Monday, May 02, 2011
The Hobson & Holtz Report - Podcast #597: May 2, 2011
Content summary: Today’s news topics dominated by the killing of Osama bin Laden; vote for FIR on Podcast Alley; FIR Book Review posted: Social Location Marketing by Simon Salt; recording of FIR Live #22 posted; Pollstream poll results and new poll; IABC’s Handbook of Organizational Communication 2nd edition is out; Shel and Neville recording IABC World Conference podcasts; listener comments discussion; Ragan promo; News That Fits - News of Osama bin Laden’s death spreads like wildfire via social channels, the seven stages of news in a Twitter and Facebook era, the Media Monitoring Minute with CustomScoop, Dan York reports on Osama bin Laden news and media frenzy and more, study says that the media have no influence on reputation, Renault and Glamour magazine get smart with customers’ Facebook ‘Likes’, Pollstream promo, Michael Netzley reports from Singapore on New York Times feature on wikis and education and more, is traffic from social sites less engaged?; music from The High; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for May 2, 2011: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 9…
Sunday, May 01, 2011
FIR Live #22 - April 30, 2011: Social media analytics
If communicators have a common struggle when it comes to social media, it’s measurement and the analytics that serve as the foundation for measurement efforts. FIR Live #22 takes a deep dive into social media analytics with a top-flight panel of experts: Katie Paine, Chuck Hemann, Aaron Weber and Ken Burbary.
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About our Conversation Partners
Katie Paine (left) has been a leader in social media measurement for the last decade and in public relations measurement for 23 years. She developed the first DIY dashboard for PR professionals and champions data-driven PR. She has aided numerous companies define their KPIs and metrics. Katie on Twitter: kdpaine
Chuck Hemann (second from left) has, for the past six years, provided strategic counsel to clients on a variety of topics including online reputation, social media, digital analytics, investor relations and crisis communications.Before joining Ogilvy PR, Chuck was the Director of Social Analytics for WCG, a global media services company based in San Francisco. He also helped to build the company’s social media practice via active engagement in online activities, new business development, client and account management, and the creation and implementation of annual plans and project plans. Chuck on Twitter: ChuckHemann
Aaron Weber (second from right) says his experience has allowed him to garner a breadth of experience and awareness that’s invaluable to research and analysis. “At the end of the day,” he says, “my goal is to work in an environment that understands the value of data, analysis, and perception-shifting to build powerful and ground-changing strategies.” Aaron on Twitter: DadsBigPlan
Ken Burbary (right) is Vice President Group Director, Strategy & Analysis at Digitas. He has 16 years of online marketing & advertising experience, including a deep background in digital and social media. Ken works with companies to create successful digital initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales. Ken on Twitter: KenBurbary
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
FIR Book Review: Social Location Marketing
Listen to this podcast now:
Social Location Marketing, by Simon Salt.
FIR Book Review editor Bob LeDrew reviews Simon Salt’s “Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites.” Salt works with large brands and international PR companies through his own marketing communications firm, whose client list includes Fortune® 500 companies. Before starting his firm, he participated in three successful startups. Salt is in the process of conducting a social media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit and SXSW 2011.
According to the book’s jacket, “Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits.”
The book’s website is at SocialLocationMarketing.com
Get this podcast:
Social Location Marketing, by Simon Salt
Publisher: Que
240 pages
Published February 2011
ISBN-10: 0789747219
ISBN-13: 978-0789747211
Purchase at Amazon US, Amazon Canada, or Amazon UK. Available in Kindle edition.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, April 25, 2011
The Hobson & Holtz Report - Podcast #596: April 25, 2011
Content summary: Three FIR interviews posted: Lynnette Young on Blogworld’s podcast pavilion, Sean Duffy on WeFeedback.org and social media, and Philip Sheldrake on The Business of Influence; FIR Live panel on Saturday April 30 discusses social media analytics; listener comments discussion; Ragan promo; News That Fits: insurance for the risks of Twitter and Facebook, Michael Netzley reports from Singapore on talent shortage and more, the Media Monitoring Minute with CustomScoop, overdoing the Facebook ‘Like’ button, the Royal Wedding global internet event, PollStream promo, Dan York reports on Amazon’s cloud outage and more, Empire Avenue: the shiny new object; music from Sunspot; and more.
Get FIR:
- Download the MP3 file (29.4Mb, 73:27)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for April 25, 2011: A 73-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 2…
FIR Interview: Philip Sheldrake and The Business of Influence
The Business of Influence by Philip Sheldrake provides answers to the pressing questions facing everyone in business in this digital age. Full of perceptive thought leadership, this book offers a framework to help shape an organization’s structural and cultural design.
This framework, the Influence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches.
"Today, every organization is in the influence business," says David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR, in an endorsement in the book’s cover. "We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how."
FIR co-host Neville Hobson was at the launch of The Business of Influence in London on April 21 and talked to author Philip Sheldrake about the book.
Get this podcast:
- Download the MP3 file (3.31Mb, 7:14)
- Get the show on iTunes
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- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Philip Sheldrake is a Chartered Engineer, a Founding Partner of Meanwhile, the venture marketers, a Main Board Director of Intellect, the UK trade association for the technology industry, and Board Director of 6UK, a government backed non-profit to promote adoption of the new Internet protocol in the UK.
He co-founded an award-winning PR consultancy at the end of the 90s, selling it to W2 Group, a Massachusetts based marketing services group, to become the European HQ of W2’s PR company, Racepoint.
Philip authored The Social Web Analytics eBook 2008, and the digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing. He chairs the Chartered Institute of Public Relations group on measurement and evaluation, presents CIPR TV, and designs and chairs Internetome, the Internet of Things Conference.
Connect with Philip on Twitter: @sheldrake.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
This podcast was first published as an FIR Audioboo podcast on April 21. It was recorded on an HTC Desire smartphone using the Audioboo app for Android.
Thursday, April 21, 2011
FIR Interview: Sean Duffy on WeFeedback.org and social media
WeFeedback is a social media initiative of the United Nations World Food Programme (WFP), the world’s largest humanitarian organization. Each year, WFP brings food to millions of people so they can move on with their lives, receive an education, find employment and create a better life for their families.
In this FIR Interview, Philip Young, Senior Lecturer in Public Relations at the University of Sunderland, talks with Sean Duffy, founder of The Duffy Agency, about the WeFeedback social media programme.
The conversation sets the scene for charitable giving by describing the overall programme, adding a simple analysis of what tends to motivate us to contribute money to charitable appeals. It explores the scope and scale of online donation mechanisms as key elements in creating a "guilt-free zone" for donating and the range of social media tactics employed.
Sean Duffy explains the difference between inbound and outbound marketing, talks about ways in which imaginative organizations can become involved to enhance their brand values, and outlines the vision for developing WeFeedback into a broader global community.
Get this podcast:
- Download the MP3 file (6.2Mb, 13:28)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partners
Philip Young is a Senior Lecturer in Public Relations at the University of Sunderland and co-author, with David Phillips, of Online Public Relations 2nd edition. He blogs at Mediations.
Philip is also a lead researcher for the EuroBlog project of the European Public Relations Education and Research Association (Euprera) which acts as a focus for practical and scholarly research, most notably expressed by papers presented at symposia. Initiatives include the annual Social Media Awards which ran for the first time in Ghent, Belgium, in 2010.
Connect with Philip on Twitter: @mediations.
Sean Duffy is founder of The Duffy Agency and Duffy Consult, and is focused on helping CEOs build strong brands across borders. He has 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen.
Sean began his career in the US as a copywriter with BBDO in Boston and later as creative Director for Knight Advertising in San Francisco. In 1991 Sean moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, Sean started The Duffy Agency in 2001 and Duffy Consult in 2004.
A frequent speaker on strategic marketing and brand development, Sean draws on his experience working with dozens of global brands including Ikea, Saab, Volvo, Absolut, Sony Ericsson, InWear/Matinique, Q-Med, Gambro, Pfizer and GSK.
Sean co-chairs the European Chapter of the Trans-world Advertising Agency Network (www.TAAN.org). Based in Malmö, Sweden, Sean splits his time between Sweden and the States.
Connect with Sean on Twitter: @BrandRanter.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Tuesday, April 19, 2011
FIR Interview: Lynette Young on BlogWorld’s Podcast Pavilion
In this FIR Interview, co-host Shel Holtz talks with Lynette Young, about the Podcast Pavilion, the special podcast space that will be part of the BlogWorld and New Media Expo taking place in New York May 24-26.
Young—known online as Lynette Radio—is a podcasting pioneer. In this interview, she discusses the origins of the Podcast Pavilion and what attendees at BlogWorld East can expect from the special podcasting venue that will be set up on the trade show floor.
Get this podcast:
- Download the MP3 file (9.84Mb, 24:30)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Lynette Young has been a pioneer in social media since she began blogging in 1997. An expert in podcasting and virtual worlds since 2004, she founded Purple Stripe Productions, a social technology and strategy firm, in 2006. She works with companies and organizations to help them have more meaningful conversations with their customers in new and engaging ways. Lynette is a frequent speaker at conferences around the country. She is an organizer for the Podcamp Philly conference, and is the Program Director for Social Media Club Princeton NJ. Lynette was also inducted into the NJ Social Media Hall of Fame.
Connect with Lynette on Twitter: @lynetteradio.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
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