FIR #131 & ATS #29 - The Mashup Edition: April 24, 2006

FIR #131 & ATS #29 - The Mashup Edition: April 24, 2006

Content summary: About the FIR/ATS Mashup Edition; FIR listener survey update; new FIR Speakers & Speeches podcast online; does Phillips have a PR crisis over a patent application?; Castrol’s venture into RSS advertising and podcasting; a special report on new media in The Economist this week; revisiting the Chevy Tahoe story; listeners’ comments discussion (MySpaces, agency billing, interviewing teenagers, inhospitable Starwood blog); Winners & Losers; the music.

Welcome to the FIR/ATS Mashup Edition

download For Immediate Release podcast

This is a joint FIR: The Hobson & Holtz Report and Across the Sound 94-minute podcast recorded live on April 24, 2006, with Neville Hobson (Amsterdam, The Netherlands), Shel Holtz (Concord, California, USA) and Joseph Jaffe (Westport, Connecticut, USA).

Download the file here (MP3, 38MB). You can also sign up for the RSS feeds to get it and future FIR and ATS shows automatically:

For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon.

Listen to this podcast now:

Show Notes for April 24, 2006:

Intro:

  • 00:51 Neville introduces the show; what FIR and the FIR/ATS Mashup Edition are about; FIR Listener Survey update; new FIR Speakers & Speeches podcast
  • 03:19 Joseph introduces the show, what Across the Sound is about; connections between us three; podcasting growth

News and Commentary:

Listeners’ Comments Discussion:

  • 63:45 Tac Anderson says a platform like MySpaces would make a perfect intranet communication tool, and tells us about the launch of SisterWoman.com
  • 66:40 Ed Lee has some thoughts on agency billing models
  • 69:29 James Foster thinks email is a clunky communication medium, and asks whether FIR might bring together some teenagers and talk to them about how they communicate
  • 70:42 Matt O’Neill offers some tips on solving Skype sound quality issues
  • 71:39 Steven Fielding says the new Starwwod blog doesn’t seem very hospitable
  • 73:15 Sebastian Keil suggests interviewing our kids about how they use MySpaces

Winners and Losers:

Outro:

  • 86:39 Joseph and Shel wrap the mashup; let us know your views about today’s discussions; how and where to send your comments; please take the FIR Listener Survey; where to find the show notes
  • 88:16 Outro podsafe music from the Podsafe Music Network - Magic Carpet by NewLeaf

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 27…

Posted by neville on 04/24 at 07:17 AM

  1. Jaffe, Holtz & Hobson in one “room”?  I think I’ve just died and gone to podcast heaven.

    Posted by Chris Thilk  on  04/24  at  10:04 AM

  2. Very short reaction:

    You asked for a BETTER description for ‘customer created content’.

    Well, on April 4th Derek Powazek suggests on his blog: ‘Authentic media’.
    [> Death to User-Generated Content at ]http://www.powazek.com/2006/04/000576.html]

    Posted by Fred Zelders  on  04/25  at  10:52 PM

  3. Yeah, I saw that, and even blogged about it over on my blog. I hate it. I think consumers and citizens are just as capable of creating inauthentic media as any Madison Avenue shop, and I think some of the creative that has come out of the advertising and marketing worlds is quite authentic. It just doesn’t work for me.

    Posted by Shel Holtz  on  04/26  at  11:55 AM

  4. Oh noooo, Shel and Neville,

    What have you done? You have introduced another great podcast(er) into my live! Now I have to get myself a waterproof MP3 player to listen while in the shower.

    Just kiddin guys. I really loved this Mashup show. You three are quite a team!

    By the way the idea of interviewing teenagers about their online activities and the tools they use is excellent, if you ask me. Maybe Neville can put a European teen before the mic, to get some US~EU perspectives as well?

    Thanks again guys…and when’s the next Mashup due?

    Best regards,
    Marcel de Ruiter

    Posted by Marcel de Ruiter  on  04/27  at  09:27 AM

  5. These Mashups simply blow me away! I’ve been a listener to FIR and ATS for many months, this was greater than the sum of its parts. Thank you.
    Neville, btw, great song choice. My favorite so far. Thanks.

    Posted by Luke Armour  on  04/29  at  07:09 AM

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