Thursday, June 23, 2011

FIR Speakers and Speeches: Donna Papacosta on digital storytelling at IABC 2011 World Conference

Oakville, Ontario-based communicator Donna Papacosta delivered an All-Star presentation at the IABC 2011 World Conference titled, “Fascinate Your Audience with Digital Storytelling.” Donna has graciously permitted us to share the audio of session on FIR, along with a PDF of the presentation.

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Download 4.7MB Presentation

About Donna Papacosta

imageDonna Papacosta of Trafalgar Communications, based in the Toronto area, works with clients all over the world, helping them to communicate with employees, customers and prospects. A former systems analyst and magazine journalist, Donna has combined her love of communications and technology into a thriving independent practice since 1985. Her roster of clients includes major manufacturers, leading organizations in healthcare and information technology, nonprofits, universities, government agencies, small- to mid-sized businesses and more. Donna writes, produces multimedia content, consults, speaks and runs workshops and Web-based seminars.

Reach Donna on Twitter at @donnapapacosta

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/23 at 11:55 AM
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Monday, June 20, 2011

The Hobson & Holtz Report - Podcast #604: June 20, 2011

Content summary: IABC 2011 World Conference summary, the impact of Twitter on the conference, Shel’s conference presentation posted as an FIR Speakers & Speeches podcast; join John Cass’ and Jonathan Baskin’s discussion of the military use of avatars; "Social Media @ Work" video released on June 17; Neville reviewing Philip Sheldrake’s "The Business of Influence" Kindle edition; listener comments discussion; Ragan promo; News That Fits: Duke Nukem Forever PR threats and reputation management, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, the rise of Tumblr, PollStream promo, Dan York’s report; music from Annie Stevenson; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for June 20, 2011: A 64-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 27…

Posted by neville on 06/20 at 09:44 AM
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Thursday, June 16, 2011

Speakers & Speeches: Shel Holtz on being a media company at IABC 2011 World Conference

imageSome 1,300 communicators gathered in San Diego from June 12-15 for IABC‘s 2011 World Conference. FIR co-host Shel Holtz spoke during the Wednesday morning “all-star” track, addressing the need for every company to be a media company. You can listen to the talk here and follow along with the SlideShare upload of the PowerPoint deck below. The videos are not included, but a screen shot for each video serves as a placeholder as you listen to the audio.

Your Company Must Become a Media Company
View more presentations from Shel Holtz.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/16 at 03:40 PM
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Sunday, June 12, 2011

The Hobson & Holtz Report - Podcast #603: June 13, 2011

Content summary: Shel’s at the IABC World conference in San Diego this week; two FIR Interviews posted: Michael Netzley interview of Georgette Tan and Project Inspire, Neville/Shel interview of Kansas City weather podcaster Ed Roberts; answering Michael Taggart: Neville’s 5 favourite podcasts; new FIR comment line phone number in Europe; listener comment discussion; Ragan promo; News That Fits: the case against having a social media department, Dan York reports on why communicators should care about the news from Apple’s WWDC, the Media Monitoring Minute with CustomScoop, where is your company on the social maturity scale?, PR ‘fixer’ cleans Wikipedia entries for senior business figures, PollStream promo, Michael Netzley reports from Singapore on the trend to one-tweet novels in China and the top digital brands in Asia, use of social media in PR campaigns growing; music from Megan Palmer; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for June 13, 2011: A 70-minute podcast recorded live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 20…

Posted by neville on 06/12 at 11:12 PM
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Friday, June 10, 2011

FIR Interview - Kansas City weather podcaster Ed Roberts

imageThe Kansas City Weather Podcast began almost-daily episodes in February 2005. Addressing local weather in a format that is longer than most news outlets give to the subject, meteorologist Ed Roberts has attracted an audience and become a known resource in the Kansas City area. His podcast is also a marketing tool for his weather-related business.

FIR co-hosts Shel Holtz and Neville Hobson spoke with Ed about the podcast.

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About our Conversation Partner

imageEd Roberts  is co-owner of LRC Weather, LLC, founder and past president of the Kansas City Chapter of Social Media Club and producer of the Kansas City Weather Podcast. He’s a former broadcast meteorologist at WSBT-TV in South Bend, Indiana and at KSHB-TV in Kansas City, Missouri.

Ed’s Kansas City Weather Podcast has more episodes produced than all but one or two other shows since the advent of podcasting. His ability to personalize and interact with people online quickly gained him a niche in the community. Ed was able to apply his notoriety gained through his online presence to start LRC Weather, LLC in 2008. LRC Weather provides decision support to facets of businesses impacted by the weather. He has served a wide range of organizations including international clients such as Compass Minerals and more localized clients such as the Kansas City Chiefs, and Kansas City Power and Light.

He was honored with a Podcast Peer Award in 2005 for the best Regional-Themed Podcast. As founder and past president of the Kansas City Chapter of Social Media Club in 2008 he was able to grow the club to become one of the largest chapters of the organization worldwide. Social Media Club of Kansas City provides education, best practices, case studies, and networking to people and organizations wishing to utilize online social media.

Connect with Ed on twitter at @KCWeather.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox

Posted by shel on 06/10 at 10:54 AM
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New call-in number for Europe

We’re not sure why, but our long-standing call-in number for Europe doesn’t work any more. (Thanks to Kurt Kragh Sorenson for letting us know.) So, we’ve set up a new one. As with the old number, it’s based in London, which should keep your costs down for leaving an audio comment or otherwise getting in touch with us from anywhere in Europe.

The new number is:

+44.20.3239.9082

Posted by shel on 06/10 at 08:50 AM
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Thursday, June 09, 2011

FIR Interview: Georgette Tan

imageProject Inspire is a joint initiative by UN Women Singapore and MasterCard to help participants create a better world of opportunities for women and children in Asia Pacific, Middle East and Africa. Under the program, participants submit a video pitch with their idea to help empower disadvantaged women and girls, through education, skills training, financial inclusion, social entrepreneurship. Participants are eligible to win a US$25,000 grant to bring their vision to life. Special recognition will be given to the Best Financial Literacy/ Livelihood proposal which will win a start-up grant of US$10,000. Finalists will get the chance to come to Singapore to present their idea to an expert judging panel and attend a workshop on sustainable social entrepreneurship and presentation skills training.

FIR Asia correspondent Michael Netzley spoke with MasterCard communicator Georgette Tan about MasterCard’s Project Inspire and issues related to communicating in Asia.

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About our Conversation Partner

imageGeorgette Tan Singapore-based Georgette Tan is the Vice President of Communications, Asia/Pacific, Middle East & Africa, MasterCard Worldwide. She joined MasterCard in 2000 and is responsible for internal and external communications throughout the Asia/Pacific, Middle East & Africa region.

In this role, Ms. Tan has further established MasterCard as a knowledge leader, repositioning the MasterCard Worldwide Index of Consumer Confidence and the MasterCard Insights series of ongoing research and analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. She also spearheaded the creation of the MasterCard Worldwide Surveys on Consumer Purchasing Priorities, Ethical Spending and Online Shopping, the MasterCard Worldwide Index of Consumer Purchasing Resilience. These have captured media attention and lifted the profile of MasterCard in the region. In the women’s arena, Tan devoted her time to launch the MasterCard Worldwide Index of Women’s Advancement in 2005, as well as other initiatives and scholarships that provide assistance to women and recognize women’s contributions in the workplace.

Tan also spearheaded the launch of MasterCard’s transactional philanthropy platform MasterCard Purchase with Purpose™ in the region. She has led various corporate social responsibility initiatives for MasterCard in the region, ranging from supporting programs in Cambodia, Nepal and the Philippines that teach women skills to make a livelihood, to initiatives in Taiwan, Thailand and the UAE that raise funds to provide needy children a more suitable environment to live in and study.

Previously, Tan spent seven years as the Director of Communications at CNBC Asia, and served as the manager of international publicity services at the Hong Kong Trade Development Council in Hong Kong. Prior to that, she headed up public relations at the Singapore Tourist Promotion Board in Singapore.

Connect with Georgette on LinkedIn.

You can access Project Inspire through Facebook Causes and view a YouTube video about the effort.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 06/09 at 10:45 AM
Show Notes • Interviews • (0) Comments • Permalink

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