Thursday, December 26, 2013

FIR on Higher Education with Kevin Anselmo, Episode 1: December 26, 2013

Most every professional wants to generate ideas that make a difference.

Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation in this first episode of FIR on Higher Education with Kevin Anselmo. Bill also describes how he teaches executives to use social media to generate ideas.

Bill shares some tips on how academics can use social media and the keys to writing for practitioner and mainstream outlets vs. academic publications. In addition, Bill and Kevin converse about the best ways academics / thought leaders and public relations professionals can work together.

FIR on Higher Education with Kevin Anselmo is the communications podcast for academics, marketers, PR professionals and administrators working in an educational environment.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 12/26 at 12:28 AM
Show Notes • Higher Education • (0) Comments • Permalink

Tuesday, December 24, 2013

FIR presents AllThingsIC with Rachel Miller, Episode 2: December 24 2013

Welcome to the second episode of All Things IC with Rachel Miller. In this podcast Rachel interviews Stephen Waddington, @wadds, President-Elect of the Chartered Institute of Public Relations about his latest book #BrandVandals, takes a look at company values and highlights some new voices in internal communication including internal communicator and introvert Helen Deverell.

You can find full notes to accompany this episode via Rachel’s blog so you can grab a cup of tea, sit back and relax and enjoy the show.

Thank you for listening, Rachel @AllthingsIC.

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About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
All Things IC with Rachel Miller is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 12/24 at 01:24 AM
Show Notes • AllthingsIC • (0) Comments • Permalink

Monday, December 23, 2013

The Hobson & Holtz Report - Podcast #735: December 23, 2013

FIR Podcast Network news: Debuts for ‘Inside PR’ and ‘Thought Leadership’ last week, ‘FIR Presents Higher Education with Kevin Anselmo’ will debut this week; Michael Procopio’s interview with Oracle’s Jill Rowley is up; Neville was the guest last week on ‘AMP Up Your Social Media’ with Glenn Gaudet;

Quick News: WhatsApp now has over 400 million monthly users, the New York Times outlines its native advertising plans, why PSA Peugeot Citroen ordered 10,000 BlackBerry handsets, how to trend #NotYourAsianSidekick; Ragan promo;

News That Fits: New social media services with different ideas: are we ready?; Dan York reports that ‘FIR On Technology with Dan York’ episode 1 is recorded and will be available soon; beware the Twitter mob and the example of Justine Sacco; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; six business cases for real-time marketing; Michael Netzley’s Asia Report: firms in APAC have dramatically improved their corporate responsibility reporting, but work remains; the survival of Brand Nigella in the face of an alleged PR smear campaign;

Season’s Greetings and Merry Christmas to everyone: we’re here next Monday as usual, ahead of the start to our 10th year; a reminder of three FIR Podcast Network shows coming this week; music from Jann Klose; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 23, 2013: An 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 30…

Posted by neville on 12/23 at 01:04 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, December 22, 2013

FIR Presents Thought Leadership with Mitchell Levy and Michael Procopio, Episode 2: Dec 23, 2013

Thought Leadership with Mitchell and MichaelWelcome to the second episode of Thought Leadership with Mitchell Levy and Michael J Procopio.

In this episode Mitchell and Michael interview Debbie Horovitch ( @Debbie_h2o ) founder of The Sparkle Agency (http://TheSparkleAgency.com). Debbie discusses her path to becoming a thought leader on producing Google+ Hangouts on Air and gives some tips on doing hangouts.

Thank you for listening and if you like what you hear, please spread the word!

This episode was sponsored, in part, by thinkaha.com, helping experts become thought leaders.

You can Connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 12/22 at 06:42 PM
Show Notes • Thought Leadership • (0) Comments • Permalink

Friday, December 20, 2013

Introducing “FIR on Higher Education with Kevin Anselmo”

The FIR Podcast Network is pleased to announce a new podcast on higher education that will begin on December 26, 2013. Presenter Kevin Anselmo explains…

FIR on Higher education

How can academics effectively promote their ideas to general audiences? What are the best ways to teach social media and public relations in the classroom? What is best practice for communicators and marketers within the world of higher education? How will MOOCs and new technology impact the industry?

These are among the questions that we will delve into in my new podcast: FIR on Higher Education, which is part of the For Immediate Release podcast network. Each FIR on Higher Education episode will consist of an interview with a professor, communicator, researcher, administrator or a journalist, among others. I will also look to receive reports from guest contributors (if you are interested, please let me know).

Podcasts have been a tremendous source of learning for me. There are several shows I listen to regularly that are my means to free and on-demand continuing education. At the top of my weekly listening is For Immediate Release: The Hobson and Holtz Report, a show hosted by two extremely knowledgeable communication professionals: Shel Holtz and Neville Hobson. Their weekly podcast is filled with all the latest news and insights regarding communications. I carefully listen to each episode and follow (and sometimes participate) in discussions that ensue in the FIR Podcast Community on Google+.

Shel and Neville decided to introduce new shows under the FIR name (which is already a very strong brand). In my opinion, this is a brilliant move. By bringing on shows focused on particular niches (such as strategy, internal communications and LinkedIn), the For Immediate Release podcast is extending its reach in a significant way. My goal with FIR on Higher Education is to complement this line-up of communication podcasts by offering a show particularly geared to individuals working within higher education. The industry has its own unique set of communications challenges and opportunities, and I intend to explore these different areas in the podcast.

As host, I will be looking to facilitate interesting discussions. It will be a great learning experience for me to interact and hear the insights of various stakeholders within higher education. If you are a dean, communicator, marketer, academic or administrator within higher education, my aspiration is that this will be a must-listen to show for you.

Shel’s and Neville’s show is brilliant not only for the insights they bring to the table, but because of how they leverage contributors and the overall FIR community. I would like to take a humble attempt to follow in their footsteps and foster a community with FIR on Higher Education. Therefore, if you work within higher education and would like to provide a regular update, please do let me know. In addition, feel free to pitch me stories and initiatives within higher education that you think should be covered.

The first episode of FIR on Higher Education with Kevin Anselmo will be posted on December 26th. Beginning in 2014, I will be publishing two shows per month. I am very excited about hosting this show, and am confident you will enjoy listening.

Look out for episode 1 on the 26th!

Kevin.

About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

About The FIR Podcast Network

The FIR Podcast Network is a series of business podcasts founded by Neville Hobson and Shel Holtz. The anchor podcast in the network is The Hobson and Holtz Report, a weekly show presented since January 2005.

For information about FIR, to see show notes for the podcasts and to subscribe, visit www.forimmediaterelease.biz. You can also subscribe via iTunes and other podcast directories.

Posted by neville on 12/20 at 12:31 AM
Higher Education • News • (0) Comments • Permalink

Thursday, December 19, 2013

InsidePR Presents InsidePR 3.59: Trends and Fears for 2014

FIR Presents Inside PRWelcome to the first episode of Inside PR as an FIR Podcast Network show!

Martin here…

2013 is drawing to a close. And we know how busy people are with Christmas shopping, holiday parties and other seasonal celebrations. So we thought we’d keep it short and sweet and focus on one trend and one fear we have for 2014.

But first, I talk about PR Baton, a new initiative created by Dana Hughens, where PR people take part in a virtual relay on Instagram to visually showcase a day in the life of an industry pro. I was carrying the baton the day we recorded; here’s the photo I did to commemorate this episode.

Check out the PR Baton on Instagram, Twitter and Facebook.

Now onto the show.

Gini’s Trend:
Agencies need to evolve or they will disappear. She references a study saying CMOs are unhappy with the roles ad and PR folks play in driving results for their organization because most agencies haven’t integrated digital with traditional and aren’t accountable for results.

Gini’s Fear:
Not being able to integrate the four media types – paid, earned, shared and owned – in a strategic way. PR especially needs to focus on learning about paid.

Joe’s Trend:
It’s going to be a year of big getting bigger; not necessarily for everyone’s betterment, but because there’s so much momentum in that direction. However, with that he sees an opportunity for independents who put their focus on innovation.

Joe’s Fear:
PR is going to become even more commoditized than it already is.

Martin’s Trend:
I harken back to 1999 and invoke another C word (and not content, communications or connection) – convergence. Next year is going to require a convergence of transmedia storytelling skills and agencies will have to take risks to find and build the right team.

Martin’s Fear:
I reference a recent blog post that says while social media is fast, relationships and trust still take time. That’s something I hope we don’t forget.

What trends and fears to you have for 2014? We’d love to hear from you.

Happy holidays!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/19 at 02:50 PM
Show Notes • Inside PR • (0) Comments • Permalink

FIR Presents LinkedConversations with Chuck Hester, Episode 3: December 19, 2013

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

Welcome to the latest episode of LinkedConversations with Chuck Hester. In this episode I take a look at Top 10 Overused LinkedIn Profile Buzzwords of 2013, according to a survey conducted by LinkedIn. The Linked blog article can be found here.

My special guest this week is Scott Valentine, the Founder of Valentine/Comms. He is an active member of the Calgary startup community, an investor and former executive of Mobovivo, an adviser to JOI Media and Troglo, and a mentor and speaker for Google’s NEXT program, Startup Calgary and Innovate Calgary.

Scott and I discuss how to use LinkedIn for content marketing campaigns and the value of getting to know your connections and deepening relationships.

Connect with Scott on LinkedIn or on Twitter at @ValentineComms.

Finally, I explain more adding a new position on your LinkedIn profile and how LinkedIn amplifies that message. I’ll relate the story of how I added Host/Producer of LinkedConversations to my profile and what happened next!

Plus, I am giving my listeners an early Christmas present by providing 25 percent off my LinkedIn Executive Profile Optimization services if you sign up by December 24, 2013.  Just contact me directly for details. Check out the program here.

Don’t forget if you want to subscribe to LinkedConversations via iTunes, just go here.

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/19 at 09:46 AM
Show Notes • Linked Conversations • (0) Comments • Permalink

FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. And I think a social business is a company that actually is very engaged in a two-way dialogue where that dialogue is happening and whether that be offline, whether that be online, it should be all of the time.”

Jill Rowley of Oracle was interviewed by Michael J Procopio, our correspondent, to get her views on social selling and social business. She is well qualified on these topics as she teaches social selling to the Oracle sales teams and has been doing social selling since before the term was popular.

Get this podcast:

About our Conversation Partner

Jill RowleyAfter six years in Consulting and 13 years in Sales at Salesforce.com and at Eloqua, Jill made an about-turn in her career: She now leads Oracle’s Social Selling and Social Business initiatives. Jill is currently responsible for evangelizing and enabling Oracle’s global sales team on the Why, What, and How of Social Selling.

As an award winning, top selling sales executive, Jill utilized social media in her selling process. She mastered the art, and as a result is one of the most referenced experts in today’s shifting world of B2B sales and marketing. From LinkedIn to Twitter to YouTube to SlideShare to Facebook, Jill practices the ABCs of Social Selling: “Always Be Connecting and Curating” quality content.

Jill defines the modern sales professional as an information concierge, a content connoisseur, an insights professional, and a mini-marketer with a personal brand.

Connect with Jill on Twitter at @Jill_Rowley.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/19 at 08:42 AM
Show Notes • Interviews • (0) Comments • Permalink

Tuesday, December 17, 2013

FIR presents Thought Leadership with Mitchell and Michael Episode 1, December 18, 2013

Thought Leadership with Mitchell and MichaelWelcome to the first episode of Thought Leadership with Mitchell Levy and Michael Procopio. This roughly 30-minute cast will discuss all things personal and corporate thought leadership.

In this first episode Mitchell and Michael discuss the definition of thought leadership. Our guest interview is Mitchell Levy who discusses his path to becoming a thought leader and the value it has brought to him.

So thanks for listening and if you like what you hear, spread the word!

This episode was sponsored, in part, by ThinkAha.com, helping experts become thought leaders. You can Connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MichaelProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 12/17 at 06:20 PM
Thought Leadership • (0) Comments • Permalink

Monday, December 16, 2013

The Hobson & Holtz Report - Podcast #734: December 16, 2013

Intro: A great week for FIR content - 3 new interviews posted, new interview coming, book reviews coming; FIR Podcast Network News: Chuck Hester’s second episode posted, new podcast "FIR Presents Thought Leadership with Mitchell and Michael" soon with Mitchell Levy and Michael Procopio; we’ll be re-booting the FIR presence on the social web as we begin our 10th year in January 2014: more news soon;

Quick News: Millions of books and images going digital and online: what the National Library of Norway and the British Library are doing; Internet of Things devices will dwarf number of PCs, tablets and smartphones; bots now ‘account for 61% of web traffic’ says research report; Instagram direct messaging holds opportunities for brands; Ragan promo;

News That Fits: Four rules for handling a public safety crisis situation (and others); Michael Netzley’s Asia Report: two thought-provoking campaigns about language and stereotypes, and more; do you have a mobile recruitment strategy?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is Facebook screwing social marketers again?; Dan York’s Tech Report on Jetpack, Instagram direct messaging, and more; what did WestJet get from its ‘Christmas Miracle’?;

Music from Night Bright Colors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 16, 2013: An 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 23…

Posted by neville on 12/16 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, December 15, 2013

Introducing “FIR presents Thought Leadership with Mitchell and Michael”

The FIR Podcast Network is pleased to announce a new podcast focused on thought leadership that will begin later this month. Presenters Mitchell Levy and Michael Procopio explain…

What is a thought leader…

What is a Thought Leader? How do you become a Thought Leader? Why bother; what are the benefits?

You’re in the right place to hear a discussion of the answers to these and other questions about Thought Leadership.

We are excited to be part of the FIR Podcast Network with our new podcast "FIR on Thought Leadership with Mitchell (Levy) and Michael (Procopio)."

Thought Leadership is more important than ever with the customer taking charge of the sales process. Thought Leadership attracts customers and opens the door to many opportunities.

In each podcast we will interview a thought leader or someone involved in thought leadership to tease out how to become an effective thought leader and best practices.

We look forward to welcoming you to our new show on the FIR Podcast Network.

Mitchell and Michael.

About Your Hosts

Mitchell LevyMitchell Levy is the Thought Leader Architect and CEO of THiNKaha® who has created and operated fifteen firms and partnerships since 1997. Today, he works with corporations to turn their experts into recognized thought leaders.

He is an Amazon bestselling author with nineteen business books including #Creating Thought Leaders tweet. Marshall Goldsmith, The Most Influential Leadership Thinker in the World, called his book "The career Bible for thought leaders!"

Mitchell has provided strategic consulting to over one hundred companies, has advised over five hundred CEOs on critical business issues through the CEO networking groups he’s run, and has been Chairman of the Board of a NASDAQ-listed company.

Michael ProcopioMichael Procopio is a Social Media Strategist at Michael Procopio Consulting. A Consultant, Author, and Speaker with a focus on ROI; he is also a member of the Society for New Communications Research with more than 20 years’ marketing experience in marketing.

Michael has experience in high-tech organizations as a business leader, and technology and marketing manager. As a social media strategist he consults with companies from startups to Fortune 1000 on social media and social intelligence.

Previously he managed the overall social media presence and direction at a Fortune 50 company where he demonstrated a 2500+% ROI for a social media activity.

Posted by neville on 12/15 at 04:37 AM
Thought Leadership • News • (1) Comments • Permalink

Thursday, December 12, 2013

FIR Interview: Sharam Fouladgar-Mercer on AirPR Analyst and the collaborative economy

AirPR Analyst

Back in August, FIR spoke with Sharam Fouladgar-Mercer, the co-founder and CEO of AirPR, a collaborative marketplace that connects startup CEOs in need of media coverage with small PR agencies and independent PR practitioners. Since then, the sharing economy has grown immensely (as evidenced by the launch of Crowd Companies, the business council for large companies to explore and share information about how they can participate in this burgeoning business segment. (We spoke with Jeremiah Owyang, the man behind Crowd Companies, in an interview published earlier this week.)

Fouladgar-Mercer notes in this interview with FIR co-host Shel Holtz that he and his co-founder envision four elements to AirPR. The marketplace was first. Now, the company has launched AirPR Analyst, a data analysis service that “tracks media activity and provides top-level, actionable insights into your PR efforts to tell you what is driving engagement and moving the needle in terms of traffic, conversion, organic search, and even revenue.” Sharam provides some insight into the service, discusses the growth of AirPR, and chats about the sharing economy in general in this wide-ranging interview.

Get this podcast:

About our Conversation Partner

Sharam Faloudgar-MercerSharam Fouladgar-Mercer is the Co-founder and CEO of AirPR, a technology platform to increase PR performance. He was a former Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce.
 
Prior to joining Sierra, Sharam was in Mergers and Acquisitions at JP Morgan. Sharam began his career as a technologist at Appian Corporation, a business process management software startup. At Appian, he managed the first enterprise-wide tracking system for the Department of Homeland Security, concurrently managed the development of three software products, delivered training seminars, and authored white papers, best practices documents, and technical notes on Web Services.
 
Sharam has lectured at universities, events and conferences, and judged business plan competitions at Princeton, Harvard, Stanford, and Syracuse. He is also an advisor and mentor to eLab (Princeton University’s Accelerator), Dorm Room Fund (First Round Capital Accelerator), and Acceleprise (Enterprise Technology Accelerator). Sharam graduated with honors with a BSE in Computer Science from Princeton University and an MBA from Harvard Business School. Born in Syracuse, NY, Sharam played NCAA Division I ice hockey and is fluent in Farsi. He also enjoys barefoot waterskiing and playing with new technologies.

Connect with Sharam on twitter @sharamfm.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/12 at 04:40 PM
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FIR presents LinkedConversations with Chuck Hester, Episode 2: December 12, 2013

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

In this episode I take a look at the Top 10 LinkedIn Company Page for 2013, and include some tips on how to make your LinkedIn Company page shine. The LinkedIn blog article with the winners can be found here.

My special guest this week is Ira Bass, President of IB Media LLC and as he says “Your Virtual Media Director & Your LinkedIn Guy.” 

Ira talks about the four areas you need to concentrate on to optimizing your LinkedIn profile, chimes in on the 2013 Company Pages and discusses how he grew his business using LinkedIn. Connect with Ira on Twitter at @IBMedia.

Finally, I explain more about Paying it Forward, how LinkedIn can be used to help others, and how you can get into this awesome habit easily.

So thanks for listening and if you like what you hear, spread the word!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/12 at 04:36 PM
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Wednesday, December 11, 2013

FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO

ZERO"Our position is that a perfect storm is coming," say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors published by Wiley in October 2013.

It may already be here, adds Jaffe: "In the book, we introduce several key arguments - business, economic, consumer, media and creative cases - any of which could, by itself, be enough to be the straw that breaks the camel’s back, but when combined presents a perfect-storm scenario."

In this FIR Interview, Jaffe and Albarda describe the central premise of ZERO to co-hosts Neville Hobson and Shel Holtz, explaining their thinking and passion behind ZERO’s core principle: if media inflation continues to outpace and run away from economic inflation, the bottom may fall out the media model.

They explain the meaning behind each letter in the book’s title - Zealots (advocacy), Entrepreneurship (innovation), Retention (customer-centricity), and Owned Assets (direct-to-consumer channels).

The two men believe that "ZERO marketing" is all about slow burn and long tail. "It’s about using existing customers to gain new ones," they declare. "It’s about utilizing customers and advocates in innovative ways, leveraging existing assets as opposed to piggy-bagging on the borrowed interest and/or equity of middlemen."

Specifically written for C-suite executives who work for leading brands, ZERO: Zero Paid Media as the New Marketing Model is a ten-point action plan that responds to Jaffe’s and Albarda’s no-holds-barred call to action for corporations and their marketers to adapt or die amid an increasingly turbulent, changing, and dynamic media landscape.

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About our Conversation Partners

Joseph Jaffe and Maarten Albarda

[Above: The two authors of ZERO (l-r): Joseph Jaffe and Maarten Albarda.]

One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC (www.startupsforbrands.com), an innovation boutique that connects early stage startups with established brands to partner via acceleration, pilot programs and/or investment. Evol8tion’s clients include Unilever, Mondelez International, Anheuser-Busch InBev, P&G, and Kraft Foods. He previously founded and ran social media boutique, crayon, before it was acquired.

Jaffe has authored four books, including Life after the 30-Second Spot, Join the Conversation, Flip the Funnel and now, ZERO - Zero Paid Media as the New Marketing Model (www.zeropaidmedia.com).

Maarten Albarda started his career as a media planner at JWT Amsterdam. Three years later he moved to Leo Burnett Amsterdam as Media Director. In 1991 he took on managing Philip Morris and P&G Europe, Middle East & Africa and relocated to London.

After eight years, McCann-Erickson tasked Maarten with the Coca-Cola Europe & Africa business. Two years later he moved with McCann to New York to take on global responsibility for Coca-Cola.

In 1999 Coca-Cola appointed him VP, Media & Marketing Asset Management to Coca-Cola Japan. The next four years were spent developing the first IMC World Cup campaign. In 2002 Maarten moved to Coca-Cola Germany to implement IMC for all brands and support the next World Cup campaign.

In late 2005 Maarten relocated to Coke’s headquarters in Atlanta as Director, Global Media and & Innovation.

In 2008, Anheuser-Busch Inbev was formed as the world’s largest beer brewer. Maarten joined the company’s NY HQ in September 2009 as VP, Global Connections with responsibility for all consumer touch points.

In early 2013 Maarten formed MLA Consulting, LLC. He delivers strategic consulting on Integrated Marketing to Fortune 500 marketers and serves on several Advisory Boards.

     
  • Connect with Maarten on Twitter: @malbarda.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 12/11 at 08:30 AM
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Tuesday, December 10, 2013

FIR Interview: Jeremiah Owyang on Crowd Companies and the collaborative economy

Crowd Companies

Jeremiah Owyang believes the next phase of sharing is upon us.

The first phase was of media and ideas, otherwise known as social media. The second phase is the sharing of the physical world, what we call the collaborative economy.

Today at LeWeb Paris 2013 - the largest internet conference in Europe whose theme this year is ‘The Next 10 Years’- Owyang launches his entry into the second phase with Crowd Companies, his newest endeavor and what he describes as "a catalyst for change at large companies."

In this exclusive FIR Interview, Owyang tells FIR co-hosts Neville Hobson and Shel Holtz about his vision for Crowd Companies leading the nascent collaborative economy into a more mainstream movement.

Owyang says that the primary focus of Crowd Companies is as a brand council that provides large enterprises with peer to peer knowledge, expert education from third parties and access to an innovation network of startups.

At launch today, Crowd Companies’ brand council comprises 20 large corporations including  GE, The Home Depot, Whole Foods, Intel, Hyatt, Ford, Western Union, Adobe, Nestle and Verizon.

Owyang says the council will focus on the Collaborative Economy Movement, addressing (and answering) questions including a foundational one - what role do companies play in this process?

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About our Conversation Partner

Jeremiah OwyangJeremiah Owyang is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley.

He focuses on how disruptive web technologies - such as social media, the collaborative economy, and interactive marketing - impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research.

His blog, Web Strategy, is one of the premier blogs on how corporations connect with their customers using web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today.

Previously, Jeremiah worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time in 2011.

  • Connect with Jeremiah on Twitter: @jowyang.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

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Posted by neville on 12/10 at 06:01 AM
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