on Twitter for 24 hours intends to achieve, Dell’s experiment with "braided journalism", Michael Netzley reports from Singapore, CSR departments are a thing of the past say CEOs, Dan York reports on Facebook and more; music from Matt Thorpe; ands more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 18, 2010: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 25…

Posted by neville on 10/18 at 10:29 AM
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Monday, October 11, 2010

The Hobson & Holtz Report - Podcast #568: October 11, 2010

Content summary: FIR Live #19 with Josh Bernoff and Ted Schadler posted; upcoming FIR Interview with Joseph Jaffe later this month; listener comments; follow up on the CIPR’s media spamming charter: PRSA President Gary McCormick explains the PRSA’s point of view; 5 minutes on… AT&T rewrites history, the reinvention of print with ScrollMotion, Ford firsts: SDK and promoted tweets; the Media Monitoring Minute with CustomScoop; News That Fits: Dan York reports on Facebook Groups content curation and Windows Phone 7, contrasting two social media kerfuffles: New GAP logo and 10:10 video, Michael Netzley reports from Singapore on the Global ‘Digital Life’ research project that reveals major changes in online behaviour; music from Unquiet Nights; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 11, 2010: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 18…

Posted by neville on 10/11 at 10:24 AM
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Sunday, October 10, 2010

FIR Live #19: Empowered Co-Authors Josh Bernoff and Ted Schadler

Content Summary:Josh Bernoff and Ted Schadler, co-authors of the new book, Empowered, discuss how employee HEROes can drive customer service and satisfaction if their employers are willing to empower them. The book, a follow-up to Groundswell which Bernoff co-wrote with Charlene Li, is from Harvard Business Press and is available from Amazon US, Amazon Canada, and Amazon UK.

imageJosh Bernoff is the coauthor of the BusinessWeek bestseller Groundswell, the “best book ever written on marketing and media” (Advertising Age), and is senior vice president, idea development, at Forrester Research. Ted Schadler is a vice president and principal analyst in Forrester’s IT Research Group. His work over 13 years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them. Get FIR Live:


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.

You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/10 at 01:49 PM
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