Show Notes

LInks to items mentioned in the podcast

Friday, May 30, 2014

Content Marketing with Brittany Berger

AMP UP Your Social MediaBrittany Berger is the Digital Content Supervisor in the PR and Marketing department for eZanga.com., a search engine specializing in online advertising and services. They offer local, regional, and national advertising campaigns focused on generating a high ROI. Brittany recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss tips for content marketing.

“Take different approaches to sharing content. You’ll get more success if you take a unique approach such as a quote from the content with a link rather than just the content’s title and a link.

Brittany offers tips to help you decide on content topics, structures and styles:

  • Choose Topics. When you are deciding on topics for your content consider who your audience is, what your brand stands for, what platform you are posting on, your own expertise (or the expertise of the  person you are interviewing), and what your competitors are talking about.
  • Vary the posts. It is important to vary the style of your posts: Infographics, bullet style posts, articles, etc. Brittany explained that she determines what day she does each style based on how busy her schedule is. She explained that she can write a bullet style post in much less time than she can write a paragraph style post, yet still contain the same basic information. On her busy days she writes quick posts, and on days she has less on her plate she writes more detailed articles.
  • Get sales involved in creating content and about your industry niche. Getting sales to produce content is likely near impossible, but you can still use them as an information hub! Interview your sales team to get the content: What questions are they hearing from customers? What are hot topics among consumers? What new products/services are you offering?

Brittany would love to hear from you! Chat with her on Twitter at @BBerg1010 or find her on LinkedIn.

About Brittany Berger

Brittany BergerBrittany is a 2012 graduate of the University of Delaware with a B.A. in Mass Communication and minors in Interactive Media and English. Through my classes, I’ve learned how digital and social media have changed our world and methods of communication. Brittany is the Digital Content Supervisor for eZanga.com. She believes that social media can be the answer to most questions in life (especially “How do you spend your free time?”).

She has seen and experienced first hand how Facebook, Twitter, LinkedIn, Pinterest, Google+, and more can help both individuals and brands with any problems they may have. She’s dedicated her career to making sure social media can help as many people and businesses as possible. She’s also discovered a love for email marketing and the inbound marketing methodology.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/30 at 07:27 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

FIR on Higher Education #11: Professor Vincent Mangematin on MOOCs’ Disruption

MOOCs are hotly debated and many questions linger. There is no doubt that they are causing disruption. Vincent Mangematin, a professor at France’s Grenoble Ecole de Management, wrote in the Financial Times that MOOCs will leave behind a trail of failed global business schools.

Given this disruption, how should academics innovate in the way they go about presenting knowledge and fostering learning? How can marketers use MOOCs as an opportunity to position programs and their school’s brand? These are among the questions that I ask Vincent on FIR on Higher Education episode 11.

If you are a professor, have you changed the way you teach given new technologies? And if you are a marketer or communicator, have you been involved in a MOOC project to help in a branding effort? We would love to hear your experiences. Feel free to share in the FIR Google+ community.

In our reports segment, I discuss how Wabash College used social media to raise over $465,000 in one day, while technology correspondent Harry Hawk discusses hastag use in the classroom.

About Vincent Mangematin

Vincent Mangematin is associate dean of research and senior professor of management and technology at the Grenoble Ecole de Management in France. Vincent’s research interest focuses on innovation processes in technological competition situations. He has successively worked on technology transfer, especially individuals’ movement between organizations and technology platforms, on creation and growth of high-tech startups, on clusters’ influence and on the emergence of new business models.

Get this Podcast:

About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 05/30 at 05:17 AM
Show Notes • Higher Education • (0) Comments • Permalink

FIR On Strategy with Andrea Vascellari, Episode 19: May 30, 2014

Strategy In this episode we understand the different roles of budgets and I share with you also 6 practical tips that help you define your budgets during the planning phase of your communication plans.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 05/30 at 05:07 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Thursday, May 29, 2014

FIR Interview: Betterific Co-Founder Micha Weinblatt

BetterificBetterific has been described by many as Reddit for customer feedback. On the social site, users complete the statement, “Wouldn’t it be better if…” Otis, the elevator company, might be intrigued by the suggestion, “Wouldn’t it be better if, when you select the wrong floor in the elevator, you could unselect the floor you clicked by mistake?”

Coca-Cola campaign on BetterificAs on Reddit, users can also comment on suggestions and vote them up or down. (The elevator idea had amassed eight upvotes, for example.) Companies can monitor references to their own products and services, but they can also mount campaigns. ConAgra Foods brand Redi-Wip, for example, asked for suggestions on how to improve both the product and marketing. A current campaign, from Coca-Cola, asks users to share ideas on what kind of promotional items the company should give at McDonald’s with the purchase of a Combo Meal.

In this FIR interview, co-host Shel Holtz chats with Micha Weinblatt, the co-founder of Betterific, about the company’s origins, its community, its relationship with brands, and the focused campaigns that have become a recurring feature of the site and how they can serve as a different and better approach to focus groups and customer insight panels.

Get this podcast:

About our Conversation Partner

Micha WeinblattMicha Weinblatt is an entrepreneur from Washington DC.  He graduated Magana Cum Laude with a Government and Politics degree from the University of Maryland in 2005, where he launched his first enterprise, Crooked Monkey T-shirts.  The brand has since been carried by over 500 retailers including Urban Outfitters, Nordstrom, and Pac Sun, has been worn by celebrities Ryan Seacrest and Miley Cyrus.

In 2011 he was recognized for his efforts by CNN Money, which named him one of the top 10 entrepreneurs to watch.  Along the way he was named one of the Washington Business Journal’s 40 under 40, a World Economic Forum Global Shaper, and was selected to be a member of the Sandbox Community.

After running Crooked Monkey for 7 years, in June of 2012, he co-founded Betterific, the digital suggestion box that crowdsources innovation, out of the DreamIt Ventures accelerator.  In January of 2013 TheNextWeb named Betterific one of the top 13 east coast startups to watch in 2013. Since launching, they have grown their user base significantly and have partnered with Coca-Cola, ConAgra, the Washington Wizards and others to help them connect with their customers over ideas and innovation.

Connect with Micha on Twitter at @CrookedMonkey

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 05/29 at 09:00 AM
Show Notes • Interviews • (0) Comments • Permalink

Tuesday, May 27, 2014

FIR Interview: Scott Monty on Leaving Ford Motor Company

Scott Monty sent shockwaves through the social media marketing community when he announced on his blog that he had resigned as Ford Motor Company’s top corporate social media director. His gracious post credited others rather than focusing on his own accomplishments, but there is no doubt that Scott’s profile rose as he innovated attention-grabbing approaches to employing social media on behalf of one of the biggest and oldest big-iron companies in the world.

Scott Monty speaks at NMX13

The commentary that followed Scott’s announcement painted his decision as a kind of turning point, a symbol of a significant shift in marketing’s adoption of social media—and not necessarily a very positive one. Writing for Forbes, Shel Israel said Scott’s decision was a great loss for Ford, then added, “It also heightens my growing fears about how big brands will handle social media in the coming years.”

Others speculating on the deeper meaning of Scott’s decision included Social Media Today founder Robin Fray Carey, former Dell social media director Richard Binhammer, Coca-Cola social media marketing chief Ashley Brown, and Citibank social media director Frank Eliason. Among publications reporting the move were AdAge, Adweek, and PRWeek.

In this FIR interview, co-hosts Shel Holtz and Neville Hobson talk with Scott about his reaction to the conversation about his resignation (hint: He doesn’t think it’s all that big a deal), his accomplishments at Ford, the future of social media, and his own imminent plans (but without a revelation about his next career move).

Get this podcast:

Scott MontyAbout our Conversation Partner

Scott Monty is a communications and marketing executive who focuses on the nexus of creative and strategy within the digital industry. Scott speaks and writes about business, technology, communications, marketing and the vast changes in the industry that impact leadership and can be found at scottmonty.com.

Connect with Scott on Twitter: @ScottMonty.



FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 05/27 at 10:22 AM
Show Notes • Interviews • (0) Comments • Permalink

FIR presents Linked Conversations with Chuck Hester, Episode 15: May 27, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover the latest tool in your LinkedIn toolkit – the How You Rank feature, where you can see how you stack up against your connectionss for profile views. 

My latest blog post using the LinkedIn Publisher feature talks about the three things you must do on LinkedIn right away. Check it out, along with my other LinkedIn posts here.

My guest this week is Kathy Klotz-Guest, founder of the marketing firm, Keeping it Human. Kathy helps companies and executives turn marketing-speak into compelling human stories that customers act on.

Kathy Klotz-GuestShe is also the host of the popular marketing podcast, Jargonorrhea Live - a Viral Marketing Show, when she’s not eradicating the world of jargon-monoxide poisoning and creating content with a human touch. 

Kathy has an amazing LinkedIn profile, and uses multimedia to tell her story. Be sure to take a look at what Kathy is doing.

A good friend for many years, our conversation was like sitting down with her over a drink and enjoying each other’s company. Hope you enjoy it as well! 

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/27 at 07:04 AM
Show Notes • Linked Conversations • (0) Comments • Permalink

Monday, May 26, 2014

The Hobson & Holtz Report - Podcast #757: May 26, 2014

FIRIntro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager;

Quick News: The public is mostly okay with content marketing, L’Oreal targets ads based on hair color in online photos, Simon & Schuster creates book line for YouTube stars; ten things we learned from Deloitte’s latest report into the media habits of UK consumers; Ragan promo;

News That Fits: The evolution of virtual worlds, from Second Life to High Fidelity; Dan York’s Tech Report: A discussion about the various ‘attention lenses’ we use to find news… and the power - and danger - of some of the user-driven sites; the state of social media; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is it time up for the independent PR blogger?; the past week on the FIR Podcast Network; Igloo Software promo; how GE uses social media to support its digital strategy;

Music from Holly Benton; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 26, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 2…

Posted by neville on 05/26 at 01:12 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Page 29 of 211 pages ‹ First  < 27 28 29 30 31 >  Last ›