Show Notes

LInks to items mentioned in the podcast

Friday, June 13, 2014

FIR on Higher Education #12: Michael Schoenfeld on Crisis Communications

How prepared are you to deal with a crisis scenario from a communications perspective? If you are uncertain in your response to this question or just want to hear some best practice, then you will want to give this episode a listen.

Michael Schoenfeld, Vice President of Public Affairs and Government Relations at Duke University, shares his thoughts and experiences on dealing with crisis communications situations at a university level. He reflects on the learnings from the Duke lacrosse scandal, the importance of balancing transparency with privacy and how to best handle crises that involve school violence.

In our reports section, I outline some resources to prepare for crisis communications, while technology correspondent Harry Hawk reflects on his learnings from integrating Vine into his classroom.

About Michael Schoenfeld

Michael J. Schoenfeld is Vice President for Public Affairs and Government Relations at Duke University. He oversees communications and advocacy for the university and medical center, the university’s Washington, DC, center, and serves as Duke’s chief spokesperson. He is also an adjunct lecturer in the Sanford School of Public Policy, where he teaches a course on media and politics.

As the chief external affairs strategist, he directs the Duke’s efforts to connect with local, regional, national and global audiences, represents the university before a wide range of constituencies, and oversees crisis and issues management. Schoenfeld is also co-founder and chairman of Futurity (www.futurity.org), a multimedia consortium of more than 60 leading research universities from the U.S., Canada, the U.K. and Australia.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 06/13 at 06:14 AM
Show Notes • Higher Education • (0) Comments • Permalink

Thursday, June 12, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 16: June 12, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover significant changes made in the LinkedIn Premium subscriptions. The features include a larger photo, more prominence in search, and a profile background feature similar to Twitter’s backgrounds.

No guest this week, but I will be sharing a blog post on how small businesses can use LinkedIn. This is one of many posts I have written using the LinkedIn Publisher feature that is slowing being rolled out to LinkedIn members.

Check out my other posts here.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/12 at 12:16 PM
Show Notes • Linked Conversations • (0) Comments • Permalink

Monday, June 09, 2014

The Hobson & Holtz Report - Podcast #759: June 9, 2014

FIRShel’s at the IABC conference in Toronto so Neville’s the solo live host for this episode;

Quick News: The CIA joins Twitter, IABC names Carlos Fulcher its new executive director, thoughts about UK Podcasters meeting at Skype in London, BreatheRight shows how to do real-time marketing well; Ragan promo;

News That Fits: US meeting brings PR reps, Wikipedians together; Dan York’s Tech Report: IPv6 anniversary, and more; six myths of social sharing; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; concerns about social media compliance ease up in the financial industry; what’s new in the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: Twitter anticipates future growth will come from Asia; Igloo Software promo; Facebook discussion from Harry Hawk;

Music by Seventh Epic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 9, 2014: A 73-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 16…

Posted by neville on 06/09 at 01:31 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, June 05, 2014

FIR Presents Inside PR 3.74: Scott Monty will not be forgotten

FIR Presents Inside PRThis week on Inside PR, Gini Dietrich and Martin Waxman talk about the implications of the European Court’s right to be forgotten regime and Scott Monty’s classy announcement that he has left his role as social media head for Ford.

In the past two weeks, requests by European citizens have flooded Google with requests to delete information about them from the search engine’s results. Gini points out that the European Court’s decision requiring that Google takedown information upon request does not sit well with Americans, who see this as undermining the right to free expression. Nevertheless, she advises clients with operations in Europe and elsewhere to take note of this move. It points to the need for companies operating globally to be sensitive to different values in different places. Martin is uncomfortable with the potential that this ruling holds to rewrite and obfuscate history. Where do we draw the line between someone wanting to remove a hurtful or hateful opinion and someone who wants to remove or obscure facts? The true impact of this ruling will only be known over time.

And kudos to Scott Monty for the classy way that Scott announced on his blog that he had left his role as social media head at Ford. Scott praised his team, praised the company and praised the work that they did together. Others who are announcing a move would be well recommended to look at Scott’s departure announcement as a template for the right way to handle yourself when announcing a career change.

Finally, interesting factoid or fiction? Martin says that Canada is the only country in the world that still celebrates Queen Victoria’s birthday as a national holiday. With fireworks no less. Is that true? Are we truly unique in the world?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 06/05 at 08:34 AM
Show Notes • Inside PR • (0) Comments • Permalink

Tuesday, June 03, 2014

AMP UP Your Social Media #27: Turning Social Media Relationships Into Business with Tony Zayas

AMP UP Your Social MediaTony Zayas is the Marketing Manager for Proforma, a leading supplier of print and promotional products and graphic communication solutions in North America with over 750 locations and franchises nationwide. Tony recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how social media can help small business owners and entrepreneurs develop relationships that turn into business.

“Utilize social to grow web presence and to sell; not to sell directly on social, but to develop those relationships that lead to business”

Tony reveals his strategies on how to develop relationships on social media and how those relationships can lead to business:

  1. Keep your content relevant to the end user. Think about your audience, and put together content that talks to them - not necessarily just about what you sell and your services.You should consider your content as a service; a very important service.
  2. Utilize the resources of social media to find and interact with potential business leads. You need to find people to connect with, interact with them, and then, once you have a relationship, casually begin the business conversation.
  3. LinkedIn has a lot of potential and is often underutilized. Make sure that after you connect, you follow up. Not a sales pitch, but a thank you or personalized message. Keep it friendly, encourage them to look at your profile, offer to introduce them to your connections; this interaction is what leads to a business relationship.

Tony would love to hear from you! To connect with him find him on LinkedIn or email him at tony@socialbusinessblueprint.com.

About Tony Zayas

Tony ZayasTony Zayas is an award-winning digital marketer and strategist. As Interactive Media Manager, Tony coaches Proforma Owners in understanding and leveraging the tremendous potential that the digital frontier offers, as well as developing strategy and manages the execution and implementation of Proforma’s new media initiatives, including social media, mobile, blog, web and email marketing.A graduate of the University of Iowa, Tony joined Proforma in 2011 and brings over 10 years of experience in digital marketing. In 2013 Zayas was named as an inaugural winner of Smart Business Magazine’s 2013 SoMe Impact Awards for the Large Companies category. The award recognizes marketing executives that took that leap of faith into the unknown world of social media and in doing so, drove substantial value for their companies.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by shel on 06/03 at 09:56 AM
Show Notes • AMP Up Your Social Media • (2) Comments • Permalink

Monday, June 02, 2014

The Hobson & Holtz Report - Podcast #758: June 2, 2014

FIRNeville speaking at Social Business Sessions in London on June 4;

Quick News: Lookout launches ‘theftie’ alerts to combat smartphone theft, Google got 12,000 requests to be forgotten on first day of EU ruling, handy guide to creating a WordPress multisite installation, Zappos kills job posting in favor of a social network; Ragan promo;

News That Fits: Stop stressing about bad reviews: they’re good for you; Michael Netzley’s Asia Report: Thailand’s military leaders consider censoring individual social media accounts, and more; CIPR updates Wikipedia guidance for public relations; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; NPR gets huge boost in Twitter traffic and engagement by switch from a bot to a human; eight shows in the past week on the FIR Podcast Network; Dan York’s Tech Report: thoughts about Djibouti, internet trends, and more; Igloo Software promo; does native advertising really perform as well as editorial?;

Neville recording solo next week while Shel’s at the IABC World Conference in Toronto; music from Mother Redcap; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 2, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 9…

Posted by neville on 06/02 at 12:51 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, May 30, 2014

FIR Presents Inside PR 3.73: Counselors Academy – Agency Lessons Learned

FIR Presents Inside PRMartin here. This week it’s Gini and me and we’re talking about what I learned at Counselors Academy’s annual conference for PR agency owners and leaders.

We’ve mentioned #CAPRSA before – and as many of you know, it’s the place where Gini, Joe and I met in person, got to know each other and really was the beginning of the current IPR hosting team.

Over the years we’ve interviewed PR and social media thought-leaders and recorded live shows at Counselors. This time, I was there without my two compadres (Noooooo…) so it was up to me to give an update on the event.

Highlights included: keynotes by Shonali Burke and Steve McKee, a talk on creative storytelling by Rob Biesenbach and agency leaders like Brett Werner, Janet Tyler and Lynn Casey on strategies and lessons they’ve learned running successful firms.

And of course, it’s a wonderful opportunity to talk ideas with smart, articulate and friendly people and get re-ignited about agency life.

Congratulations to Tom Garrity, the conference chair, Chuck Norman, the co-chair and the entire conference committee. If you’re an agency owner/leader and you’re looking for a must-attend business event, we think Counselors is something you should definitely consider.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/30 at 01:16 PM
Show Notes • Inside PR • (0) Comments • Permalink

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