Show Notes

LInks to items mentioned in the podcast

Thursday, June 16, 2011

Speakers & Speeches: Shel Holtz on being a media company at IABC 2011 World Conference

imageSome 1,300 communicators gathered in San Diego from June 12-15 for IABC‘s 2011 World Conference. FIR co-host Shel Holtz spoke during the Wednesday morning “all-star” track, addressing the need for every company to be a media company. You can listen to the talk here and follow along with the SlideShare upload of the PowerPoint deck below. The videos are not included, but a screen shot for each video serves as a placeholder as you listen to the audio.

Your Company Must Become a Media Company
View more presentations from Shel Holtz.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/16 at 03:40 PM
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Sunday, June 12, 2011

The Hobson & Holtz Report - Podcast #603: June 13, 2011

Content summary: Shel’s at the IABC World conference in San Diego this week; two FIR Interviews posted: Michael Netzley interview of Georgette Tan and Project Inspire, Neville/Shel interview of Kansas City weather podcaster Ed Roberts; answering Michael Taggart: Neville’s 5 favourite podcasts; new FIR comment line phone number in Europe; listener comment discussion; Ragan promo; News That Fits: the case against having a social media department, Dan York reports on why communicators should care about the news from Apple’s WWDC, the Media Monitoring Minute with CustomScoop, where is your company on the social maturity scale?, PR ‘fixer’ cleans Wikipedia entries for senior business figures, PollStream promo, Michael Netzley reports from Singapore on the trend to one-tweet novels in China and the top digital brands in Asia, use of social media in PR campaigns growing; music from Megan Palmer; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for June 13, 2011: A 70-minute podcast recorded live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 20…

Posted by neville on 06/12 at 11:12 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, June 10, 2011

FIR Interview - Kansas City weather podcaster Ed Roberts

imageThe Kansas City Weather Podcast began almost-daily episodes in February 2005. Addressing local weather in a format that is longer than most news outlets give to the subject, meteorologist Ed Roberts has attracted an audience and become a known resource in the Kansas City area. His podcast is also a marketing tool for his weather-related business.

FIR co-hosts Shel Holtz and Neville Hobson spoke with Ed about the podcast.

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About our Conversation Partner

imageEd Roberts  is co-owner of LRC Weather, LLC, founder and past president of the Kansas City Chapter of Social Media Club and producer of the Kansas City Weather Podcast. He’s a former broadcast meteorologist at WSBT-TV in South Bend, Indiana and at KSHB-TV in Kansas City, Missouri.

Ed’s Kansas City Weather Podcast has more episodes produced than all but one or two other shows since the advent of podcasting. His ability to personalize and interact with people online quickly gained him a niche in the community. Ed was able to apply his notoriety gained through his online presence to start LRC Weather, LLC in 2008. LRC Weather provides decision support to facets of businesses impacted by the weather. He has served a wide range of organizations including international clients such as Compass Minerals and more localized clients such as the Kansas City Chiefs, and Kansas City Power and Light.

He was honored with a Podcast Peer Award in 2005 for the best Regional-Themed Podcast. As founder and past president of the Kansas City Chapter of Social Media Club in 2008 he was able to grow the club to become one of the largest chapters of the organization worldwide. Social Media Club of Kansas City provides education, best practices, case studies, and networking to people and organizations wishing to utilize online social media.

Connect with Ed on twitter at @KCWeather.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox

Posted by shel on 06/10 at 10:54 AM
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Thursday, June 09, 2011

FIR Interview: Georgette Tan

imageProject Inspire is a joint initiative by UN Women Singapore and MasterCard to help participants create a better world of opportunities for women and children in Asia Pacific, Middle East and Africa. Under the program, participants submit a video pitch with their idea to help empower disadvantaged women and girls, through education, skills training, financial inclusion, social entrepreneurship. Participants are eligible to win a US$25,000 grant to bring their vision to life. Special recognition will be given to the Best Financial Literacy/ Livelihood proposal which will win a start-up grant of US$10,000. Finalists will get the chance to come to Singapore to present their idea to an expert judging panel and attend a workshop on sustainable social entrepreneurship and presentation skills training.

FIR Asia correspondent Michael Netzley spoke with MasterCard communicator Georgette Tan about MasterCard’s Project Inspire and issues related to communicating in Asia.

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About our Conversation Partner

imageGeorgette Tan Singapore-based Georgette Tan is the Vice President of Communications, Asia/Pacific, Middle East & Africa, MasterCard Worldwide. She joined MasterCard in 2000 and is responsible for internal and external communications throughout the Asia/Pacific, Middle East & Africa region.

In this role, Ms. Tan has further established MasterCard as a knowledge leader, repositioning the MasterCard Worldwide Index of Consumer Confidence and the MasterCard Insights series of ongoing research and analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. She also spearheaded the creation of the MasterCard Worldwide Surveys on Consumer Purchasing Priorities, Ethical Spending and Online Shopping, the MasterCard Worldwide Index of Consumer Purchasing Resilience. These have captured media attention and lifted the profile of MasterCard in the region. In the women’s arena, Tan devoted her time to launch the MasterCard Worldwide Index of Women’s Advancement in 2005, as well as other initiatives and scholarships that provide assistance to women and recognize women’s contributions in the workplace.

Tan also spearheaded the launch of MasterCard’s transactional philanthropy platform MasterCard Purchase with Purpose™ in the region. She has led various corporate social responsibility initiatives for MasterCard in the region, ranging from supporting programs in Cambodia, Nepal and the Philippines that teach women skills to make a livelihood, to initiatives in Taiwan, Thailand and the UAE that raise funds to provide needy children a more suitable environment to live in and study.

Previously, Tan spent seven years as the Director of Communications at CNBC Asia, and served as the manager of international publicity services at the Hong Kong Trade Development Council in Hong Kong. Prior to that, she headed up public relations at the Singapore Tourist Promotion Board in Singapore.

Connect with Georgette on LinkedIn.

You can access Project Inspire through Facebook Causes and view a YouTube video about the effort.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 06/09 at 10:45 AM
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Monday, June 06, 2011

The Hobson & Holtz Report - Podcast #602: June 6, 2011

Content summary: Two FIR Book Reviews posted: "Welcome to the Fifth Estate" and "The Thank You Economy"; Shel and Neville interviewed in SimplyCommunicate and Neville on SimplyTV; an offer from our friends at the Inside PR podcast (we accept!); results of the most recent Pollstream poll; listener comments discussion; Ragan promo; News That Fits: Dove’s response to criticism over its latest US ad campaign, Michael Netzley reports from Singapore on business social networks in Singapore and Japan and more, CustomScoop to provide 100 free media monitoring accounts for disaster relief organizations, apologizing on Twitter satisfies after defamation lawsuit, France bans use of mentioning "Facebook" and "Twitter" in the media, Dan York reports on IPv6 Day and more, Pollstream promo; Shel’s at the IABC World Conference in San Diego next week; music from The Seventh Sound; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for June 6, 2011: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and San Antonio, Texas, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 13…

Posted by neville on 06/06 at 06:26 AM
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Wednesday, June 01, 2011

FIR Book Review: The Thank You Economy by Gary Vaynerchuk

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imageThe Thank You Economy, by Gary Vaynerchuk.

FIR book review editor Bob LeDrew reviews Gary Vaynerchuk’s new book, “The Thank You Economy.” Vaynerchuk earlier hit the bestseller charts with “Crush It.” He oversaw spectacular growth of Wine Library through the use of social media. He was also a guest on FIR Live #15.

Here’s the Amazon product description of the book: “The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.”

The book’s website is at ThankYouEconomyBook.com

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The Thank You Economy by Gary Vaynerchuk
Publisher: HarperBusiness
256 pages
Published March 8, 2011
ISBN-10: 9780061914188
ISBN-13: 978-0061914188

Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/01 at 01:55 PM
Show Notes • FIR Reviews • (0) Comments • Permalink

Tuesday, May 31, 2011

FIR Book Review: Welcome to the Fifth Estate

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imageWelcome to the Fifth Estate, by Geoff Livingston.

FIR co-host Shel Holtz reviews Geoff Livingston’s “Welcome to the Fifth Estate.” co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.

Here’s the Amazon product description of the book: “Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.”

The book’s website is at geofflivingston.com/fifth-estate

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Welcome to the Fifth Estate, by Geoff Livingston
Publisher: Bartleby Press
216 pages
Published May 31, 2011
ISBN-10: 0910155860
ISBN-13: 978-0910155861

Purchase at Amazon US, Amazon Canada, or Amazon UK. Not currently available in a Kindle version.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/31 at 01:28 PM
Show Notes • FIR Reviews • (1) Comments • Permalink

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