Show Notes

LInks to items mentioned in the podcast

Friday, May 09, 2014

FIR Presents Inside PR #371: New makeovers for Google+ and Facebook

FIR Presents Inside PRMartin, Gini, and I are back together again for the first time since we got together in Toronto for the launch of Gini’s new book Spin Sucks. (And by the way, if you haven’t had a chance to get your copy, I recommend that you do. It’s an excellent read.”)

This week, we ask, “Would you care if Google plus disappeared?”

Martin likens Google+ to vitamins. He knows that they are good for him, but he must remind himself to use it. It’s not part of his daily routine.

While agreeing with Martin that Google+ is not her first-choice social network, Gini says that Google plus is a large driver of traffic to the Spin Sucks website. So while it’s not necessarily a preferred site for its consumer experience, Google+ definitely does drive benefits to a content marketer.

As I look at my top four destinations, I see a real differentiation between Twitter and Facebook on one hand and Google+ and Feedly on the other hand. Twitter and Facebook are ideal for awareness. They tell me something has happened quickly after it does happen. Feedly and Google+, on the other hand, provide me with more in-depth and thoughtful analysis and commentary on developments that lead to better understanding.

We also talk about the FB newswire.

Gini sees its content as typical of citizen journalism – delivering reports on what people are seeing or experiencing in real time. Martin suggests it may be a lifestyle feed, not a news feed.

We’d love to hear your thoughts.

Would you care if Google+ disappeared?

What about FB Newswire? Have you looked at it? Do you find it useful?

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FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/09 at 09:46 AM
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Thursday, May 08, 2014

FIR On Strategy with Andrea Vascellari, Episode 18: May 8, 2014

Strategy In this episode: What are KPIs, why they are so important and how can we choose them?

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 05/08 at 04:26 AM
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Wednesday, May 07, 2014

AMP UP Your Social Media #24: Comparing Social Media Platform Benefits with Stephanie Frasco

AMP UP Your Social MediaStephanie Frasco is the owner and social media consultant for ConvertWithContent.com, which focuses on social media and blogging consulting and management. Stephanie recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how she helps lead her clients to social media success and different social media platforms and the benefits of each:

Be listening on Twitter for people talking about your brand and your business and engaging with them. It’s very effective and you’ll be surprised how to see many people will respond back and start following you, and maybe even increase your sales.

Stephanie details what social platforms she suggests for which type of business. She looks at each business individually and does a social media audit to see what’s happening currently around their business, industry or brand. She looks at the business’s audience and where they are already and what conversations are being had. Consider doing the same for your business. Here are a few guidelines that Stephanie suggests going by to see if your business is on the right social networks for your social media marketing goals:

To get the most bang for your buck:

  1. Facebook: If you have no fans, it’s going to take a while to be successful on Facebook, given the new guidelines and decrease in organic reach. There are a ton of people on Facebook everyday, so it is definitely worth being there, but just know it is going to take time.
  2. Pinterest:  Suggested for e-commerce sites. One of the best ways to drive sales from social sales.
  3. LinkedIn: For B2Bs must be on linked in for a personal and a business standpoint.
  4. Twitter: For outreach of any kind or for targeted leads.You can search for conversations around your brand or industry and bring those people into your own conversations and drive them to your site. Twitter is also a great tool for customer service.
  5. Google+: Great for its SEO benefits.  Google+ recently launched promoted posts for those with 1000 circles/followers. These promoted posts are linked to your GoogleAd Words account and your Google display network.  Build up your circles so that you can take part in this effective promotion tool.

If you are spending all this time building this community, but they aren’t buying anything, you’re wasting your time. Make sure to be using a conversion tool so that you can your ROI. Stephanie uses InfusionSoft for tracking leads, to see who comes to her website and where they came from. She can even see how much each person spends on each network.

Stephanie would love to hear from you! Chat with her on Twitter @stephaniefrasco, email her at Stephanie@convertwithcontent.com, connect with her on LinkedIn or check out her blog at www.convertwithcontent.com/blog.

About Stephanie Frasco

Stephanie FrascoStephanie Frasco, VP of Social Media Marketing at ConvertWithContent.com, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

Download her engagement ebook here: www.convertwithcontent.com/socialreport

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 05/07 at 05:43 AM
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Monday, May 05, 2014

The Hobson & Holtz Report - Podcast #754: May 5, 2014

FIRQuick News: Consequences from a lack of common sense on Twitter, Fleishman Hillard launched "Native Newsroom" powered by LinkedIn, Twist Image acquired by WPP, more problems for employee social media policies; Ragan promo;

News That Fits: Are we undergoing the biggest transformation of social media ever?; Michael Netzley’s Asia Report: Can LinkedIn overcome culture differences and succeed in China?, and more; the fashion industry and Instagram: a case study for visual-based brand building; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; revisiting print again; Dan York’s Tech Report: Amazon, Twitter, privacy, and more; the past week on the FIR Podcast Network: an FIR Interview with DomainSkate, and more network shows; Igloo Software promo; wearable technology: has its time come for business?;

Music from Groove Carnival; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 5, 2014: An 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 12…

Posted by neville on 05/05 at 12:57 PM
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Sunday, May 04, 2014

Is Google Plus Walking Dead? Meh…

FIR B2BPaul Gillin and Allan Schoenberg host the FIR B2B podcast. In this episode:

News & Trends

Launching a commodities exchange to serve all of Europe isn’t like doing the same thing in the U.S. Allan explains.

Is Google Plus really walking dead as TechCrunch recently declared? And does it matter? Our moderators agree that Google Plus has value for search visibility but many of its features aren’t really that groundbreaking. Google’s unwillingness to open the platform was an issue. Several of the more successful features will probably survive in other forms, but whether Google Plus itself remains as a product is probably not meaningful to most B2B companies.

Just four days after the TechCrunch story about Google Plus appeared, a research study reported that Google has overtaken Facebook as an authentication method on B2B sites. That’s interesting, but what value does it have? 

Social Media Examiner has a terrific article about how to use the new LinkedIn publishing platform as a container for long-form content. The article removes many concerns about the positioning of the platform vs. a company blog. Bottom line: LinkedIn can be a complementary platform to a company blog for reaching a broader audience. That does raise governance issues, however, since posts to the LinkedIn platform are tied to the author, not to the company.

A discussion in the B2B Marketing Group on LinkedIn asked for suggestions on “the most ridiculous marketing buzzword of 2013.” There were some great responses: “influencers,” “need tunnel,” “partner,” innovation” and “disruption” are among them. One buzzword that irritates Paul the most is “content,” a term that reduces thoughtful insight to a commodity.

B2B media industry revenues grew more strongly in 2013 than in any of the previous five years. This is important because B2B buying is an important leading indicator of economic growth.  A surprising statistic is the continued strength of events, which make up 45% of B2B media industry revenues. Events continue to be critical to the relationship-building that underlies B2B commerce.


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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 05/04 at 03:24 PM
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Friday, May 02, 2014

FIR Interview: Howard Greenstein and David Mitnick of domainSkate

FIR InterviewsHundreds of new top-level domains are being released by ICANN, the international organization that oversees Internet names and numbers. New domains like .guru, .london, .photography and .sexy are now available. And while companies aren’t exactly falling over themselves to pay the fee to register their trademarks and brands, other entities are reserving and registering domains—and they could be registering trademarked names.

According to a February Adweek story:

According to data from the Trademark Clearinghouse released Friday, unknown entities have prereserved their interest in registering domain names for every one of the nation’s 50 most valuable brands, as compiled by brand consultancy Interbrand. Research found that brands in the food and beverage space have left themselves most vulnerable with domains like pepsi.us, kfc.in, and kelloggs.net in the control of entities not affiliated with the brands.

domainSkateHoward Greenstein—one of the co-founders of The Social Media Club—and attorney David Mitnick have just launched domainSkate, certified by the Trademark Clearninghouse to helpcompanies protect their brands and trademarks in the world of New global Top Level Domains (New gTLDs).

In this FIR interview, co-hosts Shel Holtz and Neville Hobson talk with David (the CEO) and Howard (the COO) about the need for reputation protection (including some cases of infringement that have already occurred), how domainSkate works, and how the launch of the business is going.

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About our Conversation Partners

David MitnickDavid K. Mitnick is the Founder and President of DomainSkate, LLC, an Internet company that focuses on online brand protection. Mitnick created DomainSkate when he saw the potential in the expansion of the global Top Level Domain space. He also shares his expertise in the area of Internet Domain Law, having written for, or been quoted in, CircleID, Mashable, VentureBeat, Inc. and Digiday.

Prior to starting DomainSkate, David spent ten (10) years as an intellectual property lawyer with Amster Rothstein & Ebenstein LLP in New York, working in all phases of intellectual property law including trademark licensing and prosecution, patent and copyright litigation and Internet law. Previously, David worked as a Finance Associate at the Sanwa Bank in the International and Project Finance Groups. He serves as the Advisory Board Chairman of the Brooklyn Law School Trade Secrets Institute.

An avid hockey fan and player, David is a volunteer coach for Ice Hockey in Harlem in the wintertime. Mitnick earned his B.A. from the University of Wisconsin-Madison, and a J.D. from Brooklyn Law School.

Connect with David on Twitter at @domainSkate

Howard GreensteinHoward Greenstein has a deep understanding of both the technology and marketing worlds, and sits at their intersection. He has worked with clients from small businesses to the Fortune 500, Cable Networks, and Wall Street, as well as major non-profits and advocacy groups, helping them create their online presences. Greenstein also teaches social media in the Masters Program at the Heyman Center for Philanthropy and Fundraising at NYU SCPS. He is currently contributing editor for Inc. Magazine, writing the weekly Startup Toolkit. He has been on the board of directors of Social Media Club and is currently president of the NYC Chapter. Howard earned a B.S. from Cornell University, and a MPS from NYU’s world-renowned Interactive Telecommunications Program (ITP).

Connect with Howard on Twitter at @HowardGr

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 05/02 at 11:10 AM
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Wednesday, April 30, 2014

FIR on Higher Education #9: Interview with Gini Dietrich on Building Community

FIR On Higher Education

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks, has just made FIR history! Gini has appeared as a guest on two different shows within the FIR podcast network in one month, providing great insights to two separate audiences.

Earlier this month, Martin Waxman and Joe Thornley interviewed Gini about her new book Spin Sucks on the Inside PR podcast (a show which Gini co-hosts). In the most recent episode of For Immediate Release on Higher Education, Gini shares tips and tactics for individuals within academia. She outlines:

- How professors can mobilize ambassadors to help promote their new books and how marketers / communicators can support the process.
- How to build community on blogs (whether as an individual academic or a marketer / communicator representing a school brand).
- How to deal - and prevent - crisis communications scenarios (such as the case of a University of Wisconsin professor whose political opinions in an assignment email to students spiraled into a controversy).
- And more!

In our reports section, I talk about visual communications within higher education, while technology correspondent Harry Hawk analyzes how YouTube is impacting youth culture and how that might influence college life.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, co-author of Marketing In the Round, and author of the new book Spin Sucks. Gini is a speaker, co-hosts the Inside PR podcast and can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications. Learn more at the Spin Sucks blog.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 04/30 at 07:33 AM
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