Hobson and Holtz

The Hobson & Holtz Report

Monday, July 01, 2013

The Hobson & Holtz Report - Podcast #710: July 1, 2013

Intro: Two FIR Interviews posted: with Nick James, and with Tansley Stearns and Brian Rooney ; FIR Speakers & Speeches coming of Neville’s panel at Imperial College London; evening event in London with Brian Solis on July 12; IABC update (conference, David Murray’s post, new interim executive director); Ragan promo;

Quick News: Introducing the NSA-proof font, astroturfing comes to the EU, a week after Instagram’s video launch Vine sharing tanks on Twitter, Second Life turns 10 and may have a second life of its own;

News That Fits: 70% of employees "emotionally disconnected" at work; Michael Netzley report from Singapore on Huntsworth in Asia, a new documentary telling the story of Alibaba.com and Jack Ma, video trends in Asia Pacific; Alastair Campbell explains why the world of PR is changing; the Media Monitoring Minute with CustomScoop; listener comments; print is not dead; Dan York reports: Happy Canada Day!, Project Loon, O3B Satellites, and more; Yammer and Klout bring social ranks to the workplace;

Music by John Kadlecik; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 1, 2013: A 93-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 8…

Posted by neville on 07/01 at 12:45 PM
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Monday, June 24, 2013

The Hobson & Holtz Report - Podcast #709: June 24, 2013

Intro: No Shel this week, he’s at the IABC conference in New York; congrats to Shel, Richard Binhammer, Mark Dollins on launching SME2; in memoriam: PRSA Communications Chief Arthur Yann died on June 13; new FIR Interview up (done by Michael Procopio), another FIR Interview coming this week plus a Speakers and Speeches podcast of Neville’s panel at Imperial College London on June 19;

Quick News: What’s the cost today of a decent press release?, Burberry posts entire ‘London Collections: Men’ runway show on Vine, Jimmy Wales asks PR people to "treat Wikipedia with respect", new DRM changes text of ebooks to catch pirates; Ragan promo;

News That Fits: A look at the Dachis Social Business Summit in London on June 20; Dan York reports on recording FIR with Google+ Hangouts, the technology of Instagram video, and more; Instagram launches video-recording and -sharing feature: the potential for business communication; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; Michael Netzley in Singapore discusses public communications around the haze blanketing Singapore and Malaysia; how the hum of a coffee shop can boost your creativity;

Music by Seventh Epic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for June 24, 2013: A 67-minute podcast recorded live from Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 1…

Posted by neville on 06/24 at 12:03 AM
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Sunday, June 16, 2013

The Hobson & Holtz Report - Podcast #708: June 17, 2013

Intro: Three new FIR Interviews are up, new FIR Interview coming, FIR Book Reviews on the Gamification Revolution and Attack of the Customer coming, we’re experimenting with Google+ Hangout to record this episode;

Quick News: How Upworthy became the fastest growing website in history, meet Line: the biggest social network you never heard of; Ragan promo;

News That Fits: Discussion about IABC; Michael Netzley reports from Singapore on rural India’s enthusiastic adoption of the mobile internet, and news from around Asia; Twitter is evolving: analytics and #FollowMe; the language of social images; the Media Monitoring Minute with CustomScoop; listener comments: feedback from and about Speakpipe, our experimental new audio comment service, and from listeners via Google+ and Facebook; Deskcamping connects businesses with spare desks and freelancers; recording on an iPad with Hokusai, Dan York reports on Google+ enhancements and Facebook hashtags; the Washington Post joins the sponsored content fray;

Shel’s at the IABC conference next week and won’t be live on the show; music from Zac Mac Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for June 17, 2013: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 24…

Posted by neville on 06/16 at 11:43 PM
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Monday, June 10, 2013

The Hobson & Holtz Report - Podcast #707: June 10, 2013

Intro: Marilyn Cox Speakers and Speeches podcast up with recording thanks to Michael Procopio, FIR Interview with Jeremiah Owyang on ‘The Collaborative Economy’ is also up, GaggleAmp update interview coming, two FIR Interviews from LeWeb London coming with the CEOs/founders of Festicket and Farmhopping, Alice Marshall’s Presto Vivace blog has a new address, new way to leave audio comments with our experiment with SpeakPipe, Chris Sorek resigns from IABC: news communicated badly and a report coming next week;

Quick News: A brilliant use for Vine, compliance not to blame for pharma’s lack of social media engagement, Amazon’s Storyteller turns scripts into storyboards, study finds internal social networks improve access to information; Ragan promo;

News That Fits: Cheerios got it right by not giving in to backlash over multi-racial family in TV commercial; Dan York reports on Google+ War on Words, Facebook to make ads more like posts, Scott Monty and Gary Vaynerchuk, and more; impressions from LeWeb London 2013; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; how some organizations use social media to build audiences and get the word out; Michael Netzley reports on a substantial policy change by Singapore government for online news sites, and more; Anonymous prepares to enter the news business;

Music from Belladonna; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for June 10, 2013: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 17…

Posted by neville on 06/10 at 12:03 AM
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Monday, June 03, 2013

The Hobson & Holtz Report - Podcast #706: June 3, 2013

Intro: The final B2B Huddle keynote podcast is up, FIR Interview with Jeremiah Owyang coming this week, Neville at LeWeb London this week, no report from Michael Netzley in Singapore this week;

Quick News: Is it the end of the craft of media relations?, LinkedIn launches two-step verification, PRSA launches effort to raise visibility of APR qualification, Australian police communicates the ‘catastrophic’ dangers of 3D printed guns; Ragan promo;

News That Fits: Towers Watson global survey shows over half of employers use social media in community building; how newsrooms are using Reddit (and what companies can learn from it); the Media Monitoring Minute with CustomScoop; listener comments; Dan York reports on  Google+ Hangouts On Air, and on the Electronic Frontier Foundation and the battle against a podcasting patent troll; a survey from the Institute for Public Relations on best-in-class practices in employee communication: interviews with internal communicators at 10 global companies; executives want their CEOs active in social media;

Music from Special Guests; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for June 3, 2013: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 10…

Posted by neville on 06/03 at 12:03 AM
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Monday, May 27, 2013

The Hobson & Holtz Report - Podcast #705: May 27, 2013

Intro: The final B2B Huddle keynote podcast coming, a number of FIR Book Reviews in the pipeline, congratulations to Stephen Waddington elected CIPR President for 2014, congratulations to Eric Schwartzman on the launch of his new business;

Quick News: Mercedes-Benz plan will put QR codes on cars, World Nutella Day de-kerfuffled, Speaker’s wife Sally Bercow confronts the consequences of a libellous tweet, Annenberg School and the Global Alliance join forces for PR study; Ragan promo;

News That Fits: As Pinterest exposes a business model, the rise of social visual communication is clear; Michael Netzley’s Asia report describes changing mobile preferences in Japan; the new data-focused CMOs and their CIO counterparts; the Media Monitoring Minute with CustomScoop; will Google News kill sponsored content?; listener comments from the FIR Community on Google+; Dan York reports on Google Voice and Google Hangouts, and more; Google’s new "conversational search" is a bold leap forward; Dan York notes a brewing kerfuffle over a Crest 3D White Memorial Day ad on Facebook;

Music from Human Face; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for May 27, 2013: An 84-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 3…

Posted by neville on 05/27 at 12:01 AM
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Monday, May 20, 2013

The Hobson & Holtz Report - Podcast #704: May 20, 2013

Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up;

Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic Media’s next venture with digital-only publications; Ragan promo;

News That Fits: BYOD focus on policies, behaviours and what matters to employees; Yahoo board approves deal to acquire Tumblr; think that social media crisis from seven years ago is ancient history? guess again; the Media Monitoring Minute with CustomScoop; listener comments; social media and digital agencies will vanish within 10 years, say next generation of marketers; Dan York reports from Dublin with Bernie Goldbach, comparing Audioboo and SoundCloud; Google+ evolves; native advertising and the future of journalism;

Music from DJ YRS Jerzy Ft. Chox-Mak; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for May 20, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 27…

Posted by neville on 05/20 at 12:03 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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