Hobson and Holtz

The Hobson & Holtz Report

Monday, November 18, 2013

The Hobson and Holtz Report - Podcast #730: November 18, 2013

Intro: Another new show is coming to the FIR Podcast Network: Linked Conversations with Chuck Hester; we’re interviewed for Inside PR; Shel interviewed for GaggleAmp’s podcast; listener survey update; upcoming FIR Interview podcasts with Andrew Grill, Global Social Business Partner at IBM, formerly CEO of Kred, on defining social business, and with Sharam Fouladgar, founder of AirPR, on his new PR-focused enterprise;

Quick News: How Twitter’s new Custom Timelines can be used for brands, have you added mobile to your monitoring program?, Google wins legal fight over plan to scan the world’s books, study finds mobile-text charitable donations are impulse decisions; Ragan promo;

News That Fits: It was a busy week last week for branding gaffes: JP Morgan, Home Depot, Charmin, Kellogg’s; Dan York’s Tech Report: commentary about the FIR podcast network… and "FIR On Technology", Google+ new cover photo feature, .sexy and .tattoo now live in DNS; what every company should learn from the latest Twitter hashtag kerfuffle #AskJPM surrounding JP Morgan; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; social media is part of the entire customer life process, so how do you sustain relationships at the bottom of the funnel?; is blogging "just people showing off"?;

Music from Persian Claws; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 11, 2013: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 25…

Posted by neville on 11/18 at 04:01 AM
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Monday, November 11, 2013

The Hobson & Holtz Report - Podcast #729: November 11, 2013

Shel on the road so Neville recording this episode solo; a warm welcome to Inside PR which joins the FIR Podcast Network; update on FIR 2013 Listener Survey results;

Quick News: Google Helpouts: what’s in it for businesses?, Facebook ditches the ‘Like’ button, Google tests technology that follows mobile users to see if they visit the stores they search for; Ragan promo;

News That Fits: Communication and the Twitter IPO; Dan York’s Tech Report on ION Toronto 2013, 9 new top-level domains, and more; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Michael Netzley’s Asia Report: clash of values leads to infidelity site Ashley Madison being blocked in Singapore, and more; Cision study shows 96% of UK journalists use social media every day;

A shoutout to Effective Edge Communications; music by Manic Street Preachers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 11, 2013: A 68-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 18…

Posted by neville on 11/11 at 12:31 AM
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Monday, November 04, 2013

The Hobson & Holtz Report - Podcast #728: November 4, 2013

Intro: FIR On Strategy with Andrea Vascellari #6 is up, as is the FIR Speakers and Speeches podcast of Robert Scoble and Shel Israel in London on Oct 28; results from the FIR 2013 Listener Survey coming later this week;

Quick News: Updated versions of Callburner and Vodburner work fine with Skype, photo and video sharing grow online, Virgin America’s new in-flight safety video is "shockingly fabulous," PRSA posts 2014 strategic plan online in PDF and video; Ragan promo;

News That Fits: Overview of Adobe’s Social Intelligence Report vs Forrester Research’s negative assessment of Facebook; Michael Netzley’s Asia Report: the internet brings a conservative Asian culture into tension with the infidelity website Ashley Madison, and more; misinformation, hoaxes, word of mouth and finding facts in the Twitter maelstrom; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; why is there such a disconnect between what B2B customers want and what B2B marketers communicate?; Dan York reports on International Internet Day, Google+ custom URLs, and more; new survey illustrates the rise and rise of the Corporate Affairs Director in the FTSE 100;

Neville recording solo next week with recorded contributions from Shel; music from Michael Franti and Spearhead; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 4, 2013: A 96-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 11…

Posted by neville on 11/04 at 02:00 AM
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Monday, October 28, 2013

The Hobson & Holtz Report - Podcast #727: October 28, 2013

Intro: Thank you for participating in the FIR Listener Survey 2013, results report soon; Episode 5 of FIR On Strategy with Andrea Vascellari is up; Neville and Bryan Person at the UK Social Media Communications Awards 2013 in London last week; Neville in discussion with Robert Scoble and Shel Israel about the age of context at a CIPR event in London on Oct 28, recording coming as an FIR Speakers and Speeches podcast;

Quick News: The role of news on Facebook, Ryanair looks serious about its U-turn on customer service, native advertising draws attention of BBB’s National Advertising Division, Twitter keeps IPO communication in-house; Ragan promo;

News That Fits: Knight Frank and #LostMyGiggle: real-time learning from ignoring the conversation then joining it; the power of a good logo; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; the decline of Wikipedia: how can communicators help?; Dan York reports on GTLDs, the open internet, and more; why aren’t brands, marketers and communicators planning for mobile messaging apps?;

Music from Night’s Bright Colors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 28, 2013: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 4…

Posted by neville on 10/28 at 12:01 AM
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Monday, October 21, 2013

The Hobson & Holtz Report - Podcast #726: October 21, 2013

Intro: Episode 4 of FIR On Strategy with Andrea Vascellari is up, please help us improve FIR with the FIR Listener Survey: open until Oct 23, eight GAP study on communication best practices now open for input;

Quick News: 40% of YouTube traffic now mobile, Twitter’s new DM feature and what it can mean to you (personally and as a communicator), FT employs more journalists than ever before following shift to digital, Dreamhost publishes an annual employee yearbook in print; Ragan promo;

News That Fits: Publishers’ war with Flipboard; Dan York reports on Google Media Tools, FIR On Tech, and more; Twitter as an online engagement tool: lessons from the contrasting experiences for British Gas and the Bank of England (and we wonder how Ryanair’s CEO Michael O’Leary will fare this week); the Media Monitoring Minute with CustomScoop; listener comments in audio (including the first movie review on FIR) and from the FIR Podcast Community on Google+; sorting out the benefits of using hashtags; consumers will reward you for honesty and transparency says Cohn and Wolfe global study;

Neville and Bryan Person will be at the UK Social Media Communication Awards in London on Oct 24; daylight savings time ends soon; music from Ghosts of Jupiter; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 21, 2013: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 28…

Posted by neville on 10/21 at 12:31 AM
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Tuesday, October 15, 2013

Take the FIR Listener Survey

FIR Listener Survey 2013

If you’re a regular listener of The Hobson and Holtz Report podcast - the weekly anchor show in the FIR Podcast Network - we want to know what you think of the show.

To this end, we’ve just published the FIR Listener Survey 2013 and invite you to share your thoughts and opinions about the show: topics, discussions, reports, sponsors, overall content, and more.

The survey is open now and will close at 8am on Wednesday October 23, 2013, in just over a week’s time.

There are 40 questions, the majority of which are buttons and checkboxes to click, although there are plenty of opportunities for you to say what you think as well. It should take you 20 minutes or less.

Scan QR code…If you want to take the survey on your mobile phone or tablet, the website presents the survey in a friendly format for smaller screens.

Scan the QR code you see here to go there right now.

The last time we published the results of a listener survey was in 2009. I bet much has changed in four years, in terms of what listeners’ like and what they don’t, and what you want from FIR in the future.

Not only that, we’re evolving FIR and the family of podcasts that collectively now make up the FIR Podcast Network, an embryonic network that we have big plans for.

Hence a new survey to find out thinking from the people who matter to us - our listeners.

We will announce an initial results overview on FIR after the October 23 closing deadline; and we’ll publish detailed information about the results on the FIR website as well as a deck on Slideshare as we did last time.

Thanks for participating. We look forward to hearing what you think.

The FIR Listener Survey 2013

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Posted by neville on 10/15 at 02:42 AM
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Monday, October 14, 2013

The Hobson & Holtz Report - Podcast #725: October 14, 2013

Intro: Introducing TV@Work with Ron Shewchuk, developing the FIR Podcast Network, our thanks to Effective Edge Communications for new logos, new FIR Listener Survey goes live on October 15, congratulations to Edelman’s David Armano;

Quick News: Reputation surpasses economic and business model concerns as top economic risk, survey suggests US ereader and tablet owners read more books, how B2B marketers use Twitter, UK PR firms expand services as digital budgets rise according to PRCA study; Ragan promo;

News That Fits: The 12 rules for building a PR agency; Michael Netzley’s Asia report discusses the rise of online propaganda armies and Asian employee preferences for collaborative enterprise software; how will the Google Hummingbird update affect PR and marketing?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; study shows Facebook comments are more civil than newspaper website comments, and a new guide from the World Association of Newspapers and News Publishers on comment moderation best practices; Dan York reports on World Standards Day, ION Toronto and "FIR On Technology"; MIT Sloan Management Review’s 2013 Digital Transformation study;

Music from Seraphim; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 14, 2013: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 21…

Posted by neville on 10/14 at 12:40 PM
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