Show Notes

LInks to items mentioned in the podcast

Monday, May 19, 2014

The Hobson & Holtz Report - Podcast #756: May 19, 2014

FIRIntro: A big shout-out to new business podcaster, Stephen Waddington; Shel moderating a WOMMA webinar on May 20;

Quick News: Welcome to Heathrow’s "Terminal Samsung Galaxy S5", Target’s CMO responds on LinkedIn to employee rant published to Gawker, Wired and Cisco collaborate on crowd sourced tablet magazine, the drawbacks to publicity; Ragan promo;

News That Fits: The persuasive pressure of peer rankings; Michael Netzley’s Asia Report: Coca-Cola uses drones to deliver drinks and appreciation to migrant workers in Singapore; the benefits and risks of hiring people with social influence; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is the marketing funnel dead?; six new shows during the past week on the FIR Podcast Network; Dan York’s Tech Report: the FCC ruling on Net Neutrality, the EU’s "right to be forgotten" ruling against Google, and more; Igloo Software promo; should companies monitor their employees’ social media?;

Music from Mario Tomic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 19, 2014: An 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 26…

Posted by neville on 05/19 at 11:03 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, May 15, 2014

FIR presents Linked Conversations with Chuck Hester,  Episode 14:May 15, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover a significant LinkedIn milestone as LinkedIn membership goes over the 300 million mark. Plus, I’ll give you some interesting stats about LinkedIn and its mobile app.

As a reminder, I’m now blogging directly on LinkedIn using LinkedIn publisher.

Morris PorterMy guest this week is Morris Porter, VP of Sales & Business Development for Yottaa, one of the hottest web properties around and a service that makes websites faster. Morris is an advanced LinkedIn user and takes advantage of the platform for business development, recruiting and content curation. His insights into how he and his company Yottaa use LinkedIn make for great listening!

You can find out more about Morris Porter through his LinkedIn profile; learn about Yottaa on its LinkedIn Company Page.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/15 at 02:15 PM
Show Notes • Linked Conversations • (0) Comments • Permalink

FIR on Higher Education #10: Jeremy Jurgens on the World Economic Forum’s new Forum Academy

You probably associate the World Economic Forum (WEF) with top business and government leaders congregating in Davos, Switzerland to address some of the pressing issues facing the world. You may also be aware of the WEF’s thought leadership and research. Now, the Forum is expanding into a new area: executive education.

The new Forum Academy is launching its inaugural course on Global Information Technology this June and then several other additional offerings throughout the year. Jeremy Jurgens, Managing Director at the WEF and the person leading the Forum Academy project, discusses this initiative and offers analysis about online learning in episode 10 of FIR on Higher Education.

In our reports section, I share additional thoughts about the challenges and opportunities facing traditional executive education providers and online disruptors, while technology correspondent Harry Hawk talks about integrating Vine in the classroom.

About Jeremy Jurgens

Jeremy Jurgens is Managing Director and Chief Information and Interaction Officer at the World Economic Forum. He is leading the Forum Academy initiative. Jeremy graduated with a master’s degree in education from Harvard University and has held various senior level roles at the WEF since 1999.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Posted by Kevin Anselmo on 05/15 at 09:11 AM
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Wednesday, May 14, 2014

FIR Presents Inside PR 372: Mesh Conference with Mark Evans

FIR Presents Inside PRMark Evans is a co-founder of mesh conference, which is in its ninth year, and will be held in Toronto on May 27-28.

Roving reporter, Martin Waxman, recently caught up with him.

He began the conversation by talking about the biggest surprises Mark has seen since the conference started.

And, as a former journalist, Martin wanted to know what’s been the biggest change in media since he was writing, and why pitches from PR professionals are still terrible.

Mark handles the latter question extremely well, while providing some great feedback on the things PR pros should consider, even with the immense amount of pressure we face from clients.

They talk about the media stream at mesh, which is the brain child and passion of Matthew Ingram, about the trend toward the new media companies introducing newswires to capture citizen journalists, and the y talk about the conference.

What’s most interesting (as I listened to the interview) is Mark’s take on Neil Harbisson, Mark Little, and Stewart Butterfield.

You’ll find what he has to say about each of these speakers really interesting. He talks about how Neil’s cyborg activism will help you think differently about how you live your life and how you do your job because it gives you a different perspective. How Mark, with the help of Storyful – the company he founded – is standing in the social “grayness” to help us determine what is actually news and what is not. And how Stewart salvaged a business from complete failure by doing a strategic pivot.

It’s a good episode you don’t want to miss!

Disclosure: Thornley Fallis is helping out on the PR for this year’s Mesh conference.

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FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/14 at 09:37 AM
Show Notes • Inside PR • (0) Comments • Permalink

Monday, May 12, 2014

AMP UP Your Social Media #25: Using Social Media for Events with Ramsey Ksar

AMP UP Your Social MediaRamsey Ksar is the CEO & Chief Product Officer for Blyve, a real-time web and mobile audience engagement platform for today’s leading brands and media companies that brings people closer to the things they love. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how social media can be a powerful tool for events.

Don’t only think about engagement, think about lead generation!

Ramsey shares a couple of ways that you can use social media to help elevate engagement during an event:

  1. During live events, offer your audience the opportunity to join in on debates. Both your social media audience and your live audience can join in to ask questions to debate candidates and your coordinator can filter them for good ones.
  2. Reserve dedicated times for live interactions with event participants, athletes, etc. For example, after a speaker comes off stage, set them down at a computer for 30 minutes for a live Q&A session with your social media audience.

Ramsey would love to hear from you! Chat with him on Twitter.

About Ramsey Ksar

Ramsey Ksar is an entrepreneur at heart with a passion for consumer focused experiences built around intuitive user interfaces. He is currently the CEO & Chief Product Officer for Blyve, a real-time web and mobile audience engagement platform for today’s leading brands and media companies that brings people closer to the things they love.

Prior to Blyve, he held key product management positions at Yahoo! including Director of Social Platforms (just prior to leaving for Blyve) as well as Group PM for Yahoo!‘s critically important broadband relationships with AT&T, BT, and Verizon. At the Walt Disney Internet Group, he held the position of Sr. Director of Product Management for Search and Directory, a cornerstone position responsible for managing a large team that delivered Infoseek’s search engine and the Go Guides open directory, as well as the launch of the Disney backed GO.com.

He started his career at Silicon Graphics (SGI) in 1995 in global business development where he was quickly thrown into a leadership position presenting to and managing many of SGI’s Fortune 500 customers. The success he realized in this position translated into his first product management role where he created hardware/software bundles targeted at the nascent Internet service provider and web content creator markets.

He holds a degree in Mathematics and Economics from the University of California, Santa Barbara, where he graduated in 1995. Last but not least, with a little research, you will quickly find out that he is also an avid photographer who loves travel and lifestyle photography.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 05/12 at 10:09 AM
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The Hobson & Holtz Report - Podcast #755: May 12, 2014

FIRIntro: FIR Book Review coming: ‘The Mobile Mind Shift’ by Ted Schadler, Josh Bernoff and Julie Ask from Forrester;

Quick News: Marketing executives call PR an underutilized strategy; ready or not, the new Twitter profile will roll out to all on May 28; Twitter adds social recruiting to the mix; easyJet’s aviation first with drones, augmented reality, bespoke apps and more; Ragan promo;

News That Fits: Tips for creating a meaningful social media analytics report; Dan York’s Tech Report: FCC network neutrality vote coming up this week, and more; getting hashtags right; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; the dire state of the print-news business where the digital cavalry is no saviour; the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: the rise of "Chinglish" on social media, and more; Igloo Software promo; why Vine’s new website is a big deal for marketers;

Music from Col. Bruce Hampton and Aquarium Rescue Unit; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 12, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 19…

Posted by neville on 05/12 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, May 09, 2014

FIR Live: The 2014 class of IABC Fellows

The Google+ Hangout on Air with four of the five IABC Fellows. The new Fellows participating in the conversation include John Deveney, ABC; George McGrath; Mark Schumann, ABC; and Jennifer Wah, ABC. Brad Whitworth, ABC—a longtime Fellow who had the idea for this session—also joined us.

 

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by shel on 05/09 at 12:13 PM
Show Notes • FIR Live • (0) Comments • Permalink

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