The FIR Podcast Network

Monday, May 08, 2006

The Hobson & Holtz Report - Podcast #135: May 8, 2006

Content summary: FIR Dine-Around at the IABC Vancouver conference; WIPO copyright update; UK plans to license/regulate podcasters; USC/Annenberg GAP IV study; promote your podcast at PodcastDay 2006; ‘Delivering The New PR’ conference on May 12; ‘Beyond Blogging’ on May 19; collaborative communication tools: Skypecasting and Waxxi, Second Life and MySpace.com; Lee Hopkins reports; Maine blogger ad agency lawsuit dropped; David Philips reports; listeners’ comments discussion; upcoming FIR interviews with Tom Foremski and Christopher Carfi; the music.

Show notes for May 8, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 92-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:25 Shel introduces the show; what FIR is about; what’s in this edition; FIR Dine-Around at IABC Vancouver conference

News and Commentary:

02:54 Copyright and regulation - WIPO copyright update; a UK plan to regulate/license podcasters
06:47 USC/Annenberg 4th annual Generally-Accepted Practices (GAP) in PR study released today
12:12 Want to promote your podcast at PodcastDay 2006 in Cologne, Germany? Let Nicole Simon know
17:06 Neville’s speaking about podcasting at the Delivering The New PR conference in London on Friday May 12
21:36 Shel’s moderating a panel at Fleishman Hillard‘s ‘Beyond Blogging’ conference in Washington, DC, on Friday May 19
23:14 Collaborative communication tools - Skypecasts and Waxxi, Second Life and MySpace.com; a business conference on how to monetize MySpace slated for London in June
39:15 From Our Correspondent Down Under: Lee Hopkins - where the bloody hell’s your space?; Aussie podcast list; hipsterPDA version 3 now available; Andrea Weckerle and the Online Disinhibition Effect; two key questions
48:05 The Maine blogger who was sued - lawsuit dropped, but who actually was the bully?
56:13 David Philips reports from Wiltshire, England - some interesting surveys have come to my attention…

Listeners’ Comments Discussion:

61:26 Craig Jolley with the correct history of the Hyperspace Dine-Around
63:58 Sallie Goetsch dissects #134
67:07 Lauren Vargas thinks BL Ochman’s ethics blog doesn’t sound like the transparency the blogosphere shouts out
69:03 Marshall Kirkpatrick says don’t cut the show length
70:28 Judy Jones enjoyed Shel’s interview with daughter Rachel (show #133) on how she communicates
72:40 Mike McClary on the show length and on IM vs. phone
74:41 Nicolai at emergens tells us about “Candidates invade MySpace: Gubernatorial hopefuls seek younger voters on teen chat site” in the San Francisco Chronicle
74:57 Luke Armour with wrap-up comment to the academic PR conversation
77:23 Warren Johnson on Feedblitz and email newsletters
78:57 Michael Vanderdonk has a few points on World of Warcraft and Second Life

Outro:

82:50 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
85:25 Upcoming FIR interviews - Tom Foremski on May 9 and Christopher Carfi on May 10; Shel solo for the May 11 show; both of us on the road for May 15 show which will be recorded on May 14
87:12 Outro podsafe music from the Podsafe Music Network - Satisfy Me by Melanie Lewis

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, May 11…

Posted by neville on 05/08 at 10:06 AM
Show Notes • (4) Comments • Permalink

Thursday, May 04, 2006

The Hobson & Holtz Report - Podcast #134: May 4, 2006

Content summary: Show numbering; FIR Listener Survey results posted; Summit on the Future conference; FIR meetup at the IABC Vancouver conference; Kami Huyse podcasts the first 100 Geek Dinners; BL Ochman’s new ethics blog; LA Times suspends journalist for violating ethics guidelines; Online Journalism Review asks can newspapers do blogs right; blogger pseudonyms and anonymity; Creative Commons legal guide for podcasters; David Phillips reports; listeners’ comments discussion; FIR Frappr community update; upcoming FIR interviews; the music, and more.

Show notes for May 4, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Detailed show notes to come.

So, until Monday, May 8…

Posted by neville on 05/04 at 10:41 AM
Show Notes • (7) Comments • Permalink

Tuesday, May 02, 2006

Podcast survey: FIR listeners are influential, educated, mobile and global

The results are in from the first FIR Listener Survey that ran during April, providing us with invaluable feedback on a wide range of topics including what listeners think of the show, how and where they listen, and with some great suggestions on how to make it even better.

The survey results also provide a credible picture of who the listeners are to a podcast such as this, with a clear demographic view on listeners’ occupations, geographic locations, budget responsibility and education levels.

In all, the survey attracted 126 responses, a meaningful representative number from which to draw valid conclusions and make decisions on developing the show for the future. We estimate that each bi-weekly episode of FIR attracts between 800 and 1,000 listeners. This estimate is primarily based on download statistics from Libsyn where the MP3 files are hosted.

We will be publishing the entire survey results soon with the detailed responses to each of the 22 questions and some pretty graphs, including responses to the open-ended questions. All we will omit will be personally-identifiable information: the names of those of you who chose to provide such information when taking the survey will not be published.

In the meantime, here are some headline figures from the survey results.

Listening to FIR:

Half of the listeners (49.2%) listen to every episode
45% get hold of the MP3 files via iTunes; 18% subscribe to the RSS feed; only 2.4% listen to the audiostream from the website
Nearly two-thirds of you (61%) listen to FIR on a digital media player like an iPod
Where you listen varies widely - 22% in the office; 16% on the commute to work, 15% at home, and 10% when jogging or doing other exercise
Podcast-listening tends to be a solo activity - 95% of you listen to FIR by yourselves
Over 48% of you have been listening to FIR for more than six months, and 13.5% of you have been listening since the very first episode in January 2005

Who the Listeners Are:

14% have senior management positions in agencies
13% are independent communication consultants
Nearly 13% are managers or directors in corporate communication positions
Over one third of you (38%) work outside the communication profession in areas as diverse as aviation, IT, environmental engineering, local government, telecommunications, publishing, utilities, energy, academia, retail, and banking
81% of listeners are men (so, logically, 19% are women)
Nearly two-thirds of you (64%) have budget responsibility in your organization
The majority of listeners (60%) falls into the 25-44 age range followed by 27% in the 45-54 range
Over 44% have a BA, BS or other four-year degree, and 30% have a Masters, PhD or other post-graduate degree
Just over 15% are IABC members although the majority (53%) has no professional affiliation
41% of you listen to no other communication-related podcasts except FIR. However, many of you also enjoy listening to podcasts by other communicators, especially Eric Schwartzman’s On The Record Online (31%), Edelman’s Earshot (27.8%), Lee Hopkins’ Better Communications (19.8%) and Joseph Jaffe’s Across the Sound (19%)

Where the Listeners Are:

Top five countries - United States (48%), Canada (15.6%), UK (14.8%), Australia (6.6%), Netherlands (3.3%)
Geographic breakdown - North America (64%); Europe including UK (26%); Australia (6.6%), rest of the world (3%)

Likes and Dislikes:

Nearly all of you (97%) like Shel’s and Neville’s news and commentary discussions (and we’re very pleased about that!)
64% of listeners like the brief interviews we include in some episodes
10% of you enjoy the different outro music we play in each show while nearly a quarter (23.8%) of you don’t
Show notes are liked by 39% of listeners (less than 1% dislike them)
Listeners’ comments and our discussions of them were rated highly by 74% of listeners (less than 2% of you said you didn’t like this show segment)
Many of you like the contributions from our correspondents, especially from Lee Hopkins (49%) and Eric Schwartzman (40%)
The big dislike - over half of you (52.4%) don’t like the typically long length of the show

Recommendations:

The suggestions for what we could do with the show in its ongoing development and to improve it as a listening experience came in the open-ended comments from survey participants - collectively over 200 individual comments, and we will be posting all of them, verbatim. A clear majority of recommendations and suggestions were related to show length with requests to make it shorter.

We are listening to what you’ve told us! What we plan to do about it all will be a discussion point in a forthcoming show during May.

Again, we would like to sincerely thank every one of the 126 people who took the survey. You are truly a community.

Posted by neville on 05/02 at 04:58 AM
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Monday, May 01, 2006

The Hobson & Holtz Report - Podcast #133: May 1, 2006

Content summary: Another pay for placement scandal; the rise of the non English-language blogosphere; FIR Listener Survey results; Lee Hopkins reports; PR and the education curriculum; kids and communication: Part 1; listeners’ comments discussion; FIR Frappr community update; vote at Podcast Alley; the music, and more.

Show notes for May 1, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Listen to this podcast now:

In This Edition:

Detailed show notes to come.

So, until Thursday, May 4…

Posted by neville on 05/01 at 10:49 AM
Show Notes • (6) Comments • Permalink

Thursday, April 27, 2006

The Hobson & Holtz Report - Podcast #132: April 27, 2006

Content summary: FIR Listener Survey update; IABC/Dallas podcast survey; communication conferences; connections and recording equipment; Southwest Airlines starts a blog; Lee Hopkins reports; BBC 2.0; Dan York reports; Waggener Edstrom blogging index; Jonathan Schwartz the first Fortune 500 CEO blogger; crisis communication and blogs; the FIR Schwag Shop opens; David Philips reports; listeners’ comments discussion; the music, and more.

Show notes for April 27, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 95-minute podcast recorded live from Amsterdam, The Netherlands, and nearly live from Chicago, Illinois, USA.

Download the file here (MP3, 43.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Detailed show notes to come.

So, until Monday, May 1…

Posted by neville on 04/27 at 12:26 PM
Show Notes • (2) Comments • Permalink

Monday, April 24, 2006

FIR #131 & ATS #29 - The Mashup Edition: April 24, 2006

Content summary: About the FIR/ATS Mashup Edition; FIR listener survey update; new FIR Speakers & Speeches podcast online; does Phillips have a PR crisis over a patent application?; Castrol’s venture into RSS advertising and podcasting; a special report on new media in The Economist this week; revisiting the Chevy Tahoe story; listeners’ comments discussion (MySpaces, agency billing, interviewing teenagers, inhospitable Starwood blog); Winners & Losers; the music.

Welcome to the FIR/ATS Mashup Edition

FIR/ATS Mashup Edition

This is a joint FIR: The Hobson & Holtz Report and Across the Sound 94-minute podcast recorded live on April 24, 2006, with Neville Hobson (Amsterdam, The Netherlands), Shel Holtz (Concord, California, USA) and Joseph Jaffe (Westport, Connecticut, USA).

Download the file here (MP3, 38MB). You can also sign up for the RSS feeds to get it and future FIR and ATS shows automatically:

RSS: For Immediate Release: The Hobson & Holtz Report
RSS: Across The Sound

For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon.

Listen to this podcast now:

Show Notes for April 24, 2006:

Intro:

00:51 Neville introduces the show; what FIR and the FIR/ATS Mashup Edition are about; FIR Listener Survey update; new FIR Speakers & Speeches podcast
03:19 Joseph introduces the show, what Across the Sound is about; connections between us three; podcasting growth

News and Commentary:

07:07 Phillips Electronics’ patent filing on TV remote controls - ‘consumer revolt,’ PR implications and content-producer control
20:23 RSS advertising and podcasting turn Castrol USA into a media company
32:39 The Economist’s ‘Among the Audience’ new media survey - 15 pages of insight into participatory communication (we think this survey is a must for your knowledge library, alongside Business Week’s ‘Blogs Will Change Your Business’ a year ago)
47:54 Revisiting GM’s grassroots ad campaign for the Chevy Tahoe - an item on the ‘desperation marketing checklist’, Joseph says, where consumers are one step ahead of GM; Tac Anderson asks what’s the advice for GM?

Listeners’ Comments Discussion:

63:45 Tac Anderson says a platform like MySpaces would make a perfect intranet communication tool, and tells us about the launch of SisterWoman.com
66:40 Ed Lee has some thoughts on agency billing models
69:29 James Foster thinks email is a clunky communication medium, and asks whether FIR might bring together some teenagers and talk to them about how they communicate
70:42 Matt O’Neill offers some tips on solving Skype sound quality issues
71:39 Steven Fielding says the new Starwwod blog doesn’t seem very hospitable
73:15 Sebastian Keil suggests interviewing our kids about how they use MySpaces

Winners and Losers:

73:58 Winners: ATS - Chris Clarke, who found the ATS Easter egg (and Chris has a promo); FIR - TV Guide for their blog community
81:11 Losers: ATS - Starbucks; FIR - Apple

Outro:

86:39 Joseph and Shel wrap the mashup; let us know your views about today’s discussions; how and where to send your comments; please take the FIR Listener Survey; where to find the show notes
88:16 Outro podsafe music from the Podsafe Music Network - Magic Carpet by NewLeaf

So, until Thursday April 27…

Posted by neville on 04/24 at 07:17 AM
Show Notes • (5) Comments • Permalink

Saturday, April 22, 2006

Speakers & Speeches - Jason Goldberg, CEO, Jobster.com: April 20, 2006

Jobster CEO Jason Goldberg talks at a small dinner gathering in San Francisco.

Welcome to For Immediate Release: Speakers & Speeches, a 51-minute podcast recorded live from San Francisco, CA.

Waggener Edstrom account

~~exec~~

manager Steve Fielding assembled an intimate group to meet and talk with Jobster.com CEO Jason Goldberg. The conversation ends when Goldbert finally stopped to have something to eat! Among the other attendees were Silicon Valley Watcher blogger Tom Foremski and BlogHer founder Jory Des Jardins.

Download the file here (MP3, 20.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 04/22 at 11:11 AM
Show Notes • (0) Comments • Permalink

Thursday, April 20, 2006

The Hobson & Holtz Report - Podcast #130: April 20, 2006

Content summary: FIR listener survey update; GM launches new blog; International Podcasting Expo starts April 21; the growth of podcasting: FeedBurner report; the PR agency social media billing puzzle; Dan York reports; David Phillips reports; listeners’ comments discussion; next show an FIR/ATS mashup; the music, and more.

Show notes for April 20, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Detailed show notes to come.

So, until Monday, April 24…

Posted by neville on 04/20 at 11:46 AM
Show Notes • (1) Comments • Permalink

Monday, April 17, 2006

The Hobson & Holtz Report - Podcast #129: April 17, 2006

Content summary: Gizmo today, not Skype; FIR listener survey update; blogger relations and how PR should pitch bloggers; blog commenting, engagement and Starwood Hotels new blog; Lee Hopkins reports; the .eu domain name controversy; Firefox Flicks grassroots marketing contest; listeners’ comments discussion (about ‘fractionalizing’ and community, RSS and email, wiki material on iPods); the music.

Show notes for April 17, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 79-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 31.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:29 Neville introduces the show; what the show’s about; show notes
02:03 Today’s show recorded over Gizmo not Skype
04:10 FIR listener survey update

News and Commentary:

06:18 PR and blogger relations - some people think PR pitching is lame, but there is a best-practice way to go about it such as Shel’s project for ClickTV
18:42 Using blogs to build engagement with customers - Starwood Hotels launches TheLobby.com and misses the mark with commenting (in particular); Anil Dash suggests a staged commenting structure; some commenting changes on the blog today but what else should they do?
32:27 Andy Lark shouts out!
32:42 From Our Correspondent Down Under: Lee Hopkins - BlogJet as an offline blog tool*; Pepper and Rubel: now that they are PepperRubel PR, should I pick a fight with someone to ‘spice things up a bit’?; why crisis comms folk need to know about web2.0, or know someone who does (*Neville suggests Lee should also take a look at the new ecto for Windows)
44:18 Controversy surrounds the new .eu domain name registration system (and we’ve registered FIR)
50:44 The Firefox Flicks grassroots marketing contest ended last week - over 250 video ads submitted in a good example of fans’ brand passion in action

Listeners’ Comments Discussion:

54:10 Sallie Goetsch explains ‘fractionalizing’ and offers some views on community
56:29 Clarence Jones also talks about community and participation; and has a suggestion for Tom Keefe: get a USB flash drive
61:19 Michael Soulier says RSS won’t fix the email problem… yet
67:31 Matt O’Neill tells us about Tiddlywiki and asks: does anyone have real-life examples of using wiki material on iPods to extend the value of podcasts?

Outro:

70:48 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; please take the FIR Listener Survey; where to find the show notes
73:47 Outro podsafe music from the Podsafe Music Network - Easy Groove by The Blue Mile

So, until Thursday, April 20…

Posted by neville on 04/17 at 09:31 AM
Show Notes • (4) Comments • Permalink

Thursday, April 13, 2006

The Hobson & Holtz Report - Podcast #128: April 13, 2006

Content summary: Steve Rubel and Jeremy Pepper bury the hatchet; Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi; PR Week US editor Keith O’Brien is public with his blog; BlogBurst syndicates blogs to top mainstream media; Dan York reports; is the PR blogosphere fractionalizing?; David Phillips reports; listeners’ comments discussion (FIR makes commute bearable, podcasts in the workplace, the Amazon/Naked Conversations fallout, social media behind the firewall, listening to FIR); FIR listener survey update; the music.

Show notes for April 13, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 82-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 33MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:28 Shel introduces the show; welcome listeners from Talent Zoo; what the show’s about; show notes
03:09 At the San Francisco geek dinner - Steve Rubel and Jeremy Pepper bury the hatchet

News and Commentary:

06:53 From the Spinfluencer in LA - Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi
22:18 PR Week US editor Keith O’Brien is public with his blog
24:27 BlogBurst syndicates blogs to top mainstream media
30:29 Dan York reports from Vermont, USA - tax advice from podcasts; incentives to podcast listeners to give audio comments; guidelines for group blogs; what’s the strangest place from which you’ve posted a blog entry?
37:20 Kami Huyse and Constantin Basturea wonder if the PR blogosphere is fractionalizing - we take a shot at Constantin’s six questions
51:32 David Phillips reports from Wiltshire, England - social media combines a number of tools that are just not possible in
the off-line world

Listeners’ Comments Discussion:

57:26 Dave Briggs says FIR made his 2-hour commute bearable
59:20 Tom Keefe on issues with listening to podcasts in the workplace, the frustrations of losing your place on an MP3 player, and adopting social media as part of a plan to improve internal communications
66:16 Stephen Turcotte on the interchange and fallout between Amazon CTO Werner Vogel and the Naked Conversations guys, Shel Israel and Robert Scoble
71:14 Marcel Ruiter has more thoughts on social media behind the firewall, and has an explanation on why some FIR listeners don’t listen to any other podcasts

Outro:

74:05 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
76:27 FIR listener survey update
77:30 Outro podsafe music from the Podsafe Music Network - Show Me How You Rock ‘n’ Roll by The Gentlemen

So, until Monday, April 17…

Posted by neville on 04/13 at 10:46 AM
Show Notes • (5) Comments • Permalink

Wednesday, April 12, 2006

Interview: David Bradfield, iStudio - April 12, 2006

In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 30-minute conversation with David Bradfield, Senior VP of iStudio, about his work with client ALTANA Pharma in Canada to introduce social media (award-winning podcasts and blog) to the company as an effective internal communication channel.

Download the conversation here (MP3, 12.5 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

David Bradfield is Senior Vice President of iStudio, one of Canada’s leading internet communication firms. He manages the firm’s strategic communications practice and helps clients develop a sound approach to e-communications that enhances the business and communication value of their online initiatives.

Prior to joining iStudio in 2000, David emerged as one of Canada’s internet PR pioneers, working for firms such as NATIONAL Public Relations, GreyInteractive, Lasso Communications and Fleishman-Hillard Canada. He has consulted for clients such as Bell Canada, CIBC, GlaxoSmithKline, Hudson’s Bay Company, Kraft Foods, Magna International, Nokia, Royal Bank, Sony PlayStation and the Richard Ivey School of Business.

In 2000-2001, David was President of IABC/Toronto, the world’s largest IABC chapter. He has served as IABC’s Canada District 2 Director-at-Large for E-Communication and has sat as an IABC Research Foundation Expert Panelist specializing in intranets. He regularly speaks at industry conferences and delivers workshops on a variety of web communication-related topics.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/12 at 08:23 AM
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Monday, April 10, 2006

The Hobson & Holtz Report - Podcast #127: April 10, 2006

Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM’s grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners’ comments discussion (FIR on social media, women PR bloggers, bloggers breaking stories); the music.

Show notes for April 10, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:29 Neville introduces the show; what the show’s about; show notes
01:37 FPRA Blog Week 2006 starts today
03:15 The IABC 2006 international conference - the first podcast is available from the new conference blog which launches today
08:07 An update on the FIR listener survey - a tremendous response so far

News and Commentary:

13:21 GM’s grassroots ad campaign for the Chevy Tahoe - with lots of views, who’s got the best take and what does GM say?
23:04 Steve Rubel was quick on the draw - the consequences of rapid posting a press release
28:18 David Phillips reports from Wiltshire, England - in PR we don’t spend much time surrounded by our peers with an
opportunity to let the conversation go where it will: a shame because the rewards are stunning
33:21 The BBC launches a blog network - find and talk to the BBC’s bloggers
42:38 David Murray shouts out!
42:58 From Our Correspondent Down Under: Lee Hopkins - the nobodies: how to create a global project management tool in 72 hours (illustrating the very essence of social networking, says Linda Zimmer)

Listeners’ Comments Discussion:

54:03 Marcel de Ruiter has an idea for a FIR episode about social media
58:01 Kami Huyse on the under-representation of women PR bloggers
62:57 Olivier Blanchard says if a blogger breaks a story before mainstream media, there’s a PR firm somewhere that isn’t doing its job

Outro:

66:29 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
69:23 Outro podsafe music from Podsafeaudio.com - Daydream by Robin Stine

So, until Thursday April 13…

Posted by neville on 04/10 at 09:14 AM
Show Notes • (2) Comments • Permalink

Thursday, April 06, 2006

IABC ConferenceCast debuts

As reported earlier, Neville Hobson and Shel Holtz are co-hosting and co-producing the official podcast of the 2006 IABC international conference. The podcast—ConferenceCast —debuted today and is available for download, audio stream, and RSS subscription over at the conference blog, In Session.

The blog will launch officially on Monday but is open now for the podcast (the podcast is the only post there at this point). ConferenceCast #1 features interviews with members of the IABC Gold Quill Blue Ribbon panel, which convened over a Friday and Saturday in March to decide which entries would receive honors. The Gold Quill Awards are presented at a gala evening on Monday at the conference. I’m actually pretty pleased with the editing job, which was the most complex I’ve ever undertaken.

ConferenceCast will feature interviews with speakers, conference planners, members of staff, members of the IABC executive board, and individuals who plan on attending. Once the conference starts, we’ll conduct on-site interviews. We hope to podcast a few complete sessions, as well, although that’s up in the air at this point.

Grab a listen to ConferenceCast and let us know what you think by leaving a comment on the “In Session” blog.

Posted by shel on 04/06 at 02:38 PM
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Interview - Andy Abramson on bloggers breaking news ahead of the media - April 6, 2006

Interview - Andy Abromson on bloggers breaking news ahead of the media - April 6, 2006

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Andy Abramson, CEO of Comunicano, who used his VOIP-focused blog to break the story of RICO charges filed against Skye well ahead of the mainstream news media.”

Download the conversation here (MP3, 11.5 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

Andy Abramson is the founder of Comunicano, Inc., a boutique marketing consultancy geared to providing clients with a full service agency, senior advising and marketer-in-residence services to start-ups, companies in transition and established brands with regard to marketing, advertising, public relations, promotion, events and reputation management. He is also co-founder, President and Senior Strategy Officer of The Next Box, Inc, a virtual marketing service agency.

A veteran of the marketing and public relations industry, Andy has over 31 years of experience in all facets of marketing and corporate communications. In addition to his daily marketing and public relations activities Andy also co-hosts “The World Technology Round Up,” a daily technology webcast that is heard via KenRadio.com and its syndication partners, by more than 200,000 daily listeners around the globe. He has also served as the BBC’s Consumer Electronics Market analyst in the USA at CES, and was seen in 46 countries and 45 PBS stations, by more than 11 million people. Along with Rutkowski, Abramson co-hosts the annual San Diego Telecom Council’s GadgetFest, each fall, a preview event of the newest and coolest consumer technology products around.

Often quoted both in the consumer and industry press, Andy authors VoIPWatch, a daily weblog.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 04/06 at 12:20 PM
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The Hobson & Holtz Report - Podcast #126: April 6, 2006

Content summary: Survey update; a deal for listeners; a new FIR interview; Neville rants about travel; IABC’s ConferenceCast; Forrester’s podcast report; David Phillips on blogs and relationships; the death of email mailing lists; Neville on Rellatio and other blog-related issues; reports from Dan York, David Phillips and Eric Schwartzman; listener comments (including podsafe music for podcasters); the music; and more.

Show notes for April 6, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 74-minute podcast recorded live from Concord, California, and nearly live from the UK.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Detailed show notes to come.

So, until Monday, April 10…

Posted by shel on 04/06 at 10:04 AM
Show Notes • (1) Comments • Permalink

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