Monday, July 11, 2011
Next FIR Live - July 30: Every company is a media company
These days, for a variety of reasons, every company needs to be a media company. Call it brand journalism. Call it what you like. More and more companies are employing tactics that accommodate the concept.
On the next episode of FIR Live, we’ll discuss what it means to be a media company—and why it’s important—with…
- Tom Foremski, the man who coined the phrase
- Wendy Tanaka, technology news editor for Cisco Systems’ The Network, the company’s new media-driven online newsroom
- Ragan Communications CEO Mark Ragan, who employs content producers to promote a company that hosts conferences and workshops.
FIR Live is (as the name suggests) a live broadcast. Your participation makes these episodes better, so call in or engage with us in the chat room on the Talkshoe website. The call-in number is (724) 444-7444 and the show ID is 97345. FIR Live #23 is set for Saturday, July 30 at 10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. UK.
The Hobson & Holtz Report - Podcast #607: July 11, 2011
Content summary: Vote for FIR on Podcast Alley; FIR now on Stitcher Radio; first FIR Plus video is up; FIR Live coming July 30 on ‘every company is a media company’, panelists include Tom Foremski, Mark Ragan and Wendy Tenaka of Cisco; listener comments and FIR Friendfeed Room round-up; Ragan promo; News That Fits: the scandal of the News of The World one more nail in traditional news’ coffin, Dan York reports on NOTW and more, the Media Monitoring Minute with CustomScoop, Obama’s Twitter Town Hall, Michael Netzley reports from Singapore, Pollstream promo; music from Animal Liberation Orchestra; and more.
Get FIR:
- Download the MP3 file (26.6Mb, 66:22)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for July 11, 2011: A 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 18…
Thursday, July 07, 2011
FIR Plus: A test drive of Google+ Hangout
FIR co-hosts Neville Hobson and Shel Holtz were joined by friends of FIR Kami Watson Huyse (of Zoetica), Lionel Menchaca (chief blogger for Dell) and Bryan Person (of LiveWorld) for a test drive of Google+ Hangout, the social network’s video conferencing service. The experience was far from perfect and this video has been edited heavily so you don’t have to sit through the gaps and gaffes. Thanks to Bryan Person for capturing the screencast.
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
Monday, July 04, 2011
The Hobson & Holtz Report - Podcast #606: July 4, 2011
Content summary: FIR Interview with Bill Calder of Intel Free Press posted; Neville will be writing posts for the Huffington Post UK launching July 6; listener comments and FIR Friendfeed Room round-up; Ragan promo; discussion: Google+; News That Fits: @foxnewspolitics Twitter feed hacked to tweet that President Obama assassinated (it’s a hoax), BBC acts to stop Twitter leaks by stars and writers, Michael Netzley reports from Singapore on the shift of PR wealth to Asia and more, IBM aims to bring social media into compliance, the Media Monitoring Minute with CustomScoop, Dan York reports on Google+ and more, Pollstream promo; music from Georgia Wonder; and more.
Get FIR:
- Download the MP3 file (28.1Mb, 70:05)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for July 4, 2011: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 11…
Wednesday, June 29, 2011
FIR Interview: Bill Calder, managing editor, Intel Free Press
FIR co-host Shel Holtz explores how Intel is taking steps to become a media company in this interview with Intel Free Press managing editor Bill Calder. According to the “about” page on the site, “The Intel Free Press is a tech news beta from Intel Corporation, covering technology and innovation stories that are often overlooked or warrant more context and deeper reporting. The stories here are reported and produced by writers employed by the company with a focus on people, technology, events and topics relevant to Intel.”
Get this podcast:
- Download the MP3 file (8.67Mb, 21:34)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Bill Calder is managing editor for Intel Free Press who’s been with Intel since 1994. Prior to Intel, he served as press secretary to Sen. Mark Hatfield in Washington D.C., and before that he served as a regional correspondent for The Oregonian and a freelancer for the Eugene Register-Guard. Follow Bill on Twitter @billcalder.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox
Monday, June 27, 2011
The Hobson & Holtz Report - Podcast #605: June 27, 2011
Content summary: Donna Papacosta’s IABC presentation and FIR Interview with Brian Solis posted; a quick note on AVEs; listener comments from the FIR Room on Friendfeed; Ragan promo; News That Fits: Marriott introduces Facebook game for recruiting, Dan York reports from the EComm Show in Burlingame CA on "voice 3.0" and more, the Media Monitoring Minute with CustomScoop, new private podcasting service Cinchcast looks great but price is terrible, Donna Papacosta reports from Toronto on workers fired after Vancouver riots, Pollstream promo, Michael Netzley reports from Singapore on Twittamentary and more, 12 tips for engaging in a tweet chat, Geoff Barbaro in Australia reports on Australia’s "plain cigarette package" legislation; there will be a July 4 show; music from Annex; and more.
Get FIR:
- Download the MP3 file (27.2Mb, 67:59)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for June 27, 2011: A 68-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 4…
Friday, June 24, 2011
FIR Interview: Brian Solis
FIR co-host Shel Holtz talks with Brian Solis about the update to his book, Engage, among other topics including social business and the role of frontline employees in representing their organizations online.
Get this podcast:
- Download the MP3 file (10.9Mb, 27:20)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Brian Solis is a Principal Analyst at Altimeter Group. Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the connected customer. As a result, CRM Magazine named Brian as an influential leader of 2010.
Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. His latest book Engage is an award winning reference guide for businesses to build, cultivate and measure success in the social web. A digital analyst, business strategist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, and culture.
His blog, BrianSolis.com is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Brian is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers. He actively contributes to FastCompany, BusinessWeek, AdAge, Harvard Business Review, and Mashable. joining Altimeter Group, Brian led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups since 1999 as Principal of FutureWorks.
Connect with Brian on Twitter at @BrianSolis.
Engage (336 pages, from Wiley) is available from Amazon in the U.S., Canada and the UK.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox
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