Thursday, March 09, 2006

The Hobson & Holtz Report - Podcast #118: March 9, 2006

Content summary: Vote for FIR at Podcast Alley; Wal-Mart, Edelman PR, blogger outreach and transparency; new copyright wording challenge to Google Book Search; clueless pitches and the ‘PR die!’ meme; TPG Post sponsors stamp collectors’ blog; John Cass and Toby Bloomberg shoutout; Dan York reports; listeners’ comments discussion (downloads from New Communications Forum; podcasters’ wives; show #116 live; Apple hard drive costs; charity blogging; OTRO-FIR mashup; time-shifting expressions); the music.

Show notes for March 9, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 89-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 36MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

• 00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes
• 02:51 Vote for FIR on Podcast Alley!

News and Commentary:

• 04:12 Wal-Mart, Edelman PR, blogger outreach and transparency - a New York Times feature stimulates much online discussion on the pros and cons of executing a blogger relations programme as part of a ‘reputation repair’ campaign; did Edelman exercise full and complete disclosure of their client relationship?
• 34:41 New copyright wording challenge to Google Book Search.
• 39:37 PR is broken, says Ted Shelton. Not only PR, says Andy Abramson. We need to figure this out, responds Ted. The ‘PR die!’ meme continues.
• 47:05 TPG Post sponsors stamp collectors’ blog
• 53:40 John Cass and Toby Bloomberg shoutout
• 54:14 Dan York reports - snow in Vermont; congrats on the podcasting book deal; New Communications Forum; using TypePad for prototyping websites; insidious spam blogs

Listeners’ Comments Discussion:

• 61:22 Mike Williams asks if there are any downloads available from the New Communications Forum conference
• 63:31 Stephen Davies and Sallie Goetsch on the podcasters’ wives
• 66:19 Mike McClary enjoyed show #116 live from the New Communications Forum which reminded him of live radio shows in Chicago
• 68:22 Macfan has some pointed and lengthy opinions on Heidi Miller’s Apple hard drive issues as reported by Lee Hopkins in the last show
• 74:23 Tom Murphy with congrats on the book deal and show #116; an update on the charity blogging initiative
• 77:17 Luke Armour enjoyed the FIR mashup with Eric Schwartzman and Michael Butler; the time-shifting aspect of podcasting means we need to shift some of our time-related descriptions

Outro:

• 83:00 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
• 85:11 Outro podsafe music from the Podsafe Music Network - Hey, Hey Sister by Laura Clapp

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday March 13…

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