Monday, December 09, 2013

The Hobson & Holtz Report - Podcast #733: December 9, 2013

Intro: Revisiting FIR’s RSS feeds (the everything feed means everything); last week’s Asia Report is a cut; FIR Book Review of "Age of Context" posted; upcoming interviews with Jeremiah Owyang, Joseph Jaffe and Maarten Albarda, and Sharam Faloudgar; In the FIR Podcast Network, episode 1 of "Linked Conversations with Chuck Hester" posted, new podcast "FIR presents Thought Leadership with Mitchell and Michael" from Mitchell Levy and Michael Procopio coming soon, Andrea Vascellari with news about FIR On Strategy;

Quick News: Upworthy’s success inspires a horde of clones that people are reading, new best practice guide on managing social media campaigns from the CIPR, FTC warns against native advertising deception, only 4% of languages are used online says study; Ragan promo;

News That Fits: The legal line in knowing what you can and cannot say online; how one company turned its employees into online brand ambassadors; the Media Monitoring Minute with CustomScoop; Dan York’s Tech Report with brief comment on LinkedConversations with Chuck Hester, new Slideshare home page, WordPress 3.8, Apple and Topsy, brief reflections on Nelson Mandela; listener comments from the FIR Podcast Community on Google+; how successful are companies with influential communicators as CEOs?; are classic crisis case studies relevant in the social media world?;

Music from The Flavor Foundation; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 9, 2013: An 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 16…

Posted by neville on 12/09 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, December 05, 2013

FIR presents LinkedConversations with Chuck Hester, Episode 1: December 5, 2013

FIR Presents LinkedConversations with Chuck HesterWelcome to the first episode of LinkedConversations with Chuck Hester.

In this episode I take a look at the latest feature from LinkedIn: Showcase Pages. I’ll explain what they are and how they can help you market your business.

My special guest this week is Michael Procopio, Marketing Consultant and Author of 42 Rules for B2B Social Media Marketing. Check out his book on Amazon. You can also find him on LinkedIn.

Finally, I give you a few tips on how to optimize your LinkedIn Profile.

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/05 at 10:50 AM
Show Notes • Linked Conversations • (0) Comments • Permalink

Wednesday, December 04, 2013

FIR Book Review: Age of Context, by Robert Scoble and Shel Israel

Age of ContextAge of Context: Mobile, Sensors, Data and the Future of Privacy explores the convergence of five technological factors—mobile, social media, data, sensors and location—and their present and future impact on everything from commerce to medicine to transportation.

FIR co-hosts Neville Hobson and Shel Holtz review the book in the context of an earlier FIR interview we conducted with the authors and two book launch events, including one in which Neville recorded Robert and Shel’s presentation as an FIR Speakers & Speeches podcast.

Get this podcast:

Age of Context: Mobile, Data, Sensors and the Future of Privacy by Robert Scoble and Shel Israel

Publisher: CreateSpace Independent Publishing Platform
248 pages (print edition)
Published: September 5, 2013
Price: $22.49 (U.S., print edition), $9.99 (U.S., Kindle edition).

Age of Context is available in print and all standard digital formats.

About the Authors

Robert Scoble and Shel IsraelRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology. Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media. He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Follow Robert on Twitter at @Scobleizer.

Shel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach. He is the author and co-author of five books including Age of Context – his latest book, co-written with Robert Scoble and released in September 2013 – Naked Conversations and Twitterville. Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

Connect with Shel on Twitter at @ShelIsrael.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future reviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Book Review podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/04 at 08:07 AM
Show Notes • FIR Reviews • (0) Comments • Permalink

Monday, December 02, 2013

FIR Cut: Michael Netzley’s Asia Report from Podcast 732

Due to technical issues, Michael Netzley’s Asia Report did not arrive in time for inclusion in FIR #732, so we’re offering it here as a Cut.

Download the file here (MP3, 3.31Mb; length 7:42), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 12/02 at 11:18 AM
Show Notes • FIR Cuts • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #732: December 2, 2013

Intro: FIR Interviews posted with Andrew Grill and with Adam Parker, one Interview coming with Sharam Fouladgar; two FIR Book reviews coming soon: Age of Context and ZERO; FIR Podcast Network news: Episode 1 of "AllthingsIC with Rachel Miller" published, and more; announcing the winners of the FIR Contest to win a copy of ‘Age of Context’;

Quick News: GE Designates December 3 as ‘3D Printing Day’, Typhoo Tea’s misguided effort to get back on Sainsbury’s shelves, how to use Twitter’s location prompt to engage your brand’s fans, the state of the Web Audio API; Ragan promo;

News That Fits: Get used to "Ok Google"; Dan York’s Tech Report: Zoom H6 digital audio recorder, WordPress 3.8 coming on December 12, the 30th birthday of DNS; PR’s use of media databases has gotten out of hand; the Media Monitoring Minute with CustomScoop; listener comments in audio, email and in the FIR Podcast Community on Google+;  why every HR professional (and communicator) should be aware of Glassdoor; Coke’s digital/social leader wants to kill the press release;

Music from Life Has Teeth; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for December 2, 2013: A 77-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 9…

Posted by neville on 12/02 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, November 28, 2013

FIR Interview: Adam Parker, RealWire, on the roles of listening and influence

Define "influence"...

In today’s professional development landscape, a major educational imperative for PR practitioners, marketers and others involved in online engagement is knowing how to find influential voices across the social web: what to look for, where to focus your attention, what tools are there to help you, and where do you start.

One man who has the credentials to share insights on such questions is Adam Parker, chief executive of RealWire, the UK media intelligence company, and the founder and architect of Lissted, its new superhuman social listening tool.

In this FIR Interview conducted at the CIPR’s PR Show 2013 in London on November 26, 2013, FIR co-host Neville Hobson met up with Adam during one of the breaks between conference sessions in the vibrant and very noisy atrium at the Business Design Centre in London for a chat over coffee. We began our conversation with Adam setting the scene with some perspectives on social media monitoring.

Get this podcast:

About our Conversation Partner

Adam ParkerAdam Parker is chief executive of RealWire, the UK media intelligence company, and the founder and architect of Lissted, its new superhuman social listening tool.

He is a member of the Chartered Institute of Public Relations (CIPR), a regular speaker on best practice in online PR and one of the co-authors of the CIPR’s bestselling "Share This" series of books, contributing the chapter "Media Relations Modernised" to the first book, and a chapter on the topic of "Understanding Social Capital" to its sequel.

Adam is also a chartered accountant, and before joining RealWire spent nine years with PwC in its audit, corporate finance and consulting practices working with both public and private sector blue chip organizations.

Connect with Adam on Twitter: @AdParker.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 11/28 at 06:01 AM
Show Notes • Interviews • (0) Comments • Permalink

Wednesday, November 27, 2013

FIR On Strategy with Andrea Vascellari, Episode 10: November 27, 2013

Strategy What should we do when a crisis hits? What tactics can we use? What process should we follow to manage and possibly reduce the damage caused by a digital crisis? This is what we are going to explore in this cast.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 11/27 at 06:30 PM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Tuesday, November 26, 2013

FIR presents AllthingsIC with Rachel Miller, Episode 1: November 26, 2013

AllthingsICWelcome to the first episode of AllthingsIC with Rachel Miller.

This month I take a look at news and views affecting the world of internal communication including the Top 30 under 30 internal communicators named by the Institute of Internal Communication, examine Twitter’s new emergency comms tool and share some top tips for running focus groups.

Here you can find full information about what was discussed in this episode.

This means you can sit back with a cup of tea and just listen without needing to make notes as you can view them all via Rachel’s blog.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR presents AllthingsIC with Rachel Miller is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 11/26 at 12:01 AM
Show Notes • AllthingsIC • (0) Comments • Permalink

Monday, November 25, 2013

FIR Interview: Andrew Grill, IBM, on Social Business

Rise of social business

The idea of an organization being a "social business" is one that’s been talked about for the past few years, and acted upon by many businesses, especially large enterprises.

While social business has quickly captured imaginations with many people, the term itself hasn’t universally caught on, perhaps because of the word ‘social’ that many seem to confuse with "social media."

In this FIR Interview, IBM’s Andrew Grill tells FIR co-host Neville Hobson why he believes social business is an imperative for organizations today. Andrew offers a way of defining the term that focuses on people, behaviors and organization change, rather than purely on social software and networking.

In a wide-ranging conversation, Andrew describes how some organizations have embraced social business and can demonstrate measurable benefits. He illustrates the primary obstacles preventing more organizations understanding and acting on the ideas behind "social business."

And he concludes with his top tips and advice to any organization today – no matter its size or industry – regarding what they need to do to embrace the concepts of being a social business.

Get this podcast:

About our Conversation Partner

Andrew GrillAndrew Grill is an internationally renowned thought leader in the fields of social business and social media networks. Currently, Andrew is a Partner in IBM Interactive based in London with a global remit to help drive understanding and deliver social business solutions to key IBM clients.

Previously, Andrew was CEO of leading social influence platform Kred.

Part strategy, part business, part technology and 100% digital, he has been sharing insights on digital and social online since 2004.

Prior to Kred, Andrew was Head of International Client Strategy for Visible Technologies, and CEO of commercial property website, PropertyLook. He also held senior roles in Australia with carriers Telstra and Optus.

Andrew edits the leading social business blog LondonCalling.co, and can be found on Twitter as @andrewgrill

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox. Social business image at top via Kenexa.

Posted by neville on 11/25 at 06:01 AM
Show Notes • Interviews • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #731: November 25, 2013

Intro: FIR Listener Survey update; FIR Interview with Andrew Grill coming November 25, with Sharam Fouladgar early December; newest addition to the FIR Podcast Network this week: Episode 1 of "AllthingsIC with Rachel Miller"; FIR Contest: win a copy of ‘Age of Context’ thanks to the CIPR - 5 copies to give away; Shel caught up with Andrea Vascellari, Bryan Person, and Sallie Goetsch at Social Media Breakfast East Bay;

Quick News: BP caught trolling its Facebook critics; The Public Relations Show in London on November 26; you’ve probably never heard of Polyvore, the social network that drives 20% of social commerce; Ragan promo;

News That Fits: If you’re going to change your culture, do it quickly; Michael Netzley’s Asia Report: China’s Communist Party will retain its grip on media and propaganda, and more; Unilever launches Project Sunlight, a company-wide social media campaign to promote sustainable living; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; case study: KLM using social media as a one-stop shop for servicing customer complaints; Dan York’s Tech Report: top-level domains, ICANN, and the evolution of the internet; deep-linking’s possibilities in the mobile world;

Music by The House of Jed; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 25, 2013: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 2…

Posted by neville on 11/25 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, November 21, 2013

FIR On Strategy with Andrea Vascellari, Episode 9: November 21, 2013

Strategy In this cast/post we will understand how to strategically predict the various phenomenons that can potentially originate a crisis and how an organization can plan the responsive actions needed to face such crisis situations.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 11/21 at 03:24 PM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Monday, November 18, 2013

TV@Work #2 - 11/18/13 - Video is the New Document

The world of enterprise video from the perspective of a software platform provider.

TV@WorkWelcome to the episode #2 of TV@Work. If you like the show, please share it with your friends.

In this edition I talk with Vern Hanzlik, General Manager and EVP at Qumu, a NASDAQ-traded company that provides the tools businesses need to create, manage, secure, distribute and measure the success of their videos. I loved talking with Vern. He’s a tech industry warhorse with lots of interesting things to say about video in “the enterprise.”  I got a big kick out of the technology industry vernacular, which doesn’t get in the way of Vern’s clear, straight talk about the power of video to engage people. 

I’d love to hear from you. Ask me a question. Let me know who you’d like me to interview. Suggest topics for future shows. Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

Get this podcast:

About our guest

Vern HanzlikBefore joining Qumu, Vern Hanzlik was President of Team Informatics, a global enterprise solutions and technology company that collaborates with clients by providing products, services and support to put unstructured data to work. He was also president of Sajan Software LTD, and president of Sajan’s India operation. From August 2001 to March 2006, he directed all operations for Stellent, where he served as CEO, president and executive vice president.

Follow Qumu on Twitter at @Qumu.

About Your Host

Ron ShewchukRon Shewchuk Ron Shewchuk is a communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication and Barbecue Secrets DELUXE!

Connect with Ron on Twitter: @ronshewchuk. Ron’s website is at www.RonShewchuk.com

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by RonShewchuk on 11/18 at 06:32 PM
Show Notes • TV@Work • (0) Comments • Permalink

The Hobson and Holtz Report - Podcast #730: November 18, 2013

Intro: Another new show is coming to the FIR Podcast Network: Linked Conversations with Chuck Hester; we’re interviewed for Inside PR; Shel interviewed for GaggleAmp’s podcast; listener survey update; upcoming FIR Interview podcasts with Andrew Grill, Global Social Business Partner at IBM, formerly CEO of Kred, on defining social business, and with Sharam Fouladgar, founder of AirPR, on his new PR-focused enterprise;

Quick News: How Twitter’s new Custom Timelines can be used for brands, have you added mobile to your monitoring program?, Google wins legal fight over plan to scan the world’s books, study finds mobile-text charitable donations are impulse decisions; Ragan promo;

News That Fits: It was a busy week last week for branding gaffes: JP Morgan, Home Depot, Charmin, Kellogg’s; Dan York’s Tech Report: commentary about the FIR podcast network… and "FIR On Technology", Google+ new cover photo feature, .sexy and .tattoo now live in DNS; what every company should learn from the latest Twitter hashtag kerfuffle #AskJPM surrounding JP Morgan; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; social media is part of the entire customer life process, so how do you sustain relationships at the bottom of the funnel?; is blogging "just people showing off"?;

Music from Persian Claws; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 11, 2013: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 25…

Posted by neville on 11/18 at 04:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, November 14, 2013

FIR On Strategy with Andrea Vascellari, Episode 8: November 14, 2013

Strategy This episode is dedicated to public facing moderation plans at strategic level as a way to oversee, monitor, and grow a community. We understand what a public facing moderation plan is, why it’s important, how an organization should be internally structured (who does what) and I also share with you an example of a great public facing moderation plan.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 11/14 at 03:40 PM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Introducing “FIR presents Linked Conversations with Chuck Hester”

The FIR Podcast Network is pleased to announce a new podcast focused on getting the most from the LinkedIn business network that will begin later this month. Presenter Chuck Hester explains…

LinkedInI’ve known Shel Holtz and Neville Hobson for many years, and have enjoyed hearing - and learning from - For Immediate Release from the beginning.

So, when they suggested that I host a podcast about LinkedIn for the FIR Podcast Network, I was honored.

You see, I’ve been a speaker, author and LinkedIn Maven and Power Connector for more than 7 years, and truly believe in how the platform can change business lives. I’m also a Pay it Forward advocate and use LinkedIn to help others on a regular basis.

During that time, I have used LinkedIn to secure two different corporate jobs, land countless numbers of speaking gigs and meet some of the most interesting people in the world.

For some, LinkedIn is a massive, 240 million person social media network that is both fascinating and intimidating. My goal with the new podcast is to highlight the fascinating and make it less intimidating.

Each week, on FIR’s Linked Conversations, I’ll show you how to use LinkedIn, talk with a guest about their experience in leveraging the platform and bring you a few tips on making the most of the most powerful social business tool on the web.

So join me for Linked Conversations right here on the FIR Podcast Network!

Chuck.

Chuck HesterChuck Hester is a LinkedIn power connector with more than 13,000 direct connections.  He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He’s addressed conferences in Canada, Australia and throughout the United States.

The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, good old fashioned PR strategies and hard work.  He also offers LinkedIn Corporate Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints.

You can find Chuck on LinkedIn at www.linkedin.com/in/chuckhester. Follow him on Twitter at @chuckhester.

Posted by neville on 11/14 at 04:01 AM
Linked Conversations • News • (2) Comments • Permalink
Page 30 of 119 pages ‹ First  < 28 29 30 31 32 >  Last ›