Show Notes

LInks to items mentioned in the podcast

Monday, September 16, 2013

The Hobson & Holtz Report - Podcast #721: September 16, 2013

Intro: FIR mobile app for Windows Phone now in the Windows App Store, Michael Procopio interview with Chris Muccio is up, introducing "FIR on Strategy with Andrea Vascellari";

Quick News: Mondelez partners with Twitter for real-time capabilities, the case-study example of Vodafone and best practice with Twitter for customer service, agency new business still driven by outreach, Telegraph hires PBS executive to be Chief Content Officer as part of "transitioning to a fully-integrated digital business"; Ragan promo;

News That Fits: The Twitter IPO and careful control of the story; Michael Netzley’s Asia report: e-commerce is on the rise in Singapore and mobile stats from the Philippines; companies are getting bullish on digital according to a new McKinsey report; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; don’t hide behind a Chief Digital Officer says Forrester Research; Dan York reports on new proposed US legislation that defines who is a "journalist", and on security, monitoring and the IETF; companies do a lousy job of explaining their social purpose according to a new survey;

Music from Tasherra Project; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 16, 2013: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 23…

Posted by neville on 09/16 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, September 13, 2013

FIR Interview: Chris Muccio, author, 42 Rules for 24-Hour Success on LinkedIn

42 RulesLinkedIn is, arguably, the premier social network for Business-to-Business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn.

42 Rules for 24-Hour Success on LinkedIn, 2nd edition, discusses just this topic. In this FIR interview, correspondent Michael Procopio spoke with the author Chris Muccio about the concepts in the book. As the discussion was more an interview with Chris about how to manage a LinkedIn presence than directly covering this new edition of the book we’ve put this in as an FIR interview rather than a FIR Review.

Chris covers the common mistakes that can easily be fixed as well as more advanced tips on getting the most out of LinkedIn.

Get this podcast:

About our Conversation Partner

Chris MuccioChris Muccio is the Chief Technopologist for Catapult Interactive, a strategic marketing tech firm engineered to transform marketing in the digital world. He previously worked at Ajilon Finance Solutions, Sensormatic and Inphynet Medical Management / EMSA. Chris started his career as a CPA at Cooper and Lybrand.

Connect with Craig on Twitter at @CFOstrategist.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/13 at 12:32 PM
Show Notes • Interviews • (0) Comments • Permalink

Monday, September 09, 2013

The Hobson & Holtz Report - Podcast #720: September 9, 2013

Intro: FIR Interview with Craig Jolley on marketing automation is up, FIR Book Review coming from Michael Procopio and Chris Muccio; we’re reviewing Age of Context and will be interviewing authors Robert Scoble and Shel Israel ahead of their event in London next month; Neville one of a dozen discussion moderators at Simply SMILE on September 23 during Social Media Week London;

Quick News: Share This Too published, recommendation engine cedes some control to the reader, majority of the Top 500 CEOs do not own their domain name, new Japanese Ferris wheel - the world’s biggest - will include augmented reality sightseeing; Ragan promo;

News That Fits: How should brands shape their digital newsrooms?; Dan York reports on Skype, Al-Jazeera kills its live stream, NSA surveillance latest; Google, Nestle and Android KitKat: balancing rewards and risks in co-branding deal; the Media Monitoring Minute with CustomScoop; listener comments via audio contributions and in the Google+ FIR community; parlez-vous bullshit?; tweets that self destruct: does Spirit of Twitter have a future?;

Late-Breaking News: Livefyre acquires Storify;

Music from White Denim; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 9, 2013: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 16…

Posted by neville on 09/09 at 12:52 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, September 04, 2013

FIR Interview: Craig Jolley on marketing automation

Ngage Marketing ServicesThe challenges of today’s marketer—particularly in B2B circles—have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyze data and handle a variety of behind-the-scene tasks.

This technology-enabled approach is known as “marketing automation,” something FIR listeners in the Google+ Community told us was of interest to them. In this FIR interview, co-host Shel Holtz spoke with his longtime friend, Craig Jolley, manager of business development at ngage Marketing Services about what marketing automation does and the conditions that have led to its adoption.

Get this podcast:

About our Conversation Partner

Craig JolleyCraig Jolley is business development manager at ngage Marketing Services in Cincinnati, Ohio. Previous positions include an independent consultancy—Digital & Social Marketing Innovators—and principal/marketing director for CSJ2 Marketing Insight/Outbound Excellence. He was also web marketing manager for National City Mortgage and director of marketing and communications for Construction Software Technologies.

In the early to mid 1990s, Craig was the LexisNexis segment director tasked with introducing online research services to the PR, marketing and corporate communication markets.

Connect with Craig on Twitter at @csjolley

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/04 at 09:28 AM
Show Notes • Interviews • (0) Comments • Permalink

Monday, September 02, 2013

The Hobson & Holtz Report - Podcast #719: September 2, 2013

Intro: Craig Jolley interview on marketing automation this week; CIPR and Precise to host London event with Robert Scoble and Shel Israel next month to discuss their new book Age of Context, with Neville as discussion moderator;

Quick News: News from WordPress, Twitter and Facebook, brands engaging in social media banter, study reveals dramatic increase in multiple Twitter accounts, Google working on enterprise version of Hangouts video chat service; Ragan promo;

News That Fits: When bad comments happen to good websites, and can brands make customers more civil on social channels?; Michael Netzley reports from Singapore on how the Fonterra milk scare in China was based on false test results, and observations from China; the Media Monitoring Minute with CustomScoop; listener comments; where’s the fine line between "monitoring social media for safety" and "surveillance"?; Dan York reports on Skype’s tenth anniversary, Kevin Spacey’s look at where online video and television is at right now, and Pluscasts; brands are spending money to amplify positive earned media;

Music from Reggae Far East; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 2, 2013: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 9…

Posted by neville on 09/02 at 02:09 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, August 26, 2013

The Hobson & Holtz Report - Podcast #718: August 26, 2013

Intro: FIR Interview with Jean Valin and Dan Tisch about the Melbourne Mandate is up; interview with Craig Jolley on marketing automation coming; reflections on Bloggade 2013;

Quick News: Volkswagen’s #SmileDrive "the first social app to maximize fun on every drive", Ford and Boing Boing partner for their first live event in a vehicle-focused hackathon, Huffington Post to end anonymous commenting, upbeat content gets the most traction online; Ragan promo;

News That Fits: Catching up with Vine; Dan York reports on learning French, communal storytelling, and more; an idiot’s guide to PR - lessons for SEO and digital marketing; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; MOOCs as a communication channel?; Ari Herzog explains "why I killed 61% of my LinkedIn friends";

Music from King Pug; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for August 26, 2013: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 2…

Posted by neville on 08/26 at 12:24 PM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Thursday, August 22, 2013

FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate

The Communicative OrganisationAt the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people from 30 countries over the course of a year.

In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss this Global Alliance initiative with the two architects of the Melbourne Mandate, Jean Valin and Dan Tisch.

The interview begins with Valin and Tisch explaining what the Global Alliance is and its work.

The two men outlined the purpose and scope of the Melbourne Mandate and its set of roles, responsibilities and principles designed to provide practitioners with a new mandate to define and maintain an organization’s character and values; build a culture of listening and engagement; and instil responsible behaviours by individuals and organizations.

The wide-ranging conversation embraced discussion on the Mandate’s three pillars of character, responsibility  - in particular, about trust and ethics - and listening; the Integrity Index, a tool designed to measure whether an organization lives up to its stated values in the minds of its internal and external stakeholders; and the Professional Development Wheel, a guide to the skills professionals need in order to practise to the full scope of the Mandate.

Valin and Tisch also spoke of the challenges in bringing the Melbourne Mandate to the attention of a wider audience within the public relations profession, and stimulating broader interest in it.

Get this podcast:

About our Conversation Partners

Jean ValinJean Valin, APR, FCPRS, founded Valin Strategic Communications after a thirty year career as a senior communication executive.  He has advised senior officials and ministers of the Government of Canada on communication matters throughout his career.

Valin is active in his professional association, the Canadian Public Relations Society and served as its national president in 1996-97. He was awarded his accreditation (APR) in 1987 and was called to the College of Fellows in 2001.

In 2000, he became a founding member of the Global Alliance for Public Relations and Communication Management. He was Chairman for 2004 and 2005 and continues to serve as ambassador-at-large. In 2008 he received the President’s medal from the Chartered Institute of Public Relations in the UK and the Award of Attainment from the Canadian Public Relations Society in 2010 as well as in 2013 for his leadership in developing the Melbourne Mandate advocacy platform for public relations. He is a co-author of the official definition of public relations adopted by the CPRS in 2008.

Connect with Jean on Twitter: @jeanvalin1.

Dan TischDaniel Tisch, APR, FCPRS, was the 2011-2013 chair of the Global Alliance for Public Relations and Communication Management,  a Fellow of the Canadian Public Relations Society and CEO of Argyle Communications, one of Canada’s largest independent PR firms. He has lectured on public relations at Queen’s University since 1996.

Dan led the Global Alliance to unprecedented growth, co-chaired the Melbourne Mandate process and the 2012 World Public Relations Forum, launched the GA COMM PRIX Awards and represented the profession with the International Integrated Reporting Council.

Connect with Dan on Twitter - @dantisch - or read his corporate blog, Reputation and Reality.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 08/22 at 12:31 AM
Show Notes • Interviews • (0) Comments • Permalink

Page 50 of 211 pages ‹ First  < 48 49 50 51 52 >  Last ›