Monday, June 06, 2011
The Hobson & Holtz Report - Podcast #602: June 6, 2011
Content summary: Two FIR Book Reviews posted: "Welcome to the Fifth Estate" and "The Thank You Economy"; Shel and Neville interviewed in SimplyCommunicate and Neville on SimplyTV; an offer from our friends at the Inside PR podcast (we accept!); results of the most recent Pollstream poll; listener comments discussion; Ragan promo; News That Fits: Dove’s response to criticism over its latest US ad campaign, Michael Netzley reports from Singapore on business social networks in Singapore and Japan and more, CustomScoop to provide 100 free media monitoring accounts for disaster relief organizations, apologizing on Twitter satisfies after defamation lawsuit, France bans use of mentioning "Facebook" and "Twitter" in the media, Dan York reports on IPv6 Day and more, Pollstream promo; Shel’s at the IABC World Conference in San Diego next week; music from The Seventh Sound; and more.
Get FIR:
- Download the MP3 file (25.7Mb, 64:16)
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- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for June 6, 2011: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and San Antonio, Texas, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 13…
Wednesday, June 01, 2011
FIR Book Review: The Thank You Economy by Gary Vaynerchuk
Listen to this podcast now:
The Thank You Economy, by Gary Vaynerchuk.
FIR book review editor Bob LeDrew reviews Gary Vaynerchuk’s new book, “The Thank You Economy.” Vaynerchuk earlier hit the bestseller charts with “Crush It.” He oversaw spectacular growth of Wine Library through the use of social media. He was also a guest on FIR Live #15.
Here’s the Amazon product description of the book: “The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.”
The book’s website is at ThankYouEconomyBook.com
Get this podcast:
The Thank You Economy by Gary Vaynerchuk
Publisher: HarperBusiness
256 pages
Published March 8, 2011
ISBN-10: 9780061914188
ISBN-13: 978-0061914188
Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Tuesday, May 31, 2011
FIR Book Review: Welcome to the Fifth Estate
Listen to this podcast now:
Welcome to the Fifth Estate, by Geoff Livingston.
FIR co-host Shel Holtz reviews Geoff Livingston’s “Welcome to the Fifth Estate.” co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.
Here’s the Amazon product description of the book: “Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.”
The book’s website is at geofflivingston.com/fifth-estate
Get this podcast:
Welcome to the Fifth Estate, by Geoff Livingston
Publisher: Bartleby Press
216 pages
Published May 31, 2011
ISBN-10: 0910155860
ISBN-13: 978-0910155861
Purchase at Amazon US, Amazon Canada, or Amazon UK. Not currently available in a Kindle version.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, May 30, 2011
The Hobson & Holtz Report - Podcast #601: May 30, 2011
FIR Book Review coming of Geoff Livingston’s "Fifth Estate"; Shel was at BlogWorld New York for a day; Shel and Neville interviewed by Kelly Kass, SimplyCommunicate; Neville on Simply.TV this week; Update: Twitter, freedom of speech, privacy and the law; listener comments from the Friendfeed FIR Room; Ragan promo; News That Fits: Toyota owners to get a private social network and Ford’s developing medical tech for cars and drivers, Dan York reports on the Urban Outfitters alleged design theft kerfuffle, the Media Monitoring Minute with CustomScoop, Morgan Stanley okays bloggers to tweet, over 53% of US internet users will read blogs this year says eMarketer, Pollstream promo, Michael Netzley reports from Singapore on disrupting technologies impacting communication in Asia, one trend (check-ins) heats up while another (gamification) stagnates; music from Stabilizer; and more.
Get FIR:
- Download the MP3 file (26.5Mb, 66:15)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for May 30, 2011: A 66-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 6…
Monday, May 23, 2011
The Hobson & Holtz Report - Podcast #600: May 23, 2011
Content summary: This is episode #600!; interviews for Shel and Neville; Shel’s on the road; listener comments discussion including Burson Marsteller follow-up, Friendfeed FIR Room round-up; Ragan promo; News That Fits - super-injunctions that gag the mainstream media but not anyone else: balancing privacy, freedom of speech, the law and Twitter is uncharted territory; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; Comcast sets off firestorm in response to tweet; corporate marketing and communication strategies are going global: survey; listener Harry Hawk reports from Puerto Rico; Pollstream promo; Dan York reports on 6 things communicators should know about IPv6; NLRB faults company for firing employees over Facebook posts; music from Belladonna; and more.
Get FIR:
- Download the MP3 file (27.5Mb, 68:41)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for May 23, 2011: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Overland Park, Kansas, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 30…
Monday, May 16, 2011
The Hobson & Holtz Report - Podcast #599: May 16, 2011
Content summary: The 600th episode of FIR is next week; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; listener comments discussion; Ragan promo; News That Fits - the Burson Marsteller / Facebook kerfuffle: the basics of the story, how the companies responded, ethical issues, what to do: the roles individual firms and the professional associations should play, our roles as communicators and opinion-formers in the social spaces; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook / Google / Burson Marsteller: the war for control of your information; PollStream promo; Michael Netzley reports from Singapore; music from Ultraviolet Hippopautamus; and more.
Get FIR:
- Download the MP3 file (29.5Mb, 73:35)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for April 4, 2011: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 23…
Monday, May 09, 2011
The Hobson & Holtz Report - Podcast #598: May 9, 2011
Content summary: FIR listener survey coming soon; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; our best wishes to CC Chapman as he recovers from surgery; listener comments discussion; Ragan promo; News That Fits: PR industry fills vacuum left by shrinking newsrooms, how Twitter lets people but not the media flout super-injunctions, special report from Bob LeDrew about Canadian blogger Derek K. Miller who died last week, the Media Monitoring Minute with CustomScoop, UK journalists’ tweets to be regulated, Michael Netzley reports from Singapore on the country’s election and more, it’s time to pay attention to social gaming aka "gamification", Pollstream promo, the media in Slovakia goes behind a paywall, Dan York reports on Twitter and RSS and more; music by Max Min; and more.
Get FIR:
- Download the MP3 file (30.5Mb, 76:16)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for May 9, 2011: A 76-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 16…
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