Monday, October 07, 2013

The Hobson & Holtz Report - Podcast #724: October 7, 2013

Intro: FIR Interview with Robert Scoble and Shel Israel published, second episode of FIR On Strategy with Andrea Vascellari posted, another new show for the FIR Podcast Network coming this week: "TV At Work with Ron Shewchuk", new FIR listener survey in the works and coming soon;

Quick News: US politicians and government agencies turn to Twitter amidst #Shutdown, email still trumps social media for social sharing, what does Twitter’s IPO mean for B2B communicators?, Cotap wants to change the way we communicate at work; Ragan promo;

News That Fits: Edelman report expands on brand sharing; Dan York reports with quick reactions to topics in last week’s show; defining who’s a journalist occupying politicians’ attention in the US; the Media Monitoring Minute with CustomScoop; listener comments via audio and in the FIR Community on Google+; the science behind using online communities to change behavior; no Asia report this week from Michael Netzley; the booming business of social spam is overtaking email spam;

Music from Kara Square and Piero Peluche; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 7, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 14…

Posted by neville on 10/07 at 12:31 AM
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Thursday, October 03, 2013

FIR On Strategy with Andrea Vascellari, Episode 2: October 3, 2013

StrategyIt all starts with monitoring and listening, I’m sure you heard that before. But what should we monitor exactly? Why is it so important and how can we do it?

In this episode, I answer these questions by sharing with you a specific methodology and some practical tips that you can start to experiment with right away in your external and internal monitoring.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 10/03 at 05:31 AM
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Tuesday, October 01, 2013

FIR Interview: Robert Scoble and Shel Israel, authors of Age of Context

Robert Scoble and Shel Israel

Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel.

Their seminal work Naked Conversations, published in 2006, shone a spotlight on the then-emerging world of blogging and the changes being wrought to business practices by enlightened individuals in organizations everywhere.

In their new book, Age of Context: Mobile, Sensors, Data and the Future of Privacy, Scoble and Israel widen their spotlight to examine five converging forces - mobile, data, sensors and location-based technology - that promise to change virtually every aspect of our lives.

In this near one-hour FIR Interview, co-hosts Neville Hobson and Shel Holtz explore the themes revealed in the book with the two authors, discussing topics ranging from privacy to personal contextual assistants; and consider the self-publishing model the authors employed to bring their book to market.

"Be prepared to see the future in these pages," declares Salesforce.com founder and CEO Marc Benioff, writing in the book’s foreword. With over 100 5-star reviews on Amazon, it’s a view that many readers already agree with.

Age of Context is available now in paperback and ebook formats.

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About our Conversation Partners

Robert ScobleRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.

Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.

He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Shel IsraelShel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.

He is the author and co-author of five books including Age of Context - his latest book, co-written with Robert Scoble and released in September 2013 - Naked Conversations and Twitterville.

Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 10/01 at 12:31 AM
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Monday, September 30, 2013

The Hobson & Holtz Report - Podcast #723: September 30, 2013

Intro: First episode of FIR On Strategy with Andrea Vascellari published, new FIR Speakers & Speeches podcast posted with Shel Holtz on social visual communication, FIR Interview with Robert Scoble and Shel Israel on ‘Age of Context’ coming on October 1, FIR mobile app available on 3 platforms: iOS, Android and Windows 8/Windows Phone;

Quick News: Pinterest introduces Article pins, self-publishing could become a $52 billion business, Klout introduces Cinch, Lloyd’s List to become a digital-only newspaper; Ragan promo;

News That Fits: 6 lessons for content marketers from digital-first magazine leaders; Michael Netzley’s Asia report: will Chinese companies begin to build global brands?; marketers lack confidence in their own digital abilities according to Adobe’s ‘Digital Distress’ survey; the Media Monitoring Minute with CustomScoop; listener comments via audio and from the FIR Community on Google+; defining ‘brand journalism’ and assessing Ideas Lab: owned by GE but run by  Atlantic Media; Dan York reports from Krakow, Poland, on NSA citizen surveillance, and more; results of Wave 7, the world’s largest and longest-running social media survey;

Music from KA Morton; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 30, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 7…

Posted by neville on 09/30 at 12:20 PM
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Saturday, September 28, 2013

FIR Speakers and Speeches: Shel Holtz on social visual communication

On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication—the rise of images and extreme-short-form video as a primary means of communication.

Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed those of text-only posts.

In this presentation, Shel explains the rise of social-visual communication and explores opportunities for communicators to tap into the trend.

Shel also curates a Flipboard magazine on social-visual communication.

The SlideShare deck below will let you view the presentation while listening to the audio:

 

Social. Visual from Shel Holtz

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

Posted by shel on 09/28 at 08:52 AM
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Thursday, September 26, 2013

FIR On Strategy with Andrea Vascellari: Episode 1, September 26, 2013

StrategyThe inaugural episode of FIR on Strategy with Andrea Vascellari.

In this first episode, we explore the structure and process of the "Adaptive Digital Strategy Framework."

We will understand how it functions and, indeed, why it’s called "adaptive". Imagine this first post as the roadmap that will guide us on this journey.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

Special thanks to Brian Solis: If you are a regular FIR listener, you will already know of Brian. He is a Principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture.

This episode of "FIR on Strategy with Andrea Vascellari" was cross-posted on Brian’s blog. We want to thank him for his support and we encourage you to find out more about him and his work at www.briansolis.com.

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR On Strategy with Andrea Vascellari podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 09/26 at 05:31 AM
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Tuesday, September 24, 2013

Introducing “FIR On Strategy with Andrea Vascellari”

By Andrea Vascellari, Host of "FIR On Strategy with Andrea Vascellari."

StrategyEvery week, the For Immediate Release podcast brings us news, commentary and case studies about organizations and new emerging communication technologies - who’s doing it well and who isn’t.

This is actually why we all listen to the show, to learn more about "when" and "how" to use these technologies in our communication plans.

I’m here to introduce you to "FIR On Strategy with Andrea Vascellari", a new podcast in the For Immediate Release podcast network, that offers you guidelines and tips to help you plan, execute and manage your strategic communication plans.

I’ll be hosting the new podcast. The first episode will be published here on Thursday September 26, 2013.

Having worked in communications for a while now, I spent a lot of time studying, piloting and learning from many different communication plans. I understood what works, what doesn’t, where digital fits into the current mix and I understood which are the elements of a plan that are, almost constantly, overlooked by organizations.

Eventually over the years I developed, and kept improving, an adaptive strategy framework that helped me planning, executing and managing online communication plans more effectively and efficiently. With "FIR On Strategy" we will explore this framework.

Each episode of "FIR On Strategy" is dedicated to understand how the framework is structured and how it functions. You will learn how to avoid getting caught up in the digital hype that every day hits you, and your organization, with new solutions and focus on what can actually help you achieve your objectives.

With each episode I also release a post on my blog that includes an accurate description of what I’m sharing with you in the podcast.

So if you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow the post that I have already prepared for you. This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

On "FIR On Strategy" I share my point of view but I want to hear also what you think, what you agree or disagree with, what’s missing or what can be changed. This is a good opportunity to learn from each other and to grow together.

I hope you will enjoy the show! Look out for episode 1 on Thursday September 26.

Andrea.

Hear Andrea introduce "FIR On Strategy":

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

He has worked with independent professionals, Fortune 100 companies, mid-sized companies, as well as with non-profit organizations across a broad spectrum of industries including healthcare, pharmaceuticals, government, education, technology, and consumer electronics.

Recognized as one of the leading early adopters, thought leaders and influencers in social media communication, Andrea has directed executive education programs, lectured at academic institutions and delivered keynote speeches internationally.

Connect with Andrea on Twitter: @vascellari.

Posted by neville on 09/24 at 03:01 AM
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Monday, September 23, 2013

The Hobson & Holtz Report - Podcast #722: September 23, 2013

Intro: Congratulations to Jeremiah Owyang, Maggie Fox, on new ventures; "FIR On Strategy with Andrea Vascellari" - a new podcast in the FIR Podcast Network, first episode coming this week; Neville at #smwSMILE on Sept 23;

Quick News: The Ghost blogging platform is released to early Kickstarter backers, Target places its bet on earned media, how the top 100 PR firms use their LinkedIn company page, New York Times introduces ad unit that links to live conference stream; Ragan promo;

News That Fits: Typography geekery and fonts in the news (and on the web); Dan York reports on new logos for Yahoo!, Bing and Google, and the spectacle of iOS7; the six critical factors to employee engagement according to "The Science of Ingagement" report from Weber Shandwick; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Community on Google+; the FTC gives a closer and public look at native advertising, and invites opinions; Michael Netzley’s Asia report introduces the latest academic research on viral messaging that PR teams should know about; YouGov surveys senior in-house communicators where some say their boards see the connection between corporate reputation and financial performance;

Music from Mother Hips; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 23, 2013: An 86-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 30…

Posted by neville on 09/23 at 03:01 AM
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Monday, September 16, 2013

The Hobson & Holtz Report - Podcast #721: September 16, 2013

Intro: FIR mobile app for Windows Phone now in the Windows App Store, Michael Procopio interview with Chris Muccio is up, introducing "FIR on Strategy with Andrea Vascellari";

Quick News: Mondelez partners with Twitter for real-time capabilities, the case-study example of Vodafone and best practice with Twitter for customer service, agency new business still driven by outreach, Telegraph hires PBS executive to be Chief Content Officer as part of "transitioning to a fully-integrated digital business"; Ragan promo;

News That Fits: The Twitter IPO and careful control of the story; Michael Netzley’s Asia report: e-commerce is on the rise in Singapore and mobile stats from the Philippines; companies are getting bullish on digital according to a new McKinsey report; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; don’t hide behind a Chief Digital Officer says Forrester Research; Dan York reports on new proposed US legislation that defines who is a "journalist", and on security, monitoring and the IETF; companies do a lousy job of explaining their social purpose according to a new survey;

Music from Tasherra Project; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 16, 2013: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 23…

Posted by neville on 09/16 at 12:01 AM
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Friday, September 13, 2013

FIR Interview: Chris Muccio, author, 42 Rules for 24-Hour Success on LinkedIn

42 RulesLinkedIn is, arguably, the premier social network for Business-to-Business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn.

42 Rules for 24-Hour Success on LinkedIn, 2nd edition, discusses just this topic. In this FIR interview, correspondent Michael Procopio spoke with the author Chris Muccio about the concepts in the book. As the discussion was more an interview with Chris about how to manage a LinkedIn presence than directly covering this new edition of the book we’ve put this in as an FIR interview rather than a FIR Review.

Chris covers the common mistakes that can easily be fixed as well as more advanced tips on getting the most out of LinkedIn.

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About our Conversation Partner

Chris MuccioChris Muccio is the Chief Technopologist for Catapult Interactive, a strategic marketing tech firm engineered to transform marketing in the digital world. He previously worked at Ajilon Finance Solutions, Sensormatic and Inphynet Medical Management / EMSA. Chris started his career as a CPA at Cooper and Lybrand.

Connect with Craig on Twitter at @CFOstrategist.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/13 at 12:32 PM
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Monday, September 09, 2013

The Hobson & Holtz Report - Podcast #720: September 9, 2013

Intro: FIR Interview with Craig Jolley on marketing automation is up, FIR Book Review coming from Michael Procopio and Chris Muccio; we’re reviewing Age of Context and will be interviewing authors Robert Scoble and Shel Israel ahead of their event in London next month; Neville one of a dozen discussion moderators at Simply SMILE on September 23 during Social Media Week London;

Quick News: Share This Too published, recommendation engine cedes some control to the reader, majority of the Top 500 CEOs do not own their domain name, new Japanese Ferris wheel - the world’s biggest - will include augmented reality sightseeing; Ragan promo;

News That Fits: How should brands shape their digital newsrooms?; Dan York reports on Skype, Al-Jazeera kills its live stream, NSA surveillance latest; Google, Nestle and Android KitKat: balancing rewards and risks in co-branding deal; the Media Monitoring Minute with CustomScoop; listener comments via audio contributions and in the Google+ FIR community; parlez-vous bullshit?; tweets that self destruct: does Spirit of Twitter have a future?;

Late-Breaking News: Livefyre acquires Storify;

Music from White Denim; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 9, 2013: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 16…

Posted by neville on 09/09 at 12:52 PM
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Wednesday, September 04, 2013

FIR Interview: Craig Jolley on marketing automation

Ngage Marketing ServicesThe challenges of today’s marketer—particularly in B2B circles—have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyze data and handle a variety of behind-the-scene tasks.

This technology-enabled approach is known as “marketing automation,” something FIR listeners in the Google+ Community told us was of interest to them. In this FIR interview, co-host Shel Holtz spoke with his longtime friend, Craig Jolley, manager of business development at ngage Marketing Services about what marketing automation does and the conditions that have led to its adoption.

Get this podcast:

About our Conversation Partner

Craig JolleyCraig Jolley is business development manager at ngage Marketing Services in Cincinnati, Ohio. Previous positions include an independent consultancy—Digital & Social Marketing Innovators—and principal/marketing director for CSJ2 Marketing Insight/Outbound Excellence. He was also web marketing manager for National City Mortgage and director of marketing and communications for Construction Software Technologies.

In the early to mid 1990s, Craig was the LexisNexis segment director tasked with introducing online research services to the PR, marketing and corporate communication markets.

Connect with Craig on Twitter at @csjolley

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/04 at 09:28 AM
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Monday, September 02, 2013

The Hobson & Holtz Report - Podcast #719: September 2, 2013

Intro: Craig Jolley interview on marketing automation this week; CIPR and Precise to host London event with Robert Scoble and Shel Israel next month to discuss their new book Age of Context, with Neville as discussion moderator;

Quick News: News from WordPress, Twitter and Facebook, brands engaging in social media banter, study reveals dramatic increase in multiple Twitter accounts, Google working on enterprise version of Hangouts video chat service; Ragan promo;

News That Fits: When bad comments happen to good websites, and can brands make customers more civil on social channels?; Michael Netzley reports from Singapore on how the Fonterra milk scare in China was based on false test results, and observations from China; the Media Monitoring Minute with CustomScoop; listener comments; where’s the fine line between "monitoring social media for safety" and "surveillance"?; Dan York reports on Skype’s tenth anniversary, Kevin Spacey’s look at where online video and television is at right now, and Pluscasts; brands are spending money to amplify positive earned media;

Music from Reggae Far East; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 2, 2013: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 9…

Posted by neville on 09/02 at 02:09 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, August 26, 2013

The Hobson & Holtz Report - Podcast #718: August 26, 2013

Intro: FIR Interview with Jean Valin and Dan Tisch about the Melbourne Mandate is up; interview with Craig Jolley on marketing automation coming; reflections on Bloggade 2013;

Quick News: Volkswagen’s #SmileDrive "the first social app to maximize fun on every drive", Ford and Boing Boing partner for their first live event in a vehicle-focused hackathon, Huffington Post to end anonymous commenting, upbeat content gets the most traction online; Ragan promo;

News That Fits: Catching up with Vine; Dan York reports on learning French, communal storytelling, and more; an idiot’s guide to PR - lessons for SEO and digital marketing; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; MOOCs as a communication channel?; Ari Herzog explains "why I killed 61% of my LinkedIn friends";

Music from King Pug; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for August 26, 2013: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 2…

Posted by neville on 08/26 at 12:24 PM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Thursday, August 22, 2013

FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate

The Communicative OrganisationAt the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people from 30 countries over the course of a year.

In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss this Global Alliance initiative with the two architects of the Melbourne Mandate, Jean Valin and Dan Tisch.

The interview begins with Valin and Tisch explaining what the Global Alliance is and its work.

The two men outlined the purpose and scope of the Melbourne Mandate and its set of roles, responsibilities and principles designed to provide practitioners with a new mandate to define and maintain an organization’s character and values; build a culture of listening and engagement; and instil responsible behaviours by individuals and organizations.

The wide-ranging conversation embraced discussion on the Mandate’s three pillars of character, responsibility  - in particular, about trust and ethics - and listening; the Integrity Index, a tool designed to measure whether an organization lives up to its stated values in the minds of its internal and external stakeholders; and the Professional Development Wheel, a guide to the skills professionals need in order to practise to the full scope of the Mandate.

Valin and Tisch also spoke of the challenges in bringing the Melbourne Mandate to the attention of a wider audience within the public relations profession, and stimulating broader interest in it.

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About our Conversation Partners

Jean ValinJean Valin, APR, FCPRS, founded Valin Strategic Communications after a thirty year career as a senior communication executive.  He has advised senior officials and ministers of the Government of Canada on communication matters throughout his career.

Valin is active in his professional association, the Canadian Public Relations Society and served as its national president in 1996-97. He was awarded his accreditation (APR) in 1987 and was called to the College of Fellows in 2001.

In 2000, he became a founding member of the Global Alliance for Public Relations and Communication Management. He was Chairman for 2004 and 2005 and continues to serve as ambassador-at-large. In 2008 he received the President’s medal from the Chartered Institute of Public Relations in the UK and the Award of Attainment from the Canadian Public Relations Society in 2010 as well as in 2013 for his leadership in developing the Melbourne Mandate advocacy platform for public relations. He is a co-author of the official definition of public relations adopted by the CPRS in 2008.

Connect with Jean on Twitter: @jeanvalin1.

Dan TischDaniel Tisch, APR, FCPRS, was the 2011-2013 chair of the Global Alliance for Public Relations and Communication Management,  a Fellow of the Canadian Public Relations Society and CEO of Argyle Communications, one of Canada’s largest independent PR firms. He has lectured on public relations at Queen’s University since 1996.

Dan led the Global Alliance to unprecedented growth, co-chaired the Melbourne Mandate process and the 2012 World Public Relations Forum, launched the GA COMM PRIX Awards and represented the profession with the International Integrated Reporting Council.

Connect with Dan on Twitter - @dantisch - or read his corporate blog, Reputation and Reality.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 08/22 at 12:31 AM
Show Notes • Interviews • (0) Comments • Permalink
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