Show Notes

LInks to items mentioned in the podcast

Monday, October 07, 2013

The Hobson & Holtz Report - Podcast #724: October 7, 2013

Intro: FIR Interview with Robert Scoble and Shel Israel published, second episode of FIR On Strategy with Andrea Vascellari posted, another new show for the FIR Podcast Network coming this week: "TV At Work with Ron Shewchuk", new FIR listener survey in the works and coming soon;

Quick News: US politicians and government agencies turn to Twitter amidst #Shutdown, email still trumps social media for social sharing, what does Twitter’s IPO mean for B2B communicators?, Cotap wants to change the way we communicate at work; Ragan promo;

News That Fits: Edelman report expands on brand sharing; Dan York reports with quick reactions to topics in last week’s show; defining who’s a journalist occupying politicians’ attention in the US; the Media Monitoring Minute with CustomScoop; listener comments via audio and in the FIR Community on Google+; the science behind using online communities to change behavior; no Asia report this week from Michael Netzley; the booming business of social spam is overtaking email spam;

Music from Kara Square and Piero Peluche; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 7, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 14…

Posted by neville on 10/07 at 12:31 AM
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Thursday, October 03, 2013

FIR On Strategy with Andrea Vascellari, Episode 2: October 3, 2013

StrategyIt all starts with monitoring and listening, I’m sure you heard that before. But what should we monitor exactly? Why is it so important and how can we do it?

In this episode, I answer these questions by sharing with you a specific methodology and some practical tips that you can start to experiment with right away in your external and internal monitoring.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 10/03 at 05:31 AM
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Tuesday, October 01, 2013

FIR Interview: Robert Scoble and Shel Israel, authors of Age of Context

Robert Scoble and Shel Israel

Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel.

Their seminal work Naked Conversations, published in 2006, shone a spotlight on the then-emerging world of blogging and the changes being wrought to business practices by enlightened individuals in organizations everywhere.

In their new book, Age of Context: Mobile, Sensors, Data and the Future of Privacy, Scoble and Israel widen their spotlight to examine five converging forces - mobile, data, sensors and location-based technology - that promise to change virtually every aspect of our lives.

In this near one-hour FIR Interview, co-hosts Neville Hobson and Shel Holtz explore the themes revealed in the book with the two authors, discussing topics ranging from privacy to personal contextual assistants; and consider the self-publishing model the authors employed to bring their book to market.

"Be prepared to see the future in these pages," declares Salesforce.com founder and CEO Marc Benioff, writing in the book’s foreword. With over 100 5-star reviews on Amazon, it’s a view that many readers already agree with.

Age of Context is available now in paperback and ebook formats.

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About our Conversation Partners

Robert ScobleRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.

Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.

He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Shel IsraelShel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.

He is the author and co-author of five books including Age of Context - his latest book, co-written with Robert Scoble and released in September 2013 - Naked Conversations and Twitterville.

Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 10/01 at 12:31 AM
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Monday, September 30, 2013

The Hobson & Holtz Report - Podcast #723: September 30, 2013

Intro: First episode of FIR On Strategy with Andrea Vascellari published, new FIR Speakers & Speeches podcast posted with Shel Holtz on social visual communication, FIR Interview with Robert Scoble and Shel Israel on ‘Age of Context’ coming on October 1, FIR mobile app available on 3 platforms: iOS, Android and Windows 8/Windows Phone;

Quick News: Pinterest introduces Article pins, self-publishing could become a $52 billion business, Klout introduces Cinch, Lloyd’s List to become a digital-only newspaper; Ragan promo;

News That Fits: 6 lessons for content marketers from digital-first magazine leaders; Michael Netzley’s Asia report: will Chinese companies begin to build global brands?; marketers lack confidence in their own digital abilities according to Adobe’s ‘Digital Distress’ survey; the Media Monitoring Minute with CustomScoop; listener comments via audio and from the FIR Community on Google+; defining ‘brand journalism’ and assessing Ideas Lab: owned by GE but run by  Atlantic Media; Dan York reports from Krakow, Poland, on NSA citizen surveillance, and more; results of Wave 7, the world’s largest and longest-running social media survey;

Music from KA Morton; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 30, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 7…

Posted by neville on 09/30 at 12:20 PM
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Saturday, September 28, 2013

FIR Speakers and Speeches: Shel Holtz on social visual communication

On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication—the rise of images and extreme-short-form video as a primary means of communication.

Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed those of text-only posts.

In this presentation, Shel explains the rise of social-visual communication and explores opportunities for communicators to tap into the trend.

Shel also curates a Flipboard magazine on social-visual communication.

The SlideShare deck below will let you view the presentation while listening to the audio:

 

Social. Visual from Shel Holtz

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

Posted by shel on 09/28 at 08:52 AM
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Thursday, September 26, 2013

FIR On Strategy with Andrea Vascellari: Episode 1, September 26, 2013

StrategyThe inaugural episode of FIR on Strategy with Andrea Vascellari.

In this first episode, we explore the structure and process of the "Adaptive Digital Strategy Framework."

We will understand how it functions and, indeed, why it’s called "adaptive". Imagine this first post as the roadmap that will guide us on this journey.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

Special thanks to Brian Solis: If you are a regular FIR listener, you will already know of Brian. He is a Principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture.

This episode of "FIR on Strategy with Andrea Vascellari" was cross-posted on Brian’s blog. We want to thank him for his support and we encourage you to find out more about him and his work at www.briansolis.com.

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR On Strategy with Andrea Vascellari podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 09/26 at 05:31 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Monday, September 23, 2013

The Hobson & Holtz Report - Podcast #722: September 23, 2013

Intro: Congratulations to Jeremiah Owyang, Maggie Fox, on new ventures; "FIR On Strategy with Andrea Vascellari" - a new podcast in the FIR Podcast Network, first episode coming this week; Neville at #smwSMILE on Sept 23;

Quick News: The Ghost blogging platform is released to early Kickstarter backers, Target places its bet on earned media, how the top 100 PR firms use their LinkedIn company page, New York Times introduces ad unit that links to live conference stream; Ragan promo;

News That Fits: Typography geekery and fonts in the news (and on the web); Dan York reports on new logos for Yahoo!, Bing and Google, and the spectacle of iOS7; the six critical factors to employee engagement according to "The Science of Ingagement" report from Weber Shandwick; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Community on Google+; the FTC gives a closer and public look at native advertising, and invites opinions; Michael Netzley’s Asia report introduces the latest academic research on viral messaging that PR teams should know about; YouGov surveys senior in-house communicators where some say their boards see the connection between corporate reputation and financial performance;

Music from Mother Hips; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 23, 2013: An 86-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 30…

Posted by neville on 09/23 at 03:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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