The Hobson & Holtz Report - Podcast #599: May 16, 2011

Content summary: The 600th episode of FIR is next week; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; listener comments discussion; Ragan promo; News That Fits - the Burson Marsteller / Facebook kerfuffle: the basics of the story, how the companies responded, ethical issues, what to do: the roles individual firms and the professional associations should play, our roles as communicators and opinion-formers in the social spaces; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook / Google / Burson Marsteller: the war for control of your information; PollStream promo; Michael Netzley reports from Singapore; music from Ultraviolet Hippopautamus; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for April 4, 2011: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday May 23…

Posted by neville on 05/16 at 10:37 AM

  1. Hey guys, I listen to your show probably about once a month and I just thought I’d give you some feedback about length.

    I think there are some gems in what you’re saying but it’s just way too long for the ground that you cover in the typical episode. Without wanting to belittle your efforts has anyone suggested it might be better edited down?

    I’m not sure who your target audience is (other social media consultants? potential clients? - I’m more the latter) but for the typical businessperson listening to your podcast it just takes too large a slice out of the day. Whereas with a long document you can skip ahead it’s harder with a podcast to retain the thread (or in some cases even hit the controls - for instance in the car because that’s the time a lot of people fit podcasts into their busy schedule).

    On this Burston Marsteller story alone you ran to 60 minutes. If you listened to that segment again do you feel that there were really 60 minutes of key points there?

    Anyway, just my view. But maybe next time you run a listener survey you could ask the question about how people feel about episode length - I think you might find the answer interesting.

    Posted by @Drivelry  on  06/05  at  12:47 AM

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