Show Notes

LInks to items mentioned in the podcast

Wednesday, May 15, 2013

FIR Book Review: Attenzi - A Social Business Story, by Philip Sheldrake

AttenziAttenzi - A Social Business Story is a novel that shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

With Attenzi, author Philip Sheldrake presents a sympathetic hero in the story-teller Eli Appel, newly-installed CEO of Attenzi, a fictional international company that makes and sells top-range kitchen equipment and services.

The book tells a compelling and credible story of one man’s journey that, unbeknownst to him at the start, would help him and his leadership team "redefine the way we all think about our business and its place in the market and its place in the world."

FIR co-host Neville Hobson reviews the Kindle edition of Attenzi and considers the power a work of fiction - a novel - can have in empowering the Eli Appels of our world with the clarity of vision and perspective to explore the evolution of the customer-centric mindset that has dominated management thinking for the past two decades.

As Eli says, "I hope it helps you develop your organization’s relevance, competitiveness and profitability. I hope it helps you forge your career and helps you bring your colleagues with you."

Get this podcast:

Attenzi - A Social Business Story by Philip Sheldrake.

Publisher: Philip Sheldrake
Digital formats (content equivalent to about 100 print pages)
Published: May 15, 2013
Price: Free under Creative Commons license.

Attenzi is available in HTML, PDF, ePub, Kindle, and iBooks formats at www.attenzi.com.

About the Author

Philip SheldrakePhilip Sheldrake is managing partner at Euler Partners, a London-based consulting firm.

He is a widely regarded consultant, author and speaker. He is a Chartered Engineer, a main board director of Intellect, the UK trade association for the technology industry, a board director of 6UK, a government backed non-profit promoting adoption of the new Internet protocol, and a founding partner of Meanwhile. He built and sold an award-winning public relations consultancy.

Philip wrote The Business of Influence in 2011 and was interviewed on FIR at the book’s launch.

Connect with Philip on Twitter: @sheldrake.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future reviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Book Review podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/15 at 12:10 AM
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Tuesday, May 14, 2013

FIR Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle

Allan Schoenberg

With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters in Reading.

During a break at the event after the presentation, FIR co-host Neville Hobson spoke with Allan to capture his thoughts on topics from his keynote including what makes CME employees feel comfortable and confident with social media, and further insights into CME’s employee use of social media.

Get this podcast:

The presentation deck Allan used in his keynote presentation:

B2B Huddle from Allan Schoenberg

About the Speaker

Allan SchoenbergAllan Schoenberg is Executive Director of Corporate Communications for CME Group (@CMEGroup), the world’s leading and most diverse derivatives marketplace.

Based in London, he manages international corporate communications for the company, which includes media relations, social media, reputation management and exchange partner relationships.

Prior to working at CME Group, Allan was with Accenture, Edelman and Fleishman Hillard. He earned his bachelor’s degree from Central Michigan University in Economics and his master’s degree in Communications Management from Syracuse University.

Allan is a regular contributor of content to the blog B2B Voices. You can follow Allan on Twitter: @allanschoenberg.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/14 at 01:40 AM
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Monday, May 13, 2013

The Hobson & Holtz Report - Podcast #703: May 13, 2013

Intro: First B2B Huddle keynote published as an FIR Speakers and Speeches podcast, more this week and next; FIR Book Review of Philip Sheldrake’s ‘Attenzi’ coming;

Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, Associated Press updates its social media guidelines, Facebook’s newsfeed will get even more annoying with video ads… or will it?; Ragan promo;

News That Fits: American Airlines’ influencer promotion with Klout (and is it misleading?); Dan York reports on GaggleAmp, SoundCloud, and more; McDonald’s tweets illustrate the risks of marketing in real time; the Media Monitoring Minute with CustomScoop; listener comments and roundup from the FIR Community on Google+; addressing the dark side of reputation management; Michael Netzley reports from Singapore on suggestive marketing tactics in Japan and China from Fleishman Hillard’s Authenticity Gap study; the big picture in the Fleishman-Hillard data reveals the authenticity gap;

Music from Novi Novak; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for May 13, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 20…

Posted by neville on 05/13 at 03:01 AM
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Thursday, May 09, 2013

FIR Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle

Kimberley Brind

For social to become recognised by business as the next marketing powerhouse that it is, it needs to prove its return on investment every time, says Oracle’s Kimberley Brind.

In this podcast of her keynote speech at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Kimberley explains the reach and power that social is giving her company, and joins a vibrant question-and-answer discussion with the audience that followed her presentation.

Get this podcast:

About the Speaker

Kimberley BrindKimberley Brind is Global Marketing Executive and Social Strategist, Oracle. She is an accomplished and pragmatic goal orientated Technology Marketer with an entrepreneurial approach and 20+ years international, strategic marketing, demand generation and marketing communications experience.

Kimberley is responsible for social media marketing strategy and operations, inside sales demand generation programs, midmarket awareness and demand generation as well as preferred vendor management across Europe, Middle East & Africa.

Connect with Kimberley on Twitter: @kimberleybrind.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/09 at 01:01 AM
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Monday, May 06, 2013

The Hobson & Holtz Report - Podcast #702: May 6, 2013

Intro: FIR Interview with SoundCloud’s Eric Wahlforss is up, keynoter podcasts coming from The B2B Huddle;

Quick News: 300 social media policies, software engineer develops tool for retracting a tweet, thoughts after a week or two with Google Glass, Lowe’s cracks the code on using Vine for marketing; Ragan promo;

News That Fits: The future of PR agencies; Michael Netzley reports on companies in Singapore ranked by reputation; the Media Monitoring Minute with CustomScoop; listener comments and Google+ FIR Community roundup; the change in how we learn with the rise of MOOCs; Dan York reports on the challenges using SoundCloud;

Music from Kim Jarrett; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for May 6, 2013: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 13…

Posted by neville on 05/06 at 01:15 AM
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Tuesday, April 30, 2013

FIR Interview: Eric Wahlforss, Co-Founder and CTO, SoundCloud

SoundCloudSoundCloud‘s co-founder Eric Wahlforss sees his company as a social network, with its primary competitors Facebook and Twitter, two of the giants of today’s social web.

Its Wikipedia entry describes SoundCloud as an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. It was founded in 2008 and now has more than 20 million users worldwide, with membership growing by over 1.5 million every month.

In this FIR Interview, co-host Neville Hobson met with Eric Wahlforss during the FT Digital Media Conference 2013 in London on April 26, to talk about audio and business.

Their conversation ranged wide, covering topics such as the developing competitive marketplace today and where SoundCloud fits into the social web, introducing new products aimed at business users to run brand campaigns, podcasting and how SoundCloud can be a great platform for podcasters, the future for SoundCloud and audio’s role in a strategic approach to social media.

Get this podcast:

About our Conversation Partner

Eric WahlforssEric Wahlforss is founder and CTO of SoundCloud, a social sound platform that gives users unprecedented access to the world’s largest community of music and audio creators.

Frustrated by not being able to share sound files easily over the Internet, Eric along with CEO and co-founder Alexander Ljung, decided to build a truly open platform for audio creators. In his role as CTO, Eric leads the technical development and vision of SoundCloud, including driving usage of its open API by third-party developers. Creators on SoundCloud now post over 10 hours of music and audio every minute; the platform reaches over 180 million people, equating to 8% of the entire internet population, every month.

Eric’s main area of interest is in emerging web technologies and their applications. Prior to starting SoundCloud he co-founded web consultancy network Strategy & Interaction and co-authored a book on trust in online social spaces. His experience also includes work as an interaction designer for location-based services company, gate5.

Eric is based in Berlin and is also known as electronic music artist Forss.

Connect with Eric on Twitter: @ericw. And, of course, on SoundCloud.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/30 at 12:31 AM
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Monday, April 29, 2013

FIR Cut: Developing global consensus for the PR profession

Dilbert, Nov 30, 2012

Discussion references:

Download the file here (MP3, 5.39Mb; length 11:16), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 04/29 at 12:45 AM
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