Thursday, June 15, 2006
The Hobson & Holtz Report - Podcast #146: June 15, 2006
The Hobson & Holtz Report - Podcast #146: June 15, 2006
Content summary: Show notes and contributors at The New PR Wiki; new PR blogs list; PRSA Counselors Academy blog (it’s called “For Immediate Release”); Bryan Person’s new PR podcast; on-the-road review; potential new intro music; IAOC conference keynote in Brussels tomorrow; National Semiconductor gives iPods to all employees; David Philips reports (on Stephen Hawking; the PR super race); General Motors, The New York Times and how GM’s FYI Blog fits in to the story; Dan York reports (Podcast Academy; eBay Developers conference; TypePad and FeedBurner; blog posting spam; internal podcast distribution); listeners’ comments discussion (including 10-minute commentary from Keith Teare, CEO of Edgeio); FIR Frappr community update; the music; and more.
Show notes for June 15, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 97-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, June 19…
Monday, June 12, 2006
The Hobson & Holtz Report - Podcast #145: June 12, 2006
The Hobson & Holtz Report - Podcast #145: June 12, 2006
Content summary: A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners’ comments discussion; the music; and more.
Show notes for June 12, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute podcast recorded live from Amsterdam, The Netherlands, and nearly live from Concord, California, USA.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes pending
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, June 15…
Friday, June 09, 2006
Interview - Larry Weber, Chairman W2 Group: June 9, 2006
Interview - Larry Weber, Chairman W2 Group: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of mobile, changing channels, the rise of social media, opportunities PR musn’t miss, co-creating attractive content, shaping the next generation of the social web, more control in web 3.0, the new prime time, communication transparency.
Download the conversation here (MP3, 7Mb, 16:20), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Max Lenderman, GMR Marketing: June 9, 2006
Interview - Max Lenderman, GMR Marketing: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand promise, building the buzz, search marketing, mobile marketing, consumer-generated advertising, empowerment and the future.
Download the conversation here (MP3, 6.8Mb, 15:50), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Craig Newmark, Founder Craigslist.org: June 9, 2006
Interview - Craig Newmark, Founder Craigslist.org: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Craig Newmark, Founder of craigslist.org, talks about trust, Craigslist expansion, consumer-generated content, unconventional marketing, enabling communities, online advertising, Congresspedia, the changing role of marketing.
Download the conversation here (MP3, 5.4Mb, 12:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Dianne Hessan, CEO Communispace Corp: June 9, 2006
Interview - Dianne Hessan, CEO Communispace Corp: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Dianne Hessan, President and CEO of Communispace Corporation, talks about tapping into networks of customers to address business issues.
Download the conversation here (MP3, 8Mb, 18:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Deepak Advani, CMO Lenovo International: June 9, 2006
Interview - Deepak Advani, CMO Lenovo International: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International, talks about the reactions surrounding the US State Department’s purchase of PCs made in China; viral marketing; employee communication at the time of Lenovo’s purchase of IBM’s PC business.
Download the conversation here (MP3, 7Mb, 17:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Johnnie Moore & John Winsor: June 8, 2006
Interview - Johnnie Moore & John Winsor: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of Radar Communications, talk about the relationship between co-creation and open source marketing; what a brand is; beyond content and control: relationship development; figuring the mix of structure and spontaneity; where and how to apply co-creation; it’s not about monetization and ROI, it’s about passion; accomplishments vs experiences.
Download the conversation here (MP3, 8Mb, 18:50), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - David Sutherland, Launch Institute: June 8, 2006
Interview - David Sutherland, Launch Institute: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
David Sutherland, PhD, Founder and Managing Director USA of Launch Institute, talks about models for innovation in creating successful new products and services; the role of marketing in the innovation process; the organizational characteristics for co-creation.
Download the conversation here (MP3, 8Mb, 18:45), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Eric Mankin, Babson Executive Education: June 8, 2006
Interview - Eric Mankin, Babson Executive Education: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Eric Mankin, PhD, Executive Director of Babson Executive Education, defines the concept of co-creation, a core theme of the CMO Summit; explains the difference between co-creation and co-invention; and outlines the three types of products and services that are best suited for co-creation and the degrees to which co-creation could actually work.
Download the conversation here (MP3, 6Mb, 13:35), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Thursday, June 08, 2006
The Hobson & Holtz Report - Podcast #144: June 8, 2006 - New York Edition
The Hobson & Holtz Report - Podcast #144: June 8, 2006 - New York Edition
Content summary: Live recording from the 2006 Innovative Marketing Conference in New York; about the IABC international conference in Vancouver and show #143; Dan York reports; about the New York conference; a conversation with Christopher Carfi of the Social Customer Manifesto; listeners’ comments discussion; the music, and more.
Show notes for June 8, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute podcast recorded live at the 2006 Innovative Marketing Conference in New York City, USA.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes pending
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday June 12…
FIR 144 coming…
A very busy schedule at the 2006 Innovative Marketing Conference in New York - lots of podcast interviews - means that we’re running a bit late in getting today’s FIR edition posted.
We’ve just completed recording and we’re planning to post the show later this evening New York time.
Thanks for your patience ;)
Now we need to rush to the FIR/ATS Geek Dinner. Hope to see you there.
Interview - Bernd Schmitt, Center on Global Brand Leadership: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global Brand Leadership, talks about the topics being addressed at the conference; about branding and innovation in marketing, developments in marketing, brand ownership, advancing brands through conversation, crazy ideas and measurement metrics, and what relationships customers want.
Download the conversation here (MP3, 5.7Mb, 14:00), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Interview - Russ Klein, CMO, Burger King: June 8, 2006
Interview - Russ Klein, CMO, Burger King: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Opening keynote speaker Russ Klein, Executive Vice President and Chief Marketing Officer of Burger King Corporation, expands on a theme he introduced called “social currency” - an evolution of word-of-mouth into a real-time and ongoing collective conversation in the marketplace.
Download the conversation here (MP3, 9Mb, 21:38), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)
Monday, June 05, 2006
The Hobson & Holtz Report - Podcast #143: June 5, 2006 - IABC Conference Edition
The Hobson & Holtz Report - Podcast #143: June 5, 2006 - IABC Conference Edition
Content summary: Live recording from the IABC International Conference in Vancouver, Canada; interviews and discussion with various conference attendees; about show #142 Skypecast edition; David Philips reports (the online marketing show); listeners’ comments discussion; the music, and more.
Show notes for June 5, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute podcast recorded live from the IABC International Conference in Vancouver, British Columbia, Canada.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes pending
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, June 8 in New York City…
Navigation
Home | About Us | Archives | FIR Book Club | Press | Subscribe | Contact Shel | Contact Neville
Search This Site
We want your feedback
Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.
North America Comment Line:
+1.415.895.2971
Europe Comment Line:
+44.20.3239.9082
Skype: fircomments
FIR Shows
Podroll: Other PR Podcasts
- Jaffe Juice(Joseph Jaffe)
- Voices of Public Relations (from PRSA)
- Online PR Podcast
- PR and Other Deadly Sins
- Cafe2Go from IABC
- Steve Lubetkin's Podcasts
- Jay Baer's Social Pros Podcast
- Donna Papacosta's Trafcom News Podcast
- On the Record Online (Eric Schwartzman)
- Six Pixels of Separation with Mitch Joel
- Inside PR with Gini Dietrich, Joe Thornley and Martin Waxman
- PRWeek Podcasts
- Marketing Edge from Provident Partners
- Marketing Over Coffee with John Wall and Christopher S. Penn
- Media Bullseye Roundtable
License
This work is licensed under a Creative Commons License.
Email Policy
Our email policy is simple. We send no email, so you'll never receive any from us. Not spam, not a personal note, nothing. We receive listener comments at this domain, but we both use our personal email accounts when we reply. The only thing to subscribe to here is the RSS feed. Visit our site without worry. We're email free.
Special Thanks
The FIR logo image shown at the top of this page was specially designed for us in October 2005 by Effective Edge Communications, Inc., Elmira, Ontario, Canada. Check out their podcast.