Podcast survey: FIR listeners are influential, educated, mobile and global

The results are in from the first FIR Listener Survey that ran during April, providing us with invaluable feedback on a wide range of topics including what listeners think of the show, how and where they listen, and with some great suggestions on how to make it even better.

The survey results also provide a credible picture of who the listeners are to a podcast such as this, with a clear demographic view on listeners’ occupations, geographic locations, budget responsibility and education levels.

In all, the survey attracted 126 responses, a meaningful representative number from which to draw valid conclusions and make decisions on developing the show for the future. We estimate that each bi-weekly episode of FIR attracts between 800 and 1,000 listeners. This estimate is primarily based on download statistics from Libsyn where the MP3 files are hosted.

We will be publishing the entire survey results soon with the detailed responses to each of the 22 questions and some pretty graphs, including responses to the open-ended questions. All we will omit will be personally-identifiable information: the names of those of you who chose to provide such information when taking the survey will not be published.

In the meantime, here are some headline figures from the survey results.

Listening to FIR:

  • Half of the listeners (49.2%) listen to every episode
  • 45% get hold of the MP3 files via iTunes; 18% subscribe to the RSS feed; only 2.4% listen to the audiostream from the website
  • Nearly two-thirds of you (61%) listen to FIR on a digital media player like an iPod
  • Where you listen varies widely - 22% in the office; 16% on the commute to work, 15% at home, and 10% when jogging or doing other exercise
  • Podcast-listening tends to be a solo activity - 95% of you listen to FIR by yourselves
  • Over 48% of you have been listening to FIR for more than six months, and 13.5% of you have been listening since the very first episode in January 2005
Posted by neville on 05/02 at 04:58 AM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


Next entry: The Hobson & Holtz Report - Podcast #134: May 4, 2006

Previous entry: The Hobson & Holtz Report - Podcast #133: May 1, 2006

<< Back to main