The FIR Podcast Network

Monday, April 03, 2006

The Hobson & Holtz Report - Podcast #125: April 3, 2006

Content summary: Vote at Podcast Alley; podcast reviews at iTunes; take the FIR listener survey; Kami Huyse and the PR powerwomen; where should employee communications report?; how Mercedes-Benz is redeeming its reputation; David Phillips reports; one more contribution to the employee blogger credibility vs authority debate; Inside PR podcast launches; Strumpette very briefly; April Fool’s Day gags; the FIR mashup with Across The Sound; listeners’ comments discussion; music from Rob Safuto at PodcastNYC; and more.

Show notes for April 3, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 84-minute podcast recorded live from Amsterdam, The Netherlands, and nearly live from Concord, California, USA.

Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Detailed show notes to come.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, April 6…

Posted by neville on 04/03 at 12:22 PM
Show Notes • (3) Comments • Permalink

First FIR listener survey opens

We get a great kick out of producing For Immediate Release. Twice a week talking about some of the things we’re passionate about in communication, technology and business - how better can it get?

Many of you who listen to our twice-weekly podcast contribute to the overall richness of the conversations and debates, and we’d like to thank everyone who has been part of our show since we started in January 2005, 15 months and 124 editions ago.

What’s next? Well, we have some great ideas to make it even better. But now’s the time to be a bit more scientific about where we currently are with FIR, what people think about it, likes and dislikes, suggestions, etc.

In other words, a listener survey!

We’d like you to tell us your opinions. So we’ve put together a short survey which would take you about 15 minutes or less to complete. Please help us develop FIR into something that we want to be of even greater interest and value for all of us.

So please go to the survey and complete it. The survey is open from today until midnight GMT on April 30. We’ll be publishing the results here during May as well talking about them as in an episode of FIR.

Thanks for your help and support.

Posted by neville on 04/03 at 06:29 AM
News • (0) Comments • Permalink

Thursday, March 30, 2006

The Hobson & Holtz Report - Podcast #124: March 30, 2006

Content summary: Social tagging as an enterprise tactic; a look at the eyebrow-raising Strumpette blog; an update on our discussion of employee bloggers as authoritative sources; the CEO’s changing responsibilities: the example of Procter & Gamble; a new PR trade weekly in the UK; Dan York reports; listeners’ comments discussion (double-act via Skype; sharing FIR; the power of podcasting; Windows Vista communication; Flash websites); the music.

Show notes for March 30, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Concord, California, USA, and nearly live from Manchester, UK.

Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:29 Shel introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

03:08 Neville in Manchester, England, reports on the Melcrum workshop he’s co-presenting on March 30 about intranets and social media
06:43 Strumpette raises quite a few eyebrows in the PR community and beyond - is it a refreshing satire of the PR industry or a collection of offensive cheap shots? Or something else? And who is Strumpette (Amanda Chapel) anyway?
20:24 An update on the question of whether employee bloggers are authoritative sources - it only looks like ‘maybe’ at Microsoft; comment on a report of a Watson Wyatt survey on the bottom-line benefit of effective communication
33:18 Dan York reports - clarity about spam (report in show #118); dates as well as show numbers; companies’ blocking RSS; upcoming National Association of Broadcasters conference; the IAOC presentation; speaking at upcoming Yankee IABC Chapter conference
39:30 The spam problem: unauthorized use of content from blogs and now podcasts - this will become a big issue
41:35 Robert Scoble shouts out!
41:57 The CEO’s changing responsibilities - the example of Procter & Gamble CEO A.G. Lafley
50:10 First PR Week and now PR Business - a new PR trade weekly hits the UK newsstands this month

Listeners’ Comments Discussion:

52:19 Sallie Goetsch likes the double-act via Skype with the IAOC presentation and suggests a webcam; an iPod nano just for podcasts
54:42 Steve Fielding shares FIR listening with his colleagues; thinks Sparklines is a great tip (show #122); and has suggestions for the potential new intro music
56:54 Clarence Jones muses on the power of podcasting to get one’s voice out there; authority is the key issue for Microsoft on the Windows Vista communication issue; and likes the potential new intro music
61:33 Sebastian Keil is confused about the Windows Vista code rewrite issue
62:10 Bryan Person was impressed overall with the Flash website discussed in show #122, but has some caveats; and wonders why we don’t record the show together a day early if one of us is travelling

Outro:

68:27 A special episode of the show coming up soon - a mashup between FIR and Across The Sound with Joseph Jaffe
69:26 The growing FIR Frappr community - why not join?
70:45 Thanks for voting for FIR at Podcast Alley
71:17 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
75:01 Outro podsafe music from the Podsafe Music Network - Wasted by Kevin Reeves

So, until Monday, April 3…

Posted by shel on 03/30 at 10:22 AM
Show Notes • (1) Comments • Permalink

Monday, March 27, 2006

The Hobson & Holtz Report - Podcast #123: March 27, 2006

Content summary: The IAOC/PRSA keynote presentation; Allan Jenkins’ latest on Mobitype; followup on South West Airlines; Windows Vista “isn’t people-ready”; Microsoft employee bloggers: credibility vs. authority; exoneration/whitewash of The Lincoln Group; Eric Schwartzman interviews Jakob Nielsen; RICO lawsuit against Skype: PR and IR implications; David Phillips reports; listeners’ comments discussion (Flash-enabled websites; calendar of events; tips for subscribing via iTunes); the music.

Show notes for March 27, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:28 Shel introduces the show; what the show’s about; what’s in this edition; how to give your feedback; show notes

News and Commentary:

02:40 The IAOC/PRSA keynote - podcast and PowerPoint presentation available for download
06:46 Allan Jenkins places Mobitype on double-secret probation
10:07 South West Airlines and gaming the online check-in system - what the PR implications could have been
14:29 Windows Vista “isn’t people-ready,” says Forbes magazine (via Mike Soulier)
16:10 Microsoft and employee bloggers: the delay in the launch of Windows Vista, allegations of code rewrites, blogger denials, weekend blog discussions, and the regulatory and financial framework - are Microsoft employee bloggers official spokepeople? They may have credibility but do they speak with authority on behalf of the company to represent official views? And how ready is blogging to assume a primary role in organizational communication?
42:30 Exoneration of The Lincoln Group - whitewash, says Paul Holmes
48:32 From the Spinfluencer in LA - Eric Schwartzman talks to web usability guru Jakob Nielsen
62:03 RICO lawsuit filed against Skype, reports Andy Abramson; summary of the key issues; Skype is blowing it from the PR point of view, says Jeremy Pepper; a look at the PR and IR implications
71:44 Josh Hallett shouts out!
72:05 David Phillips reports from Wiltshire, England - Why are publishers so bad at providing new media conferences? Is it because they no longer have the asset of well-informed, finger-on-the-pulse journalists? Did the baby go out with the MBA’s bathwater?

Listeners’ Comments Discussion:

76:42 Mike Soulier has more on Windows Vista - the public perception is anything but confident in this upcoming release
77:27 Warren Allan Johnson on a good Flash-enabled website (show #119)
69:29 Justin Hunt’s $0.02 on adding info about upcoming events and presentations
80:32 Tips for Craig Coleman on subscribing to FIR via iTunes from Fred Zelders and Sebastian Keil

Outro:

82:19 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
84:22 Either Neville or Shel will be doing the next three shows solo
85:13 Outro podsafe music from the Podsafe Music Network - The Enron Song: Where Dat Money Go? by David Ippolito

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday March 30…

Posted by neville on 03/27 at 09:38 AM
Show Notes • (2) Comments • Permalink

Saturday, March 25, 2006

Speakers & Speeches - Neville and Shel at IAOC/PRSA luncheon: March 24, 2006

Recording of keynote presentation at “Where Content and Technology Meet,” presented by the International Association for Online Communication

Content summary:Shel (in person) and Neville (via Skype) present the keynote address at the luncheon session of “Where Content and Technology Meet” on Friday, March 24, 2006 at the Radisson Hotel in Valley Forge, Pennsylvania. The conference was organized by the International Association for Online Communications, and members of the Philadelphia chapter of PRSA were invited (about 20 attended). You can download the PowerPoint presentation that accompanied the talk so you can follow along as you listen. Note, the Skype connection wasn’t the best, so Neville’s voice drops every now and then.

Show notes for March 23, 2006

Welcome to For Immediate Release: Speakers & Speeches, a 64-minute podcast recorded live from Valley Forge, Pennsylvania, USA.

Download the file here (MP3, 25.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

Posted by shel on 03/25 at 01:27 PM
(0) Comments • Permalink

Thursday, March 23, 2006

The Hobson & Holtz Report - Podcast #122: March 23, 2006

Content summary: Sparklines; Mobitype scraping blog content; Shel’s road weary trek; South West Airlines tackles gaming of online check-in; the IAOC conference; Josh Hallett on FPRA Blog Week; Luke Armour’s intro music #2; David Phillips reports; listeners’ comments and trackbacks discussion (Firefox extension for Bugmenot; conversion rates trump Google juice; the Glenfiddich blog; the purpose of measurement; the podcasting book; subscribing to FIR via iTunes; the French government and iTunes; a promo); the music.

Show notes for March 23, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Philadelphia, Pennsylvania, USA.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:28 Neville introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

03:48 Sparklines graphics offers some interesting approaches to the concept of a picture being worth a thousand words
12:00 Mobitype is stealing blog content, says Allan Jenkins, and suggests how he’ll make money out of it
20:21 From California to Texas to Pennsylvania, Shel’s road weary
22:31 South West Airlines tackles the gaming of its online check-in system, which upset some people; could it have become a PR issue for the airline?
31:59 Upcoming IAOC conferences - Shel’s and Neville’s double act
35:06 Josh Hallett and the FPRA Blog Week 2006 on April 10-14
44:27 Potential new FIR intro music #2 from Luke Armour - what do you think?
47:00 David Phillips reports on the value of relationships

Listeners’ Comments and Trackbacks Discussion:

51:11 Rob Clark says there’s a Firefox extension for Bugmenot
53:41 Stephen Turcotte thinks conversion rates trump Google Juice as the ultimate measure of success
56:02 Rob Safuto on the Genfiddich blog - they’re doing a good job, he says
57:30 Lee Hopkins was put off by the measurement focus in the IABC Golf Quill Awards, prompting a comment from Robert Holland who wonders if Lee has misunderstood the purpose of measurement
58:49 Joseph Jaffe emails congrats on our podcasting book deal. Thanks, Joseph!
60:59 Craig Coleman has a problem subscribing to FIR via iTunes. Does any listener have a suggestion to help Craig?
63:09 Sebastian Keil comments on Top 10 Sources, Bugmenot and IABC Gold Quill, and asks: what do we think about the French government’s plans to force Apple to open up access to iTunes?
66:46 Clarence Jones sends us a promo!

Outro:

68:23 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
70:47 Outro podsafe music from the Podcast Music Network - Better Life by Common Ground

So, until Monday March 27…

Posted by neville on 03/23 at 12:34 PM
Show Notes • (3) Comments • Permalink

Monday, March 20, 2006

The Hobson & Holtz Report - Podcast #121: March 20, 2006

Content summary: Judging the IABC Gold Quill Awards; is Google Juice the ultimate measure of success?; the rise of memetrackers; Glenfiddich starts a blog; Warren Bickford shouts out; Lee Hopkins reports; listeners’ comments discussion (flying above the radar; Bugmenot; the last word on Wal-Mart/Edelman?; Apple customer service policy); the FIR Frappr community; PRSA/IAOC conference; the music; and more.

Show notes for March 20, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 87-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:29 Neville introduces the show; what the show’s about; how to give your feedback; show notes
02:02 Congratulations to Lee Hopkins - celebrating one year in the blogosphere

News and Commentary:

03:34 David Phillips reports - Rupert Murdoch embraces the web and Microsoft embraces publishing; the digital divide is disappearing from view
08:35 Shel spends two days judging the 2006 IABC Gold Quill Awards
20:47 Is Google Juice the ultimate measure of success?
30:20 The rise of memetrackers like Digg and Memeorandum, and soon AOL’s Netscape, are a growing new way of delivering news and information - can there be a balance between computer algorithms and people’s choices?
44:36 Glenfiddich starts a blog - how does it measure up?
54:27 Warren Bickford shouts out!
54:42 From Our Correspondent Down Under: Lee Hopkins - my blog’s 1 year anniversary; Arle De Geus and the Marxist reality of today’s business world; Ron Shewchuk and the future of employee comms; Press Release: Internet stops for 24 hours; new psychology blog

Listeners’ Comments Discussion:

63:16 Rob Safuto flies above the radar now
65:03 Pachey gets into Comment is free via Bugmenot
67:04 Terry Fallis with the last word (perhaps) on the Wal-Mart/Edelman blogger outreach controversy
75:46 Dan loves the show, says MacFan is wrong about Apple’s customer policy (show #120) and Lee’s comments were fightin’ words
76:38 Howard Harawitz comes out of hibernation with some pithy comment on the Apple story

Outro:

79:07 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes; Neville’s solo on Thursday’s show
81:23 The growing FIR Frappr community
81:56 Shel’s presenting a keynote at a PRSA/IAOC conference in Philadelphia on Friday, with Neville joining in via Skype plus video
83:11 Outro podsafe music from the Podcast Music Network - Perfect Design by Laura Cheadle

So, until Thursday March 23…

Posted by neville on 03/20 at 10:37 AM
Show Notes • (1) Comments • Permalink

Thursday, March 16, 2006

The Hobson & Holtz Report - Podcast #120: March 16, 2006

Content summary: Debbie Weil’s new podcast; Rob Safuto’s new venture and blog; Eric Schwarzman interviews the Washington Post; corporate reputation report from Hill & Knowlton; Forrester Research on social computing; Heidi Miller and Apple’s customer service experience; The Guardian launches ‘Comment is free’; Google doesn’t verify press releases; London’s Metropolitan Police blog policy angers coppers; Phil Gomes shouts out; more on Wal-Mart and Edelman PR; David Phillips reports; listeners’ comments discussion (FIR sponsorship; Wal-Mart/Edelman; hiring a PR pro; IABC podcast provenance; Podbridge podcast services; FIR listener survey); the music.

Show notes for March 16, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 98-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Listen to this podcast now:

In This Edition:

Intro:

00:27 Shel introduces the show; what the show’s about; how to give your feedback; show notes
02:01 Debbie Weil’s new podcast; Rob Safuto’s new venture and new blog (great example of customizing the K2 theme for WordPress)

News and Commentary:

07:13 From the Spinfluencer in LA - Eric Schwartzman talks to Chet Rhodes, deputy multimedia editor for breaking news at the Washington Post
11:17 An overview of a new report on corporate reputation from Hill & Knowlton, released this week (free download)
21:40 A look at Forrester Research‘s report on social computing published in February
25:43 Heidi Miller recounts her disappointing experience with Apple customer service; we think Apple is missing signficant opportunities for connecting with their brand lovers
39:16 The Guardian’s ‘Comment is free’ blog marks an evolutionary move in engagement by mainstream media, and a good indicator of what Rupert Murdoch is talking about
52:32 Google doesn’t verify press releases as a teenager games Google News with a fake one
56:27 London’s Metropolitan Police blog policy angers coppers - lessons for any organization
64:50 Phil Gomes shouts out!
67:32 Two FIR listeners - Tac Anderson and David Phillips - with their views on Wal-Mart/Edelman blogger outreach, transparency and disclosure (and more in listeners’ comments, below)
77:41 David Phillips reports - the values of reputation are now proven by the neuroscientists: you heard it here first

Listeners’ Comments Discussion:

84:24 Thomas Goetz offers congrats on the podcasting book deal; asks why we don’t have sponsorship yet; provides some thoughts on ethical behavior in the Edelman/Walmart case; and which PR pro to hire when only one is a blogger
88:16 Donna Papacosta on the provenance of her IABC conference podcasts
89:36 Sebastian Keil‘s view on Edelman/Wal-Mart is that if you work for a PR-agency you should disclose that in a way that is not ambiguous; some thoughts about Podbridge; and asks what happened to the FIR listener survey we talked about before? (50 shows ago, says Sebastian)

Outro:

91:42 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
93:40 Outro podsafe music from the Podcast Music Network - Not On The Radio by Geoff Smith

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the pages at The New PR Wiki. You can contribute - see the home page for info.

So, until Monday March 20…

Posted by neville on 03/16 at 10:04 AM
Show Notes • (1) Comments • Permalink

Monday, March 13, 2006

The Hobson & Holtz Report - Podcast #119: March 13, 2006

Content summary: An introduction from our “sponsors”; more podcasting for the IABC conference; podcast listener measurement and advertising; should all PR pros blog?; update on Wal-Mart, Edelman PR, transparency and disclosure; the role of Flash and Ajax in online communication; Lee Hopkins reports; listeners’ comments discussion (Macfan and Heidi Miller’s hard drive; social media and non-profits: NetSquared, the Boomer Esiason Foundation and the Cystic Fribrosis Podcast; downloads from the New Communications Forum); the FIR Frappr community; the music.

Show notes for March 13, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 90-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 36MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:30 A special introduction from “the sponsors”
01:30 Neville introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

03:07 More podcasting for the IABC 2006 conference from Donna Papacosta
07:30 Advertising to and measuring podcast listeners - appealing ideas from Podbridge, but do they come with some downsides? We’ve requested a demo
20:16 Are blogs essential for career progression in the PR profession? We discuss a feature in PR Week that also highlights the examples of Jeremy Pepper and Steve Rubel
30:00 More on Wal-Mart, Edelman, blogger outreach and transparency - did Edelman practice full disclosure or not?
49:32 The role of Flash (with an example) and Ajax in online communication
57:53 Dan Forbush shouts out!
58:20 From Our Correspondent Down Under: Lee Hopkins - the dearth of corporate conversation in Australia; that ‘bloody’ ad campaign; the ‘meeting’ yahtzee

Listeners’ Comments Discussion:

70:50 The Macfan thread about Heidi Miller’s hard drive
76:59 Marshall Kirkpatrick tells us about NetSquared, a project to help non-profits use social tools like blogs and podcasts, and upcoming conference in San Francisco in May
78:45 Rob Safuto introduces Dave Rimington, President of the Boomer Esiason Foundation, and Jerry Cahill of the Cystic Fibrosis Podcast, who talk about their goals to raise awareness of their charitable work in combating cystic fibrosis
83:09 A response to Mike Williams’ question in show #118 - downloads from the New Communications Forum will be available soon

Outro:

84:17 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
85:15 The growing FIR Frappr community - add yourself!
86:09 Outro podsafe music from PodcastNYC - Rhyme & Reason by Olivia Greer

So, until thursday March 16…

Posted by neville on 03/13 at 10:29 AM
Show Notes • (2) Comments • Permalink

Thursday, March 09, 2006

The Hobson & Holtz Report - Podcast #118: March 9, 2006

Content summary: Vote for FIR at Podcast Alley; Wal-Mart, Edelman PR, blogger outreach and transparency; new copyright wording challenge to Google Book Search; clueless pitches and the ‘PR die!’ meme; TPG Post sponsors stamp collectors’ blog; John Cass and Toby Bloomberg shoutout; Dan York reports; listeners’ comments discussion (downloads from New Communications Forum; podcasters’ wives; show #116 live; Apple hard drive costs; charity blogging; OTRO-FIR mashup; time-shifting expressions); the music.

Show notes for March 9, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 89-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Listen to this podcast now:

In This Edition:

Intro:

00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes
02:51 Vote for FIR on Podcast Alley!

News and Commentary:

04:12 Wal-Mart, Edelman PR, blogger outreach and transparency - a New York Times feature stimulates much online discussion on the pros and cons of executing a blogger relations programme as part of a ‘reputation repair’ campaign; did Edelman exercise full and complete disclosure of their client relationship?
34:41 New copyright wording challenge to Google Book Search.
39:37 PR is broken, says Ted Shelton. Not only PR, says Andy Abramson. We need to figure this out, responds Ted. The ‘PR die!’ meme continues.
47:05 TPG Post sponsors stamp collectors’ blog
53:40 John Cass and Toby Bloomberg shoutout
54:14 Dan York reports - snow in Vermont; congrats on the podcasting book deal; New Communications Forum; using TypePad for prototyping websites; insidious spam blogs

Listeners’ Comments Discussion:

61:22 Mike Williams asks if there are any downloads available from the New Communications Forum conference
63:31 Stephen Davies and Sallie Goetsch on the podcasters’ wives
66:19 Mike McClary enjoyed show #116 live from the New Communications Forum which reminded him of live radio shows in Chicago
68:22 Macfan has some pointed and lengthy opinions on Heidi Miller’s Apple hard drive issues as reported by Lee Hopkins in the last show
74:23 Tom Murphy with congrats on the book deal and show #116; an update on the charity blogging initiative
77:17 Luke Armour enjoyed the FIR mashup with Eric Schwartzman and Michael Butler; the time-shifting aspect of podcasting means we need to shift some of our time-related descriptions

Outro:

83:00 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
85:11 Outro podsafe music from the Podsafe Music Network - Hey, Hey Sister by Laura Clapp

So, until Monday March 13…

Posted by neville on 03/09 at 10:58 AM
Show Notes • (11) Comments • Permalink

Monday, March 06, 2006

The Hobson & Holtz Report - Podcast #117: March 6, 2006

Content summary: An introduction from our “sponsors”; popular podcasts begin charging in the UK; podcasting growth in Australia; a head start on the podcasting book; charitable blogging and Operation Link Love; Lee Hopkins reports; meeting Sallie Goetsch; Jeremy Wright shouts out; review of the New Communications Forum; the grand tour of Bay area tech stores; Neville’s and Shel’s podcasting book; listeners’ comments discussion (congrats on the book deal; advice for LinkedIn; value opportunities for PR); the music.

Show notes for March 6, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 69-minute podcast recorded live from San Francisco, California, USA.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:28 A special introduction from “the sponsors”
01:07 Neville introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

04:21 Some podcasts in the UK begin charging - if the content is compelling, is there a business model?
06:58 Australian broadcaster sees significant podcasting growth - a natural extension for public broadcasters
09:54 Getting a head start on the podcasting book deal with McGraw-Hill, and thanks to everyone who has commented
12:22 Some actions on charitable blogging - stimulating Operation Link Love
14:32 From Our Correspondent Down Under: Lee Hopkins - Heidi Miller, Apple, a broken iBook G4 and a $300 broken hard drive;
colour as a useful cognitive shortcut for political parties; “babbliography”
25:14 Meeting Sallie Goetsch
25:44 Jeremy Wright shouts out!
26:33 Neville’s and Shel‘s Saturday conversation
28:08 About the New Communications Forum - workshops, sessions, people, keynotes - terrific!
38:22 Doing show #116 live from the conference and the FIR mashup
40:51 The grand tour of Fry’s, CompUSA, and other cool places and the temptations we encountered with dual-core processor laptops (in particular)
43:47 The podcasting book
49:10 Neville wraps up his US trip on Monday
49:57 Vote for FIR at Podcast Alley!
51:14 Shel and Neville live together for Thursday’s show
51:40 A bit more on the mashups

Listeners’ Comments Discussion:

52:24 Sebastian Keil and Lee Hopkins says congrats on the McGraw-Hill book deal
53:34 Lee Hopkins (again) says the FIR mashup was great!
54:05 Craig Jolley offers LinkedIn some advice on email outreach to customers
56:33 Judy Jones is thrilled to hear the news about the podcasting book
59:37 David Phillips on meeting up and the New Communications Forum, and value opportunities for PR with social media

Outro:

61:52 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
63:43 Podsafe music redux - I Heard It On A Podcast (MP3) by Cruisebox

So, until Thursday March 9…

Posted by neville on 03/06 at 10:06 AM
Show Notes • (11) Comments • Permalink

Saturday, March 04, 2006

McGraw-Hill will publish our podcasting book

“How to Do Everything with Podcasting” will be out later this year.

Neville Hobson and Shel Holtz are thrilled to announce that we have come to agreement with McGraw-Hill to write “How to Do Everything with Podcasting,” a comprehensive book on the strategies and tactics of podcasting to be published as part of the popular “How to Do Everything” series. We announced the deal on our Thursday podcast.

We have a June 1 deadline to complete some 450 pages that will cover planning, recording, editing, distributing, marketing, building community, monetization, and a host of other topics. We’ll focus on business podcasts internal and external, as well as podcasting as a hobby. We’ll explore various options for production, review existing services, and introduce you to several podcasters who will share the approaches that led to their success. Our plan is to offer the most thorough and comprehensive volume available. Without question, though, it will be the first podcasting book we’re aware of to be written by co-hosts of a podcast.

We’re particularly grateful to our agent, Yvonne DiVita, who worked tirelessly to pull the deal together.

With Neville in Amsterdam, The Netherlands, and Shel in Concord, California, we’ve decided to use a wiki to collaborate, which should be interesting (in addition to helping us address wikis as work collaboration tools more effectively). At some point down the road, we’ll also launch a blog dedicated to the book and its themes. We already have a domain—www.podcastingbook.net—but there’s nothing there yet. We’ll let you know when it’s ready for launch.

We’d write more, but the first chapter is already due!

[Technorati: podcasting book, everything with podcasting]

Posted by shel on 03/04 at 06:08 AM
News • (3) Comments • Permalink

Friday, March 03, 2006

For Immediate Release Mashup Edition - March 2, 2006

The Rock and Roll Geek Show‘s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and On the Record Online‘s Eric Schwartzman at the New Communications Forum, Palo Alto, California, USA.

A 57-minute podcast. Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future FIR shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

Technorati tags:
newcomm+forum
ncf06

Posted by neville on 03/03 at 10:20 AM
Show Notes • (1) Comments • Permalink

Thursday, March 02, 2006

The Hobson & Holtz Report - Podcast #116: March 2, 2006

Content summary: Special edition live at the New Communications Forum; Neville and Shel announce a podcasting-book deal with McGraw-Hill; conversations with John Cass, Jeremy Wright, Jory des Jardins, Elisa Camahort, Debbie Weil, Michael Geoghegan, Shel Israel, Philip Young; report from Dan York; Eric Schwartzman in conversation with Phil Gomes; Stephen Turcotte talks to Robert Scoble and Sam Decker; listeners’ comments discussion (e-workplace applications, not coming to Canada, pronunciation guide, Edelman blogging conference in Germany, approvals for internal podcasting); the music; and more.

Show notes for March 2, 2006

Recording show #116 at the New Communications Forum
(Photo by Philip Young)

Welcome to For Immediate Release: The Hobson & Holtz Report, an 81-minute podcast recorded live from the New Communications Forum conference, Palo Alto, California, USA.

Listen to this podcast now:

strong>In This Edition:

Intro:

00:32 Neville introduces the show, live from the New Communications Forum; what the show’s about; how to give your feedback; show notes

Commentary and Conversations:

02:36 Meeting people - the social nature of blogging and podcasting
04:17 Yesterday’s Podcasting 101 workshop
05:45 John Cass tells us about Backbone Media and Scout
13:07 Jeremy Wright and Jory des Jardins talk about making blogging relevant - is blogging a fad and how do you measure ROI?
18:04 Neville’s and Shel’s news - a book deal with McGraw-Hill to write “How To Do Everything With Podcasting”
20:17 Dan York reports - good wishes for the conference; IABC Yankee chapter conference; self hosting; the brewing battle over internet access providers and charging for content
26:50 Elisa Camahort explains what BlogHer is all about
34:01 Debbie Weil got a lot out of yesterday’s Podcasting 101 workshop, and tells us about her new book, The Corporate Blogging Book
40:11 From The Spinfluencer in LA - Eric Schwartzman talks to Phil Gomes, online evangelist at Edelman
46:07 Michael Geoghegan on podcasting and Disney
51:18 Shel Israel has some opinions about character blogs, and gives an insight into the keynote presentation he and Robert Scoble will be making tomorrow at the conference
57:07 Stephen Turcotte talks to Robert Scoble and Sam Decker at the Search Engine Strategies conference in New York on Monday
61:48 Philip Young talks about the findings of the recent EuroBlog 2006 survey

Listeners’ Comments Discussion:

65:54 Michael Fasosin on e-workplace applications, Internet Explorer 7, RSS and tagging
67:06 Lee Hopkins would love to come to Canada for the IABC conference, but…
68:05 Robert French with a pronunciation guide
68:48 Sebastian Keil on David Weinberger’s and Heiko Hebig’s Edelman blogging presentation in Germany
71:29 Mark DiJulio asks: How do you go about handling the approval process for internal podcasting?

Outro:

72:47 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
74:09 We’re together for next Monday’s show but in separate hotel rooms, in San Francisco and in Washington, DC
75:21 Outro podsafe music via the Podasfe Music Network - Heartless by Michael Burks

So, until Monday March 6…

Posted by neville on 03/02 at 05:43 AM
Show Notes • (1) Comments • Permalink

Wednesday, March 01, 2006

FIR Podcasting 101 workshop at New Communications Forum - March 1, 2006

The New Communications Forum conference takes place in Palo Alto, California, USA, from March 1-3, 2006. Shel and Neville held a half-day workshop, Podcasting 101, on March 1 that addressed:

The elements of successful podcasting
How to strategize a business podcast
How to build a community of listeners
The tools of podcasting, from recording to hosting
How to promote a podcast
Integrating your podcast with other online content
Creating a podcast

The participants (pictured below) applied everything they learned by producing their own 12-minute podcast.

Podcasting 101 workshop participants

Download the file here (MP3, 4.6MB), or sign up for the Speakers & Speeches RSS feed to get it and future such podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by neville on 03/01 at 11:34 AM
Show Notes • (1) Comments • Permalink

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