Show Notes
LInks to items mentioned in the podcast
Thursday, June 06, 2013
FIR Interview: Jeremiah Owyang on the Collaborative Economy
Jeremiah Owyang joins FIR co-host Shel Holtz for a discussion about Owyang’s latest report for the Altimeter Group on the collaborative economy. The report focuses on the impact on business of the movement toward people sharing products and services, disintermediating the manufacturer or service provider. AirBnB—a marketplace for individuals to rent out their own properties so people don’t need to use hotels—is one example. Another is ZipCar, the U.S.-based service that lets people use a car only when they need it. According to the report, “Every car-sharing vehicle reduces car ownership by 9-13 vehicles; a revenue loss of at least $270,000 to an average auto manufacturer. The cascading impact to the ecosystem has far reaching impacts to auto loans, car insurance, fuel, time impacts, environmental impacts, auto parts, and other services. For corporations, the direct impact is that consumers can now purchase one product, and share it among many others, reducing revenue in traditional business.”
In the interview, Owyang discusses the key points of the report and shares several examples, along with a discussion of the ways organizations might embrace the disruptive nature of collaboration to remain viable and profitable.
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The report is available here:
About Our Interview Guest
Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. As author of the blog “Web Strategy” (rated by Edelman as top Analyst Blog since 2008), he focuses on how corporations connect with their customers using web technologies. Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005–2007. Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business. He has been frequently quoted in the Wall Street Journal, The New York Times, and USA Today, and he is a frequent keynote speaker at business and technology conferences around the world. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after receiving his Marketing bachelor’s degree at SFSU. After work, he spends time with family, gets in some exercise, and travels to tropical beaches. Jeremiah was pleasantly surprised to find that his small, white, furry dog Rumba is active on Twitter.
Connect with Jeremiah on Twitter at @jowyang.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Tuesday, June 04, 2013
FIR Speakers and Speeches: Marilyn Cox on Right Information at the Right Time
The Content Marketing Strategies Conference took place in Berkeley, California, on May 8th and 9th, 2013. This is the third conference of this name organized by Bill Flitter, CEO of Dlvr.it.
In a case study presentation, Marilyn Cox, Director of Marketing Communications at Cincom Systems, described her journey into content marketing, her use of marketing automation and journalists to name a few.
Special thanks to Michael Procopio for making the recording and introducing it.
Get this podcast:
- Download the MP3 file (19.5Mb, 42:43)
- Get the show on iTunes
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- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or see it at Slideshare).
About the Speaker
Marilyn Cox is a Director of Marketing Communications and Modern Marketer responsible for aligning strategic and tactical marketing communication objectives. Direct and lead both creative and technical resources. Strategically implement and leverage the Eloqua marketing automation and demand generation system. Implement and advocate for strong sales and marketing alignment. PMP certified project manager responsible for development of project management process, integration management, scope management, time management, cost management, quality management, human resource management, communication management, risk management, and procurement management.
Connect with Marilyn on Twitter: @MarilynECox.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, June 03, 2013
The Hobson & Holtz Report - Podcast #706: June 3, 2013
Intro: The final B2B Huddle keynote podcast is up, FIR Interview with Jeremiah Owyang coming this week, Neville at LeWeb London this week, no report from Michael Netzley in Singapore this week;
Quick News: Is it the end of the craft of media relations?, LinkedIn launches two-step verification, PRSA launches effort to raise visibility of APR qualification, Australian police communicates the ‘catastrophic’ dangers of 3D printed guns; Ragan promo;
News That Fits: Towers Watson global survey shows over half of employers use social media in community building; how newsrooms are using Reddit (and what companies can learn from it); the Media Monitoring Minute with CustomScoop; listener comments; Dan York reports on Google+ Hangouts On Air, and on the Electronic Frontier Foundation and the battle against a podcasting patent troll; a survey from the Institute for Public Relations on best-in-class practices in employee communication: interviews with internal communicators at 10 global companies; executives want their CEOs active in social media;
Music from Special Guests; and more.
Get FIR:
- Download the MP3 file (32.9Mb, 81:45)
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- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for June 3, 2013: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 10…
Thursday, May 30, 2013
FIR Speakers and Speeches: Livia Giulia Zuppardo on Google+ at #b2bhuddle
Many companies use social networks in their B2B marketing. According to Google, the advent of Google+ broadens the horizons for businesses by adding a social layer across all Google’s services that adds identity, relationships, and sharing to the mix.
In her keynote presentation at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Google+ Product Specialist Livia Giulia Zuppardo presented examples of companies innovating in the social media space using Google+.
She explored how the platform - sometimes dubbed "the next generation of Google" - can create value for business by enabling better brand discovery, facilitating deeper connections, improving marketing performance, and providing measurable impact across the web.
Get this podcast:
- Download the MP3 file (17.8Mb, 38:59)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About the Speaker
Livia Giulia Zuppardo is a Google+ Product Specialist at Google, based in London.
Connect with Livia on Google+: https://plus.google.com/+LiviaGiuliaZuppardo/posts.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, May 27, 2013
The Hobson & Holtz Report - Podcast #705: May 27, 2013
Intro: The final B2B Huddle keynote podcast coming, a number of FIR Book Reviews in the pipeline, congratulations to Stephen Waddington elected CIPR President for 2014, congratulations to Eric Schwartzman on the launch of his new business;
Quick News: Mercedes-Benz plan will put QR codes on cars, World Nutella Day de-kerfuffled, Speaker’s wife Sally Bercow confronts the consequences of a libellous tweet, Annenberg School and the Global Alliance join forces for PR study; Ragan promo;
News That Fits: As Pinterest exposes a business model, the rise of social visual communication is clear; Michael Netzley’s Asia report describes changing mobile preferences in Japan; the new data-focused CMOs and their CIO counterparts; the Media Monitoring Minute with CustomScoop; will Google News kill sponsored content?; listener comments from the FIR Community on Google+; Dan York reports on Google Voice and Google Hangouts, and more; Google’s new "conversational search" is a bold leap forward; Dan York notes a brewing kerfuffle over a Crest 3D White Memorial Day ad on Facebook;
Music from Human Face; and more.
Get FIR:
- Download the MP3 file (33.9Mb, 84:09)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for May 27, 2013: An 84-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 3…
Monday, May 20, 2013
The Hobson & Holtz Report - Podcast #704: May 20, 2013
Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up;
Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic Media’s next venture with digital-only publications; Ragan promo;
News That Fits: BYOD focus on policies, behaviours and what matters to employees; Yahoo board approves deal to acquire Tumblr; think that social media crisis from seven years ago is ancient history? guess again; the Media Monitoring Minute with CustomScoop; listener comments; social media and digital agencies will vanish within 10 years, say next generation of marketers; Dan York reports from Dublin with Bernie Goldbach, comparing Audioboo and SoundCloud; Google+ evolves; native advertising and the future of journalism;
Music from DJ YRS Jerzy Ft. Chox-Mak; and more.
Get FIR:
- Download the MP3 file (35.1Mb, 87:11)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for May 20, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 27…
Thursday, May 16, 2013
FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle
When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else.
At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight on the future of B2B content marketing, offering compelling ideas and suggestions on what the future will look like - for content, and for content marketers.
With references to his frank messaging in Crap: Why the Biggest Single Threat to Content Marketing is Content Marketing - a viral sensation across the social web with nearly 230,000 views on Slideshare - Doug offered Huddlers credible calls to action on the practical issues that concern B2B marketers, and discussed in the questions-and-answers session that followed his keynote.
You can listen while following along with Doug’s PowerPoint deck below (updated since the B2B Huddle with some additional content):
Get this podcast:
- Download the MP3 file (19.7Mb, 43:05)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About the Speaker
Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency.
Doug’s own content includes The B2B Marketing Manifesto (a rant), The Big Fat Content Marketing Strategy Checklist (a workbook), and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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