Wednesday, November 13, 2013

Inside PR joins the FIR Podcast Network

Inside PRIn April 2006, we were delighted to find a pair of experienced, smart and articulate Canadian communiators had launched a new communications-focused podcast. Inside PR, with Terry Fallis and David Jones—both of whom worked at the time for Thornely Fallis Public Relations in Toronto—took an agency-centric (and uniquely Canadian) approach to their show. They addressed topics such as when to turn down work because of ethical issues, how not to leave an agency, conflicts of interest, PR measurement and a host of other meaty topics, along with operational matters like agency structure and hourly billing practices.

We became avid listeners to Inside PR, and continued to be devoted to listening to the show when, in March 2008, Terry and David (who had by then moved on to a new job) turned the microphone over to Martin Waxman, Keith McArthur and Julie Rusciolelli. The hosting of the show went through a few changes until,—having recorded their 100th show—invited Martin Waxman, Keith McArthur and Julie Rusciolelli to join them as co-hosts. Keith and Julie departed after about a year and Martin continued to host it with Terry and David. Then, in April 2010, Inside PR settled into its current hosting format, with Joe Thornley, Martin Waxman and Gini Dietrich. Still featuring an agency focus, the show covers PR and social media from a more global perspective, but continues to present a rich conversation sprinkled with the occasional interview on-site reporting from PR events, and other insightful content. (Thanks, Martin, for the correction!)

Today, we’re delighted to make it official: Inside PR is joining the FIR Podcast Network.

As Joe Thornley reminded us when we spoke about the possibility of including Inside PR in the FIR family of communications-themed podcasts, The Hobson & Holtz Report was the original inspiration for Dave and Terry when they decided to launch their show. (We were humbled and flattered when we first learned that.) It’s entirely fitting, then, that the shows join forces to expand Inside PR’s reach to FIR listeners, and to introduce FIR’s shows to longtime Inside PR audiences.

The weekly podcast will begin appearing in the FIR Podcast Network in the coming weeks. For those who don’t know the Inside PR hosts, it’s our pleasure to introduce them:

Gini DietrichGini Dietrch is the founder and chief executive officer of Arment Dietrich, Inc., a Chicago-based public relations agency.

The author of Spin Sucks, Gini has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel.

Follow Gini on Twitter: @ginidietrich.

Joe ThornleyJoe Thornley  is CEO of Thornley Fallis and 76design, a company he established in 1995 to provide strategic communications and public relations advice and counsel to senior executives in large public and private sector organizations.  He has more than 25 years of experience providing clients with communications strategies and programs.

Joe has been actively engaged in social media since 2004 when he started exploring wikis, RSS feeds and online communities. He has been blogging at ProPR since 1995.

Joe is a regular speaker, moderator and participant at conferences on public relations, communications and social media. He regularly conducts social media workshops for a variety of organizations. He is the past-chair of the Canadian Council of Public Relations Firms.

Joe holds an Honours B.A. and an M.A. in political science, both from the University of Waterloo.  He completed Ph.D. course work in political science and public administration at Carleton University.

Follow Joe on Twitter at @thornley.

Martin WaxmanMartin Waxman, APR, is a social media and communications strategist, principal of Martin Waxman Commmunications, senior counselor at Thornley Fallis Communications and co-founder of three PR agencies. He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment.

He writes a blog, myPALETTE.

Martin received his APR from the Canadian Public Relations Society, guest lectures on PR at universities and community colleges and teaches a social media course at McMaster University. He’s currently past president of the CPRS Toronto board of directors and a member of Counselors Academy’s executive committee.  Martin received an Honours Bachelor of Arts degree in film, television and theatre from York University in Toronto and is the author of two published books of fiction.

Follow Martin on Twitter at @martinwaxman.

Posted by shel on 11/13 at 11:28 AM
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Tuesday, November 12, 2013

Introducing “FIR presents AllthingsIC with Rachel Miller”

The FIR Podcast Network is pleased to announce a new podcast on internal communication that will begin on November 26, 2013. Presenter Rachel Miller explains…

employeegroupsWho is doing what in the world of internal communication? You’re in the right place to find out.

I’m pleased to be joining the For Immediate Release fold with a brand new podcast, "FIR presents AllthingsIC with Rachel Miller."

Every month I will be bringing you the latest news and views from an internal communication perspective.

As a keen listener of FIR over the years, I’ve enjoyed hearing Neville and Shel highlighting some of the good work that’s taking place globally with employees at the core.

My new monthly show will complement the existing podcast by showcasing some of the best in class examples of effective internal communication, and also look at what isn’t working so well and what we can learn from it.

I’ll be sharing practical hints and tips in each episode and looking to see what tools and resources are around for IC pros to access. There are thousands of smart people working in internal communication globally and I’d love to hear your thoughts via the FIR community.

I’ve written a blog on internal communication since 2009, and will write an article to accompany each episode of "FIR presents AllthingsIC with Rachel Miller" so you have all the information from each show to hand and can sit back with a cup of tea and listen rather than feeling like you need to make notes.

Each monthly show will be 20-30 minutes long and the first one will be published on 26 November.

I hope you enjoy the show and I look forward to communicating with you.

Rachel

Rachel MillerI’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find out more: www.allthingsic.com.

I’m on Twitter: @AllthingsIC.

Posted by neville on 11/12 at 12:07 AM
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Monday, November 11, 2013

The Hobson & Holtz Report - Podcast #729: November 11, 2013

Shel on the road so Neville recording this episode solo; a warm welcome to Inside PR which joins the FIR Podcast Network; update on FIR 2013 Listener Survey results;

Quick News: Google Helpouts: what’s in it for businesses?, Facebook ditches the ‘Like’ button, Google tests technology that follows mobile users to see if they visit the stores they search for; Ragan promo;

News That Fits: Communication and the Twitter IPO; Dan York’s Tech Report on ION Toronto 2013, 9 new top-level domains, and more; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Michael Netzley’s Asia Report: clash of values leads to infidelity site Ashley Madison being blocked in Singapore, and more; Cision study shows 96% of UK journalists use social media every day;

A shoutout to Effective Edge Communications; music by Manic Street Preachers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 11, 2013: A 68-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 18…

Posted by neville on 11/11 at 12:31 AM
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Thursday, November 07, 2013

FIR On Strategy with Andrea Vascellari, Episode 7: November 7, 2013

Strategy In this episode, we are going to explore how policies can assist in both subjective and objective decision making related to “digital”. We’ll understand what a policy is, why it’s important in “digital”, which are the main policy typologies and then I’ll close by sharing with you some resources and tools that you can use to craft your policies from scratch or to take your existing ones to the next level.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 11/07 at 12:52 AM
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Monday, November 04, 2013

The Hobson & Holtz Report - Podcast #728: November 4, 2013

Intro: FIR On Strategy with Andrea Vascellari #6 is up, as is the FIR Speakers and Speeches podcast of Robert Scoble and Shel Israel in London on Oct 28; results from the FIR 2013 Listener Survey coming later this week;

Quick News: Updated versions of Callburner and Vodburner work fine with Skype, photo and video sharing grow online, Virgin America’s new in-flight safety video is "shockingly fabulous," PRSA posts 2014 strategic plan online in PDF and video; Ragan promo;

News That Fits: Overview of Adobe’s Social Intelligence Report vs Forrester Research’s negative assessment of Facebook; Michael Netzley’s Asia Report: the internet brings a conservative Asian culture into tension with the infidelity website Ashley Madison, and more; misinformation, hoaxes, word of mouth and finding facts in the Twitter maelstrom; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; why is there such a disconnect between what B2B customers want and what B2B marketers communicate?; Dan York reports on International Internet Day, Google+ custom URLs, and more; new survey illustrates the rise and rise of the Corporate Affairs Director in the FTSE 100;

Neville recording solo next week with recorded contributions from Shel; music from Michael Franti and Spearhead; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 4, 2013: A 96-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 11…

Posted by neville on 11/04 at 02:00 AM
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Sunday, November 03, 2013

FIR Speakers and Speeches: Robert Scoble and Shel Israel in London on ‘Age of Context’ #AoCUK #CIPR

[L-R] Shel Israel and Robert Scoble

Five converging forces - mobile, social media, data, sensors and location - are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade.

This central premise was at the heart of a compelling discussion that took place at Google Campus in London on October 28, 2013.

The event - organized by the CIPR and sponsored by Precise - brought Shel Israel and Robert Scoble to the stage. In a lively 75-minute conversation moderated by FIR co-host Neville Hobson, the two authors of the highly-rated book, Age of Context, shared their insights and opinions with an audience of about 100 public relations practitioners and others, many of whom came armed with their own questions and opinions.

In the book’s foreword, Salesforce CEO Marc Benioff tells us to “be prepared to see the future in these pages.” Both authors helped everyone in the room see precisely that.

Get this podcast:

(Video recording: The event was also video recorded by the CIPR. Check the CIPR’s CIPRtv YouTube channel for information.)

About the Speakers

Robert ScobleRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.

Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.

He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Shel IsraelShel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.

He is the author and co-author of five books including Age of Context – his latest book, co-written with Robert Scoble and released in September 2013 – Naked Conversations and Twitterville.

Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Picture at top by Bob Barker. Music clip from Accelerated Ideas and used with permission.

Related post:

Posted by neville on 11/03 at 01:31 AM
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Thursday, October 31, 2013

FIR On Strategy with Andrea Vascellari, Episode 6: October 31, 2013

Strategy In this episode we talk about what a steering committee is and what are its primary functions. Then, since this is a podcast about digital strategy, we look at a common problem that people face when dealing with online projects and a 4 step process that you can use to solve it.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/31 at 10:29 AM
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Monday, October 28, 2013

The Hobson & Holtz Report - Podcast #727: October 28, 2013

Intro: Thank you for participating in the FIR Listener Survey 2013, results report soon; Episode 5 of FIR On Strategy with Andrea Vascellari is up; Neville and Bryan Person at the UK Social Media Communications Awards 2013 in London last week; Neville in discussion with Robert Scoble and Shel Israel about the age of context at a CIPR event in London on Oct 28, recording coming as an FIR Speakers and Speeches podcast;

Quick News: The role of news on Facebook, Ryanair looks serious about its U-turn on customer service, native advertising draws attention of BBB’s National Advertising Division, Twitter keeps IPO communication in-house; Ragan promo;

News That Fits: Knight Frank and #LostMyGiggle: real-time learning from ignoring the conversation then joining it; the power of a good logo; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; the decline of Wikipedia: how can communicators help?; Dan York reports on GTLDs, the open internet, and more; why aren’t brands, marketers and communicators planning for mobile messaging apps?;

Music from Night’s Bright Colors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 28, 2013: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 4…

Posted by neville on 10/28 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, October 23, 2013

FIR On Strategy with Andrea Vascellari, Episode 5: October 23, 2013

StrategyIn today’s cast we’ll understand what exactly is a Digital Center of Excellence, why it’s important, what are its main responsibilities and how we can establish one in our organizations.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/23 at 02:30 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Monday, October 21, 2013

The Hobson & Holtz Report - Podcast #726: October 21, 2013

Intro: Episode 4 of FIR On Strategy with Andrea Vascellari is up, please help us improve FIR with the FIR Listener Survey: open until Oct 23, eight GAP study on communication best practices now open for input;

Quick News: 40% of YouTube traffic now mobile, Twitter’s new DM feature and what it can mean to you (personally and as a communicator), FT employs more journalists than ever before following shift to digital, Dreamhost publishes an annual employee yearbook in print; Ragan promo;

News That Fits: Publishers’ war with Flipboard; Dan York reports on Google Media Tools, FIR On Tech, and more; Twitter as an online engagement tool: lessons from the contrasting experiences for British Gas and the Bank of England (and we wonder how Ryanair’s CEO Michael O’Leary will fare this week); the Media Monitoring Minute with CustomScoop; listener comments in audio (including the first movie review on FIR) and from the FIR Podcast Community on Google+; sorting out the benefits of using hashtags; consumers will reward you for honesty and transparency says Cohn and Wolfe global study;

Neville and Bryan Person will be at the UK Social Media Communication Awards in London on Oct 24; daylight savings time ends soon; music from Ghosts of Jupiter; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 21, 2013: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 28…

Posted by neville on 10/21 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, October 17, 2013

FIR On Strategy with Andrea Vascellari, Episode 4: October 17, 2013

Strategy
For internal teams it’s very difficult to come to an agreement on which digital governance model they think they are or want to be in. This usually translates into a waste of time and productivity. In this episode I’m going to share with you a specific methodology to help you define more efficiently and accurately your digital governance model.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/17 at 12:35 AM
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Tuesday, October 15, 2013

Take the FIR Listener Survey

FIR Listener Survey 2013

If you’re a regular listener of The Hobson and Holtz Report podcast - the weekly anchor show in the FIR Podcast Network - we want to know what you think of the show.

To this end, we’ve just published the FIR Listener Survey 2013 and invite you to share your thoughts and opinions about the show: topics, discussions, reports, sponsors, overall content, and more.

The survey is open now and will close at 8am on Wednesday October 23, 2013, in just over a week’s time.

There are 40 questions, the majority of which are buttons and checkboxes to click, although there are plenty of opportunities for you to say what you think as well. It should take you 20 minutes or less.

Scan QR code…If you want to take the survey on your mobile phone or tablet, the website presents the survey in a friendly format for smaller screens.

Scan the QR code you see here to go there right now.

The last time we published the results of a listener survey was in 2009. I bet much has changed in four years, in terms of what listeners’ like and what they don’t, and what you want from FIR in the future.

Not only that, we’re evolving FIR and the family of podcasts that collectively now make up the FIR Podcast Network, an embryonic network that we have big plans for.

Hence a new survey to find out thinking from the people who matter to us - our listeners.

We will announce an initial results overview on FIR after the October 23 closing deadline; and we’ll publish detailed information about the results on the FIR website as well as a deck on Slideshare as we did last time.

Thanks for participating. We look forward to hearing what you think.

The FIR Listener Survey 2013

Related posts:

Posted by neville on 10/15 at 02:42 AM
Hobson and Holtz • News • (0) Comments • Permalink

Monday, October 14, 2013

The Hobson & Holtz Report - Podcast #725: October 14, 2013

Intro: Introducing TV@Work with Ron Shewchuk, developing the FIR Podcast Network, our thanks to Effective Edge Communications for new logos, new FIR Listener Survey goes live on October 15, congratulations to Edelman’s David Armano;

Quick News: Reputation surpasses economic and business model concerns as top economic risk, survey suggests US ereader and tablet owners read more books, how B2B marketers use Twitter, UK PR firms expand services as digital budgets rise according to PRCA study; Ragan promo;

News That Fits: The 12 rules for building a PR agency; Michael Netzley’s Asia report discusses the rise of online propaganda armies and Asian employee preferences for collaborative enterprise software; how will the Google Hummingbird update affect PR and marketing?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; study shows Facebook comments are more civil than newspaper website comments, and a new guide from the World Association of Newspapers and News Publishers on comment moderation best practices; Dan York reports on World Standards Day, ION Toronto and "FIR On Technology"; MIT Sloan Management Review’s 2013 Digital Transformation study;

Music from Seraphim; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 14, 2013: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 21…

Posted by neville on 10/14 at 12:40 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, October 09, 2013

FIR On Strategy with Andrea Vascellari, Episode 3: October 10, 2013

FIR On StrategyIn this episode we explore existing digital governance models and I introduce you to a new model that helps you analyze and solve specific strategic issues that can’t be solved by a single unit, by the top management or by the center of excellence alone. This is what I called the “Temporary Decentralization Model”.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/09 at 03:15 PM
Show Notes • FIR On Strategy • (0) Comments • Permalink

TV@Work #1 - 10/8/13 - PayPal in 90 Seconds

TV@WorkWelcome to the premiere edition of TV@Work, an audio show about using video to engage employees. If you like the show, please share it with your friends and colleagues.

My inaugural interview is with Mark Kraynak, PayPal’s Manager of Global Communications, about the brilliant video news roundup he created, PayPal in 90 Seconds. I learned out about PayPal in 90 Seconds because I was on the judging panel forMcMurry/TMG’s Strategic Video Awards, and the show was a winner in 2012. There’s still time to enter your video in this year’s SVAs—and even if you don’t plan to enter, there are lots of great videos showcased on the site.

You can learn more about Mark on his LinkedIn profile. Connect with him on Twitter at @HuskerHomerMark.

How do you like the show?

I’ve enjoyed putting together the first edition of TV@Work—what did you think? I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows.Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

Get this podcast:

About Your Host

Ron ShewchukRon Shewchuk communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication and Barbecue Secrets DELUXE!

Connect with Ron on Twitter: @ronshewchuk. Ron’s website is at www.RonShewchuk.com

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/09 at 02:00 PM
Show Notes • TV@Work • (0) Comments • Permalink
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