Show Notes
LInks to items mentioned in the podcast
Monday, June 24, 2013
The Hobson & Holtz Report - Podcast #709: June 24, 2013
Intro: No Shel this week, he’s at the IABC conference in New York; congrats to Shel, Richard Binhammer, Mark Dollins on launching SME2; in memoriam: PRSA Communications Chief Arthur Yann died on June 13; new FIR Interview up (done by Michael Procopio), another FIR Interview coming this week plus a Speakers and Speeches podcast of Neville’s panel at Imperial College London on June 19;
Quick News: What’s the cost today of a decent press release?, Burberry posts entire ‘London Collections: Men’ runway show on Vine, Jimmy Wales asks PR people to "treat Wikipedia with respect", new DRM changes text of ebooks to catch pirates; Ragan promo;
News That Fits: A look at the Dachis Social Business Summit in London on June 20; Dan York reports on recording FIR with Google+ Hangouts, the technology of Instagram video, and more; Instagram launches video-recording and -sharing feature: the potential for business communication; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; Michael Netzley in Singapore discusses public communications around the haze blanketing Singapore and Malaysia; how the hum of a coffee shop can boost your creativity;
Music by Seventh Epic; and more.
Get FIR:
- Download the MP3 file (30.9Mb, 67:37)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for June 24, 2013: A 67-minute podcast recorded live from Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 1…
Sunday, June 23, 2013
FIR Interview - Carla Johnson on content’s role in sales enablement at #ContentMktgNow
In a presentation at the Content Marketing Strategies Conference in Berkeley, California, on May 8, 2013, speaker, author and B2B content marketing expert Carla Johnson explained how marketing as the ‘promise makers’ and sales as the ‘promise keepers’ are often not on the same page.
The result is marketing making brand or product promises that sales and implementation can’t keep.
In this FIR Interview, correspondent Michael Procopio spoke to Carla after her presentation to hear more on how she helps reduce this gap with a three step process: collaboration, education, and liberation.
Get this podcast:
- Download the MP3 file (6.56Mb, 14:20)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
You can view the PowerPoint deck Carla used in her presentation. embedded below (or see it at Slideshare).
About our Conversation Partner
Carla Johnson started college as an engineer and then moved to the “other” side. She is principal at Type A Communications, and a consultant to the Content Marketing Institute. She writes, trains, speaks and works with companies to help them discover their story, then use it as a foundation for their branding, messaging and content marketing initiatives.
Her clients have included companies such as Motorola Solutions, Sybase, VMware, TeleTech, Encana Oil & Gas and the U.S. Army Corps of Engineers. She’s a contributing writer to “Advice From The Top: The Expert Guide to B2B Marketing,” as well as Chief Content Officer magazine,CMSwire and other industry and business publications.
Find out more about Carla on LinkedIn or her website. Follow her on Twitter: @carlajohnson.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Sunday, June 16, 2013
The Hobson & Holtz Report - Podcast #708: June 17, 2013
Intro: Three new FIR Interviews are up, new FIR Interview coming, FIR Book Reviews on the Gamification Revolution and Attack of the Customer coming, we’re experimenting with Google+ Hangout to record this episode;
Quick News: How Upworthy became the fastest growing website in history, meet Line: the biggest social network you never heard of; Ragan promo;
News That Fits: Discussion about IABC; Michael Netzley reports from Singapore on rural India’s enthusiastic adoption of the mobile internet, and news from around Asia; Twitter is evolving: analytics and #FollowMe; the language of social images; the Media Monitoring Minute with CustomScoop; listener comments: feedback from and about Speakpipe, our experimental new audio comment service, and from listeners via Google+ and Facebook; Deskcamping connects businesses with spare desks and freelancers; recording on an iPad with Hokusai, Dan York reports on Google+ enhancements and Facebook hashtags; the Washington Post joins the sponsored content fray;
Shel’s at the IABC conference next week and won’t be live on the show; music from Zac Mac Band; and more.
Get FIR:
- Download the MP3 file (36.7Mb, 91:05)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for June 17, 2013: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 24…
Thursday, June 13, 2013
FIR Interview: Rossi Mitova, CEO and Co-Founder Farmhopping, at #LeWeb London
Bridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a pool of dedicated, supportive customers.
FIR co-host Neville Hobson met with Farmhopping CEO and co-founder Rossi Mitova at the LeWeb London 2013 conference on June 5 to hear her vision for Farmhopping, the power of communities and the role social media plays.
Mitova explains how Farmhopping can solve two of the main problems faced by farms: finding and reaching customers and securing financing.
Get this podcast:
- Download the MP3 file (4.7Mb, 10:12)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About our Conversation Partner
"Hello, my name is Rossi Mitova and I am the founder of Farmhopping. I graduated in investment and financial risk management in London. My future was predetermined. I was to start my career in the financial world where endless 100 hour working weeks in the City awaited me. I can’t say I found this prospect really exciting and I nurtured my passion for the outdoors with sports such as skiing and kite surfing.
"One day Michael took me to the farm in Kresna and I realized that being in the mountains and around animals is something that makes me feel exceptionally close to nature. I made a choice then and there: I left my corporate future behind and I took the road less travelled. I realize however that this is not a decision that everyone can take so I thought why not allow people around the world to be part of this amazing lifestyle without having to quit their jobs?
"And this is Farmhopping."
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
FIR Interview: Update on FIR’s GaggleAmp with Founder and President Glenn Gaudet
GaggleAmp is a service that helps amplify your social media messages. The company’s founder and president, Glenn Gaudet, gave FIR an account to use and report on back in September 2011. Since then, we’ve posted a series of updates with Glenn about GaggleAmp’s amplification of FIR promotions. In this entry in the series, FIR co-host Shel Holtz gets the latest from Glenn.
In the GaggleAmp process, fans sign up to receive tweets, Facebook updates and/or LinkedIn Messages that they can modify and then send to their followers. There’s still plenty of room in the FIR Gaggle if you’d like to join the 120-plus listeners who already share our updates with their communities. Sign up here.
Get this podcast:
- Download the MP3 file (4.2Mb, 10:37)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Glenn Gaudet is the President & Founder of GaggleAMP. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.
Connect with Glenn on Twitter: @glenng.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Tuesday, June 11, 2013
FIR Interview: Festicket Founders at #LeWeb London
Founded in 2012 by Zacharie Sabban (CEO) and Jonathan Younes (CTO), London-based start-up Festicket wants to make attending music and other festivals as easy as booking a package holiday online.
Would-be festival-goers browse a curated directory of music festivals, mostly in Europe (eg, Leeds, UK; Roskilde, Denmark; Sziget Budapest, Hungary). For a given Festival, you can preview music from artists playing at a festival of choice via SoundCloud.
Then, in a single purchase, you can book a festival package - tickets, transport and accommodation - eliminating much of the frustration associated with buying tickets online for festivals: dealing with multiple providers and purchasing procedures, separately organizing travel and accommodation, etc. By consolidating this process, Festicket also intends to open up the festival-booking market to an even wider audience.
In this FIR Interview recorded at the LeWeb London 2013 conference on June 5, the two co-founders of Festicket tell FIR co-host Neville Hobson about their business model and how it works, what they were looking to achieve by being at LeWeb London, and how their service could be of interest to businesses.
Get this podcast:
- Download the MP3 file (5.56Mb, 12:05)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About our Conversation Partners
Zack Sabban is an ex-investment banker turned into a festival guru for the sake of delivering the unique turnkey solution for all festival goers around the world, Festicket.com.
While he was a student and later a banker in NYC and London, Zacharie travelled the world to fulfil his passion for live music. He attended countless festivals and concerts around the world where he realized the need for better access to information.
His creativity, social network, and his amazing experience of music festivals are a competitive advantage for the growth of Festicket. Zacharie supervises all the operations and development of the company.
Connect with Zack on Twitter: @zacksabb.
Jonathan Younes, a graduate from Paris’s Ecole Nouvelle d’Organisation Economique et Sociale, is a serial web entrepreneur in charge of all the technical developments of the Festicket project.
Jonathan is also co-founder of playlistnow.fm and with Festicket he will continue to make the web a better platform for all music fans.
Jonathan’s design and technical knowledge is essential to Festicket’s success on the web.
Connect with Jonathan on Twitter: @jonyou.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, June 10, 2013
The Hobson & Holtz Report - Podcast #707: June 10, 2013
Intro: Marilyn Cox Speakers and Speeches podcast up with recording thanks to Michael Procopio, FIR Interview with Jeremiah Owyang on ‘The Collaborative Economy’ is also up, GaggleAmp update interview coming, two FIR Interviews from LeWeb London coming with the CEOs/founders of Festicket and Farmhopping, Alice Marshall’s Presto Vivace blog has a new address, new way to leave audio comments with our experiment with SpeakPipe, Chris Sorek resigns from IABC: news communicated badly and a report coming next week;
Quick News: A brilliant use for Vine, compliance not to blame for pharma’s lack of social media engagement, Amazon’s Storyteller turns scripts into storyboards, study finds internal social networks improve access to information; Ragan promo;
News That Fits: Cheerios got it right by not giving in to backlash over multi-racial family in TV commercial; Dan York reports on Google+ War on Words, Facebook to make ads more like posts, Scott Monty and Gary Vaynerchuk, and more; impressions from LeWeb London 2013; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; how some organizations use social media to build audiences and get the word out; Michael Netzley reports on a substantial policy change by Singapore government for online news sites, and more; Anonymous prepares to enter the news business;
Music from Belladonna; and more.
Get FIR:
- Download the MP3 file (35.6Mb, 88:21)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for June 10, 2013: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 17…
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