Hobson and Holtz

The Hobson & Holtz Report

Monday, October 07, 2013

The Hobson & Holtz Report - Podcast #724: October 7, 2013

Intro: FIR Interview with Robert Scoble and Shel Israel published, second episode of FIR On Strategy with Andrea Vascellari posted, another new show for the FIR Podcast Network coming this week: "TV At Work with Ron Shewchuk", new FIR listener survey in the works and coming soon;

Quick News: US politicians and government agencies turn to Twitter amidst #Shutdown, email still trumps social media for social sharing, what does Twitter’s IPO mean for B2B communicators?, Cotap wants to change the way we communicate at work; Ragan promo;

News That Fits: Edelman report expands on brand sharing; Dan York reports with quick reactions to topics in last week’s show; defining who’s a journalist occupying politicians’ attention in the US; the Media Monitoring Minute with CustomScoop; listener comments via audio and in the FIR Community on Google+; the science behind using online communities to change behavior; no Asia report this week from Michael Netzley; the booming business of social spam is overtaking email spam;

Music from Kara Square and Piero Peluche; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 7, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 14…

Posted by neville on 10/07 at 12:31 AM
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Monday, September 30, 2013

The Hobson & Holtz Report - Podcast #723: September 30, 2013

Intro: First episode of FIR On Strategy with Andrea Vascellari published, new FIR Speakers & Speeches podcast posted with Shel Holtz on social visual communication, FIR Interview with Robert Scoble and Shel Israel on ‘Age of Context’ coming on October 1, FIR mobile app available on 3 platforms: iOS, Android and Windows 8/Windows Phone;

Quick News: Pinterest introduces Article pins, self-publishing could become a $52 billion business, Klout introduces Cinch, Lloyd’s List to become a digital-only newspaper; Ragan promo;

News That Fits: 6 lessons for content marketers from digital-first magazine leaders; Michael Netzley’s Asia report: will Chinese companies begin to build global brands?; marketers lack confidence in their own digital abilities according to Adobe’s ‘Digital Distress’ survey; the Media Monitoring Minute with CustomScoop; listener comments via audio and from the FIR Community on Google+; defining ‘brand journalism’ and assessing Ideas Lab: owned by GE but run by  Atlantic Media; Dan York reports from Krakow, Poland, on NSA citizen surveillance, and more; results of Wave 7, the world’s largest and longest-running social media survey;

Music from KA Morton; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 30, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 7…

Posted by neville on 09/30 at 12:20 PM
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Monday, September 23, 2013

The Hobson & Holtz Report - Podcast #722: September 23, 2013

Intro: Congratulations to Jeremiah Owyang, Maggie Fox, on new ventures; "FIR On Strategy with Andrea Vascellari" - a new podcast in the FIR Podcast Network, first episode coming this week; Neville at #smwSMILE on Sept 23;

Quick News: The Ghost blogging platform is released to early Kickstarter backers, Target places its bet on earned media, how the top 100 PR firms use their LinkedIn company page, New York Times introduces ad unit that links to live conference stream; Ragan promo;

News That Fits: Typography geekery and fonts in the news (and on the web); Dan York reports on new logos for Yahoo!, Bing and Google, and the spectacle of iOS7; the six critical factors to employee engagement according to "The Science of Ingagement" report from Weber Shandwick; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Community on Google+; the FTC gives a closer and public look at native advertising, and invites opinions; Michael Netzley’s Asia report introduces the latest academic research on viral messaging that PR teams should know about; YouGov surveys senior in-house communicators where some say their boards see the connection between corporate reputation and financial performance;

Music from Mother Hips; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 23, 2013: An 86-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 30…

Posted by neville on 09/23 at 03:01 AM
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Monday, September 16, 2013

The Hobson & Holtz Report - Podcast #721: September 16, 2013

Intro: FIR mobile app for Windows Phone now in the Windows App Store, Michael Procopio interview with Chris Muccio is up, introducing "FIR on Strategy with Andrea Vascellari";

Quick News: Mondelez partners with Twitter for real-time capabilities, the case-study example of Vodafone and best practice with Twitter for customer service, agency new business still driven by outreach, Telegraph hires PBS executive to be Chief Content Officer as part of "transitioning to a fully-integrated digital business"; Ragan promo;

News That Fits: The Twitter IPO and careful control of the story; Michael Netzley’s Asia report: e-commerce is on the rise in Singapore and mobile stats from the Philippines; companies are getting bullish on digital according to a new McKinsey report; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; don’t hide behind a Chief Digital Officer says Forrester Research; Dan York reports on new proposed US legislation that defines who is a "journalist", and on security, monitoring and the IETF; companies do a lousy job of explaining their social purpose according to a new survey;

Music from Tasherra Project; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 16, 2013: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 23…

Posted by neville on 09/16 at 12:01 AM
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Monday, September 09, 2013

The Hobson & Holtz Report - Podcast #720: September 9, 2013

Intro: FIR Interview with Craig Jolley on marketing automation is up, FIR Book Review coming from Michael Procopio and Chris Muccio; we’re reviewing Age of Context and will be interviewing authors Robert Scoble and Shel Israel ahead of their event in London next month; Neville one of a dozen discussion moderators at Simply SMILE on September 23 during Social Media Week London;

Quick News: Share This Too published, recommendation engine cedes some control to the reader, majority of the Top 500 CEOs do not own their domain name, new Japanese Ferris wheel - the world’s biggest - will include augmented reality sightseeing; Ragan promo;

News That Fits: How should brands shape their digital newsrooms?; Dan York reports on Skype, Al-Jazeera kills its live stream, NSA surveillance latest; Google, Nestle and Android KitKat: balancing rewards and risks in co-branding deal; the Media Monitoring Minute with CustomScoop; listener comments via audio contributions and in the Google+ FIR community; parlez-vous bullshit?; tweets that self destruct: does Spirit of Twitter have a future?;

Late-Breaking News: Livefyre acquires Storify;

Music from White Denim; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 9, 2013: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 16…

Posted by neville on 09/09 at 12:52 PM
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Monday, September 02, 2013

The Hobson & Holtz Report - Podcast #719: September 2, 2013

Intro: Craig Jolley interview on marketing automation this week; CIPR and Precise to host London event with Robert Scoble and Shel Israel next month to discuss their new book Age of Context, with Neville as discussion moderator;

Quick News: News from WordPress, Twitter and Facebook, brands engaging in social media banter, study reveals dramatic increase in multiple Twitter accounts, Google working on enterprise version of Hangouts video chat service; Ragan promo;

News That Fits: When bad comments happen to good websites, and can brands make customers more civil on social channels?; Michael Netzley reports from Singapore on how the Fonterra milk scare in China was based on false test results, and observations from China; the Media Monitoring Minute with CustomScoop; listener comments; where’s the fine line between "monitoring social media for safety" and "surveillance"?; Dan York reports on Skype’s tenth anniversary, Kevin Spacey’s look at where online video and television is at right now, and Pluscasts; brands are spending money to amplify positive earned media;

Music from Reggae Far East; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 2, 2013: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 9…

Posted by neville on 09/02 at 02:09 AM
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Monday, August 26, 2013

The Hobson & Holtz Report - Podcast #718: August 26, 2013

Intro: FIR Interview with Jean Valin and Dan Tisch about the Melbourne Mandate is up; interview with Craig Jolley on marketing automation coming; reflections on Bloggade 2013;

Quick News: Volkswagen’s #SmileDrive "the first social app to maximize fun on every drive", Ford and Boing Boing partner for their first live event in a vehicle-focused hackathon, Huffington Post to end anonymous commenting, upbeat content gets the most traction online; Ragan promo;

News That Fits: Catching up with Vine; Dan York reports on learning French, communal storytelling, and more; an idiot’s guide to PR - lessons for SEO and digital marketing; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; MOOCs as a communication channel?; Ari Herzog explains "why I killed 61% of my LinkedIn friends";

Music from King Pug; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for August 26, 2013: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 2…

Posted by neville on 08/26 at 12:24 PM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

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