Show Notes

LInks to items mentioned in the podcast

Monday, July 22, 2013

The Hobson & Holtz Report - Podcast #713: July 22, 2013

Intro: FIR Speakers & Speeches podcast of Brian Solis’ speech at The B2B Huddle is up, FIR Book Review coming of Jay Baer’s Youtility;

Quick News: Do you really want to know the total number of people who saw your Facebook post?, ‘Medical Instagram’ helps build a library of reference photos for doctors, some social media usage may be driven by fear of missing out, creating story headlines that work well for Twitter; Ragan promo;

News That Fits: The lessons brands can learn from today’s newsroom; Dan York reports on the role and importance of domain names, and more; the PR pay-to-play debate kicks into high gear with Edelman white paper; the Media Monitoring Minute with CustomScoop; listener comments via Speakpipe, email and the FIR Community on Google+; why summer is a good time to reassess your presence across the social web; Michael Netzley reports from Singapore on the growth of China’s internet population, and more; what you need to know about social signals and how they drive search traffic to your sites;

Music by Mother Redcap; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 22, 2013: A 96-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 29…

Posted by neville on 07/22 at 12:48 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Tuesday, July 16, 2013

FIR Speakers and Speeches: Brian Solis at The B2B Huddle in London

The Hero's JourneyOn July 12, 2013, Brian Solis spoke at a B2B Huddle event in London. Brian is widely regarded as one of the most credible and compelling speakers on topics and themes related to business disruption, transformation, and change.

He’s the author of three best-selling business books and co-author of two others. His latest book - What’s The Future of Business? - was published in March.

The sponsor of this event was Dell, who provided every participant with a free copy of Brian’s latest book; and Microsoft, who hosted the event.

In this podcast, you’ll hear Brian’s keynote speech (and the question-and-answer session that followed) in which he takes us on a journey that explores the future of business taking in perspectives on ‘digital Darwinism’ and the rise of the connected consumer, and with a vibrant message throughout on the need for vision and courage to enable and manage change.

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About the Speaker

Brian SolisBrian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture. He is a principal at Altimeter Group, a research firm in Silicon Valley focused on disruptive technology.

He is the author of What’s The Future of Business?, the best-selling business book published in March 2013; his previous works include Engage! and The End of Business As Usual. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.

Connect with Brian on Twitter: @briansolis.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

Posted by neville on 07/16 at 05:01 AM
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Monday, July 15, 2013

The Hobson & Holtz Report - Podcast #712: July 15, 2013

Intro: Shel’s in Ottawa, podcast of Brian Solis’ keynote at the B2B Huddle in London coming, FIR Interviews in planning with Sharam Fouladgar-Mercer (founder, AirPR) and Corey Connors (applied activity stream as internal communications focus);

Quick News: PCWorld magazine exits print and the era of computer magazines ends, newswires still beat Twitter when it comes to breaking news, CIPR launches #CIPRCHAT, object lesson from Bank of America in why not to use a Twitter bot; Ragan promo;

News That Fits: A look at hashtags; Michael Netzley in Singapore asks if PR in Asia has become an irrational industry (eg, deaths linked with overwork, high stress, long hours, and poor ranking of profession); tweets and monkeys: the Porter Novelli recruitment ad kerfuffle; the Media Monitoring Minute with CustomScoop; listener comments; government spying has nothing on what marketers do in secret; Dan York reports from Durban, South Africa, on the ICANN meeting and more; publishers’ paywall experiment: instead of charging readers, they have to watch an advertiser’s video;

Music from Deep Banana Blackout; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 15, 2013: A 90-minute podcast recorded live from Ottawa, Ontario, Canada, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this show, or suggestions for future shows, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast.  And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 22…

Posted by neville on 07/15 at 12:01 AM
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Monday, July 08, 2013

The Hobson & Holtz Report - Podcast #711: July 8, 2013

Intro: FIR Speakers and Speeches iConsumerism panel discussion at Imperial College is up, Brian Solis in London July 12: FIR S&S podcast to come;

Quick News: Survey shows journalists trust elected officials more than PR people, the "Yellow Pages of social networks" directory from A Social Media Agency, TSA Instagram account dedicated to dangerous items people have tried to sneak onto planes, news style guide from the BBC; Ragan promo;

News That Fits: The big challenges for communicator leaders in the changing organization; Dan York reports on the Asiana Airlines plane crash and social media (with added comparative discussion about 7/7 and social media), why we love superheroes, and more; is the bloom off the social media rose?; the Media Monitoring Minute with CustomScoop; listener comments via Speakpipe and from the FIR Community on Google+; Twitter shows the way forward with ‘Do Not Track’; Michael Netzley reports from Singapore on Singtel’s Hawker Food Challenge with Chef Gordon Ramsay and China anti-trust actions toward baby formula producers; what you miss if you make a hiring decision based on alcohol use shown on Facebook;

Music from Jann Klose; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 8, 2013: A 94-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 15…

Posted by neville on 07/08 at 12:01 AM
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Thursday, July 04, 2013

FIR Speakers and Speeches: iConsumerism panel discussion at Imperial College London

High Street

On June 19, 2013, FIR co-host Neville Hobson moderated “iConsumerism,” a panel discussion organized by Imperial College London, and the second of three networking and discussion events exploring the way digital innovations shape the world we live, work and create in.

Three foundational questions were at the heart of the discussion: Are brands adapting to a digital world? Does the High Street have a future? Do consumers even care?

The panel discussion highlighted the inevitable shift in consumer behaviour that has emerged in an increasingly digital marketplace. The panel exchanged views and predictions with the audience to explore how businesses can ensure survival in a rapidly changing world, avoid the ‘brand killing field’ littered with cynical marketing ploys and condescending campaigns, and how imagination is an essential ingredient of that survival.

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The panel discussion was video-recorded by Imperial College and is available on YouTube, and embedded below. The audio in this podcast is from the video recording.

 

About the Panellists

Luke Brynley-JonesLuke Brynley-Jones is a recognised authority on how social media is changing the world of business. Back in 2000, before Facebook, Twitter, Youtube or Myspace even existed, Luke was already working with global organisations, helping them to develop thriving online communities and blogs.

Co-founder of the UK’s first social media consultancy, Luke has spent the last 13 years advising brands such as Orange Business Services, The Telegraph Media Group and British Airways PLC, as well as start-ups and celebrities, on how to create sustainable online engagement. In 2008 Luke teamed up with ex-Dragon’s Den star Doug Richard to launch School for Startups and toured the UK teaching entrepreneurs how to succeed in their ventures. The following year he founded Our Social Times, now a thriving social media agency and blog.

Luke is a regular speaker at international conferences, contributes to industry publications, such as Econsultancy and The Wall, and provides a social media roundup for BBC Radio Cambridgeshire.

Connect with Luke on Twitter: @lbrynleyjones.

Brandon ButterworthThere are very few people who can begin a blog with an opener as impressive as ‘When I put the BBC on the net’, but in 1997 Brandon Butterworth did just that. Quite literally the godfather of digital media at the BBC and ranked 27th in the Telegraph’s 50 Most Influential Britons in Technology, Brandon is to thank for the BBC’s first trailblazing steps online and has continued to promote the power of digital communications across the corporation ever since.

Brandon also pioneered streaming radio on the web and was personally backing up the entirety of the BBC website until 2003.

Now Chief Scientist of BBC Research and Development, Brandon is such a key figure in the history of the BBC’s technical infrastructure that he has a room named after him at the bbc.co.uk towers. Not many people can make that claim either.

Connect with Brandon on Twitter: @bbzaaa.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Related podcast:

Posted by neville on 07/04 at 06:01 AM
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Friday, June 28, 2013

FIR Interview: Tansley Stearns and Patrick Rooney on employee social media training

QUEsocial's Employee Social Media Training

While between 30 and 42 percent of companies (depending on which research you cite) still block employee access to social media, research increasingly suggests that training employees is more effective than trying to keep them from engaging. The Filene Research Institute—which conducts research for credit unions—wanted to offer training to credit union employees, and asked QUEsocial to modify their off-the-shelf product (one screen of which is pictured above) to address the specific needs of the credit union industry. The results: hard data that shows employees in the pilot group from 30-plus credit unions achieved meaningful results (like bring in new customers) as a direct result of the training.

In this interview, with FIR co-host Shel Holtz, Filene’s Tansley Stearns and Que Social’s Patrick Rooney talk about the training program, the online approach (that includes a heavy dose of gamification) and how the pilot cohort was activated, along with the broader issue of training and employee access to social channels.

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About our Conversation Partner

Tansley StearnsTansley Stearns takes research and innovation by their tails, spins them into submission, and turns them into practical application for credit unions. As Impact Director with more than 14 years of credit union leadership experience across a variety of functional areas, she knows how to help an organization move ideas forward to drive business results.  She has a passion for learning, creating, and executing.

In her previous roles at credit unions she was responsible for developing and implementing strategy and leading and driving business with all frontline teams including the call center, branches, lending, training, compliance, marketing & business development. Tansley has been a key member of the Guiding Coalition at two credit unions, helping to build and develop sales and service cultures.  She also helped her credit union win first place in both the Dora Maxwell & Louise Herring awards. 

Tansley was one of the original credit union professionals chosen to be a participant in the Filene Research Institute’s i3 program. In her three years with i3 she worked with other credit union executives to create two innovative projects including SmartScore, Decision Point and Debt in Focus. 

Tansley earned her Bachelor of Arts dual degree in Psychology and English at the University of Michigan.  She is a Credit Union Executive Society Certified Marketing Executive and Certified Senior Executive.  She is an Alumni Emeritus of Michael Neill and Associates. 

Connect with Tansley on Twitter at @Tansleys.

Patrick RooneyPatrick Rooney, founder and CEO of QUEsocial, is a recognized thought leader and innovator in integrated marketing and social media. He has been a frequent speaker about the trends and business applications of social media, and has been interviewed by the Wall Street Journal, The New York Times, B2B Magazine, Chicago Tribune, and AdAge, among others.

Prior to creating QUEsocial, Patrick was co-founder and Executive Vice President of Zócalo Group, an award-winning word of mouth and social media marketing agency (part of Omnicom Group). Previously, Patrick was founder and president of Expand Communications, an influencer communications firm
that focused on identifying and harnessing a brand’s most important advocates.  Prior to that, he worked in public relations, with an emphasis in technology marketing, and held senior positions with Ketchum, Ogilvy PR and Cunningham Communication.  His previous in-house leadership roles in marketing and communications helped shape his solutions-focused approach to delivering measurable and meaningful business results.

Patrick holds a BA in Political Science and an MBA from San Jose State University. He lives in Chicago with his wife and two incredible children.

Connect with Patrick on Twitter at @patrick1rooney

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 06/28 at 12:51 PM
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Wednesday, June 26, 2013

FIR Interview: Nick James on the future for towns, shopping and digital marketing

Showrooming

A big topic of debate in many countries today concerns the future of towns and cities and their roles as places people go to shop. A big element in the debate concerns digital, the internet, social channels of communication, and their disruptive effects on people’s behaviours when it comes to shopping (think of new consumer behaviours such as showrooming).

In this FIR Interview, co-host Neville Hobson talks to Nick James, founder of freshbusinessthinking.com, and organizer of the Digital Marketing Show in London in November which intends to tackle the key issues that every business is facing - social, content, local, mobile, data, and cloud.

James also organized a Bar Room Brawl in London, a soapbox debate with people offering their opinions on how we can stop any more household names going out of business due to their inability to ‘get’ digital.

In a wide-ranging conversation, James shares his thinking in this interview about the issues facing the High Street today where too many businesses don’t understand what digital marketing can help them achieve, and offers some ideas on what attendees can expect to gain from being at the Digital Marketing Show.

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About our Conversation Partner

Nick JamesAfter a 20 year career in events on both sides of the Atlantic, Nick James has spent the last seven years ‘in digital’. Nick specialises in creating compelling content online and off-line.

In the age of the internet, the combination of face-to-face and digital communication is powerful. Produced by Freshly Made Content, this is the first year of the Digital Marketing Show which is aimed at the UK Marketing Industry. Nick believes the show will provide an insight into how digital marketing works and give businesses that attend core competitive advantage that is essential for survival.

Connect with Nick on Twitter: @Freshnick.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Image at top via Aaron Weiche.)

Posted by neville on 06/26 at 11:31 PM
Show Notes • Interviews • (1) Comments • Permalink

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