Hobson and Holtz

The Hobson & Holtz Report

Monday, August 19, 2013

The Hobson & Holtz Report - Podcast #717: August 19, 2013

Intro: Bloggade 2013 on Aug 21, FIR Live coming on Google’s new link rules, FIR Interviews coming on the Melbourne Mandate with Jean Valin and Dan Tisch and on marketing automation with Craig Jolley;

Quick News: AppNet celebrates its first birthday, SNCR launches the Coalition for Secure Digital Media, Slack signs up 8,000 companies in 24 hours, why does YouTube freeze video views at 301?; Ragan promo;

News That Fits: Checking the facts with Full Fact Finder; Dan York reports on Google and SoundCloud, podcasting, and more; PriceWaterhouseCoopers US study shows most companies are still not leveraging social media in their crisis management; the Media Monitoring Minute with CustomScoop; listener comments via audio, the blog and from the FIR Podcast Community on Google+; could Audi’s augmented reality iPhone app make complex user manuals redundant?; there’s no formula for viral videos;

Music from The House of Jed; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for August 19, 2013: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 26…

Posted by neville on 08/19 at 12:01 AM
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Monday, August 12, 2013

The Hobson & Holtz Report - Podcast #716: August 12, 2013

Intro: FIR Interview with Sharam Fouladgar-Mercer, AirPR CEO, is up; FIR Interviews coming with Craig Jolley on marketing automation, and with Jean Valin and Dan Tisch on the Melbourne Mandate; Bloggade 2013: the nuts and bolts of blogging and WordPress;

Quick News: Twitter says promoted tweets boost offline sales by 29%, MixBit adds collaborative spin to Vine/Instagram competitor, top 3 tips from a LinkedIn expert, what consumers hate about social brands; Ragan promo;

News That Fits: Google’s new rules for press releases; Michael Netzley reports from Singapore that the reputation of New Zealand’s dairy industry is tainted after another infant formula crisis in China, and more; how crooks are hijacking your Facebook ‘likes’; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; executives might as well go social: consumers will get to you anyway; Dan York reports on LinkedIn giving you the ability to operate as a company, on WordPress 3.6, 3.7 and 3.8, plus brief commentary about Jeff Bezos and the Washington Post; how they kept it quiet: the BBC PR strategy behind naming the new Doctor Who;

Music from New Mastersounds; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for August 12, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 19…

Posted by neville on 08/12 at 12:01 AM
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Monday, August 05, 2013

The Hobson and Holtz Report - Podcast #715: August 5, 2013

Intro: FIR Interview with Corey Connors is up, interviews coming with airPR founder Sharam Fouladgar-Mercer and with Critical Mass;

Quick News: The legality of hashtag marketing, LinkedIn and Amazon eliminate PowerPoint presentations at meetings, mobile tops desktop for social sharing, even world leaders care about their Klout score; Ragan promo;

News That Fits: There is no such thing as off-the-record; Dan York responds to Norbert Mayer-Witmann’s critiques in FIR 714 on domain names, WordPress 3.6 released; is Instagram the new channel for propaganda?; the Media Monitoring Minute with CustomScoop; listener comments; the dangers of AVE in social media; Michael Netzley reports from Singapore with three stories discussing isms of the internet - nationalism, militarism and ageism - and the difficulty of crossing boundaries; does engagement have to be limited to likes, comments and shares?;

Music by CTA; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for August 5, 2013: A 94-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 12…

Posted by neville on 08/05 at 12:01 AM
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Monday, July 29, 2013

The Hobson & Holtz Report - Podcast #714: July 29, 2013

Intro: FIR Interview with Tony Million of Narrato posted, airPR interview coming soon, IABC update, shoutout to Rachel Miller for AllThingsIC TV episode 1;

Quick News: Was your Instagram account hacked this week?, RIP AdAge Power 150, the world’s first Twitter-themed hotel opens, LinkedIn makes some moves; Ragan promo;

News That Fits: The Council of PR Firms issues report on mobile-social connection for B2B companies; Michael Netzley reports from Singapore on how Alibaba’s set-top box points to the Chinese family room as the next battleground for consumers, and more; how to get value from blog lists and rankings; the Media Monitoring Minute with CustomScoop; listener comments via audio and from the FIR Community on Google+; how the Huffington Post has integrated Twitter into its content system; Dan York reports from Berlin; the global PR industry grew 8% in 2012, says Holmes Report survey, with independent PR firms continuing to lead;

Music from Nicki Bluhm and The Gramblers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 29, 2013: An 85-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 5…

Posted by neville on 07/29 at 12:31 AM
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Monday, July 22, 2013

The Hobson & Holtz Report - Podcast #713: July 22, 2013

Intro: FIR Speakers & Speeches podcast of Brian Solis’ speech at The B2B Huddle is up, FIR Book Review coming of Jay Baer’s Youtility;

Quick News: Do you really want to know the total number of people who saw your Facebook post?, ‘Medical Instagram’ helps build a library of reference photos for doctors, some social media usage may be driven by fear of missing out, creating story headlines that work well for Twitter; Ragan promo;

News That Fits: The lessons brands can learn from today’s newsroom; Dan York reports on the role and importance of domain names, and more; the PR pay-to-play debate kicks into high gear with Edelman white paper; the Media Monitoring Minute with CustomScoop; listener comments via Speakpipe, email and the FIR Community on Google+; why summer is a good time to reassess your presence across the social web; Michael Netzley reports from Singapore on the growth of China’s internet population, and more; what you need to know about social signals and how they drive search traffic to your sites;

Music by Mother Redcap; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 22, 2013: A 96-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 29…

Posted by neville on 07/22 at 12:48 AM
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Monday, July 15, 2013

The Hobson & Holtz Report - Podcast #712: July 15, 2013

Intro: Shel’s in Ottawa, podcast of Brian Solis’ keynote at the B2B Huddle in London coming, FIR Interviews in planning with Sharam Fouladgar-Mercer (founder, AirPR) and Corey Connors (applied activity stream as internal communications focus);

Quick News: PCWorld magazine exits print and the era of computer magazines ends, newswires still beat Twitter when it comes to breaking news, CIPR launches #CIPRCHAT, object lesson from Bank of America in why not to use a Twitter bot; Ragan promo;

News That Fits: A look at hashtags; Michael Netzley in Singapore asks if PR in Asia has become an irrational industry (eg, deaths linked with overwork, high stress, long hours, and poor ranking of profession); tweets and monkeys: the Porter Novelli recruitment ad kerfuffle; the Media Monitoring Minute with CustomScoop; listener comments; government spying has nothing on what marketers do in secret; Dan York reports from Durban, South Africa, on the ICANN meeting and more; publishers’ paywall experiment: instead of charging readers, they have to watch an advertiser’s video;

Music from Deep Banana Blackout; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 15, 2013: A 90-minute podcast recorded live from Ottawa, Ontario, Canada, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this show, or suggestions for future shows, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast.  And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 22…

Posted by neville on 07/15 at 12:01 AM
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Monday, July 08, 2013

The Hobson & Holtz Report - Podcast #711: July 8, 2013

Intro: FIR Speakers and Speeches iConsumerism panel discussion at Imperial College is up, Brian Solis in London July 12: FIR S&S podcast to come;

Quick News: Survey shows journalists trust elected officials more than PR people, the "Yellow Pages of social networks" directory from A Social Media Agency, TSA Instagram account dedicated to dangerous items people have tried to sneak onto planes, news style guide from the BBC; Ragan promo;

News That Fits: The big challenges for communicator leaders in the changing organization; Dan York reports on the Asiana Airlines plane crash and social media (with added comparative discussion about 7/7 and social media), why we love superheroes, and more; is the bloom off the social media rose?; the Media Monitoring Minute with CustomScoop; listener comments via Speakpipe and from the FIR Community on Google+; Twitter shows the way forward with ‘Do Not Track’; Michael Netzley reports from Singapore on Singtel’s Hawker Food Challenge with Chef Gordon Ramsay and China anti-trust actions toward baby formula producers; what you miss if you make a hiring decision based on alcohol use shown on Facebook;

Music from Jann Klose; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 8, 2013: A 94-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 15…

Posted by neville on 07/08 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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