Sunday, March 27, 2011
FIR Interview: Edelman Japan President Ross Rowbury on earthquake-tsunami communications
In this FIR interview, guest interviewer Jon Hoel talks with Ross Rowbury, president of Edelman Japan, about communications in the wake of the devastating Japan earthquake and Tsunami.
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About our Conversation Partner
Ross Rowbury President, Edelman Japan. Ross was formerly Senior Managing Director and COO at PRAP, Japan’s largest independent PR firm.
During his seven years at PRAP, Ross worked with both Japanese and multinational clients in the consumer, finance, healthcare and high technology industries.
Ross has worked in the Japan market for 30 years and is fluent in written and spoken Japanese. He has a wealth of experience in management training, strategic consulting and comprehensive communications disciplines. Prior to PRAP, Ross was Managing Director at the Tokyo Office of Gavin Anderson & Company (now Kreab Gavin Anderson) as well as Director at BZW Securities, Tokyo.
About our guest interviewer
Jon is an independent PR consultant currently living in Singapore. Jon has previously worked as a digital strategist for Burson-Marsteller (Singapore), private media consultant in Australia, and as a communications officer for the Australian Consulate in Japan. Jon is also the creator and host of the PR Junction podcast and can be found at jon_hoel on Twitter.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, March 21, 2011
FIR Interview: RealWire CEO Adam Parker on the value of press releases
In this FIR interview, co-host Shel Holtz speaks with Adam Parker, chief executive of RealWire, a UK-based press release distribution service. RealWire recently launched PR Filter, a search engine that searches press releases from a broad range of distribution services; he has conducted research into the nature of releases that PR professionals produce and discusses the match between subject matter and what journalists and bloggers are interested in. he also discusses the social media news release (SMNR) and RealWire’s SMNR service, along with the second study in 18 months to determine which format—traditional or social—gets more pickup.
Get this podcast:
- Download the MP3 file (12.06Mb, 30:01)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone
About our Conversation Partner
Adam is Chief Executive of RealWire, the UK news release distribution company. He is responsible for the strategy and development of the business and took on his executive role in early 2006, having been a Non Executive Director since the company began in 2001.
Adam is a member of the Institute of Chartered Accountants in England and Wales and has previously spent over nine years with PricewaterhouseCoopers working in the Corporate Finance, Business Advisory and Audit practices.
In early 2010 he acted as spokesman for the “An Inconvenient PR Truth” campaign that sought to bring the debate around the issue of irrelevant press release emails, aka PR spam, into the mainstream arena. The campaign lead to the production of a set of guidelines on media relations, a “Media Spamming Charter”, by the three UK professional PR bodies - Chartered Institute of Public Relations (CIPR), Public Relations Consultants Association (PRCA) and the Investor Relations Society (IRS) - which were endorsed by the National Union of Journalists (NUJ).
He blogs at www.showmenumbers.com, a title taken from one of his favourite TV shows - The West Wing.
Connect with Adam on Twitter at @AdParker.
Links
- RealWire
- PR Filter
- PR Filter Blog
- PR Filter technology rankings release
- Analysis of social media release coverage
- RealWire social media release video
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
The Hobson & Holtz Report - Podcast #591: March 21, 2011
Content summary: New podcasts posted: Curation Nation book review, Brian Solis presentation and discussion at Dell B2B Social Media Huddle; FIR Interview with RealWire’s Adam Parker coming; listener comments discussion; follow-up discussion on the Chrysler F-bomb tweet; Ragan promo; News That Fits: Global Fortune 100 social media savvy and getting savvier, Michael Netzley reports from Singapore including interview segment with Ross Rowbury President and CEO at Edelman Japan by John Hall, the Media Monitoring Minute with CustomScoop, why Corning’s investor relations video went viral; results of the latest Pollstream poll; Dan York reports on Klout, Beyonce and influence, AT&T and T-Mobile USA…and the media fest, Google Voice and Sprint, and more; music from Two Gallants; and more.
Get FIR:
- Download the MP3 file (27.8Mb, 69:23)
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- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for March 21, 2011: A 69-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday March 28…
FIR Speakers and Speeches: Brian Solis at Dell B2B Social Media Huddle
The third Dell B2B Social Media Huddle took place in London on March 17, 2011. Organized jointly by Dell, Google and FIR, the event featured social business expert Brian Solis and was characterized by its popular unconference approach, enabling anyone to present on a topic or lead a breakout discussion.
In front of a packed room at Google’s London headquarters, Solis explained the concepts of social business and the social customer and their significance in the business-to-business area. During an open Q&A discussion facilitated by FIR co-host Neville Hobson, Solis offered insights into the concept of Behaviorgraphics with ‘benevolence’ at its centre and why he believes "if ignorance is bliss, awareness is enlightening."
You can view Solis’ presentation, titled "Engage" (embedded below, or at Slideshare if you don’t see the embed), and follow as you listen to the podcast.
To conclude a lively and compelling one-hour discussion, Solis offered his impressions from SXSW Interactive - the five-day conference and networking event on emerging technology that takes place in in Austin, Texas, each March - highlighting what’s hot, what’s on the radar, and what it will mean for B2B in particular.
(Photo of Brian Solis courtesy of Benjamin Ellis, used under Creative Commons permission. See all photos from this event tagged dellb2b at Flickr. See Twitter conversations under the hashtag #dellb2b.)
Get this podcast:
- Download the MP3 file (32.1Mb, 70:07)
- Get the show on iTunes
- Subscribe to the FIR Speakers & Speeches RSS feed
- Get the FIR app for your iPhone or Android device
About Brian Solis
Brian Solis is principal at Altimeter Group, a research-based advisory firm in Silicon Valley. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage!, is regarded as the industry reference guide for businesses to build and measure success in the social web; a revised second edition was published in March 2011.
His blog, BrianSolis.com is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Solis is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers. He actively contributes to FastCompany, BusinessWeek, AdAge, Harvard Business Review, and Mashable. He also shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of social business.
Connect with Brian on Twitter: @briansolis.
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Wednesday, March 16, 2011
FIR Book Review: Curation Nation by Steven Rosenbaum
Listen to this podcast now:
Curation Nation, by Steven Rosenbaum
FIR co-host Shel Holtz reviews Steven Rosenbaum’s “Curation Nation.” Rosenbaum currently is CEO of Magnify.net, a video curation website. Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise. In Curation Nation, Rosenbaum ‘curates the curators’ by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.”
The book’s website is at CurationNation.org
Get this podcast:
Curation Nation, by Steven Rosenbaum
Publisher: McGraw-Hill
304 pages
Published February 2011
ISBN-10: 0071760393
ISBN-13: 978-0071760393
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, March 14, 2011
FIR Cut - That Chrysler tweet
Cut from episode 590: Chrysler’s reaction—or overreaction—to an errant tweet from a staffer at the company’s social media agency sparks ridicule.
Download the file here (MP3, 2.57Mb; length 6:20), or sign up for the RSS feed to get this cut segment and all future ones automatically.
FIR Cut - Facebook’s comment utility: a force for good or evil?
Cut from episode 590: Not everybody thinks the Facebook utility that lets blogs and other websites leverage the social network’s comments is a good idea.
- Troll, reveal thyself (in support of Facebook’s comment utility, from Slate)
- The Facebook empire ends here, (opposition from Geoff Livingston)
Download the file here (MP3, 3.52Mb; length 8:42), or sign up for the RSS feed to get this cut segment and all future ones automatically.
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