Show Notes

LInks to items mentioned in the podcast

Monday, October 28, 2013

The Hobson & Holtz Report - Podcast #727: October 28, 2013

Intro: Thank you for participating in the FIR Listener Survey 2013, results report soon; Episode 5 of FIR On Strategy with Andrea Vascellari is up; Neville and Bryan Person at the UK Social Media Communications Awards 2013 in London last week; Neville in discussion with Robert Scoble and Shel Israel about the age of context at a CIPR event in London on Oct 28, recording coming as an FIR Speakers and Speeches podcast;

Quick News: The role of news on Facebook, Ryanair looks serious about its U-turn on customer service, native advertising draws attention of BBB’s National Advertising Division, Twitter keeps IPO communication in-house; Ragan promo;

News That Fits: Knight Frank and #LostMyGiggle: real-time learning from ignoring the conversation then joining it; the power of a good logo; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; the decline of Wikipedia: how can communicators help?; Dan York reports on GTLDs, the open internet, and more; why aren’t brands, marketers and communicators planning for mobile messaging apps?;

Music from Night’s Bright Colors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 28, 2013: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 4…

Posted by neville on 10/28 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, October 23, 2013

FIR On Strategy with Andrea Vascellari, Episode 5: October 23, 2013

StrategyIn today’s cast we’ll understand what exactly is a Digital Center of Excellence, why it’s important, what are its main responsibilities and how we can establish one in our organizations.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/23 at 02:30 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Monday, October 21, 2013

The Hobson & Holtz Report - Podcast #726: October 21, 2013

Intro: Episode 4 of FIR On Strategy with Andrea Vascellari is up, please help us improve FIR with the FIR Listener Survey: open until Oct 23, eight GAP study on communication best practices now open for input;

Quick News: 40% of YouTube traffic now mobile, Twitter’s new DM feature and what it can mean to you (personally and as a communicator), FT employs more journalists than ever before following shift to digital, Dreamhost publishes an annual employee yearbook in print; Ragan promo;

News That Fits: Publishers’ war with Flipboard; Dan York reports on Google Media Tools, FIR On Tech, and more; Twitter as an online engagement tool: lessons from the contrasting experiences for British Gas and the Bank of England (and we wonder how Ryanair’s CEO Michael O’Leary will fare this week); the Media Monitoring Minute with CustomScoop; listener comments in audio (including the first movie review on FIR) and from the FIR Podcast Community on Google+; sorting out the benefits of using hashtags; consumers will reward you for honesty and transparency says Cohn and Wolfe global study;

Neville and Bryan Person will be at the UK Social Media Communication Awards in London on Oct 24; daylight savings time ends soon; music from Ghosts of Jupiter; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 21, 2013: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 28…

Posted by neville on 10/21 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, October 17, 2013

FIR On Strategy with Andrea Vascellari, Episode 4: October 17, 2013

Strategy
For internal teams it’s very difficult to come to an agreement on which digital governance model they think they are or want to be in. This usually translates into a waste of time and productivity. In this episode I’m going to share with you a specific methodology to help you define more efficiently and accurately your digital governance model.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/17 at 12:35 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Monday, October 14, 2013

The Hobson & Holtz Report - Podcast #725: October 14, 2013

Intro: Introducing TV@Work with Ron Shewchuk, developing the FIR Podcast Network, our thanks to Effective Edge Communications for new logos, new FIR Listener Survey goes live on October 15, congratulations to Edelman’s David Armano;

Quick News: Reputation surpasses economic and business model concerns as top economic risk, survey suggests US ereader and tablet owners read more books, how B2B marketers use Twitter, UK PR firms expand services as digital budgets rise according to PRCA study; Ragan promo;

News That Fits: The 12 rules for building a PR agency; Michael Netzley’s Asia report discusses the rise of online propaganda armies and Asian employee preferences for collaborative enterprise software; how will the Google Hummingbird update affect PR and marketing?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; study shows Facebook comments are more civil than newspaper website comments, and a new guide from the World Association of Newspapers and News Publishers on comment moderation best practices; Dan York reports on World Standards Day, ION Toronto and "FIR On Technology"; MIT Sloan Management Review’s 2013 Digital Transformation study;

Music from Seraphim; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 14, 2013: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 21…

Posted by neville on 10/14 at 12:40 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, October 09, 2013

FIR On Strategy with Andrea Vascellari, Episode 3: October 10, 2013

FIR On StrategyIn this episode we explore existing digital governance models and I introduce you to a new model that helps you analyze and solve specific strategic issues that can’t be solved by a single unit, by the top management or by the center of excellence alone. This is what I called the “Temporary Decentralization Model”.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/09 at 03:15 PM
Show Notes • FIR On Strategy • (0) Comments • Permalink

TV@Work #1 - 10/8/13 - PayPal in 90 Seconds

TV@WorkWelcome to the premiere edition of TV@Work, an audio show about using video to engage employees. If you like the show, please share it with your friends and colleagues.

My inaugural interview is with Mark Kraynak, PayPal’s Manager of Global Communications, about the brilliant video news roundup he created, PayPal in 90 Seconds. I learned out about PayPal in 90 Seconds because I was on the judging panel forMcMurry/TMG’s Strategic Video Awards, and the show was a winner in 2012. There’s still time to enter your video in this year’s SVAs—and even if you don’t plan to enter, there are lots of great videos showcased on the site.

You can learn more about Mark on his LinkedIn profile. Connect with him on Twitter at @HuskerHomerMark.

How do you like the show?

I’ve enjoyed putting together the first edition of TV@Work—what did you think? I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows.Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

Get this podcast:

About Your Host

Ron ShewchukRon Shewchuk communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication and Barbecue Secrets DELUXE!

Connect with Ron on Twitter: @ronshewchuk. Ron’s website is at www.RonShewchuk.com

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/09 at 02:00 PM
Show Notes • TV@Work • (0) Comments • Permalink

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