Show Notes

LInks to items mentioned in the podcast

Sunday, September 26, 2010

FIR Speakers and Speeches: Panel discussion at Dell SMaC Talk Unconference, London

Dell SMaC Unconference

Engaging and energizing employees around its social media successes and strategy was the foundation underpinning the Dell "SMaC Talk Unconference," an event for employees in the computer maker’s EMEA region which took place in London on September 21, 2010.

Part of the event was a panel discussion in which four invited guests from outside Dell engaged in conversation about social media and addressed questions from Dell employees.

The panel:

Keith Childs, Manager, Digital and New Media, Opel/Vauxhall Europe
Neville Hobson, Head of Social Media Europe, WCG (and co-host, FIR)
Nichola Pergande, Marketing Manager, Specialised Industries and Women In Business, HSBC Bank
Shiva Rajaraman, Product Manager, Twitter

Thanks to Dell and especially to Richard Binhammer and Kerry Bridge for enabling this FIR podcast.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 09/26 at 12:46 AM
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Wednesday, September 22, 2010

FIR Interview: Jeanne C. Meister, co-author, “The 2020 Workplace”

By 2020, five distinct generations will be employed by organizations, presenting a broad set of challenges and opportunities for organizations. “The 2020 Workplace” is based on two comprehensive studies conducted by the authors, exploring the expectations of these generations and how organizations will need to adapt their workplaces to this unique employee population.

Get this podcast:

Download the MP3 file (15.6Mb, 39:02)
Get the show on iTunes
Subscribe to the FIR Interviews RSS feed
Get the FIR app for your iPhone

About our Conversation Partner

Jeanne C. Meister is an internationally recognized consultant, speaker, and author dedicated to delivering competitive advantage and improved business results for organizations. Jeanne is the co-author of the recently published book, “The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today” (Harper Business, 2010) The 2020 Workplace is the recipient of the Soundview Top 30 Business Books for 2010 and is listed at number 15 on the CEOREAD Business Book Best Seller List.

Jeanne is a Partner in Future Workplace, a consulting firm assisting organizations in implementing innovations in employee recruitment, executive education and leadership development. Jeanne is the author of “Corporate Quality Universities and Corporate Universities.” Her original research has been profiled in such publications as Chronicle of Higher Education, CLO Magazine, Fast Company, Financial Times, Harvard Business Review, People and Strategy Journal and Workforce Magazine.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/22 at 06:24 PM
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Sunday, September 19, 2010

The Hobson & Holtz Report - Podcast #565: September 20, 2010

Content summary: Shel’s on his own; Dell meetup in London Monday night and Dell interviews and a panel discussion are on their way; interview with “The 2020 Workplace” co-author Jeanne Meister coming; FIR Live could feature Josh Bernoff and Ted Schadler; listener comments and Friendfeed room roundup; news summary covering a social media shutdown that failed, a McDonalds FourSquare campaign, Twitter backgrounds, the growing importance of live online video, and a study on the likelihood of Twitter followers to buy a brand’s products; Media Monitoring Minute; News That Fits: PR messages are getting lost, Dan York’s report, a word from Pollstream, aligning marketing and PR; music from Blue Turtle Seduction; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 20, 2010: A 68-minute podcast recorded live from Concord, California, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR #565 show notes at The New PR Wiki

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 27…

Posted by shel on 09/19 at 02:27 PM
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Monday, September 13, 2010

The Hobson & Holtz Report - Podcast #564: September 13, 2010

Content summary: Shel’s in Hawaii, Neville solo today; two FIR Interviews posted: Susan Beebe and Richard Binhammer, Dell, on chief listeners, and Kaitlyn Wilkins, Ogilvy on the Ford S-MAX London event; Karen Hoegh’s new book on podcasting is published in Denmark; listener comments and discussion; News That Fits: the demise of Bloglines doesn’t mean the end of RSS; the Media Monitoring Minute with CustomScoop; the pitfalls of remote working and how to avoid them; Dan York reports on Google Instant, Facebook page browsing, RSS and more; British army commander will tweet from war-torn Afghanistan; Michael Netzley reports from Singapore on Ramadan, common platform for Mixi, Renren and CyWorld, and more; music from SpiceHouse; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for September 13, 2010: A 58-minute podcast recorded live from Wokingham, Berkshire, England.

FIR #564 show notes at The New PR Wiki

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 20…

Posted by neville on 09/13 at 12:09 PM
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Sunday, September 12, 2010

FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze

Earlier this year, Ford Motor Company launched the new Ford S-MAX in the UK. Its dramatic advertising - featuring ice explorers, skiers, glaciers and snow-covered mountains - was the focus of the Ford S-MAX 3D Projection Event that took place at the Senate House, University College London, on September 9, 2010, featuring a 3D glacial ice-climbing scene projected onto the facade of the building.

The spectacular was created and presented by Seeper, a London-based interactive arts and technology collective - see this FordUKTV interview with Seeper’s Evan Grant and Ford’s Lyn West to learn the thinking behind the event.

The build-up to the event was driven by a great deal of activity with social media including a strong Ford presence on Facebook, buzz with Google Buzz, and the Twitter hashtag #FordSMAX. While Ford is well-known for its active participation in social media in the US, this event marked their first large-scale foray into social media in Europe since the “This Is Now” social media campaign last year for the launch of the new Ford Fiesta.

FIR co-host Neville Hobson was at the Senate House to witness the happening. In this concise FIR Interview recorded minutes before the event started, he talks with Kaitlyn Wilkins of Ogilvy 360, the PR agency behind it, to find out what Ford’s goals were and to learn what else Ford has planned for social media in Europe.

Get this podcast:

Download the MP3 file (4.7Mb, 10:10)
Get the show on iTunes
Subscribe to the FIR Interviews RSS feed
Get the FIR app for your iPhone

About our Conversation Partner

Kaitlyn Wilkins is a VP with the 360 Digital Influence Group at Ogilvy Public Relations Worldwide, and also leads Ogilvy’s global social media training initiative. She’s based in Washington, DC.

Kaitlyn specializes in developing winning digital strategies and word of mouth programs for iconic consumer brands, helping her clients authentically connect with consumers and promote their products using social media.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Related post:

FIR Interview: Scott Monty and Paul Thomas, Ford Motor Company on January 13, 2010

Posted by neville on 09/12 at 10:37 AM
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FIR Interview: Susan Beebe and Richard Binhammer on Chief Listeners at Dell

Dell Does your organization have someone whose prime role is to listen to what people are saying about you online and then know what to do with the results of that listening? Dell does, with ‘chief listeners.’

Dell sees chief listeners as critical to making sure the right people in the organization are aware of what conversations on the web are saying about them, so that relevant people in the business can connect with customers.

In this FIR Interview, hosts Neville Hobson and Shel Holtz talk with Dell’s Susan Beebe - one of two Chief Listeners at the company - and Richard Binhammer about the Chief Listener role, what it entails, how it works at Dell and what other organizations can consider for keeping the right people in the organization connected with people engaged in conversations online.

Get this podcast:

Download the MP3 file (12.7Mb, 31:43)
Get the show on iTunes
Subscribe to the FIR Interviews RSS feed
Get the FIR app for your iPhone

About our Conversation Partners

Prior to joining Dell as a social media Chief Listener, Susan Beebe was a digital media branding consultant, conference speaker, published author and startup advisor. She has worked in global corporations, startups and everything in between.

Back in 1996 during the dot-com boom, she launched, developed and matured a startup firm that provided high-end technology services and full IT organizational outsourcing to municipal governments, law firms, court systems, hospitals, clinics, non-profits and some niche small business clients. Business revenue grew five-fold in only two years. Additionally, she led the effort to develop an all new supply chain and delivery system for the launch of branded desktops, servers and laptop systems.

Susan is a UCLA law grad, certified MCSE: Security & Messaging engineer and a certified global project manager (PMP) with 15+ years in the IT industry. She has performed globally complex and challenging projects and enjoys delivering quality results. You can find Susan on Twitter @SusanBeebe.

Richard Binhammer is a senior manager in corporate communications at Dell’s headquarters in Round Rock, Texas, USA. His career has developed from provincial and federal politics in Canada and (mostly) successful election campaigns, as well as lobbying, to corporate communications in the USA, with a little art, photography, good friends and different cities/regions to explore and enjoy along the way.

At Dell, Richard plans and implements strategic corporate communications to achieve business success and support/build corporate reputations. Most recently his responsibilities include new efforts in social media. He is experienced in positioning diverse business sectors, senior corporate executives, government officials and community leaders with key constituent groups, including extensive media relations and campaign/issues management.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 09/12 at 03:45 AM
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Monday, September 06, 2010

The Hobson & Holtz Report - Podcast #563: September 6, 2010

Content summary: Vote for FIR at Podcast Alley; FIR Interview coming with Susan Beebe, Dell’s Chief Listener; listener comments and discussion; 5 minutes on… social media use surges among 50+ adults, RyanAir’s way with words, AP to start citing bloggers, what big brands are spending on Google paid search; the Media Monitoring Minute with CustomScoop; News That Fits: listening overkill on Twitter for Starbucks UK says the FT, Dan York reports on the demise of Vox.com and more, corporate green efforts get thumbs-down from public, Michael Netzley reports from Singapore on social media in the classroom and more; news about next week’s show; music from The Otherside; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for September 6, 2010: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #563 show notes at The New PR Wiki

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 13…

Posted by neville on 09/06 at 10:03 AM
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