Show Notes

LInks to items mentioned in the podcast

Monday, August 19, 2013

The Hobson & Holtz Report - Podcast #717: August 19, 2013

Intro: Bloggade 2013 on Aug 21, FIR Live coming on Google’s new link rules, FIR Interviews coming on the Melbourne Mandate with Jean Valin and Dan Tisch and on marketing automation with Craig Jolley;

Quick News: AppNet celebrates its first birthday, SNCR launches the Coalition for Secure Digital Media, Slack signs up 8,000 companies in 24 hours, why does YouTube freeze video views at 301?; Ragan promo;

News That Fits: Checking the facts with Full Fact Finder; Dan York reports on Google and SoundCloud, podcasting, and more; PriceWaterhouseCoopers US study shows most companies are still not leveraging social media in their crisis management; the Media Monitoring Minute with CustomScoop; listener comments via audio, the blog and from the FIR Podcast Community on Google+; could Audi’s augmented reality iPhone app make complex user manuals redundant?; there’s no formula for viral videos;

Music from The House of Jed; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for August 19, 2013: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 26…

Posted by neville on 08/19 at 12:01 AM
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Monday, August 12, 2013

The Hobson & Holtz Report - Podcast #716: August 12, 2013

Intro: FIR Interview with Sharam Fouladgar-Mercer, AirPR CEO, is up; FIR Interviews coming with Craig Jolley on marketing automation, and with Jean Valin and Dan Tisch on the Melbourne Mandate; Bloggade 2013: the nuts and bolts of blogging and WordPress;

Quick News: Twitter says promoted tweets boost offline sales by 29%, MixBit adds collaborative spin to Vine/Instagram competitor, top 3 tips from a LinkedIn expert, what consumers hate about social brands; Ragan promo;

News That Fits: Google’s new rules for press releases; Michael Netzley reports from Singapore that the reputation of New Zealand’s dairy industry is tainted after another infant formula crisis in China, and more; how crooks are hijacking your Facebook ‘likes’; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; executives might as well go social: consumers will get to you anyway; Dan York reports on LinkedIn giving you the ability to operate as a company, on WordPress 3.6, 3.7 and 3.8, plus brief commentary about Jeff Bezos and the Washington Post; how they kept it quiet: the BBC PR strategy behind naming the new Doctor Who;

Music from New Mastersounds; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for August 12, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 19…

Posted by neville on 08/12 at 12:01 AM
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Wednesday, August 07, 2013

FIR Interview: Sharam Fouladgar-Mercer, CEO of AirPR

AirPR logo

AirPR has raised a bit of a stir since it was launched with the proposition that startups, unable to spend the kind of money it costs to engage a public relations agency, can do better by connecting with an independent PR practitioner listed on the AirPR site. A sort of online dating service for startups seeking PR, AirPR is the brainchild of Sharam Fouladgar-Mercer, who last year raised $1 million in seed funding for the site.

In a Ragan.com post, Arment-Dietrich CEO Gini Dietrich outlined the pros and cons of AirPR. On the one hand, she wrote, it commoditizes the work of public relations, the 3-4-week timeframe from contact to delivery is inadequate for the launch of a new product or service, the ratings provided by clients don’t include references other prospects can call, and the contracts are so short-term they’re not adequate for a consult to “make payroll on or count on for cash flow.” On the plus side, it dismisses the RFP process and “provides an opportunity for solopreneurs, freelancers, and boutique firms to compete for big dollars without having to pull their entire teams off client work to complete an RFP.” (Gini has decided to give it a try.)

In this FIR interview, Neville Hobson and Shel Holtz speak with Fouladgar-Mercer about his vision for AirPR, how it works, the concerns that have been raised, how the business is faring and what he sees for the future.

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About our Conversation Partner

Sharam Faloudgar-MercerSharam Fouladgar-Mercer is the Co-founder and CEO of AirPR, a technology platform to increase PR performance. He was a former Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce.
 
Prior to joining Sierra, Sharam was in Mergers and Acquisitions at JP Morgan. Sharam began his career as a technologist at Appian Corporation, a business process management software startup. At Appian, he managed the first enterprise-wide tracking system for the Department of Homeland Security, concurrently managed the development of three software products, delivered training seminars, and authored white papers, best practices documents, and technical notes on Web Services.
 
Sharam has lectured at universities, events and conferences, and judged business plan competitions at Princeton, Harvard, Stanford, and Syracuse. He is also an advisor and mentor to eLab (Princeton University’s Accelerator), Dorm Room Fund (First Round Capital Accelerator), and Acceleprise (Enterprise Technology Accelerator). Sharam graduated with honors with a BSE in Computer Science from Princeton University and an MBA from Harvard Business School. Born in Syracuse, NY, Sharam played NCAA Division I ice hockey and is fluent in Farsi. He also enjoys barefoot waterskiing and playing with new technologies.

Connect with Sharam on twitter @sharamfm.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 08/07 at 01:01 AM
Show Notes • Interviews • (2) Comments • Permalink

Monday, August 05, 2013

The Hobson and Holtz Report - Podcast #715: August 5, 2013

Intro: FIR Interview with Corey Connors is up, interviews coming with airPR founder Sharam Fouladgar-Mercer and with Critical Mass;

Quick News: The legality of hashtag marketing, LinkedIn and Amazon eliminate PowerPoint presentations at meetings, mobile tops desktop for social sharing, even world leaders care about their Klout score; Ragan promo;

News That Fits: There is no such thing as off-the-record; Dan York responds to Norbert Mayer-Witmann’s critiques in FIR 714 on domain names, WordPress 3.6 released; is Instagram the new channel for propaganda?; the Media Monitoring Minute with CustomScoop; listener comments; the dangers of AVE in social media; Michael Netzley reports from Singapore with three stories discussing isms of the internet - nationalism, militarism and ageism - and the difficulty of crossing boundaries; does engagement have to be limited to likes, comments and shares?;

Music by CTA; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for August 5, 2013: A 94-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 12…

Posted by neville on 08/05 at 12:01 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Thursday, August 01, 2013

FIR Interview: Corey Connors on intranet activity streams

Fehr and Peers Activity Stream
The activity stream displaying what employees have been doing is one of the key sections of the Fehr & Peers intranet home page. It can be filtered to display just those employees with whom you have connected, along with other views.

After FIR co-host Shel Holtz posted an item to his blog about the future role of activity streams on intranets, Corey Connors got in touch with him to explain his company had been using an activity stream as a key component of the Fehr & Peers intranet home page. Using wiki Confluencesoftware from Atlassian as the foundation of the intranet for the 250-person engineering firm, Connors has developed an approach that inspires regular visits from staff and keeps them in the loop better than traditional articles ever could.

In this FIR Interview conducted at Fehr & Peers offices in Walnut Creek, California, Shel chats with Connors about the role the activity stream has played and how it works, along with other elements of the home page. They also discuss the social aspects of the intranet, including the individual employee profile (Connors’ is pictured below), which includes the activity stream for each individual employee.

Employee profile on Fehr and Peers intranet

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About our Conversation Partner

Corey ConnorsCorey Connors is Corporate Communications Director & Senior Associate at Fehr & Peers Transportation Consultants, and also serves as the Senior Marketing & Communications Consultant at Left Lane Advisors.  He has 16 years of experience in organizational and marketing communication for small and medium companies.  He has unique experience in creating and developing teams of professionals that design strategic business communications: branding, public relations, collateral design/production, internal communications, events, and emerging technologies.  Since 2006, Connors has overseen the evolution of an industry-leading social enterprise strategy, and has successfully positioned himself as a valued consultant to the A/E/C industry in that area.  Before joining Fehr & Peers, he held management positions in water/wastewater engineering consulting, specialized photo/video lighting products, high-tech public relations, and creative marketing.

Connect with Corey on Twitter: @CoreyConnors.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/01 at 08:19 AM
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Monday, July 29, 2013

The Hobson & Holtz Report - Podcast #714: July 29, 2013

Intro: FIR Interview with Tony Million of Narrato posted, airPR interview coming soon, IABC update, shoutout to Rachel Miller for AllThingsIC TV episode 1;

Quick News: Was your Instagram account hacked this week?, RIP AdAge Power 150, the world’s first Twitter-themed hotel opens, LinkedIn makes some moves; Ragan promo;

News That Fits: The Council of PR Firms issues report on mobile-social connection for B2B companies; Michael Netzley reports from Singapore on how Alibaba’s set-top box points to the Chinese family room as the next battleground for consumers, and more; how to get value from blog lists and rankings; the Media Monitoring Minute with CustomScoop; listener comments via audio and from the FIR Community on Google+; how the Huffington Post has integrated Twitter into its content system; Dan York reports from Berlin; the global PR industry grew 8% in 2012, says Holmes Report survey, with independent PR firms continuing to lead;

Music from Nicki Bluhm and The Gramblers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 29, 2013: An 85-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 5…

Posted by neville on 07/29 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, July 25, 2013

FIR Interview: Tony Million, Narrato, on Life Logging and the Quantified Self

Narrato Journal

Digital start-up Narrato has launched Narrato Journal, an app for iOS which gives you the ability to "log your life" by plugging in a range of popular social media and quantified self technologies to track your activities (and even your mood). Narrato is backed by WayraUK, Telefónica’s tech start-up accelerator programme.

The Narrato Journal powers integration with services that currently include Twitter, Foursquare, and Instagram - they say others are coming - enabling you to pool and manage your own personal data. In essence, Narrato curates your “lifestream” so that information is available in one place, in a private cloud, and exportable for you to manage and save, helping you create a rich picture of your activities.

In this FIR Interview by co-host Neville Hobson,  Narrato co-founder Tony Million explains what Narrato Journal is and how it works, using the iPhone app (versions for iPad and Android are in development) to gain insight from the data it curates and processes.

Million explains what ‘quantified self’ means and looks ahead over the next five years or so to offer his insight on how the market for life-logging and tools like Narrato Journal could develop where wearable technologies are on the rise; where trusted and usable insight from data about individuals’ behaviors has real value to those individuals, including in the workplace; and where genuine possibilities for how an individual can gain monetizable insight from his or her own life data are beginning to emerge.

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About our Conversation Partner

Tony MillionTony Million is Chief Story Teller and co-founder of Narrato.

A serial entrepreneur, previous to founding Narrato, Tony co-founded Sonique, one of the first MP3 players. It achieved over 100 million downloads and was acquired by Lycos for £55 million. He then founded Bababoo and was involved in iViews, which was acquired by Microsoft.

Tony is passionate about technology and the quantified self movement.

Connect with Tony on Twitter: @TonyMillion.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Picture at top via Lifehacker.

Posted by neville on 07/25 at 05:01 AM
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