Show Notes

LInks to items mentioned in the podcast

Saturday, October 23, 2010

FIR Interview: BlogDash Co-Creator David Spinks

David Spinks, co-founder of BlogDash—a new resource to aid in blogger outreach—conducts a brief video demo of the site during BlogWorld and New Media Expo in Las Vegas, Nevada, on Friday, October 15, 2010.

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About our Conversation Partner

imageAccording to his blog, David Spinks is—in addition to co-founder of BlogDash, Community Manager for Scribnia (where readers can review and discover online authors and bloggers), co-moderator of the #u30pro chat, an athlete, a gamer, an artist “and many other things depending on who you ask.”  Spinks is also a frequent guest writer for Mashable. You can find Spinks on Twitter at twitter.com/davidspinks.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/23 at 03:02 PM
Show Notes • Interviews • FIR Videos • (0) Comments • Permalink

Monday, October 18, 2010

FIR Interview: Jeffrey Eggen on the Ford Focus Rally America

Jeffrey Eggen speaks with FIR co-host Shel Holtz about Ford Motor Company’s new multi-channel promotion to introduce the 2012 Ford Focus, the Focus Rally America. Unveiled at BlogWorld and New Media Expo, the promotion—which follows on the heels of the successful Ford Fiesta social media campaign—marries all four types of available media—paid, owned, earned, and social.

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About our Conversation Partner

imageJeffrey Eggen Jeff Eggen is the Experiential Marketing Manager for Ford, responsible for generating engaging, breakthrough programs which build awareness, consideration, and advocacy for Ford vehicles.  Examples include nationwide test drive tours / experiences, event activations and sponsorships, and experiential programs with key influencers.  Jeff has been in this position since 2008.  Successful consumer experiential initiatives that Jeff led include:  The Fiesta Movement, Ford Taurus NFL Gameday Houseparties, ControlTV, the Fiesta Garage at Bonnaroo, and Ford’s integration into American Idol, White Collar, and Vampire Diaries.

Jeff has held a wide variety of marketing and sales positions for Ford in the US and overseas.  He has been Marketing Manager for Ford Focus, Ford F-150, Ford Contour, Ford Escort, Mercury Sable, Mercury Mountaineer, and Mercury Mariner.  He has held product development positions in Ford, Lincoln, and Jaguar.  Finally, from 2004-2008, Jeff led the sales and marketing for Ford in 19 Asia Pacific markets including Korea, Singapore, and Hong Kong.

Before joining Ford, Jeff worked as a journalist, TV news anchor, and marketing communications manager in Kuwait and Venezuela.  He holds a BBA from Furman University (Greenville, SC) and an MBA from the University of Texas at Austin.

Jeff lives outside Detroit with his wife and four children.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/18 at 06:51 PM
Show Notes • Interviews • (1) Comments • Permalink

The Hobson & Holtz Report - Podcast #569: October 18, 2010

Content summary: FIR Interview with Joseph Jaffe fixed for Oct 29, Ford interview and video demo from BlogWorld Expo coming soon, thanks to Debi Davis for time codes in show notes; listener comments; Shel reports on BlogWorld Expo; News That Fits: Paul Fabretti explains what Manchester Police’s emergency calls live on Twitter for 24 hours intends to achieve, Dell’s experiment with "braided journalism", Michael Netzley reports from Singapore, CSR departments are a thing of the past say CEOs, Dan York reports on Facebook and more; music from Matt Thorpe; ands more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 18, 2010: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 25…

Posted by neville on 10/18 at 10:29 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, October 11, 2010

The Hobson & Holtz Report - Podcast #568: October 11, 2010

Content summary: FIR Live #19 with Josh Bernoff and Ted Schadler posted; upcoming FIR Interview with Joseph Jaffe later this month; listener comments; follow up on the CIPR’s media spamming charter: PRSA President Gary McCormick explains the PRSA’s point of view; 5 minutes on… AT&T rewrites history, the reinvention of print with ScrollMotion, Ford firsts: SDK and promoted tweets; the Media Monitoring Minute with CustomScoop; News That Fits: Dan York reports on Facebook Groups content curation and Windows Phone 7, contrasting two social media kerfuffles: New GAP logo and 10:10 video, Michael Netzley reports from Singapore on the Global ‘Digital Life’ research project that reveals major changes in online behaviour; music from Unquiet Nights; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 11, 2010: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 18…

Posted by neville on 10/11 at 10:24 AM
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Sunday, October 10, 2010

FIR Live #19: Empowered Co-Authors Josh Bernoff and Ted Schadler

Content Summary:Josh Bernoff and Ted Schadler, co-authors of the new book, Empowered, discuss how employee HEROes can drive customer service and satisfaction if their employers are willing to empower them. The book, a follow-up to Groundswell which Bernoff co-wrote with Charlene Li, is from Harvard Business Press and is available from Amazon US, Amazon Canada, and Amazon UK.

imageJosh Bernoff is the coauthor of the BusinessWeek bestseller Groundswell, the “best book ever written on marketing and media” (Advertising Age), and is senior vice president, idea development, at Forrester Research. Ted Schadler is a vice president and principal analyst in Forrester’s IT Research Group. His work over 13 years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them. Get FIR Live:


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.

You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/10 at 01:49 PM
Show Notes • Hobson and Holtz • FIR Live • (0) Comments • Permalink

Monday, October 04, 2010

The Hobson & Holtz Report - Podcast #567: October 4, 2010

Content summary: Next FIR Live on Oct 9 with Josh Bernoff and Ted Schadler; please vote for FIR at Podcast Alley; Neville’s judging the #somecommawards; listener comments discussion; 5 minutes on… how PR might use TwTroulette, in the future all media will be personalized says Facebook, getting retweeted isn’t as easy as it sounds, how will the CIPR’s just-announced ‘Media Spamming Charter’ deal with PR spam?; News That Fits: Domino’s lost 2% of value from its 2009 YouTube crisis, Dan York reports, how influence-measurement services like Klout may be a catalyst for real-world influence in the future, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore, is social media really moving in a new direction?; music from Jerry Joe Weise; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 4, 2010: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 11…

Posted by neville on 10/04 at 08:27 AM
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Monday, September 27, 2010

The Hobson & Holtz Report - Podcast #566: September 27, 2010

Content summary: Neville and Shel together for the first time in a couple weeks; Jeanne C. Meister interview and Dell SMaC Talk panel discussion have both been posted; listener comments; five minutes on…open employee access to social media in British Columbia, top 10 PR measurement mistakes from Katie Paine, security issue warnings about the early release of open-source social network platform Diaspora, BP searches for a new PR chief; Media Monitoring Minute; News That Fits: four digital skills for PR professionals, Michael Netzley’s report, GM’s social media response to a crisis, insight from Pollstream, Dan York’s report; music from Angelina Bentley and the Cosmic Party; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 27, 2010: A 70-minute podcast recorded live from Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 4…

Posted by shel on 09/27 at 03:58 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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