Show Notes
LInks to items mentioned in the podcast
Monday, May 30, 2011
The Hobson & Holtz Report - Podcast #601: May 30, 2011
FIR Book Review coming of Geoff Livingston’s "Fifth Estate"; Shel was at BlogWorld New York for a day; Shel and Neville interviewed by Kelly Kass, SimplyCommunicate; Neville on Simply.TV this week; Update: Twitter, freedom of speech, privacy and the law; listener comments from the Friendfeed FIR Room; Ragan promo; News That Fits: Toyota owners to get a private social network and Ford’s developing medical tech for cars and drivers, Dan York reports on the Urban Outfitters alleged design theft kerfuffle, the Media Monitoring Minute with CustomScoop, Morgan Stanley okays bloggers to tweet, over 53% of US internet users will read blogs this year says eMarketer, Pollstream promo, Michael Netzley reports from Singapore on disrupting technologies impacting communication in Asia, one trend (check-ins) heats up while another (gamification) stagnates; music from Stabilizer; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for May 30, 2011: A 66-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 6…
Monday, May 23, 2011
The Hobson & Holtz Report - Podcast #600: May 23, 2011
Content summary: This is episode #600!; interviews for Shel and Neville; Shel’s on the road; listener comments discussion including Burson Marsteller follow-up, Friendfeed FIR Room round-up; Ragan promo; News That Fits - super-injunctions that gag the mainstream media but not anyone else: balancing privacy, freedom of speech, the law and Twitter is uncharted territory; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; Comcast sets off firestorm in response to tweet; corporate marketing and communication strategies are going global: survey; listener Harry Hawk reports from Puerto Rico; Pollstream promo; Dan York reports on 6 things communicators should know about IPv6; NLRB faults company for firing employees over Facebook posts; music from Belladonna; and more.
Get FIR:
- Download the MP3 file (27.5Mb, 68:41)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for May 23, 2011: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Overland Park, Kansas, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 30…
Monday, May 16, 2011
The Hobson & Holtz Report - Podcast #599: May 16, 2011
Content summary: The 600th episode of FIR is next week; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; listener comments discussion; Ragan promo; News That Fits - the Burson Marsteller / Facebook kerfuffle: the basics of the story, how the companies responded, ethical issues, what to do: the roles individual firms and the professional associations should play, our roles as communicators and opinion-formers in the social spaces; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook / Google / Burson Marsteller: the war for control of your information; PollStream promo; Michael Netzley reports from Singapore; music from Ultraviolet Hippopautamus; and more.
Get FIR:
- Download the MP3 file (29.5Mb, 73:35)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for April 4, 2011: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 23…
Monday, May 09, 2011
The Hobson & Holtz Report - Podcast #598: May 9, 2011
Content summary: FIR listener survey coming soon; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; our best wishes to CC Chapman as he recovers from surgery; listener comments discussion; Ragan promo; News That Fits: PR industry fills vacuum left by shrinking newsrooms, how Twitter lets people but not the media flout super-injunctions, special report from Bob LeDrew about Canadian blogger Derek K. Miller who died last week, the Media Monitoring Minute with CustomScoop, UK journalists’ tweets to be regulated, Michael Netzley reports from Singapore on the country’s election and more, it’s time to pay attention to social gaming aka "gamification", Pollstream promo, the media in Slovakia goes behind a paywall, Dan York reports on Twitter and RSS and more; music by Max Min; and more.
Get FIR:
- Download the MP3 file (30.5Mb, 76:16)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for May 9, 2011: A 76-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 16…
Monday, May 02, 2011
The Hobson & Holtz Report - Podcast #597: May 2, 2011
Content summary: Today’s news topics dominated by the killing of Osama bin Laden; vote for FIR on Podcast Alley; FIR Book Review posted: Social Location Marketing by Simon Salt; recording of FIR Live #22 posted; Pollstream poll results and new poll; IABC’s Handbook of Organizational Communication 2nd edition is out; Shel and Neville recording IABC World Conference podcasts; listener comments discussion; Ragan promo; News That Fits - News of Osama bin Laden’s death spreads like wildfire via social channels, the seven stages of news in a Twitter and Facebook era, the Media Monitoring Minute with CustomScoop, Dan York reports on Osama bin Laden news and media frenzy and more, study says that the media have no influence on reputation, Renault and Glamour magazine get smart with customers’ Facebook ‘Likes’, Pollstream promo, Michael Netzley reports from Singapore on New York Times feature on wikis and education and more, is traffic from social sites less engaged?; music from The High; and more.
Get FIR:
- Download the MP3 file (25.9Mb, 64:41)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for May 2, 2011: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 9…
Sunday, May 01, 2011
FIR Live #22 - April 30, 2011: Social media analytics
If communicators have a common struggle when it comes to social media, it’s measurement and the analytics that serve as the foundation for measurement efforts. FIR Live #22 takes a deep dive into social media analytics with a top-flight panel of experts: Katie Paine, Chuck Hemann, Aaron Weber and Ken Burbary.
Get this podcast:
- Download the MP3 file (20.2Mb, 50:28)
- Get the show on iTunes
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About our Conversation Partners
Katie Paine (left) has been a leader in social media measurement for the last decade and in public relations measurement for 23 years. She developed the first DIY dashboard for PR professionals and champions data-driven PR. She has aided numerous companies define their KPIs and metrics. Katie on Twitter: kdpaine
Chuck Hemann (second from left) has, for the past six years, provided strategic counsel to clients on a variety of topics including online reputation, social media, digital analytics, investor relations and crisis communications.Before joining Ogilvy PR, Chuck was the Director of Social Analytics for WCG, a global media services company based in San Francisco. He also helped to build the company’s social media practice via active engagement in online activities, new business development, client and account management, and the creation and implementation of annual plans and project plans. Chuck on Twitter: ChuckHemann
Aaron Weber (second from right) says his experience has allowed him to garner a breadth of experience and awareness that’s invaluable to research and analysis. “At the end of the day,” he says, “my goal is to work in an environment that understands the value of data, analysis, and perception-shifting to build powerful and ground-changing strategies.” Aaron on Twitter: DadsBigPlan
Ken Burbary (right) is Vice President Group Director, Strategy & Analysis at Digitas. He has 16 years of online marketing & advertising experience, including a deep background in digital and social media. Ken works with companies to create successful digital initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales. Ken on Twitter: KenBurbary
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
FIR Book Review: Social Location Marketing
Listen to this podcast now:
Social Location Marketing, by Simon Salt.
FIR Book Review editor Bob LeDrew reviews Simon Salt’s “Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites.” Salt works with large brands and international PR companies through his own marketing communications firm, whose client list includes Fortune® 500 companies. Before starting his firm, he participated in three successful startups. Salt is in the process of conducting a social media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit and SXSW 2011.
According to the book’s jacket, “Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits.”
The book’s website is at SocialLocationMarketing.com
Get this podcast:
Social Location Marketing, by Simon Salt
Publisher: Que
240 pages
Published February 2011
ISBN-10: 0789747219
ISBN-13: 978-0789747211
Purchase at Amazon US, Amazon Canada, or Amazon UK. Available in Kindle edition.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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